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Adro secures additional investment with backing from New York State venture arm

Adro

Adro, a New York-based technology company enabling access to checking, savings, and credit for international students and workers moving to the US, is thrilled to announce an additional $500,000 investment in their previously announced $1.5 million pre-seed round. This new investment brings the total pre-seed funding to $2 million. This investment includes contributions from several new investors, including Empire State Development’s NY Ventures, New York State’s venture capital arm; and Jim Wiseman, President of Margaritaville Development. The round also features additional investment from Era, founded by Jasper Lau. "We're laser focused on helping internationals get financially established in America. These are groups that are traditionally underserved and underbanked, which is why we're incredibly honored to be supported by NY Ventures. This funding will significantly accelerate our mission to make financial services more accessible to newcomers," said Amarildo Gjondrekaj, CEO and Co-founder at Adro. He continued, "Our team is proud to be based in New York City. New York is also where my family settled as immigrants from Albania over 20 years ago, so this truly feels like a full-circle moment." Empire State Development President, CEO, and Commissioner Hope Knight said, "New York State is committed to fostering innovation that creates economic opportunity for all. Adro's mission to provide financial services to international students and workers represents inclusive entrepreneurship in action. Through NY Ventures, we're proud to support companies like Adro that are developing solutions to help underserved communities establish financial security while contributing to New York's vibrant entrepreneurial ecosystem." Next month, Adro will launch US dollar business accounts for international companies looking to expand their US reach. Adro’s deposit-insured business accounts will enable non-US companies to set up in the US, get an EIN and accept US card payments. In other company news, Adro recently shared COO and Co-founder Sara Schmitt was accepted into the Nasdaq Entrepreneurial Center Milestone Makers program, a prestigious initiative that supports entrepreneurs in achieving key business milestones. – About Adro Adro is a technology company helping internationals unblock access to financial services. Based in New York, Adro has raised a $2M pre-seed and is backed by investors who deeply believe in equal access and opportunity for newcomers arriving in the US. Adro was selected to join the 2024 Hudson Valley Venture Hub Accelerator at SUNY New Paltz. Adro is a graduate of Westchester County’s Element 46 Tech Accelerator and a member of CELA Innovation. To learn more, visit www.joinadro.com. About Empire State Development Empire State Development is New York's chief economic development agency, and promotes business growth, job creation, and greater economic opportunity throughout the state. With offices in each of the state's 10 regions, ESD oversees the Regional Economic Development Councils, supports broadband equity through the ConnectALL office, and is growing the workforce of tomorrow through the Office of Strategic Workforce Development. The agency engages with emerging and next generation industries like clean energy and semiconductor manufacturing looking to grow in New York State, operates a network of assistance centers to help small businesses grow and succeed, and promotes the state's world class tourism destinations through I LOVE NY. For more information, please visit esd.ny.gov, and connect with ESD on LinkedIn, Facebook and X. NY Ventures, a division of Empire State Development, strategically invests in high-growth companies that leverage technology to solve critical challenges across New York State. Through targeted investments and partnerships, the division expands access to venture capital for underserved regions and traditionally underrepresented entrepreneurs, including women and minority founders and fund managers. By bridging public and private sector resources, NY Ventures is building a dynamic, inclusive startup ecosystem that drives innovation throughout the state. Contact Details Adro Katherine Wong Too Yen marketing@joinadro.com

March 26, 2025 09:05 AM Eastern Daylight Time

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Direxion Expands Single Stock Leveraged & Inverse ETF Lineup for Exposure to Eli Lilly & Palo Alto Networks

