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New Alvarez & Marsal Fall 2022 Consumer Sentiment Report - Highlights Impacts of Inflation, Weak Optimism

Alvarez & Marsal Consumer and Retail Group

Category spend down y-o-y for basic needs, experiences, gifts & indulgences 7 in 10 Consumers plan to spend less on holiday shopping Rising prices create concern across all age groups New York, NY —November 16, 2022— Global professional services firm Alvarez & Marsal’s Consumer and Retail Group (A&M CRG) today released its newest consumer report, Consumer Sentiment Survey Fall 2022, which looks at the impacts of inflation and resultant changes in consumer spending over the last year, as well as spending expectations into the holidays and for the coming six-month period. This is the third chapter of its bi-annual Consumer Sentiment Report, based on a survey of 1,500+ consumers matching the U.S. adult population according to gender, age, ethnicity, region and income. The report covers various changing behaviors in response to inflation, including around consumers’ holiday spending plans, shopping priorities by category, concerns over rising prices, other factors that will affect holiday purchase decisions, and more. “Our objective was to understand how inflation is affecting the American consumer in terms of their optimism or lack thereof, their buying patterns and expectations, and their preferred shopping channels – especially as we go into the holiday season” noted Jonathan Sharp, Managing Director at Alvarez & Marsal’s Consumer and Retail Group, and lead author of the study. “What we found is that extended inflationary pressures are causing U.S. consumers to retrench further and curtail even more their discretionary spending – even categories that had seemed somewhat immune in spring 2022 are now under pressure.” Additionally, many fear that inflation has yet to peak, with 65% of consumers expecting prices to continue to rise in the next 6 months. The study found that: Almost 9 in 10 consumers have adopted new habits in response to inflation; 7 in 10 are altering their holiday shopping habits Among shopping priorities by category, only grocery was up, vs. dining out, which was down by 40% Concerns over rising prices rise with age, as do plans to spend less on indulgences Consumer expectations on things getting better, saving more, having more money, and plans to spend the same or more on basic needs were all down year-over-year This year’s holiday season looks like it will also be impacted by consumer spending reticence. The most significant changes people are making is a reduction in their overall gift spending; 1 in 3 shoppers plan to spend less on gifts this holiday season. The report provides insights into the factors that will have an impact on purchase decisions this holiday, including shipping fees, more limited return policies, potential upcoming sales, holiday availability, and Buy Now Pay Later options. “Smart retailers will remain agile in responding to deal-hungry, penny-pinching consumers,” added Jonathan Sharp. “Inventory management, pricing and cost management will continue to be severely challenged.” To download a pdf of Consumer Sentiment Survey Fall 2022, please visit: https://alvarezandmarsal-crg.com/insight/am-crg-consumer-sentiment-survey-fall-2022/ The Alvarez and Marsal Consumer and Retail Group (CRG) is a management consulting firm that tackles the most complex challenges and advances its clients, people, and communities towards their maximum potential. CRG combines the best of A&M’s broader firm's bias toward action and practicality with deep consumer and retail industry experience. CRG partners with businesses across a wide range of categories including Food & Beverage, Beauty & Personal Care, Grocery, Mass Merchandise, and Apparel & Footwear to drive significant performance improvement. Contact Details David Schneidman dschneidman@alvarezandmarsal.com Company Website https://www.alvarezandmarsal.com/industries/retail/retail

November 16, 2022 11:47 AM Eastern Standard Time

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How To Win At Holiday Hosting: Everything You Need to Know When Hosting Family & Friends

