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Affilza Launches Advanced AI-Powered Affiliate Marketing Platform Connecting Global Advertisers and Publishers

Grand Newswire

Affilza, a global affiliate marketing platform supporting thousands of brands across over 50 countries, is advancing the affiliate ecosystem with a new AI-driven platform designed to provide enhanced transparency, data-backed decision-making, and fraud protection for both advertisers and publishers. With growing interest in affiliate marketing across industries like SaaS, eCommerce, fintech, and health & wellness, platforms that prioritize intelligence, automation, and reliability are becoming increasingly essential. Affilza upgraded infrastructure brings together campaign optimization, multi-channel tracking, and an integrated publisher marketplace in a centralized platform. The network now connects advertisers with a robust ecosystem of over 15,000 verified publishers, ranging from bloggers and content creators to social media marketers, loyalty platforms, comparison engines, and influencers. Affilza’s system aims to streamline partnership management, improve budget visibility, and help users make decisions grounded in actionable performance data. “As affiliate marketing continues evolving, there’s a growing need for platforms that offer not just access, but clarity,” said a spokesperson for Affilza. Affilza was built to bridge this gap using intelligent tools, clean data pipelines, and robust controls that support all sides of the affiliate relationship. The platform’s real-time optimization engine monitors campaign inputs and partner performance across various traffic types. Brands can now gain granular insights into partner-level data, engagement patterns, and attribution flows, allowing them to fine-tune spend and identify high-value segments with greater accuracy. In parallel, publishers can onboard rapidly and connect to programs that match their audience profiles. The platform supports multiple payout models and offers consolidated reporting for various traffic sources—including mobile, desktop, social, and organic—helping users maximize visibility without needing to toggle between multiple systems. Affilza.com AI suite is also playing a central role in campaign analysis, forecasting, and fraud detection. According to recent internal testing, the system has shown a measurable reduction in invalid traffic reports due to its ability to automatically flag inconsistencies, non-human behavior, and duplicate conversions. In an environment where affiliate fraud continues to impact overall advertising budgets, these tools offer an additional layer of reliability. To better support modern marketing workflows, Affilza has also expanded its mobile-first capabilities. With over half of global affiliate traffic now originating from mobile devices, platform interfaces and reporting tools have been updated to ensure responsiveness and compatibility across screen sizes. This adjustment ensures a consistent user experience and data flow regardless of where conversions occur. The evolving role of affiliates from traditional content creators to data-focused performance partners is another area Affilza has acknowledged in its system upgrades. Many affiliates today operate across a combination of owned websites, email marketing, paid advertising, and video content. Affilza’s platform enables tracking across all of these layers, providing brands with a holistic picture of user journeys and multi-touch attribution models. Influencer-led campaigns and social-first strategies are also supported. With platforms like Instagram, YouTube, Facebook, and TikTok now contributing significantly to affiliate-driven traffic, Affilza’s platform has implemented native integrations to simplify reporting from these sources. The system helps advertisers better evaluate creator partnerships by analyzing engagement metrics and traffic relevance over time. Content bloggers, who represent a notable share of global publisher earnings, continue to thrive in niche verticals, especially where trust, community, and long-form storytelling are key. Affilza’s platform helps such publishers discover relevant brand campaigns, access compliant creatives, and track conversions in near real time. These functions are designed to help smaller publishers grow sustainably within their content ecosystems. Looking ahead, Affilza plans to further expand its AI capabilities to assist in predictive budgeting, campaign scoring, and cross-vertical market analysis. These features will be rolled out in phases over the coming quarters, with a focus on supporting both emerging markets and enterprise-level programs. Affiliate marketing continues to be an integral component of digital strategies worldwide. While the landscape shifts, the need for platforms that combine trust, technology, and performance remains unchanged. Affilza’s recent updates reflect its ongoing commitment to offering a structured and adaptable environment for marketers to succeed. About Affilza, LLC Affilza, LLC operates in the performance marketing space, connecting advertisers and publishers through an AI-enabled platform that supports multi-vertical campaigns, intelligent reporting, and real-time fraud protection. Serving clients in over 50 countries, Affilza focuses on transparency, automation, and partnership-driven growth across the digital commerce spectrum. More information about Affilza’s platform is available at https://www.affilza.com Contact Details Affilza, LLC Jarid Shaw +1 469-877-1243 info@affilza.com Company Website https://www.affilza.com/

March 26, 2025 02:32 PM Eastern Daylight Time

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Westbound & Down Announces Reg CF Investment Opportunity to Support Expansion