Direxion

Direxion, a pioneer in Single Stock Leveraged and Inverse ETFs, expanded its suite of high-powered trading tools with the launch of four new funds tracking the performance of Eli Lilly and Company (LLY) and Palo Alto Networks, Inc. (PANW). These funds provide traders with amplified, or inverse, exposure to two of the most dynamic sectors – pharmaceuticals and cybersecurity – through the Direxion Daily LLY Bull 2X Shares (Ticker: ELIL) and Direxion Daily LLY Bear 1X Shares (Ticker: ELIS), or the Direxion Daily PANW Bull 2X Shares (Ticker: PALU) and Direxion Daily PANW Bear 1X Shares (Ticker: PALD). “These new ETFs give active traders an edge, whether they want to double down on momentum, or hedge against volatility, in two industry-leading stocks,” said Douglas Yones, CEO of Direxion. “Eli Lilly’s innovation in healthcare, and Palo Alto Networks’ in cybersecurity, make them prime candidates for our growing suite of tactical trading tools. We remain committed to launching new ETF solutions for short-term traders, with more to come in the near future." As ground-breaking products built for active traders, Direxion’s pairs of single stock leveraged and inverse ETFs are meant to be used for short-term trading purposes. Leveraged and inverse single stock ETFs should not be viewed as buy and hold investments, but rather trading tools for traders with a high-risk tolerance. In addition, unlike traditional ETFs, or even other levered and/or inverse ETFs, these ETFs track the price of a single stock rather than an index, eliminating the benefits of diversification. All Direxion leveraged and inverse ETFs are intended only for investors with an in-depth understanding of the risks associated with seeking leveraged investment results, and who plan to actively monitor and manage their positions. There is no guarantee these ETFs will meet their objective. Please visit the Direxion Leveraged and Inverse ETF Education Center, where you will find educational brochures, videos, and a self-paced online course to help you understand if leveraged and inverse ETFs – including single stock ETFs – are right for you. About Direxion: Direxion equips investors who are driven by conviction with ETF solutions built for purpose and fine-tuned for precision. These solutions are available for a broad spectrum of investors, whether executing short-term tactical trades, or investing in thematic strategies. Direxion’s reputation is founded on developing products that precisely express market perspectives and allow investors to manage their risk exposure. Founded in 1997, the company has approximately $47.0 billion in assets under management as of December 31, 2024. For more information, please visit www.direxion.com. There is no guarantee that the Funds will achieve their investment objectives. For more information on all Direxion Shares ETFs, go to www.direxion.com, or call us at 866.301.9214. An investor should carefully consider a Fund’s investment objective, risks, charges, and expenses before investing. A Fund’s prospectus and summary prospectus contain this and other information about the Direxion Shares. To obtain a prospectus and summary prospectus call 866.476.7523 or visit our website at direxion.com. A Fund’s prospectus and summary prospectus should be read carefully before investing. Investing in the funds involves a high degree of risk. Unlike traditional ETFs, or even other leveraged and/or inverse ETFs, these leveraged and/or inverse single-stock ETFs track the price of a single stock rather than an index, eliminating the benefits of diversification. Leveraged and inverse ETFs pursue daily leveraged investment objectives, which means they are riskier than alternatives which do not use leverage. They seek daily goals and should not be expected to track the underlying stock’s performance over periods longer than one day. They are not suitable for all investors and should be utilized only by investors who understand leverage risk and who actively manage their investments. The Funds will lose money if the underlying stock’s performance is flat, and it is possible that the Bull Fund will lose money even if the underlying stock’s performance increases, and the Bear Fund will lose money even if the underlying stock’s performance decreases, over a period longer than a single day. Investing in the Funds is not equivalent to investing directly in LLY or PANW. Direxion Shares Risks – An investment in a Fund involves risk, including the possible loss of principal. Each Fund is non-diversified and includes risks associated with a Fund concentrating its investments in a particular security, industry, sector, or geographic region which can result in increased volatility. A Fund's investments in derivatives such as futures contracts and swaps may pose risks in addition to, and greater than, those associated with directly