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/DmvrRaRjo4E November officially ushers in the holiday season, bringing with it the hustle and bustle we’ve been missing the past couple of years. Registered Dietitian Nutritionist, Mia Syn says there are a few easy ways to win at hosting while setting the scene for all the fun, food, and festivities. PLAN THE MENU AHEAD OF TIME: This holiday season is expected to be as “back to normal” as possible after more than two years of restrictions. For those taking on the role of hosting, Syn admits it could be a little nerve-racking, “That’s why I recommend planning the menu ahead of time, including main dishes, drinks, desserts, and the overall presentation.” The Registered Dietician Nutritionist suggests kicking things off with an overflowing charcuterie board filled with a mixture of colors, textures, and flavors, including a variety of cheeses, meats, and lots of veggies. Syn says to make sure to include almonds, adding, “Look for flavors that will surprise your guests, but also help add a seasonal taste.” This year, Blue Diamond Almonds released its first-ever limited-time offer holiday flavored almonds. “They’re perfect for a seasonal charcuterie board or sharing as a gift or stocking stuffer. Your family will love the Blue Diamond Snickerdoodle Flavored Almonds. They have the delicious taste of a seasonal cinnamon sugar cookie… so good! And one of my favorites is the Peppermint Cocoa Flavored Almonds with a delicious chocolatey flavor and hint of peppermint.” These products are available at grocery stores nationwide and Amazon.com. Consumers can also use Blue Diamond’s product locator tool to find a nearby store. https://www.bluediamond.com/naughty-and-nice Facebook: www.facebook.com/BlueDiamondAlmonds/ Instagram: www.instagram.com/BlueDiamond Twitter: www.twitter.com/BlueDiamond DESSERTS WITH ADDED BENEFITS: A menu would not be complete without dessert. It may be a surprise, but Syn is a self-proclaimed “desserts girl,” saying, “I’m always about the desserts and this year I have a couple originals that are on the healthy side and taste fantastic!” She recommends a classic with a twist, blondies. “Believe it or not, my version is made with beans,” says Syn. The registered dietician nutritionist admits it may seem odd at first, but, “When cooked and rinsed well, beans can add moisture and fudginess to baked goods like brownies and blondies while cutting back on the amount of fat and flour needed. Not only that, but beans add nutrients such as plant protein, B vitamins, and fiber, making this a dessert with benefits.” Another option are Syn’s banana-sweetened chocolate chip oatmeal cookies. They’re made with a ripe banana mash, creamy peanut butter, quick oats, pure vanilla and dark chocolate chips. “There is also another surprise, these treats are made without flour, eggs, or added sugar,” says Syn. STOP DOING DISHES: Syn admits the menu building and preparation could be fun, but the cleanup is often taxing and takes up a lot of time. That’s why she suggests eliminating the time suckers, which includes washing dishes and loading the dishwasher. “We all know it takes time away from what’s really important. This time of year is so busy and should be spent on special traditions, making new memories, and being with the ones you love.” The Chinet® brand is focused on making cleanup easier so families can spend more time together. She says these products are made for exactly what’s on your menu, like a traditional honey-glazed turkey, or an old-fashioned ham with brown sugar and mustard glaze. For a more upscale affair, Syn suggests using the Chinet Crystal® products, which add a fancy touch to meals, perfect for a beef tenderloin, seared duck, or lamb with garlic and rosemary,” adding, “The crystal cups are great for that pre-dinner toast!” Most importantly, when partygoers are done eating dinner or dessert, Syn says, “Just toss the dishes and have all that extra time for family fun.” For more information, visit mychinet.com. Facebook: Facebook.com/mychinet Instagram: Instagram.com/mychinet Twitter: Twitter.com/mychinet Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 16, 2022 10:05 AM Eastern Standard Time

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Arey Closes Oversubscribed $4.15 Million Seed Fund Round

Arey

Arey, an e-commerce business poised to disrupt the hair care industry, is pleased to announce that it has closed an oversubscribed $4.15 million Series Seed financing round, far exceeding its original $2 million target. Female Founders Fund and Greycroft acted as the lead investors. Funds generated through this round of investment are expected to be focused on R&D and distribution expansion. Arey is one of the first functional beauty brands that targets aging hair with a proactive and science-driven approach, with a specific focus on grey hair. Scientists have identified that genetics only account for approximately 30% of grey hair. Grey hair can be a message from the body about what may be lacking. Vitamin deficiencies due to diet and lifestyle choices associated with oxidative stress, and even chemicals in the dyes used to cover grey hair can be contributors. Arey was co-founded by CEO Allison Conrad, a leading entrepreneur who ideated the company based on her own hair journey and Jay Small, a former Paul Mitchell protege and top professional celebrity hair stylist aligned with educating clients on hair color loss. Along with their team of medical advisors including internal medicine MDs, dietitians and chemical engineers, the brand offers a range of products, including The System which incorporates an inside-out and outside-in approach with a supplement + hair serum, The Duo of shampoo + conditioner that work together to restore hair health including reducing the likelihood of increased grey hair growth as well as thicker, fuller and more vibrant hair. Arey gets to the root of the problem with a proactive hair care system that can be implemented at the first signs of grey by preserving and even restoring pigment. Tapping into a clear demand, the brand has experienced 1100% YOY growth since its 2021 inception. Products are available via one-time purchase or subscription basis. With the latter, Arey saw 975% subscription growth in the last year, making up over 70% of their revenue. Conrad states, “we are not anti-grey, but rather want to provide both men and women an alternative to the current reactive option of hair dye. We are the wrinkle cream of hair care targeting those looking to prevent aging hair and customers who are in the early stages of greying hair.” Speaking to those who have already turned grey Small adds, “Nearly 85% of women have colored their hair, 78% of which is at home. For years, the response to grey hair has been to cover it. Unfortunately, once this cycle begins, it's likely that each time you apply hair color chemicals to your scalp, healthy production of hair is stifled,” he explains. “The average person covering grey will have to maintain color every 4 weeks, and will likely overuse hair color on areas of the hair that do not need coverage. This frequency and overexposure are a high payload of oxidative stress and could be contributing to an increase in gray hair with every application.” Arey has proven successful in decreasing this need, thwarting the aging process of hair. Anu Duggal, Founding Partner at Female Founders Fund, shares, “We are thrilled to co-lead Arey Grey’s seed round in bringing a much needed science-driven system for addressing aging hair to consumers. The hair care category has been ripe for innovation and co-founders Allison and Jay have taken a preventive approach to hair health by creating a solution that both slows the greying process while also re-pigmenting hair color. Since launch they have seen tremendous organic demand from both female and male consumers with exciting product development in the pipeline. With a big vision to offer better solutions to consumers for hair care, we are excited to be backing this stellar team in their vision to transform hair health.” “Arey’s science-driven, efficacious solutions and elevated education-based branding speak to consumers across genders in a differentiated way,” said Greycroft Principal Alaina Hartley. “The Greycroft team is excited to support co-founders Allison and Jay as they build the category-defining brand in aging hair care.” “We built the business with strong unit economics from the beginning and a focus on profitability. We are thrilled that Female Founders Fund and Greycroft recognize the huge potential in this growing category we have created,” Conrad adds. About Arey: Launched in 2021, Arey offers science-driven products formulated with vitamins, antioxidants and peptides to help delay and re-pigment grey hair from the inside-out and outside-in, while also helping you grow thicker, fuller, healthier hair overall to consumers in North America and Canada. With 6 current products in their portfolio, the company’s direct-to-consumer, subscription-based business model provides an easy refill plan, ensuring consumers are able to easily maintain a continued high level of hair health. For more information, please visit arey.com and follow @areygrey social media for updates. About Female Founders Fund: Female Founders Fund is the pre-eminent early-stage fund investing in female-founded technology companies with $100M under management across three funds. Since its founding in 2014, Female Founders Fund has invested in over 70 of the fastest growing female-led companies nationwide. These include category leaders like Maven Clinic, Tala, ELOQUII, Real, Peanut, BentoBox, Billie, Co--Star, and more. For more information visit www.femalefoundersfund.com About Greycroft: Greycroft is a seed-to-growth venture capital firm that partners with entrepreneurs of all backgrounds to build category-defining companies. We have deep experience investing in consumer, enterprise, digital health, and fintech sectors around the globe and work as a team to support and advise entrepreneurs, empowering them to execute on their visions. Greycroft manages over $2 billion in capital raised and has made over 300 investments since inception. For more information, please visit https://www.greycroft.com. Contact Details Amanda Smeal Consulting, Inc. Amanda Smeal amanda@amandasmeal.com Sunshine Sachs Robert Busweiler, busweiler@sunshineandsachs.com Aimee Moss aimee@aimeemoss.net Company Website https://areygrey.com