Westbound & Down

Westbound & Down is a Colorado-based craft brewery known for its award-winning beer, hospitality-driven brewpubs, and strong retail presence. By combining direct-to-consumer brewpubs with a growing distribution footprint, the company has built a scalable model that reinforces customer loyalty and brand recognition while driving retail demand. Since its founding, Westbound & Down has expanded to multiple locations across Colorado and built a retail presence in 298 bars/restaurants and 329 retail locations, including Whole Foods. The brewery has received 20+ industry awards from competitions like the Great American Beer Festival and World Beer Cup. Its leadership team includes individuals with Michelin-star restaurant experience, bringing a high-level approach to food and service that differentiates its brewpubs. Westbound & Down has also recently invested in substantial infrastructure and automation improvements, allowing for large scaling without substantial additional investment. Recent renovations and expansions allow the brewery to double production in as little as four months, positioning it to meet increasing demand. To support future scaling efforts, Westbound & Down is launching a Regulation Crowdfunding (Reg CF) investment opportunity, allowing supporters and investors to participate in the company’s next stage of growth. Funds raised will go toward: Increasing brewing capacity from 5,000 barrels in 2024 to 19,000 barrels by 2028 Expanding distribution into six additional states, including California, Texas, and New York Growing its brewpub operations to strengthen its retail brand and customer loyalty “We are excited to raise capital to meet demand through our recent expansion at our brewing facility while maintaining our sky-high quality expectations and choosing our own path by remaining independent,” CEO and director of brewing operations Jake Gardner said. “Beer is a drink of the people, and what better way to raise capital than through Reg CF that allows the community who drinks our beer and eats in our pubs to grow with us.” While new breweries would require a $4-5 million investment to complete, Westbound & Down’s current infrastructure allows for quick scaling at a fraction of that cost. This insulates the company from new competition and puts it in a position to scale efficiently while maintaining high margins. Westbound & Down’s Reg CF investment opportunity is now open. More information can be found at invest.westboundanddown.com About Westbound and Down Westbound & Down Brewing Company, founded in 2015, is a Colorado-based brewery dedicated to crafting exceptional beers that embody the spirit of the West. Known for our commitment to quality and consistency, we create expertly balanced brews using high-quality, locally sourced ingredients to ensure every pint is a standout experience. With a dynamic team focused on providing unique elevated fare, exceptional service, and award-winning beers, Westbound & Down blends the art of brewing with a passion for adventure, offering a sophisticated yet approachable experience for our community. Disclosure Equity crowdfunding investments in private placements, and start-up investments in particular, are speculative and involve a high degree of risk and those investors who cannot afford to lose their entire investment should not invest in start-ups. Companies seeking startup investment through equity crowdfunding tend to be in earlier stages of development and their business model, products and services may not yet be fully developed, operational or tested in the public marketplace. There is no guarantee that the stated valuation and other terms are accurate or in agreement with the market or industry valuations. Further, investors may receive illiquid and/or restricted stock that may be subject to holding period requirements and/or liquidity concerns. Westbound and Down has filed a Form C with the Securities and Exchange Commission in connection with its offering, a copy of which may be obtained here. This message may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These forward-looking statements are based on the beliefs of, assumptions made by, and information currently available to the company’s management. When used in the offering materials, the words “estimate,” “project,” “believe,” “anticipate,” “intend,” “expect,” and similar expressions are intended to identify forward-looking statements. These statements reflect management’s current views with respect to future events and are subject to risks and uncertainties that could cause the company’s actual results to differ materially from those contained in the forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company does not undertake any obligation to revise or update these forward-looking statements to reflect events or circumstances after such date or to reflect the occurrence of unanticipated events. Contact Details Westbound & Down Jake Gardner investors@westboundanddown.com Company Website https://westboundanddown.com/

March 26, 2025 12:00 PM Eastern Daylight Time

Industry-First DFS Marketplace launch expands WagerWire’s Award-Winning Fantasy Offering