investing in securities or other investments, including imperfect correlations with underlying investments or the Fund's other portfolio holdings, higher price volatility and lack of availability. As a result, the value of an investment in a Fund may change quickly and without warning. Leverage Risk – The Bull Fund obtains investment exposure in excess of its net assets by utilizing leverage and may lose more money in market conditions that are adverse to its investment objective than a fund that does not utilize leverage. A total loss may occur in a single day. Leverage will also have the effect of magnifying any differences in the Fund’s correlation with LLY or PANW and may increase the volatility of the Bull Fund. Daily Correlation Risk - A number of factors may affect the Bull Fund’s ability to achieve a high degree of correlation with LLY or PANW and therefore achieve its daily leveraged investment objective. The Bull Fund’s exposure to LLY or PANW is impacted by LLY or PANW’s movement. Because of this, it is unlikely that the Bull Fund will be perfectly exposed to LLY or PANW at the end of each day. The possibility of the Bull Fund being materially over- or under-exposed to LLY or PANW increases on days when LLY or PANW is volatile near the close of the trading day. Daily Inverse Correlation Risk - A number of factors may affect the Bear Fund’s ability to achieve a high degree of inverse correlation with LLY or PANW and therefore achieve its daily inverse investment objective. The Bear Fund’s exposure to LLY or PANW is impacted by LLY or PANW’s movement. Because of this, it is unlikely that the Bear Fund will be perfectly exposed to LLY or PANW at the end of each day. The possibility of the Bear Fund being materially over- or under-exposed to LLY or PANW increases on days when LLY or PANW is volatile near the close of the trading day. Eli Lilly and Company Investing Risk – Issuer-specific attributes may cause an investment held by the Fund to be more volatile than the market generally. Eli Lilly and Company faces risks associated with: costly and uncertain research and development of its products; maintaining intellectual property protections; intense competition from multinational pharmaceutical companies, biotechnology companies, and lower-cost generic and biosimilar manufacturers; increasing government price controls and other public and private restrictions on pricing, reimbursement, and access for its drugs; the development of safety or efficacy concerns; among other risks.. Pharmaceutical Industry Risk – The profitability of pharmaceutical companies is highly dependent on the development, procurement and marketing of drugs and the development, protection and exploitation of intellectual property rights and other proprietary information. These companies may be significantly affected by the expiration of patents or the loss of, or the inability to enforce, intellectual property rights. Healthcare Sector Risk — Companies in the healthcare sector may be affected by extensive, costly and uncertain government regulation, rising costs of medical products and services, changes in the demand for medical products and services, an increased emphasis on outpatient services, limited product lines, industry innovation and/or consolidation, changes in technologies and other market developments. Palo Alto Networks, Inc. Investing Risk – Issuer-specific attributes may cause an investment held by the Fund to be more volatile than the market generally. Palo Alto Networks, Inc. faces risks associated with: development of new products and services may be difficult; may be unable to attract new customers; reliance on channel partners; credit and liquidity risk of customers; sales to government entities may be subject to greater scrutiny; intense competition; among other risks. Information Technology Sector Risk — The value of stocks of information technology companies and companies that rely heavily on technology is particularly vulnerable to rapid changes in technology product cycles, rapid product obsolescence, government regulation, and competition, both domestically and internationally, including competition from competitors with lower production cost. Additional risks of each Fund include Effects of Compounding and Market Volatility Risk, Derivatives Risk, Counterparty Risk, Rebalancing Risk, Intra-Day Investment Risk, Industry Concentration Risk, Market Risk, Indirect Investment Risk, and Cash Transaction Risk. Additionally, for the Direxion Daily LLY Bear 1X Shares and Direxion Daily PANW Bear 1X Shares, Shorting or Inverse Risk. Please see the summary and full prospectuses for a more complete description of these and other risks of a Fund. Distributor: ALPS Distributors, Inc. Contact Details Ditto Public Relations Danielle Black, AD direxion@dittopr.co Company Website https://www.direxion.com/

