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EDGE Boost Unveils Industry-First Responsible Gaming Bank Account, Making Safer Play Easier Than Ever

EDGE Boost

EDGE Boost by EDGE Markets, the first banking-as-a-service solution designed to promote responsible gaming in the U.S., announced its official launch today, with an established and quickly growing customer base and a $17.2 million seed funding round. The EDGE Boost debit card, which has been live in stealth mode for three months, has already processed $300 million in transactions and is reshaping how bettors manage their finances in the gaming ecosystem. EDGE Boost successfully closed a seed funding round of $17.2 million in late 2024. Bullpen Capital led the funding round with participation from Step Stone Group, Suro Capital, Impulsum Ventures, Mantis VC, Indicator Ventures, and other strategics. In addition, EDGE Markets has raised $32 million in debt to capitalize their financial platform. The legal U.S. gaming market has struggled to find a responsible gaming solution that is both easily adopted by users and independent from operators. Sportsbooks, iGaming operators and brick-and-mortar casinos have implemented measures to encourage safer betting habits, but their influence is limited to activity happening within their online platform or physical property. EDGE Boost redefines responsible gaming with a dedicated debit card and bank account, allowing bettors to separate their gaming transactions from everyday finances. By providing a clear, consolidated view of their betting bankroll, EDGE Boost empowers users to make more informed financial decisions. The EDGE Boost bank account is FDIC-insured up to $250,000*, providing financial security, while all user data is safeguarded on a private, encrypted platform. EDGE Boost users are already using the card for transactions across all major digital gaming platforms, without any fees or integration required for operators. "EDGE Boost is revolutionizing responsible gaming, giving players the power to take full control of their betting finances like never before. Our innovative card and platform provide the tools needed to engage with gaming safely and sustainably. Operators can only see part of the picture when it comes to a bettor’s financial habits — EDGE Boost changes that by acting as an independent, all-encompassing solution to bridge this critical gap," said Seni Thomas, Founder and CEO of EDGE Boost. "With our team’s deep expertise across the betting industry and beyond, we're excited to deliver a responsible gaming solution that is already making an impact with bettors everywhere." Key features of EDGE Boost include the following: Personalized Spending Limit Suggestions – EDGE Boost will assess users’ cash flow and recommend tailored betting limits for each user to put into place for themselves. Financial Transparency – A separate bank account allows for a clear overview of betting expenses, helping bettors stay in control of their gaming budgets. Cashback Incentives – EDGE Boost rewards users with cash back for qualified spend with gaming merchants. Frictionless, Instant Betting – Compatible with almost any gaming platform, allowing bettors to deploy funds instantly. No Minimum Balances or Maintenance Costs – EDGE Boost has no usage costs and only generates revenue when customers use the card. FDIC-Insured, Secure Platform – Accounts are FDIC-insured up to $250,000*, the first betting-only bank account to provide this level of security. EDGE Boost is redefining the role of monetary management in gaming. The card and platform are available now for users nationwide. For more information, please visit www.edgeboost.bet. About EDGE Boost EDGE Boost is the responsible financial platform for smart bettors. It’s the first betting-only debt card account that is FDIC insured up to $250,000. As a neutral, third party, EDGE Boost provides financial segmentation and a holistic view to bettors for all their financial betting data, with custom tools, like personalized spending limitations and cashback incentives, available to help all bettors be more responsible. Customers experience frictionless, instant free betting that is compatible with almost any online or physical betting platform. Deposit Checking accounts are held with Cross River Bank, Member FDIC. The Edge Boost Visa Debit Card is a Visa® debit card issued by Cross River Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc. The Edge Boost Visa Debit Card is not available to all residents of U.S. territories. For further information, please see our Terms of Service and Cardholder Agreement. If you think you or someone you know may have a gambling problem, call 1-800-GAMBLER. Contact Details Sterling Randle srandle@hotpaperlantern.com Company Website https://www.edgeboost.bet/