WagerWire

Wire Industries, Inc., an award-winning technology and media company that owns and operates the revolutionary sports betting marketplace WagerWire, announced today the groundbreaking expansion of its FantasyWire subdivision. FantasyWire recently garnered recognition by winning awards from the Fantasy Sports and Gaming Association ( FSGA ) for “Best Product Experience” and “Best Innovation”. The award for Product Experience was attributed to the FantasyWire Pickem trading marketplace which launched in partnership with RealTime Fantasy Sports in 2024 and broke new ground as the first-ever secondary marketplace for users to buy and sell DFS (daily fantasy sports) Pickem entries. Their Best Innovation win acknowledged FantasyWire’s robust pricing engine which powers the dynamic marketplace by allowing players to evaluate a live suggested sales price and deal score on any lineup they wish to sell or buy. The overwhelming success of the Pickem entries marketplace laid the foundation to expand the offering to an even wider fantasy sports audience. And now, this latest release introduces DFS Pools to the secondary marketplace for the first time ever, further solidifying WagerWire’s position as a leader in the daily fantasy and sports betting industries. The DFS Pool marketplace will operate similarly to the Pickem marketplace. After a player builds a lineup and joins a particular pool, they will be able to sell a portion, or the entirety of the entry within the marketplace directly embedded into the RealTime Sports platform. “Our users fell in love with the Pickem marketplace and took to it right away. The results were astounding, so creating a new user experience to increase the action and engagement for our users was a no-brainer,” said Tim Jensen, COO of RT Sports. “There is no other fantasy platform on the planet that allows you to turn your unique entries, both Pickem and pool based, into an asset by leveraging the real time value of that entry. RealTime Sports has been leading the way in terms of fantasy sports innovation since 1995, and our ultra-successful partnership with WagerWire solidifies that we're still the market leader in game-play, winnings, and innovation.” The FantasyWire experience is powered by the same award-winning pricing engine from Pickem, but now enhanced to accommodate the complexities of a DFS Pool. The platform’s dynamic suggested pricing and deal scores empower users with unparalleled insights, ensuring players can maximize returns on their assets. The models are built on thousands of real-time simulations – which are constantly run both before the games and during the games as scores are changing – to calculate where entries will finish against their competitors within a specific pool. Based on these simulations, WagerWire’s data science team models the calculated probability, as well as a live and real-time dollar value for an entry, to help buyers and sellers' price and set the market accordingly. Wire Media serves as the growth engine behind FantasyWire’s expanding product suite by inverting the traditional media model. Instead of relying on paid ads or celebrity endorsements, Wire Media tells the story of the fantasy entries and the people playing them, elevating users into influencers to organically drive engagement. The expansion of the partnership and product has begun to make noise in the fantasy sports and gaming industry. With the news of this latest launch in partnership with RealTime Sports as well as the two 2025 FSGA awards, the industry acknowledged Wire Industries even further by electing cofounder and CEO Zach Doctor to the FSGA Board of Directors. “One of the main missions behind the creation and founding of WagerWire is to provide liquidity and value to every form of gaming asset, from betting tickets, to Pickems, to contests. And DFS pools were the next asset class to be utilized,” said Zach Doctor, CEO of WagerWire. “Our industry recognition is proof that our products and offerings are truly cutting edge, reshaping the fantasy user experience and changing the expectations around the fantasy market forever.” To use RealTime Fantasy Sports DFS Pools, please visit: https://rtsports.com/dfs. About Wire Industries Wire Industries Inc was founded with the mission to bring a more efficient, open, and entertaining market to real money gaming of all types, unlocking value for the entire ecosystem. The company was established in 2021 and owns and operates Wire Technologies and Wire Media Group. Wire Technologies is the company’s marketplace division including WagerWire, FantasyWire, PonyWire and ContestWire, while Wire Media Group operates their media network and affiliate marketing division. You can download their flagship product WagerWire in the Apple App Store and Google Play, and find them @WagerWire on Twitter/X, TikTok and LinkedIn, or @WagerWireLive on Instagram. Wire Industries is dedicated to providing a responsible gaming environment. If you think you or someone you know may have a gambling problem, resources are available. Call 1-800-GAMBLER or reach out to their Chief Responsibly Officer Carolina Young directly at live@wagerwire.com. About Real Time Sports RealTime Fantasy Sports is a leader in the fantasy sports league management and cash games industry, providing some of the top DFS and DFS Pickem contests in the industry. As the home of The Fantasy Championship, RealTime Fantasy Sports has the most innovative fantasy games for many sports, including football, baseball and basketball. RealTime Fantasy Sports is your one-stop shop for all your fantasy needs. Serving fantasy players online since 1995. Contact Details Bailey Irelan birelan@hotpaperlantern.com Company Website https://www.wagerwire.com/

March 26, 2025 09:17 AM Eastern Daylight Time

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Adro secures additional investment with backing from New York State venture arm