March 26, 2025 09:00 AM Eastern Daylight Time

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Vertical IQ Sets The Bar With New Canada-Specific Industry Financial Benchmark Data

Vertical IQ

Industry Intelligence leader Vertical IQ has once again upped the ante on their value-added industry and economic content by incorporating new industry financial benchmark data specific to Canadian businesses. This enhancement complements the company’s existing Canada-focused industry content found in each of its comprehensive Industry Profile reports. For Vertical IQ customers using the Canadian version of the organization’s comprehensive Industry Intelligence platform, this Canada-specific industry financial benchmark data enables accountants, bankers, insurance brokers, business consultants and more to assess how a business is performing relative to its domestic peers. Content from these insightful chapters can be easily printed and shared with business owners. Reliable third-party sourcing To ensure its veracity, Vertical IQ’s industry financial benchmark data is collected from reliable, unbiased third-party providers. The content for the new Canadian Financial Benchmark chapter of Vertical IQ’s Industry Profiles is sourced from the Government of Canada's annual Financial Performance Data, which is based on industry averages for the nation. The Canadian data is split into two revenue bands: $30,000 to $5 million and $5 million to $20 million. The financial benchmark content is then broken out into: Financial ratios, which include current ratio, debt-to-equity ratio, interest coverage ratio, debt ratio and return on assets An income statement A balance sheet, which includes an assets section, liabilities section and total equity metric Vertical IQ’s Canada-specific industry financial benchmark data will be updated annually as new data is available. Taking Industry Intelligence to the next level This expansion of Vertical IQ’s Canadian platform to include a Canadian Financial Benchmark chapter and data as part of each Industry Profile report underscores Vertical IQ’s commitment to its customers’ needs and further sets the organization apart from its competitors. “We know that accurate financial benchmark data provides business owners with a standard for improvement and goal-setting, helping them better understand how they stack up against their competitors,” explains Drake Branson, Director of Product at Vertical IQ. “Financial benchmarks also highlight key differences in resource management, which can improve efficiency, reduce costs and identify potential savings opportunities.” But while the economies of the U.S. and Canada are similar in many ways, they are not identical. “An aluminum production business in Edmonton may have markedly different industry benchmarks than a similar business in Miami,” Branson continues. “That’s why, when our Canadian customers asked us to expand our industry financial benchmarks to include Canada-specific data, we knew it was important to make it happen.” To learn more about Vertical IQ’s new Canadian Financial Benchmarks chapter, or to request a demo, visit www.verticaliq.com. ABOUT VERTICAL IQ Headquartered in Raleigh, N.C., Vertical IQ is a nationally recognized leader in Industry Intelligence. Whether they’re pitching a local brewery or a national biotech company, successful sales, marketing and customer success teams use Vertical IQ to better understand a prospect’s or client’s business challenges before, during and after meetings. Covering more than 97% of the economic revenue in the U.S. and Canada through more than 920 Industry Profiles and 3,400 local economic reports, Vertical IQ equips users with the confidence and credibility to make memorable first impressions and sustain enduring relationships. Contact Details Julie Gilbert +1 919-787-4600 jgilbert@verticaliq.com Company Website https://verticaliq.com/

March 26, 2025 08:00 AM Eastern Daylight Time

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SaaS Scale Launches Growth Playbook to Accelerate Revenue and Investor Readiness for B2B Startups

Rev Up Marketers

As early-stage SaaS companies face rising investor scrutiny and tighter capital markets, one firm is offering a structured path to growth readiness. Today, SaaS Scale announced the public launch of its GTM Playbook and Revenue Operating System, two growth frameworks specifically designed to support venture-backed startups aiming to improve their revenue performance and capital efficiency. By replacing reactive, founder-driven selling with systematic commercial execution, SaaS Scale helps companies meet the rising bar set by investors—where revenue quality, not just revenue volume, drives valuation and deal success. An Operational Growth Framework Built for Today’s Funding Climate The launch of the GTM Playbook comes at a time when investor expectations around go-to-market execution have shifted dramatically. In 2025, startups are no longer judged on vision alone—they’re judged on how well their commercial systems scale. SaaS Scale’s GTM Playbook delivers a complete toolkit for revenue teams, including: Sales scripts engineered around real buyer behavior ICP (Ideal Customer Profile) modeling that eliminates non-converting leads Pipeline acceleration systems designed to improve sales velocity Team enablement frameworks that shift execution beyond the founder “Our clients are under pressure to grow faster, burn less, and report cleaner metrics,” said Steve Williams, CEO at SaaS Scale. “We built our playbook to help them transition out of intuition-based selling and into scalable, repeatable commercial execution. This isn’t just coaching. It’s infrastructure.” Commercial Transformation for Founders and Funders At the core of SaaS Scale’s approach is commercial transformation —the move from unstructured growth to repeatable revenue engines. Supporting the Playbook is the firm’s Revenue Operating System, which provides end-to-end oversight of the revenue lifecycle and prepares startups for Series A and B funding rounds. The Revenue Operating System includes: Segment-specific lead scoring and targeting Win-loss feedback loops for messaging refinement Sales velocity tracking tied to KPIs that matter to investors Investor-grade forecasting dashboards and board reporting tools This structure helps startups surface stronger unit economics, reduce inefficiencies in their GTM motions, and present a more compelling investment case to VCs and institutional backers. Built to Improve Capital Efficiency and Reduce Risk SaaS Scale’s offering is tailored to a financial reality that rewards capital discipline and penalizes erratic execution. Startups using the system are achieving: Faster payback periods (often under 9 months) Improved CAC-to-LTV ratios and lower sales ramp times Deal win rates 15–30% higher through better ICP alignment Higher valuations at funding due to investor confidence in GTM clarity “In a capital-tight market, the startups that win are the ones that show control,” said Williams. “Investors want to fund machines, not experiments. We help startups become the former.” About SaaS Scale SaaS Scale is a growth advisory firm focused on helping early-stage B2B SaaS companies build investor-ready revenue systems. Through its structured GTM Playbook and Revenue Operating System, SaaS Scale equips startups with the commercial infrastructure to grow predictably, scale sustainably, and raise capital with confidence. The firm works with companies from Seed through Series B+ across the US, UK, and Europe. To learn more, visit: https://saasscale.io Contact Details SaaS Scale LTD Stephen Williams press@saasscale.io Company Website https://saasscale.io