March 24, 2025 09:00 AM Eastern Daylight Time

Dokotoo Announces Launch of Waffle-Style Apparel Collection on Amazon US

Grand Newswire

Dokotoo, a leading women’s clothing brand and consistent top-performer in Amazon’s fashion category, has officially announced the launch of its new waffle-style apparel collection. The innovative line features garments with a distinctly textured, fluffy knit designed to offer both comfort and visual dimension — marking a notable expansion in tactile-driven fashion on one of the world’s largest retail platforms. The Waffle-Style Collection represents Dokotoo’s continued investment in material innovation and consumer-centered design. Developed by the in-house creative team, the concept originated from an informal brainstorming session. “Our inspiration came from an everyday moment — a shared meal and conversation,” said Kim, Creative Development Director at Dokotoo. “We examined the texture of waffles and asked ourselves, ‘What if we could create clothing that feels this comforting?’ That was the starting point for an entirely new product direction.” The resulting designs offer more than aesthetic appeal. According to the company, the waffle-textured knit mimics the softness of micro-air cushions, delivering a garment experience that is both breathable and cocooning. The fabric’s three-dimensional geometry — described internally as a “soft chessboard of light and shadow” — reflects current trends in sensory fashion, where texture plays a central role in how clothing affects the wearer’s mood and daily comfort. This launch coincides with Dokotoo’s broader innovation roadmap, which includes upcoming product categories like Slimfi Smocking, Magic Collar, and the Gold Empire Line — each focused on enhancing fit, structure, and fashion utility for everyday consumers. The waffle series is the first of these to be released in 2025. Available now on Amazon US, the collection includes tops and tunics in a range of colors and sizes, tailored for seasonal versatility. With streamlined logistics and standardized service from purchase through post-sale, Dokotoo reinforces its brand mission: to make clothing shopping simple and create garments that feel like a second skin. For more information and to explore the Waffle-Style Collection, visit: Dokotoo Waffle-Style About Dokotoo Founded to redefine comfort-driven fashion for modern women, Dokotoo has grown into one of Amazon’s most popular apparel brands. With a focus on accessibility, design innovation, and quality assurance, the company maintains a standardized end-to-end shopping experience for millions of customers globally. Contact Details Dokotoo Clothing Brand Co., Ltd. Joe Kay joe@dokotoo.com Company Website https://www.amazon.com/stores/page/78F89962-2125-4793-A251-AA8B07181B0F

March 22, 2025 03:20 PM Eastern Daylight Time

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APENFT Lists on Kraken with $90,000 Reef Program Airdrop, Expanding TRON's Global Footprint

APENFT

Kraken, one of the world's leading cryptocurrency exchanges, today announced the listing of APENFT (NFT), a key token in the TRON ecosystem. The listing introduces APENFT/USD and APENFT/EUR trading pairs. In addition to the listing on Kraken, a Reef Program airdrop campaign of $90,000 worth of APENFT tokens has been launched. Launched by the APENFT Foundation in 2021, APENFT uses TRON’s fast and low-cost blockchain to bring top-tier artworks on-chain and support the growth of the NFT ecosystem. As of March 2025, with over $430 million in market cap and more than 2.16 million unique holders, APENFT has become a leading force in the digital collectibles space. APENFT is now listed on over 30 major global exchanges, including HTX, OKX, and Poloniex. Since its launch, the project has reached several important milestones: May 2021: Initiated an NFT airdrop program for TRON mainnet token holders, reaching millions of TRX users. December 2021: Collaborated with Christie's and Sotheby's to tokenize masterpieces by Picasso and Andy Warhol. 2023: Debuted APENFT Marketplace, now becoming the leading NFT trading platform on the TRON chain supporting hundreds of emerging artists through the Art Dream Fund. September 2024: APENFT Collaborated with SunPump to launch NFT Pump, the first fair-launch NFT tool in the TRON ecosystem, allowing users to mint NFTs at low cost using TRX. Q1 2025: Released NFT Pump 2.0, introducing the TRC404 standard for fractionalized NFT trading to enhance liquidity and user experience. The listing of APENFT (NFT) on Kraken marks a significant step in its global expansion, offering increased exposure and access to institutional and retail investors across North America, Europe, and Asia-Pacific. With NFT/USD and NFT/EUR trading pairs now available, APENFT gains direct entry into key fiat markets. The launch is further supported by a $90,000 airdrop through the Reef Program, designed to boost engagement and broaden its appeal beyond the TRON ecosystem. Known for its high compliance standards and strong security, Kraken provides an ideal platform for APENFT to strengthen its credibility and reach. APENFT officially launched on Kraken on March 20, 2025, at 11:59 AM UTC, marking a significant milestone in its path toward global adoption and broader market accessibility. About APENFT APENFT Marketplace is an NFT trading platform native to the TRON blockchain, launched by the APENFT Foundation, with additional support from the world’s largest distributed storage system BitTorrent File System (BTFS). NFT Pump (APENFT) is a leading innovator in the NFT space, providing a one-stop platform geared with a complete suite of tools to empower creators, collectors, and projects alike. From launching NFT Pump 1.0 and 2.0 to establishing the TRC404 standard, NFT Pump (APENFT) is revolutionizing how NFTs are created, traded, and experienced on the TRON network. The APENFT utility token $NFT is the official governance token issued by the APENFT Foundation. It is a decentralized digital asset that is backed by TRC-20 protocols, and serves as proof of rights on APENFT. Media Contact Charles business@apenft.io Contact Details Charles business@apenft.io