Adro

Adro, a New York-based technology company enabling access to checking, savings, and credit for international students and workers moving to the US, is thrilled to announce an additional $500,000 investment in their previously announced $1.5 million pre-seed round. This new investment brings the total pre-seed funding to $2 million. This investment includes contributions from several new investors, including Empire State Development’s NY Ventures, New York State’s venture capital arm; and Jim Wiseman, President of Margaritaville Development. The round also features additional investment from Era, founded by Jasper Lau. "We're laser focused on helping internationals get financially established in America. These are groups that are traditionally underserved and underbanked, which is why we're incredibly honored to be supported by NY Ventures. This funding will significantly accelerate our mission to make financial services more accessible to newcomers," said Amarildo Gjondrekaj, CEO and Co-founder at Adro. He continued, "Our team is proud to be based in New York City. New York is also where my family settled as immigrants from Albania over 20 years ago, so this truly feels like a full-circle moment." Empire State Development President, CEO, and Commissioner Hope Knight said, "New York State is committed to fostering innovation that creates economic opportunity for all. Adro's mission to provide financial services to international students and workers represents inclusive entrepreneurship in action. Through NY Ventures, we're proud to support companies like Adro that are developing solutions to help underserved communities establish financial security while contributing to New York's vibrant entrepreneurial ecosystem." Next month, Adro will launch US dollar business accounts for international companies looking to expand their US reach. Adro’s deposit-insured business accounts will enable non-US companies to set up in the US, get an EIN and accept US card payments. In other company news, Adro recently shared COO and Co-founder Sara Schmitt was accepted into the Nasdaq Entrepreneurial Center Milestone Makers program, a prestigious initiative that supports entrepreneurs in achieving key business milestones. – About Adro Adro is a technology company helping internationals unblock access to financial services. Based in New York, Adro has raised a $2M pre-seed and is backed by investors who deeply believe in equal access and opportunity for newcomers arriving in the US. Adro was selected to join the 2024 Hudson Valley Venture Hub Accelerator at SUNY New Paltz. Adro is a graduate of Westchester County’s Element 46 Tech Accelerator and a member of CELA Innovation. To learn more, visit www.joinadro.com. About Empire State Development Empire State Development is New York's chief economic development agency, and promotes business growth, job creation, and greater economic opportunity throughout the state. With offices in each of the state's 10 regions, ESD oversees the Regional Economic Development Councils, supports broadband equity through the ConnectALL office, and is growing the workforce of tomorrow through the Office of Strategic Workforce Development. The agency engages with emerging and next generation industries like clean energy and semiconductor manufacturing looking to grow in New York State, operates a network of assistance centers to help small businesses grow and succeed, and promotes the state's world class tourism destinations through I LOVE NY. For more information, please visit esd.ny.gov, and connect with ESD on LinkedIn, Facebook and X. NY Ventures, a division of Empire State Development, strategically invests in high-growth companies that leverage technology to solve critical challenges across New York State. Through targeted investments and partnerships, the division expands access to venture capital for underserved regions and traditionally underrepresented entrepreneurs, including women and minority founders and fund managers. By bridging public and private sector resources, NY Ventures is building a dynamic, inclusive startup ecosystem that drives innovation throughout the state. Contact Details Adro Katherine Wong Too Yen marketing@joinadro.com

March 26, 2025 09:05 AM Eastern Daylight Time

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Direxion Expands Single Stock Leveraged & Inverse ETF Lineup for Exposure to Eli Lilly & Palo Alto Networks