March 25, 2025 03:35 PM Eastern Daylight Time

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Hundreds of College Students From Across Globe Unite in New York City for Summit on Countering Campus Antisemitism Crisis

Combat Antisemitism Movement

More than 300 Jewish students and allies from universities across the globe, community leaders, influencers, and officials gathered in Midtown Manhattan this past weekend for the Combat Antisemitism Movement ’s “Rise & Respond: Global Student Summit Against Antisemitism.” The event provided a platform for students to share their personal experiences and confront the troubling rise in antisemitic incidents taking place at higher education institutions in North America and beyond. Summit attendees discussed strategies to counter antisemitism and advocate for meaningful change, a challenge that has escalated to a terrifying degree since Hamas’ October 7th attack on Israel. The Antisemitism Research Center by CAM has documented 742 antisemitic incidents on American campuses in 2024, marking a 120.8% increase from the 336 reported in 2023. The summit was particularly timely and relevant, given the ongoing antisemitism crisis at Columbia University and the historic federal action being led by the new Trump administration to hold Columbia and other schools accountable for their failures to protect Jewish students and faculty from discrimination, harassment, and even violence. The summit recognized and honored Michael Kaminsky, a junior at DePaul University, with CAM’s Student Activist Award. Kaminsky was physically assaulted on his campus by masked assailants in broad daylight last year, while a safety officer employed by the university stood mere feet away – and did nothing. Since his horrifying experience, Kaminsky has amplified his advocacy for the Jewish community, and he urged others in attendance to stand up to hate and remember their people’s legacy of resilience and strength in the face of adversity. “That day, I understood the hardships my family had endured [under Nazi and Soviet oppression] and decided I must use the strength they passed down to me,” Kaminsky said. “Instead of hiding, I spoke out…History will remember those who stood up to fight for our civil rights and will hold those accountable who were complacent in the face of atrocities, for we are not Jews with trembling knees.” U.S. Congresswoman Claudia Tenney (NY-24) expressed strong support for federal action against campus antisemitism and emphasized the critical importance of standing up against hatred, displaying a wristband given to her by Holocaust survivor Helen Sperling that reads, “Thou Shall Not Be a Bystander.” Other featured speakers at the Rise & Respond summit included Jewish community and business leaders, activists, and local and global officials who discussed the rising threat of antisemitism, the critical need to confront it, and the challenges faced by the Jewish people. Their remarks highlighted the urgency of standing united against hate, with each speaker offering personal reflections on the ongoing struggle for safety, equality, and justice for Jewish students. “We’ve gotten to this point [of rising antisemitism] because people don’t understand Israel, the Jewish people, and the threat of terrorism, not just to Jews but to everyone and to our way of life. That’s why the work of fighting hate and advocating for our community is more crucial than ever” – Sheryl Sandberg, Former Chief Operating Officer of Meta Platforms (Watch Sandberg's speech HERE.) “When your universities refuse to protect you, make them answer to you. When student governments push anti-Israel resolutions, challenge them. Fight them. When they try to erase the truth or the facts, remind them that we are here…. The Jewish people have never backed down from a fight, and we will not start now” – Ambassador Danny Danon, Israel’s Permanent Representative to the United Nations “The Mayor Eric Adams administration protects the right to free speech and protects the right to democracy, but when that speech goes to hate, when that speech crosses the line, when that speech and protests start to shut down our city, as the deputy mayor for public safety, I will make sure that everybody is held accountable” – Kaz Daughtry, Deputy Mayor of New York City for Public Safety “You were born for this moment. You carry thousands of years of survival, resilience, and beauty in your blood. You are part of a story that will never be erased. And your voice – your one voice – can make all the difference” – Montana Tucker, social media influencer and pro-Israel activist “We talk often about a better tomorrow. But that tomorrow will never come – unless we act today. Every day we delay, hatred finds new ground. But look around you. Yes, there is strength in numbers. But there is extraordinary power in individual action. Every post you share, every story you tell, every myth you calmly correct – matters. These are not small acts. They are the seeds of transformation.” – Igor Tulchinsky, philanthropist and CEO of WorldQuant At the summit, CAM launched the FACE Antisemitism Initiative, which unites students, faculty, and lawmakers to combat antisemitism through advocacy, education, and action. CAM also unveiled the HEAT Map & Advocacy Platform, which is designed to systematically identify and expose the professors, administrators, and academic influencers responsible for promoting antisemitism and anti-Israel rhetoric and disrupt their ability to indoctrinate and intimidate. “The Rise & Respond summit represented a crucial advancement in the global effort to combat antisemitism,” said CAM CEO Sacha Roytman. “By equipping students, faculty, and leaders with the tools to take meaningful action, we underscored the vital role of unity and resilience in the face of escalating hate. As participants departed the summit, they were more committed than ever to advocating for the Jewish people and standing together to create a safer campus reality for all.” Select event images are available HERE. Watch a recording of the summit’s Opening Night HERE. The Combat Antisemitism Movement (CAM) is a global coalition engaging more than 900 partner organizations and five million people from a diverse array of religious, political, and cultural backgrounds in the common mission of fighting the world’s oldest hatred. CAM acts collaboratively to build a better future, free of bigotry, for Jews and all humanity. Contact Details CAM Editor-in-Chief Barney Breen-Portnoy barney@combatantisemitism.org Company Website https://combatantisemitism.org/