March 20, 2025 07:04 PM Pacific Daylight Time

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G6 Hospitality Launches Nationwide Franchisee Engagement Initiative

G6 Hospitality LLC

G6 Hospitality, the parent company of Motel 6 and Studio 6, today announced an extensive franchisee partner engagement initiative with plans to host more than 15 franchisee owner meetings across the country. The company aims to conduct 1 meeting in every region before the end of the year. The initiative, which began earlier this year, has already facilitated meaningful conversations with numerous franchisee owners. G6 leadership has already conducted meetings in San Antonio, Dallas, Portland, Sacramento, LA, Albuquerque, Phoenix, Reno, Baltimore, Dallas, Atlanta and Tampa plans to conduct more by the end of the year. G6 Hospitality is committed to meeting with all franchisee partners before the end of 2025, underscoring the company's dedication to collaborative growth and operational excellence. This strategic effort aims to strengthen relationships with franchisee partners and gather valuable firsthand insights to drive the company's continued growth. "Direct engagement with our franchise owners is absolutely essential to our success as we continue to expand across the country," said Sonal Sinha, CEO - G6 Hospitality. "These meetings allow us to connect and understand our owners' ideas and thoughts firsthand, which is invaluable as we shape the future of our brands together. We're committed to listening, learning, and implementing insights that will strengthen our partnership and drive mutual success." The meetings provide a platform for franchisee owners to share their experiences, challenges, and suggestions directly with G6 Hospitality leadership. This grassroots approach reinforces the company's commitment to fostering a collaborative franchisee community while ensuring that strategic decisions reflect the perspectives of those on the front lines of guest service. This initiative follows G6 Hospitality's recent announcement of a $10 million marketing investment aimed at accelerating customer adoption and enhancing brand engagement. The company continues to focus on technological advancements, including expanding its website and My6 app capabilities, with plans to quadruple app installations before the summer season. Global travel tech company OYO, which acquired G6 Hospitality from Blackstone Real Estate, plans to accelerate growth with the addition of over 150 hotels in 2025 under the Motel 6 and Studio 6 brands. This expansion will strengthen the brands' presence in key markets such as Texas, California, Georgia, and Arizona while preserving their core values and distinct identity. About G6 Hospitality LLC G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 economy lodging locations under the iconic Motel 6 brand and the Studio 6 Extended Stay brand in the United States and Canada. G6 Hospitality is committed to making hospitality accessible to all through responsible business practices and unparalleled opportunity for franchisees to build a legacy through ownership. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. The Carrollton, Texas, based company was named a 2024 Leader in Diversity by Dallas Business Journal. For more information, please visit www.g6hospitality.com Contact Details Anupriya +91 97911 63065 anupriya.d@oyorooms.com

March 20, 2025 08:00 AM Eastern Daylight Time

ACTIVATE AND HADRENA JOIN FORCES TO REVOLUTIONIZE ENTERTAINMENT IN FRANCE, SPAIN, BELGIUM, THE NETHERLANDS, LUXEMBOURG, AND PORTUGAL