Direxion

Direxion, a pioneer in Single Stock Leveraged and Inverse ETFs, expanded its suite of high-powered trading tools with the launch of four new funds tracking the performance of Eli Lilly and Company (LLY) and Palo Alto Networks, Inc. (PANW). These funds provide traders with amplified, or inverse, exposure to two of the most dynamic sectors – pharmaceuticals and cybersecurity – through the Direxion Daily LLY Bull 2X Shares (Ticker: ELIL) and Direxion Daily LLY Bear 1X Shares (Ticker: ELIS), or the Direxion Daily PANW Bull 2X Shares (Ticker: PALU) and Direxion Daily PANW Bear 1X Shares (Ticker: PALD). “These new ETFs give active traders an edge, whether they want to double down on momentum, or hedge against volatility, in two industry-leading stocks,” said Douglas Yones, CEO of Direxion. “Eli Lilly’s innovation in healthcare, and Palo Alto Networks’ in cybersecurity, make them prime candidates for our growing suite of tactical trading tools. We remain committed to launching new ETF solutions for short-term traders, with more to come in the near future." As ground-breaking products built for active traders, Direxion’s pairs of single stock leveraged and inverse ETFs are meant to be used for short-term trading purposes. Leveraged and inverse single stock ETFs should not be viewed as buy and hold investments, but rather trading tools for traders with a high-risk tolerance. In addition, unlike traditional ETFs, or even other levered and/or inverse ETFs, these ETFs track the price of a single stock rather than an index, eliminating the benefits of diversification. All Direxion leveraged and inverse ETFs are intended only for investors with an in-depth understanding of the risks associated with seeking leveraged investment results, and who plan to actively monitor and manage their positions. There is no guarantee these ETFs will meet their objective. Please visit the Direxion Leveraged and Inverse ETF Education Center, where you will find educational brochures, videos, and a self-paced online course to help you understand if leveraged and inverse ETFs – including single stock ETFs – are right for you. About Direxion: Direxion equips investors who are driven by conviction with ETF solutions built for purpose and fine-tuned for precision. These solutions are available for a broad spectrum of investors, whether executing short-term tactical trades, or investing in thematic strategies. Direxion’s reputation is founded on developing products that precisely express market perspectives and allow investors to manage their risk exposure. Founded in 1997, the company has approximately $47.0 billion in assets under management as of December 31, 2024. For more information, please visit www.direxion.com. There is no guarantee that the Funds will achieve their investment objectives. For more information on all Direxion Shares ETFs, go to www.direxion.com, or call us at 866.301.9214. An investor should carefully consider a Fund’s investment objective, risks, charges, and expenses before investing. A Fund’s prospectus and summary prospectus contain this and other information about the Direxion Shares. To obtain a prospectus and summary prospectus call 866.476.7523 or visit our website at direxion.com. A Fund’s prospectus and summary prospectus should be read carefully before investing. Investing in the funds involves a high degree of risk. Unlike traditional ETFs, or even other leveraged and/or inverse ETFs, these leveraged and/or inverse single-stock ETFs track the price of a single stock rather than an index, eliminating the benefits of diversification. Leveraged and inverse ETFs pursue daily leveraged investment objectives, which means they are riskier than alternatives which do not use leverage. They seek daily goals and should not be expected to track the underlying stock’s performance over periods longer than one day. They are not suitable for all investors and should be utilized only by investors who understand leverage risk and who actively manage their investments. The Funds will lose money if the underlying stock’s performance is flat, and it is possible that the Bull Fund will lose money even if the underlying stock’s performance increases, and the Bear Fund will lose money even if the underlying stock’s performance decreases, over a period longer than a single day. Investing in the Funds is not equivalent to investing directly in LLY or PANW. Direxion Shares Risks – An investment in a Fund involves risk, including the possible loss of principal. Each Fund is non-diversified and includes risks associated with a Fund concentrating its investments in a particular security, industry, sector, or geographic region which can result in increased volatility. A Fund's investments in derivatives such as futures contracts and swaps may pose risks in addition to, and greater than, those associated with directly investing in securities or other investments, including imperfect correlations with underlying investments or the Fund's other portfolio holdings, higher price volatility and lack of availability. As a result, the value of an investment in a Fund may change quickly and without warning. Leverage Risk – The Bull Fund obtains investment exposure in excess of its net assets by utilizing leverage and may lose more money in market conditions that are adverse to its investment objective than a fund that does not utilize leverage. A total loss may occur in a single day. Leverage will also have the effect of magnifying any differences in the Fund’s correlation with LLY or PANW and may increase the volatility of the Bull Fund. Daily Correlation Risk - A number of factors may affect the Bull Fund’s ability to achieve a high degree of correlation with LLY or PANW and therefore achieve its daily leveraged investment objective. The Bull Fund’s exposure to LLY or PANW is impacted by LLY or PANW’s movement. Because of this, it is unlikely that the Bull Fund will be perfectly exposed to LLY or PANW at the end of each day. The possibility of the Bull Fund being materially over- or under-exposed to LLY or PANW increases on days when LLY or PANW is volatile near the close of the trading day. Daily Inverse Correlation Risk - A number of factors may affect the Bear Fund’s ability to achieve a high degree of inverse correlation with LLY or PANW and therefore achieve its daily inverse investment objective. The Bear Fund’s exposure to LLY or PANW is impacted by LLY or PANW’s movement. Because of this, it is unlikely that the Bear Fund will be perfectly exposed to LLY or PANW at the end of each day. The possibility of the Bear Fund being materially over- or under-exposed to LLY or PANW increases on days when LLY or PANW is volatile near the close of the trading day. Eli Lilly and Company Investing Risk – Issuer-specific attributes may cause an investment held by the Fund to be more volatile than the market generally. Eli Lilly and Company faces risks associated with: costly and uncertain research and development of its products; maintaining intellectual property protections; intense competition from multinational pharmaceutical companies, biotechnology companies, and lower-cost generic and biosimilar manufacturers; increasing government price controls and other public and private restrictions on pricing, reimbursement, and access for its drugs; the development of safety or efficacy concerns; among other risks.. Pharmaceutical Industry Risk – The profitability of pharmaceutical companies is highly dependent on the development, procurement and marketing of drugs and the development, protection and exploitation of intellectual property rights and other proprietary information. These companies may be significantly affected by the expiration of patents or the loss of, or the inability to enforce, intellectual property rights. Healthcare Sector Risk — Companies in the healthcare sector may be affected by extensive, costly and uncertain government regulation, rising costs of medical products and services, changes in the demand for medical products and services, an increased emphasis on outpatient services, limited product lines, industry innovation and/or consolidation, changes in technologies and other market developments. Palo Alto Networks, Inc. Investing Risk – Issuer-specific attributes may cause an investment held by the Fund to be more volatile than the market generally. Palo Alto Networks, Inc. faces risks associated with: development of new products and services may be difficult; may be unable to attract new customers; reliance on channel partners; credit and liquidity risk of customers; sales to government entities may be subject to greater scrutiny; intense competition; among other risks. Information Technology Sector Risk — The value of stocks of information technology companies and companies that rely heavily on technology is particularly vulnerable to rapid changes in technology product cycles, rapid product obsolescence, government regulation, and competition, both domestically and internationally, including competition from competitors with lower production cost. Additional risks of each Fund include Effects of Compounding and Market Volatility Risk, Derivatives Risk, Counterparty Risk, Rebalancing Risk, Intra-Day Investment Risk, Industry Concentration Risk, Market Risk, Indirect Investment Risk, and Cash Transaction Risk. Additionally, for the Direxion Daily LLY Bear 1X Shares and Direxion Daily PANW Bear 1X Shares, Shorting or Inverse Risk. Please see the summary and full prospectuses for a more complete description of these and other risks of a Fund. Distributor: ALPS Distributors, Inc. Contact Details Ditto Public Relations Danielle Black, AD direxion@dittopr.co Company Website https://www.direxion.com/