March 25, 2025 02:29 PM Eastern Daylight Time

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Ampliforce Rebrands To Ampliwork: New Name, Same Commitment to Innovation

Ampliwork, Inc.

Ampliforce, a global leader in enterprise-grade AI agents, is excited to announce that it is rebranding as Ampliwork. "Our company's vision centers on the reimagining of work through the implementation of enterprise-grade AI agents designed to manage complex tasks," said Marco Buchbinder, Founder and CEO of Ampliwork. "In order to achieve a closer alignment between our name and our vision, we have adopted the name Ampliwork, which reflects the significant productivity enhancements, or ' amplified work,' enabled by our AI agents." Key Changes: New Name: Ampliwork (formerly Ampliforce) Updated Branding: New website, and brand identity at Ampliwork.com What Remains Constant: Ampliwork AI agents purpose-built for complex organizational challenges, combining enterprise-grade security, regulatory compliance, and adaptive intelligence. Integrated human-in-the-loop oversight with a transaction-based pricing structure, providing a clear pathway to amplified ROI. Looking Forward As we evolve, we remain focused on delivering AI agents that are multi-skilled, continuously learning, and designed to integrate seamlessly into enterprise ecosystems. We invite you to discover our new identity at www.ampliwork.com and join us in shaping the future of enterprise AI collaboration. About the Company Ampliwork develops intelligent AI agents specifically designed for enterprise environments. Our AI agents integrate seamlessly into core business operations, automating complex and repetitive workflows while upholding the highest standards of security, compliance, and trust. Anchored in the principles of human-AI collaboration, compliance-first architecture, and continuous learning, our AI agents enable organizations to achieve greater operational efficiency and performance. Trusted by leading enterprises across finance, asset management, and professional services, Ampliwork is committed to Amplifying Human Potential™ —empowering professionals to focus on strategic, high-value work. To learn more, visit www.ampliwork.com. Contact Details Ampliwork, Inc. Nadine Kerk-Hecker nkerk-hecker@ampliwork.com

March 25, 2025 11:02 AM Eastern Daylight Time

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VOESH New York Launches the Ultimate 2-in-1 Exfoliating Body Wash