Activate

Activate, the world’s first active gaming facility, is expanding its immersive entertainment experience across Europe. This milestone marks a major step in Activate’s global growth and is driven by a strategic partnership with Hadrena, a leading innovator in the location-based entertainment (LBE) industry across the U.S. and Europe. “At Activate, we’ve always aimed to revolutionize entertainment by making gaming more active, immersive, and social,” says Adam Schmidt, CEO of Activate. “Expanding our European footprint is a major milestone, and Hadrena’s expertise in the LBE industry makes them the perfect partner. With their impressive portfolio of 130+ leisure centers, they share our vision for redefining entertainment.” Hadrena first discovered Activate through its viral presence on social media, particularly its popular Mega Grid game. Sarah Lion, Hadrena’s innovation director, experienced Activate at American Dream in the U.S. and immediately recognized its potential as a game-changer in the action gaming and challenge room sector. After her visit, Lion eagerly presented Activate to her colleagues, who were onboard with the idea, excited to be part of this game-changing experience. “Activate represents the future of action games, seamlessly combining technology with physical activity to engage players in a unique and replayable way,” said Edouard Malnoy, CEO of Hadrena. “As we expand our portfolio of innovative leisure experiences, introducing Activate to Europe aligns perfectly with our ambition to redefine leisure. Its universal appeal and scalable model make it a perfect fit for Hadrena’s ambition to lead the European market in innovative entertainment.” Since its founding in 2017, Activate has transformed the entertainment industry by seamlessly blending physical activity with high-tech gaming. Activate currently has 40 locations across North America, Dubai and London, with 15 more under construction worldwide including Norway, Denmark, Germany, and Kuwait. With licensing agreements in over 20 countries, Activate plans to open 200 additional locations globally over the next 10 years. The first Activate venue in France is scheduled to open in early summer 2025 at Imagipark, a premier leisure mall in Val d’Europe, near Paris. This location will serve as a launchpad for Activate’s continued European expansion, with future locations planned for Spain, Belgium, the Netherlands, Luxembourg, and Portugal. For more information on Activate and its expansion, visit playactivate.com or follow @activategames on social media for the latest updates. ### EDS: Click here for high-res assets. ABOUT HADRENA Hadrena is a leader in the location-based entertainment industry in the U.S. and Europe, operating 130 entertainment venues and aiming to reach 1,000 centers by 2032. Its portfolio includes action games, virtual reality experiences, family entertainment centers, and kids' playgrounds. For more information, visit Hadrena online. LinkedIn: @Hadrena Press Contact: Tanya Williams Director, Marketing & Communications tanya.williams@playactivate.com (204) 293-4152 Activate is the world's first active gaming experience where players #EnterTheGame. Activate offers a unique blend of physical activity and gaming that promotes a healthy lifestyle. Each Activate location provides fun and interactive rooms where players can work cooperatively, compete against, earn coins, and track achievements. With the global headquarters located in Winnipeg, Canada, Activate has grown to 40 locations across Canada, the U.S., the UK and Dubai. To join the active gaming movement, visit Activate and follow us on social media: Facebook: @activategames Instagram: @activategames TikTok: @activategames LinkedIn: @activategames Contact Details Tanya Williams +1 204-293-4152 tanya.williams@playactivate.com Company Website https://playactivate.com

March 20, 2025 07:32 AM Eastern Daylight Time

Monster Energy Continues the Launch of Java Monster Irish Crème Flavor In Spectacular Fashion at Chicago’s St. Patrick’s Day Celebrations

YourUpdateTV

In a city renowned for its spirited St. Patrick's Day celebration, Monster Energy is going all out to ensure the continued launch of Java Monster Irish Crème is as memorable as the legendary patron saint himself. The Chicago River will gleam a brilliant emerald green, mirroring the lively spirit of the day, thanks to Monster Energy's participation in the annual river-dyeing tradition. Monster Energy, the brand synonymous with exhilarating energy drinks, is continuing its innovation and celebration to the next level. In an unforgettable display of excitement and flavor, Monster Energy is proudly introducing its latest creation, the Java Monster Irish Crème, amidst the vibrant festivities of Chicago's St. Patrick's Day parade. The streets of Chicago will be alive with the roar of the Java Monster truck, a behemoth of energy making its way through the parade. Decked out in striking Monster Energy branding and the bold, irresistible allure of the Java Monster Irish Crème flavor, the truck will be a sight to behold. Adding to the day's excitement, the Monster Energy team, alongside the enchanting Monster Girls and a particularly mischievous leprechaun, will traverse the parade route. gifting thousands of eager parade-goers with cans of the Java Monster Irish Crème. This creamy, dreamy addition to the Java Monster lineup is infused with the rich, smooth taste of Irish crème, promising an invigorating energy boost with every sip. About Java Monster: No foam, extra hot, half-caf, no-whip, soy latte… enough of the coffeehouse BS already. It’s time to get out of the line and step up to what’s next. Java Monster, premium coffee and cream, brewed up with killer flavor, supercharged with the Monster Energy blend. Coffee done the monster way, wide open, with a take no prisoners attitude and the experience and know-how to back it up. Flavors include Mean Bean, Loca Moca, Salted Caramel, Irish Creme, Caffe Latte, and Triple Shot (Mocha and French Vanilla). So, shake gently and unleash the beast within. Java Monster – anything but basic! About Monster Energy: Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, eSports or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, gamers and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers, and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 19, 2025 11:15 AM Eastern Daylight Time