March 26, 2025 09:00 AM Eastern Daylight Time

Vertical IQ Sets The Bar With New Canada-Specific Industry Financial Benchmark Data

Vertical IQ

Industry Intelligence leader Vertical IQ has once again upped the ante on their value-added industry and economic content by incorporating new industry financial benchmark data specific to Canadian businesses. This enhancement complements the company’s existing Canada-focused industry content found in each of its comprehensive Industry Profile reports. For Vertical IQ customers using the Canadian version of the organization’s comprehensive Industry Intelligence platform, this Canada-specific industry financial benchmark data enables accountants, bankers, insurance brokers, business consultants and more to assess how a business is performing relative to its domestic peers. Content from these insightful chapters can be easily printed and shared with business owners. Reliable third-party sourcing To ensure its veracity, Vertical IQ’s industry financial benchmark data is collected from reliable, unbiased third-party providers. The content for the new Canadian Financial Benchmark chapter of Vertical IQ’s Industry Profiles is sourced from the Government of Canada's annual Financial Performance Data, which is based on industry averages for the nation. The Canadian data is split into two revenue bands: $30,000 to $5 million and $5 million to $20 million. The financial benchmark content is then broken out into: Financial ratios, which include current ratio, debt-to-equity ratio, interest coverage ratio, debt ratio and return on assets An income statement A balance sheet, which includes an assets section, liabilities section and total equity metric Vertical IQ’s Canada-specific industry financial benchmark data will be updated annually as new data is available. Taking Industry Intelligence to the next level This expansion of Vertical IQ’s Canadian platform to include a Canadian Financial Benchmark chapter and data as part of each Industry Profile report underscores Vertical IQ’s commitment to its customers’ needs and further sets the organization apart from its competitors. “We know that accurate financial benchmark data provides business owners with a standard for improvement and goal-setting, helping them better understand how they stack up against their competitors,” explains Drake Branson, Director of Product at Vertical IQ. “Financial benchmarks also highlight key differences in resource management, which can improve efficiency, reduce costs and identify potential savings opportunities.” But while the economies of the U.S. and Canada are similar in many ways, they are not identical. “An aluminum production business in Edmonton may have markedly different industry benchmarks than a similar business in Miami,” Branson continues. “That’s why, when our Canadian customers asked us to expand our industry financial benchmarks to include Canada-specific data, we knew it was important to make it happen.” To learn more about Vertical IQ’s new Canadian Financial Benchmarks chapter, or to request a demo, visit www.verticaliq.com. ABOUT VERTICAL IQ Headquartered in Raleigh, N.C., Vertical IQ is a nationally recognized leader in Industry Intelligence. Whether they’re pitching a local brewery or a national biotech company, successful sales, marketing and customer success teams use Vertical IQ to better understand a prospect’s or client’s business challenges before, during and after meetings. Covering more than 97% of the economic revenue in the U.S. and Canada through more than 920 Industry Profiles and 3,400 local economic reports, Vertical IQ equips users with the confidence and credibility to make memorable first impressions and sustain enduring relationships. Contact Details Julie Gilbert +1 919-787-4600 jgilbert@verticaliq.com Company Website https://verticaliq.com/

March 26, 2025 08:00 AM Eastern Daylight Time

News Release

SaaS Scale Launches Growth Playbook to Accelerate Revenue and Investor Readiness for B2B Startups