VOESH New York

VOESH New York is thrilled to unveil the newest addition to its vegan body care lineup: the Exfoliating Body Wash. Combining the power of cleansing and exfoliation, this 2-in-1 scrub-to-suds formula is designed to gently smooth and soothe dry, rough patches while leaving skin feeling softer, clearer, and hydrated. Say goodbye to complicated shower routines and hello to the simplicity of beautiful, healthy skin in one step. Packed with active ingredients like pure sugar crystals, plant-derived AHAs, and a nourishing botanical oil blend, this microbiome-friendly Exfoliating Body Wash delivers a luxurious, skin-loving experience. The dual-action, 99+% natural-origin formula is perfect for those seeking a gentle exfoliation and cleanse that never strips skin’s moisture. The mild, plant-derived surfactants produce a rich lather, while the added oils hydrate for a refreshed feel. “Our goal has always been to create products that not only deliver high-quality skincare but also provide an experience,” said Vera Oh, Co-Founder of VOESH New York. “With our Exfoliating Body Wash, we’ve combined captivating scents and a multitasking formula that simplifies your shower routine without feeling rushed.” The Exfoliating Body Wash is available in four skin-friendly, finely crafted fragrances to create an elevated sensory moment: Fig & Amber: A warm, inviting blend of sweet fig and amber that creates a cozy ambiance. Black Tea & Rosé: A rich, smoky tea scent balanced with the light, fresh aroma of rosé to create an upscale atmosphere. Neroli & Patchouli: A captivating blend of citrusy neroli and deep, earthy patchouli that balances freshness and sensual depth. Hinoki & Lavanda: A calming, earthy scent of hinoki wood, blended with the soft, floral aroma of lavender, to create a peaceful, nature-inspired escape. Treat your skin and senses to the new Exfoliating Body Wash! Shop the collection on voesh.com and at select retailers. Bare your best and shower sweeter! About VOESH New York: Founded in 2013, VOESH New York has emerged as a premier destination for clean and efficacious body care solutions catering to head-to-toe wellness. Noteworthy products include Pedi in a Box, Mani in a Box, the award-winning Shower & Empower Vitamin C Shower Filter, and Collagen Gloves and Socks. VOESH New York is committed to providing 100% vegan, cruelty-free, and sustainable products because every body deserves better beauty! All VOESH New York products are certified by PETA and registered with the US Mocra, EU CPNP and UK SCPN, maintaining vegan, cruelty-free, and dermatologist-tested standards. VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. For more information, visit VOESH New York’s website at Voesh.com or contact press@voesh.com. ### All VOESH New York products are certified by PETA and registered with the EU CPNP, and UK SCPN. Always vegan, cruelty-free, and dermatologist-tested, VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. VOESH New York products can be found at select Target, Rite Aid, and, Kroger stores nationwide, as well as on voesh.com, amazon.com, walmart.com, and riteaid.com. Contact Details Colleen Mathis +1 917-690-5560 Colleen@absoluterrelations.com Company Website https://voesh.com/

March 25, 2025 09:59 AM Eastern Daylight Time

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NAVEX Offers New York Retail Worker Safety Act Training