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Finding Ferdinand Makes Its Retail Debut At Credo Beauty

Finding Ferdinand

Finding Ferdinand, the sister-run brand on a mission to elevate your everyday routine with vegan, skin-loving formulas, is making its retail debut through a partnership with Credo Beauty. The clean beauty brand will be available online on credobeauty.com on March 18, 2025, and will roll out to 14 Credo Beauty stores nationwide. Founded in 2015 by Nhu Le and now run alongside her sister, My Le, Finding Ferdinand celebrates its 10-year anniversary this year, marking a decade of innovation in color cosmetics. Nhu and My’s inspiration for the brand came from the incredible women in their family, especially their mother, a two-time cancer survivor whose strength continues to inspire the brand’s deep commitment to clean formulas. "We’re excited to partner with Credo Beauty, a brand and team we deeply admire for their commitment to clean beauty, sustainability, and education. Like Credo, we’re passionate about creating products that not only perform exceptionally well but also resonate with our clients on a personal level. We're thrilled to see our black lip balm become a daily essential for so many and look forward to continuing to connect with the amazing community through Credo’s incredible in-store experience," said Nhu Le, Founder of Finding Ferdinand. “Credo Beauty is excited to be the first retail partner of Finding Ferdinand, bringing their beautiful products and unique brand vision to our passionate community. Their dedication to sustainability and clean, high-performance formulations aligns perfectly with our values. We love how they connect with customers through custom creations, and their viral black lip balm—offering the perfect touch of color and hydration—has quickly become a daily essential for the Credo team," said Jessica Trieber, VP of Brands at Credo Beauty. Finding Ferdinand’s clean, high-performance beauty essentials are designed for the way you live: easy to wear, impossible to mess up, and always a perfect fit. The brand is best known for its cult-favorite product, The Black Lip Balm, which went viral and sold out 10x, thanks to its innovative, buildable color payoff that enhances any natural lip color. The brand is also set to launch an all-new limited-edition Raspberry shade of its iconic lip balms in tandem with the retail launch on March 18. This hydrating, sheer balm will feature a dark red buildable hue with cool undertones and medium shine, along with a delicious raspberry scent for a sensory experience. Starting on March 18, the following Finding Ferdinand products will be available at Credo Beauty: Delicious Balms ($26 each; 6 shades available at Credo Beauty): Super hydrating and moisturizing sheer lip balms with just a touch of color and a delicious scent. Buildable colors that are easy to wear every day, each paired with its own distinctive scent. Delicate Gloss ($26 each; 6 shades available at Credo Beauty): A non-sticky lip gloss infused with marula oil and nyamplung seed oil with a touch of color, perfect by itself or on top of a lipstick for an extra shiny finish. Tender Blush ($28 each; 6 shades available at Credo Beauty): A lightweight cream blush infused with Squalane that blends easily into the skin for a buildable touch of color. Finding Ferdinand products are 100% vegan and cruelty-free, offering proprietary cosmetic formulations that are clean and non-toxic. Finding Ferdinand takes to heart being a part of creating a better future for the world, and is committed to keeping the brand’s production sustainable - from working in small batches to prioritizing recyclable, recycled, or refillable components. For more information, follow the brand on Instagram @findingferdinand and TikTok @findingferdinand. ABOUT FINDING FERDINAND Effortless Beauty for Every Moment. Sister-run beauty brand Finding Ferdinand is here to elevate your everyday routine with vegan, skin-loving formulas that enhanceânot hideâwhat makes you, you. Our clean, high-performance beauty essentials are designed for the way you live: easy to wear, impossible to mess up, and always a perfect fit. We hope you find something you loveâand wear it your way, every day. ABOUT CREDO BEAUTY Credo Beauty offers todayâs largest clean and sustainably minded beauty assortment in North America, across color, skincare, haircare and fragrance, partnering with over 120 leading brands, such as Westman Atelier, ILIA, OSEA, True Botanicals and LolaVie. Having built the most comprehensive guidelines, âThe Credo Clean Standardâ¢", customers can trust that they are purchasing the most effective, innovative products with safer ingredients with an emphasis on sustainable, natural and ethical materials. Trained makeup artists and estheticians (who are continually being educated by Credo Beauty and our brands) offer an exceptional experience both in-store and online. Visit one of the 15 brick-and-mortar store locations or www.credobeauty.com. Contact Details OGAKI Hallie Sawyer +1 818-388-7338 hsawyer@ogakidigital.com Company Website https://www.findingferdinand.com/