Rev Up Marketers

As early-stage SaaS companies face rising investor scrutiny and tighter capital markets, one firm is offering a structured path to growth readiness. Today, SaaS Scale announced the public launch of its GTM Playbook and Revenue Operating System, two growth frameworks specifically designed to support venture-backed startups aiming to improve their revenue performance and capital efficiency. By replacing reactive, founder-driven selling with systematic commercial execution, SaaS Scale helps companies meet the rising bar set by investors—where revenue quality, not just revenue volume, drives valuation and deal success. An Operational Growth Framework Built for Today’s Funding Climate The launch of the GTM Playbook comes at a time when investor expectations around go-to-market execution have shifted dramatically. In 2025, startups are no longer judged on vision alone—they’re judged on how well their commercial systems scale. SaaS Scale’s GTM Playbook delivers a complete toolkit for revenue teams, including: Sales scripts engineered around real buyer behavior ICP (Ideal Customer Profile) modeling that eliminates non-converting leads Pipeline acceleration systems designed to improve sales velocity Team enablement frameworks that shift execution beyond the founder “Our clients are under pressure to grow faster, burn less, and report cleaner metrics,” said Steve Williams, CEO at SaaS Scale. “We built our playbook to help them transition out of intuition-based selling and into scalable, repeatable commercial execution. This isn’t just coaching. It’s infrastructure.” Commercial Transformation for Founders and Funders At the core of SaaS Scale’s approach is commercial transformation —the move from unstructured growth to repeatable revenue engines. Supporting the Playbook is the firm’s Revenue Operating System, which provides end-to-end oversight of the revenue lifecycle and prepares startups for Series A and B funding rounds. The Revenue Operating System includes: Segment-specific lead scoring and targeting Win-loss feedback loops for messaging refinement Sales velocity tracking tied to KPIs that matter to investors Investor-grade forecasting dashboards and board reporting tools This structure helps startups surface stronger unit economics, reduce inefficiencies in their GTM motions, and present a more compelling investment case to VCs and institutional backers. Built to Improve Capital Efficiency and Reduce Risk SaaS Scale’s offering is tailored to a financial reality that rewards capital discipline and penalizes erratic execution. Startups using the system are achieving: Faster payback periods (often under 9 months) Improved CAC-to-LTV ratios and lower sales ramp times Deal win rates 15–30% higher through better ICP alignment Higher valuations at funding due to investor confidence in GTM clarity “In a capital-tight market, the startups that win are the ones that show control,” said Williams. “Investors want to fund machines, not experiments. We help startups become the former.” About SaaS Scale SaaS Scale is a growth advisory firm focused on helping early-stage B2B SaaS companies build investor-ready revenue systems. Through its structured GTM Playbook and Revenue Operating System, SaaS Scale equips startups with the commercial infrastructure to grow predictably, scale sustainably, and raise capital with confidence. The firm works with companies from Seed through Series B+ across the US, UK, and Europe. To learn more, visit: https://saasscale.io Contact Details SaaS Scale LTD Stephen Williams press@saasscale.io Company Website https://saasscale.io

March 25, 2025 03:35 PM Eastern Daylight Time

Hundreds of College Students From Across Globe Unite in New York City for Summit on Countering Campus Antisemitism Crisis

