Is FORME (Nasdaq: TRNR) The Next Generation of At-Home Fitness Tech, Combining The Best Personal Training With On-The-Go Fitness – At The Right Price?
Austin, Texas
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June 01, 2023 09:00 AM Eastern Daylight Time
By David Willey, Benzinga
FORME is a digital fitness company that offers the best weight-based training to help people achieve their fitness goals. Its aim is to lead the next generation in fitness technology, giving people who want to prioritize their health cutting-edge technology and personalized training at a reasonable price.
Health and wellness are a top priority for many in the U.S., and there are approximately 64 million gym memberships across the country. However, consumers have been turning to more convenient alternatives, including digital health – especially since COVID-19. The online fitness industry is now worth over $21 billion globally, with the U.S. forming the largest segment of this rapidly expanding online fitness market. Currently, around 86 million people use health and fitness apps to help track and accomplish their fitness goals.
However, actually getting results isn’t easy. More than 90% will quit working out within three months of making a fitness commitment, and frequently the lack of accountability is a feature in their decisions. The inconvenience of a gym commute can also feature as part of the reason people may choose to forgo their fitness gains.
FORME is a digital health and fitness service provider looking to marry the best in quality and choice for users. It believes its solutions give people the accountability and flexibility to achieve their fitness goals.
Pairing Quality Trainers With Cutting-Edge Hardware
FORME can help people train wherever they are, whether at home or on the road. Its digital service offering is available on iOS and Android apps, and is an all-in-one platform that provides users with personalized fitness plans, allows them to track their progress, and gives them accountability through training sessions with FORME’s top-quality trainers.
Access to personal trainers is at the heart of FORME’s model. The company believes that no amount of digitalized programs and artificial intelligence can replace the human intelligence offered by a personal trainer. FORME touts trainers who are among the best in the industry, and all of whom are qualified and certified. FORME’s platform allows users to build real relationships with their trainers through live, 1:1 sessions, so their trainer understands them and can help them see progress in their workouts.
Each trainer offers their own unique specializations so that users can be matched with a trainer specially equipped to meet their needs. FORME trainer specializations include cardiovascular training, stress management and recovery, pre/post natal training, nutrition coaching, injury prevention, and more. Users can also filter their trainer by coaching style, with styles like technical and analytical, laid back, or fun and entertaining, so users can work with a trainer whose style suits them best.
Two FORME trainers who showcase the company’s talent are Nina and Bader. Nina M. is a leading FORME trainer and a founding trainer for the company. A former high-performing athlete, and with an extensive list of certifications including USA Track and Field coach, Nina’s coaching style is focused, efficient, and analytical. Nina describes her goal as inspiring and transforming the clients she works with, and her specializations include cardiovascular training, strength training and injury rehab amongst others.
Bader S. brings more than 15 years of experience to his training sessions, and he describes his coaching style as fun and entertaining but also technical. Bader has a holistic approach to wellness and fitness training, and his specializations encompass stress management and recovery, weight loss, and general fitness.
FORME also offers premium home gym hardware for people who want to get all the convenience of a gym in their home. FORME provides two products, its FORME Studio, an immersive home gym mirror, and its FORME Lift, a smart mirror that is integrated with strength-training capabilities.
Both smart mirrors offer an immersive, 4k experience to facilitate live, two-way interaction with the trainer. Their stylish design, for which they won several awards including the Men's Health Home Gym Award 2023, allows them to be stored unobtrusively when they’re not being used. The Lift mirror includes artificial intelligence-regulated weights that allow resistance training of up to 200 pounds, while both touch-screen mirrors can be integrated with the FORME app for users to track their progress.
Its comprehensive products look to make guided fitness training more affordable and convenient for users. Its personal training service offering is $149 per month, and Live 1:1 personal training programs are sold separately as an upgrade for $63 per session ($250 for a 4-pack). All Members participating in personal training have access to a VOD video library for free, or it can be purchased separately for $49 per month.
The digital health space includes other companies like Lululemon Athletica Inc. (NASDAQ: LULU), Peloton Interactive Inc. (NASDAQ: PTON) Xponential Fitness, Inc. (NYSE: XPOF)
Interested in learning more about what FORME is doing to help people meet their fitness goals and lead the industry? Visit its website.
FORME is a digital fitness platform that combines premium connected fitness hardware products with live virtual personal training and coaching to deliver an immersive experience and better outcomes for both consumers and trainers. FORME delivers an immersive and dynamic at-home fitness experience through two connective hardware products: 1. The FORME Studio (fitness mirror) and 2. The FORME Studio Lift (fitness mirror and cable-based digital resistance). The Studios uniquely transform to host a variety of workouts and activities, returning to an elegant, full-length mirror when not in use. In addition to the Company's connected fitness hardware products, FORME offers expert personal training and health coaching in different formats and price points through Video On-Demand, Custom Training, and Live 1:1 virtual personal training.
This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice.
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TraDigital IR - Adam Holdsworth
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