March 18, 2025 11:00 AM Eastern Daylight Time

Forever Network Celebrates Record-Breaking Growth and Expansion in 2024, Eclipsing 10 Billion Total Impressions

Basketball Forever

Forever Network, one of the fastest-growing and most engaged independent sports content brands in the world and a trailblazer in sports media, today announced it achieved unprecedented milestones in 2024, setting new benchmarks for engagement, global reach and strategic expansion. The company saw 176% increase in total impressions when compared to what was recorded in 2023, underscoring the network’s rapid and sustained growth. Forever Network's sports verticals experienced unparalleled engagement during the year, as reported by Comscore. Some of the headline data from 2024 included: Forever Network amassed 10.87 billion impressions and reached 372 million unique individuals. Forever Network generated 817 million engagements across its various social platforms. Basketball Forever - 7.42 billion impressions. Football Forever - 1.41 billion impressions. Hockey Forever - 895 million impressions Dugout Forever - 624 million impressions Soccer Forever - 526 million impressions Cricket Forever - 4.9 million impressions. In the United States, Basketball Forever ranked 22nd overall and 8th in sports for total digital media actions and engagements according to Comscore. In Australia, the company maintained its number one ranking for the fifth consecutive year. The company now reaches 65 million unique users monthly in the U.S. and 400 million globally each year, with no signs of slowing down. “Getting ranked so high by ComScore legitimizes the hard work we have put in since expanding and establishing a North American presence at the beginning of 2024,” said Alex Sumsky, CEO and co-founder of Forever Network. “We couldn’t be here without our devoted team and their commitment to user experience, ensuring we are people’s go-to source and have the best content for all things basketball, football, hockey, baseball soccer and cricket. This also provides us with a significant benchmark for measuring our success as we continue to establish ourselves as a major player in the sports media world in the US and across the world.” In total, Forever Network reached over 302 million unique individuals from its most popular countries including the United States, Philippines, United Kingdom, Australia, and Canada. With the upcoming expansions into combat sports, Esports, tennis and golf, projections estimate that Forever Network will amass 18.5 billion impressions by the end of 2025. Forever Network also secured major deals with top-tier wagering, betting and data analytics companies in both the U.S. and European iGaming markets, including DraftKings, BetMGM, FanDuel, 888 and others. Forever Network also executed 2024’s most engaged betting partnership on Meta through a collaboration between FN and Rivalry and tallied over $2 million in partner revenue for 2024. Additionally, proprietary iGaming products will debut both in the U.S. and internationally, targeting over 100,000 active users in their first year. The company's free-to-play game, V.O.A.T., has already attracted 50,000 active players, even before its full-scale launch and marketing efforts, signaling massive growth potential. “The popularity we have achieved and growth we have experienced since the start of 2024 is just the tip of the iceberg,” said Basketball Forever Chief Strategy Officer Nick Kelland. “With plans for four new verticals to debut this year and our proprietary iGaming product, there is no end in sight to our growth and where 2025 can take us.” For more information, visit www.forevernetwork.com. ABOUT BASKETBALL FOREVER Basketball Forever was founded in 2015 with a mission to celebrate the game and embrace its ability to unite people from all over the world. The brand reaches millions globally as the best source of breaking news, commentary, rumors, and culture through a uniquely social-first approach, bringing the best content to the consumer and removing the barriers between the creative and the consumer. The company is currently the top ranked global sports company amongst millennials by engagement, garnering 3.9 billion impressions yearly, with a monthly global reach of 105 million unique visitors. For more information and to subscribe, please visit: BasketballForever.com Contact Details Sterling Randle +1 801-319-6153 sterling.randle@gmail.com Company Website https://basketballforever.com/