Combat Antisemitism Movement

More than 300 Jewish students and allies from universities across the globe, community leaders, influencers, and officials gathered in Midtown Manhattan this past weekend for the Combat Antisemitism Movement ’s “Rise & Respond: Global Student Summit Against Antisemitism.” The event provided a platform for students to share their personal experiences and confront the troubling rise in antisemitic incidents taking place at higher education institutions in North America and beyond. Summit attendees discussed strategies to counter antisemitism and advocate for meaningful change, a challenge that has escalated to a terrifying degree since Hamas’ October 7th attack on Israel. The Antisemitism Research Center by CAM has documented 742 antisemitic incidents on American campuses in 2024, marking a 120.8% increase from the 336 reported in 2023. The summit was particularly timely and relevant, given the ongoing antisemitism crisis at Columbia University and the historic federal action being led by the new Trump administration to hold Columbia and other schools accountable for their failures to protect Jewish students and faculty from discrimination, harassment, and even violence. The summit recognized and honored Michael Kaminsky, a junior at DePaul University, with CAM’s Student Activist Award. Kaminsky was physically assaulted on his campus by masked assailants in broad daylight last year, while a safety officer employed by the university stood mere feet away – and did nothing. Since his horrifying experience, Kaminsky has amplified his advocacy for the Jewish community, and he urged others in attendance to stand up to hate and remember their people’s legacy of resilience and strength in the face of adversity. “That day, I understood the hardships my family had endured [under Nazi and Soviet oppression] and decided I must use the strength they passed down to me,” Kaminsky said. “Instead of hiding, I spoke out…History will remember those who stood up to fight for our civil rights and will hold those accountable who were complacent in the face of atrocities, for we are not Jews with trembling knees.” U.S. Congresswoman Claudia Tenney (NY-24) expressed strong support for federal action against campus antisemitism and emphasized the critical importance of standing up against hatred, displaying a wristband given to her by Holocaust survivor Helen Sperling that reads, “Thou Shall Not Be a Bystander.” Other featured speakers at the Rise & Respond summit included Jewish community and business leaders, activists, and local and global officials who discussed the rising threat of antisemitism, the critical need to confront it, and the challenges faced by the Jewish people. Their remarks highlighted the urgency of standing united against hate, with each speaker offering personal reflections on the ongoing struggle for safety, equality, and justice for Jewish students. “We’ve gotten to this point [of rising antisemitism] because people don’t understand Israel, the Jewish people, and the threat of terrorism, not just to Jews but to everyone and to our way of life. That’s why the work of fighting hate and advocating for our community is more crucial than ever” – Sheryl Sandberg, Former Chief Operating Officer of Meta Platforms (Watch Sandberg's speech HERE.) “When your universities refuse to protect you, make them answer to you. When student governments push anti-Israel resolutions, challenge them. Fight them. When they try to erase the truth or the facts, remind them that we are here…. The Jewish people have never backed down from a fight, and we will not start now” – Ambassador Danny Danon, Israel’s Permanent Representative to the United Nations “The Mayor Eric Adams administration protects the right to free speech and protects the right to democracy, but when that speech goes to hate, when that speech crosses the line, when that speech and protests start to shut down our city, as the deputy mayor for public safety, I will make sure that everybody is held accountable” – Kaz Daughtry, Deputy Mayor of New York City for Public Safety “You were born for this moment. You carry thousands of years of survival, resilience, and beauty in your blood. You are part of a story that will never be erased. And your voice – your one voice – can make all the difference” – Montana Tucker, social media influencer and pro-Israel activist “We talk often about a better tomorrow. But that tomorrow will never come – unless we act today. Every day we delay, hatred finds new ground. But look around you. Yes, there is strength in numbers. But there is extraordinary power in individual action. Every post you share, every story you tell, every myth you calmly correct – matters. These are not small acts. They are the seeds of transformation.” – Igor Tulchinsky, philanthropist and CEO of WorldQuant At the summit, CAM launched the FACE Antisemitism Initiative, which unites students, faculty, and lawmakers to combat antisemitism through advocacy, education, and action. CAM also unveiled the HEAT Map & Advocacy Platform, which is designed to systematically identify and expose the professors, administrators, and academic influencers responsible for promoting antisemitism and anti-Israel rhetoric and disrupt their ability to indoctrinate and intimidate. “The Rise & Respond summit represented a crucial advancement in the global effort to combat antisemitism,” said CAM CEO Sacha Roytman. “By equipping students, faculty, and leaders with the tools to take meaningful action, we underscored the vital role of unity and resilience in the face of escalating hate. As participants departed the summit, they were more committed than ever to advocating for the Jewish people and standing together to create a safer campus reality for all.” Select event images are available HERE. Watch a recording of the summit’s Opening Night HERE. The Combat Antisemitism Movement (CAM) is a global coalition engaging more than 900 partner organizations and five million people from a diverse array of religious, political, and cultural backgrounds in the common mission of fighting the world’s oldest hatred. CAM acts collaboratively to build a better future, free of bigotry, for Jews and all humanity. Contact Details CAM Editor-in-Chief Barney Breen-Portnoy barney@combatantisemitism.org Company Website https://combatantisemitism.org/

March 25, 2025 02:29 PM Eastern Daylight Time

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Ampliforce Rebrands To Ampliwork: New Name, Same Commitment to Innovation

Ampliwork, Inc.

Ampliforce, a global leader in enterprise-grade AI agents, is excited to announce that it is rebranding as Ampliwork. "Our company's vision centers on the reimagining of work through the implementation of enterprise-grade AI agents designed to manage complex tasks," said Marco Buchbinder, Founder and CEO of Ampliwork. "In order to achieve a closer alignment between our name and our vision, we have adopted the name Ampliwork, which reflects the significant productivity enhancements, or ' amplified work,' enabled by our AI agents." Key Changes: New Name: Ampliwork (formerly Ampliforce) Updated Branding: New website, and brand identity at Ampliwork.com What Remains Constant: Ampliwork AI agents purpose-built for complex organizational challenges, combining enterprise-grade security, regulatory compliance, and adaptive intelligence. Integrated human-in-the-loop oversight with a transaction-based pricing structure, providing a clear pathway to amplified ROI. Looking Forward As we evolve, we remain focused on delivering AI agents that are multi-skilled, continuously learning, and designed to integrate seamlessly into enterprise ecosystems. We invite you to discover our new identity at www.ampliwork.com and join us in shaping the future of enterprise AI collaboration. About the Company Ampliwork develops intelligent AI agents specifically designed for enterprise environments. Our AI agents integrate seamlessly into core business operations, automating complex and repetitive workflows while upholding the highest standards of security, compliance, and trust. Anchored in the principles of human-AI collaboration, compliance-first architecture, and continuous learning, our AI agents enable organizations to achieve greater operational efficiency and performance. Trusted by leading enterprises across finance, asset management, and professional services, Ampliwork is committed to Amplifying Human Potential™ —empowering professionals to focus on strategic, high-value work. To learn more, visit www.ampliwork.com. Contact Details Ampliwork, Inc. Nadine Kerk-Hecker nkerk-hecker@ampliwork.com

March 25, 2025 11:02 AM Eastern Daylight Time

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