NAVEX Global

NAVEX, the global leader in integrated risk and compliance management solutions, has released its online interactive training program designed to help New York retailers comply with the newly enacted Retail Worker Safety Act. New York retailers face mounting challenges in adapting to the new law, which requires them to develop and implement workplace violence prevention policies while ensuring employees receive proper training. With the Retail Worker Safety Act's effective date of June 2, 2025, fast approaching, organizations need a streamlined solution that ensures compliance with minimal disruption to daily operations. “With the compliance deadline approaching, retailers across New York are feeling the pressure to prepare. Many businesses are still working to understand what they need to do, which is why our workplace violence prevention training is ready now,” said Dr. Jen Farthing, general manager of training at NAVEX. "We offer an engaging course for learners that helps businesses stay on track. Our customers have told us compliance can feel overwhelming, but with the right learning tools, it doesn’t have to be. For retailers racing against the clock, finding a solution that simplifies compliance is both practical and meaningful.” The Retail Worker Safety Act mandates that retail businesses with 10 or more employees implement comprehensive workplace violence prevention policies and provide interactive training upon hire and annually thereafter. Employers with fewer than 50 retail associates must conduct training upon hire and then every two years. The New York Workplace Violence Prevention course is designed to meet and exceed these regulatory requirements, offering: Interactive Training – Engaging content covering de-escalation techniques, active shooter protocols, emergency procedures, and the proper use of safety devices such as silent response buttons Customizable Content – Ability to easily customize information unique to their business, such as specific site procedures, emergency information and resources, including relevant policies and procedures directly inside the course, as the Act requires Tailored Content for Supervisors – Additional training focused on managing emergencies and addressing security concerns to equip store leaders with the skills needed to handle potential threats Comprehensive Compliance Tracking – Features that enable retailers to monitor training completion, maintain accurate records, and easily generate compliance reports To further simplify compliance efforts, the NAVEX One platform streamlines training administration by tracking employee progress, automating compliance reminders, and generating reports for seamless adherence to the law. By implementing NAVEX’s training solutions, New York retailers can meet regulatory mandates and foster a culture of safety and preparedness. This proactive approach safeguards store associates while enhancing overall operational resilience. Learn more about NAVEX’s workplace violence prevention training or the compliance requirements around New York’s Retailer Safety Act. NAVEX, the global leader in risk and compliance solutions, is trusted by thousands of organizations to strengthen compliance and proactively manage risk. Through the NAVEX One platform and unparalleled industry data and benchmarks, organizations are empowered to maximize the potential of their compliance and risk programs. Based in Lake Oswego, OR, with a global presence, NAVEX continues to shape the future of governance, risk and compliance. Visit our blog or follow us on LinkedIn, Facebook, and YouTube. Contact Details Navex Global scott.levesque@navex.com Company Website https://navex.com

March 25, 2025 09:10 AM Eastern Daylight Time

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ma:nyo Expands U.S. Presence with Ulta Expansion and Launch in Target

ma:nyo

Korean skincare powerhouse ma:nyo expands its retail footprint in the U.S. with its latest launch in Target and significant growth across new Ulta Beauty locations. Recognized as the #1 best-selling cleansing brand in Korea’s largest beauty retailer, Olive Young, ma:nyo continues to strengthen its global presence, delivering innovative K-Beauty skincare solutions to a devoted and growing customer base. ma:nyo is expanding its presence within Ulta Beauty, growing from 650 locations to 1,392 stores in just over six months. This growth underscores the brand’s continued commitment to making high-quality, premium Korean skincare more accessible to the US consumer. The brand is also launching in all 1,778 Target stores, securing a coveted spot in the retailer’s “Fan Favorites” section—where globally renowned skincare brands take center stage as iconic skincare picks for everyone. The expansion marks a significant milestone as ma:nyo stands alongside some of the most recognized names in the beauty industry, strengthening its status as a go-to brand for high-performance skincare. A pioneer in K-beauty, ma:nyo’s transformative skincare delivers effective, result-driven beauty solutions that are formulated with clean, high-quality ingredients to nurture the skin. Every product is designed to impart visible results while supporting the skin’s natural balance. “We are thrilled to expand our presence in US retail doors,” says xx. “The overwhelming response to our cleansing oils and skincare innovations since launch less than a year ago proves consumers are eager for high-performance, science-backed Korean beauty solutions. Fostering these retail partnerships is key to getting ma:nyo into the hands of skincare enthusiasts across the US.” For media inquiries, please contact Kathy Pape | kathy@papepr.com or Linsey Tilbor Rubin | ltilbor@rellmc.com. ma:nyo, short for "Manyo Factory," is a leading Korean skincare brand known for its innovative and results-driven formulas. Founded with a commitment to harnessing the power of natural ingredients and advanced science, ma:nyo creates gentle yet effective products designed to nourish and restore skin health. Best known for its cult-favorite Pure Cleansing Oil; ma:nyo has earned a loyal global following for its commitment to transparency, clean ingredients, and cruelty-free practices. With a growing presence in the U.S., including availability at all Ulta Beauty and Target, ma:nyo continues to bring the best of K-Beauty skincare to consumers worldwide. Contact Details Pape PR Katharine Pape +1 917-515-6165 kathy@papepr.com Company Website https://manyo.us

March 25, 2025 09:00 AM Eastern Daylight Time

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