March 18, 2025 09:35 AM Eastern Daylight Time

60 Years, One Big Cheers: TGI Fridays Celebrates Its Anniversary Around the World

TGI Fridays

TGI Fridays, the iconic American restaurant-bar chain that pioneered the singles bar concept and inspired Hollywood movies and industry copycats, is celebrating its 60th anniversary by reigniting the bold, celebratory spirit that made it a cultural phenomenon. Founded in 1965 as a place where everyone can gather, connect and celebrate, TGI Fridays is marking six decades with an around-the-world “cheers.” On March 15, Fridays locations across the UK, Australia, Asia, Africa, Europe and the Americas will celebrate the milestone successively in their time zone, in their unique way, creating a wave of celebrations lasting more than 24 hours. As the sun rises in one part of the world and sets in another, customers and team members, no matter their language, culture or city, will honor 60 years of unforgettable moments, indulgent food and legendary cocktails. The celebration doesn’t stop there. Fridays will keep the party going all month with exclusive promotions that embrace its iconic past and invite guests to join in the fun. 60th Anniversary Specials: Playfulness, Indulgence and That Fridays Feeling Two for $19.65 – Honoring the year TGI Fridays was founded, guests can enjoy two meals for an unbeatable price of $19.65. The curated menu includes classics like the Half Rack of Ribs (a staple from its original menu), Cheeseburgers, Chicken Caesar Salad, Boneless Wings & Fries, and Cajun Chicken & Shrimp Pasta. " Spring of Nineteen Six-Tea Five " – Fridays reintroduces its famous Long Island Iced Tea with a retro twist. Served in a limited-edition collector’s cup featuring Fridays’ iconic branding and flair, this cocktail is a tribute to the brand’s rule-breaking mixology. #ShareYourFlair Challenge – Fridays invites guests to share their “flair” by posting social media pictures that express their unique personality, energy and fun, with the hashtag #ShareYourFlair. Year-Long Celebration – The 60th-anniversary fun won’t stop in March. Fridays will keep the party going with activities and promotions throughout the year. Charting a New Course While Celebrating a Bold Legacy In 1965, Fridays didn’t just open a restaurant — it created a movement. As the world’s first singles bar, it redefined social dining, creating a place where flair, freedom and celebration were welcomed and encouraged. Its bold approach to food, drinks and service set the stage for the casual dining category and left an indelible mark on restaurants worldwide. "Fridays is doubling down on what made us great in the first place: innovative food and drinks and team members that make it all come to life. As we enter our 60th year, we're refreshing the guest experience to reflect our brand’s timeless promise of indulgence, connection and celebration," says returning brand CEO Ray Blanchette. "Looking ahead, we’ll continue our disruptive approach to the casual dining space, reimagining what it means to gather and celebrate, while staying true to the bold, inclusive spirit that’s been in our DNA since day one." After opening its first international restaurant in Birmingham, England, Fridays has grown to nearly 400 locations across 41 countries, from the Americas to Europe, the Middle East, Asia and Australia. While each location reflects local tastes, the brand’s famous Americana DNA remains the same — delicious American classics, iconic cocktails and an unmistakably lively atmosphere. As it enters its next chapter, Fridays remains where fun comes first, every visit is a celebration and everyone belongs. For more information about TGI Fridays’ 60th-anniversary celebration and upcoming initiatives, visit www.tgifridays.com. About TGI Fridays As the world's first casual bar and grill, TGI Fridays is the birthplace of flair, freedom and celebration, bringing people together to socialize and experience "That Fridays Feeling™," a sense of celebrating the fun in everyday moments, big and small. For 60 years, Fridays has been lifting spirits around the world, currently with 391 restaurants in 41 countries serving high-quality, classic American food and iconic drinks backed by authentic and genuine service. Visit www.tgifridays.com for more information and join Fridays Rewards.® Follow us on Facebook, Instagram, Twitter and TikTok. Contact Details Center Reach Communications Leigh Villegas +1 229-220-9660 leigh@centerreachcommunication.com Company Website https://tgifridays.com/

March 14, 2025 09:01 AM Eastern Daylight Time

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