November 16, 2022 09:04 AM Eastern Standard Time

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Holiday Kickoff with Tech Life Expert Stephanie Humphrey

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

November 16, 2022 06:00 AM Eastern Standard Time

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Stagwell (STGW) Agency Assembly joins The Attention Council

Assembly

Omnichannel media agency Assembly, part of Stagwell (NASDAQ: STGW), has joined The Attention Council as an agency member, further bolstering its commitment to meet the mixed media demands of its burgeoning global client cohort. The Attention Council is a coalition of advertising technology companies committed to promoting attention as a primary metric for understanding advertising and increasing advocacy for the wider adoption of cross-platform attention metrics in the planning, buying, and selling of media. Andy Brown, CEO of TAC, commented, “I am delighted to welcome Assembly to The Attention Council. They join at a time of major growth for use of attention metrics in the media and marketing industry. I look forward to them playing an important role in the evolution in the coming years”. Joel Coppersmith, Global Head of Measurement & Effectiveness at Assembly, added, "The media landscape has evolved and so have the ways in which consumers and media interact. There is a lot still to learn as we seek ways to improve the effectiveness of media and advertising at driving business outcomes.” “The value and use of attention and attention-based metrics is a fascinating, and hotly debated, topic that may shed light on how we can deliver better advertising, and Assembly is delighted to be part of driving that conversation forward". ABOUT ASSEMBLY: Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com Contact Details Assembly Gunilla Huddleston, VP of Marketing, EMEA gunilla.huddleston@assemblyglobal.com Company Website https://www.assemblyglobal.com/

November 16, 2022 04:00 AM Eastern Standard Time

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NaRaYa Announced as Official Sponsor of APEC Voices of the Future 2022 Held in Thailand

NaRaYa

NaRaYa, a lifestyle brand that offers handbags and accessories to customers worldwide, has signed on as official sponsor of APEC Voices of the Future 2022, which will be held in Bangkok, Thailand in parallel with the APEC CEO Summit 2022 between November 13-18, 2022. Under this year’s theme, “Open. Connect. Balance.” with an emphasis on readiness to drive APEC forward to be open to all opportunities, connect in all dimensions, and balance in all aspects. NaRaYa is the sponsor of the APEC Voices of the Future 2022 program, as well as designing and producing a special bag collection for programme members and meeting attendees. On November 14, the company will host a special event at its headquarters for the delegates to attend. The APEC Voices of the Future program was first launched in 1998 in Kuala Lumpur, Malaysia. The event aims to provide opportunities for young people from 21 APEC economic zones to engage in activities that promote the exchange of perspectives and solutions on issues related to the future of economies in the Asia-Pacific region, where they discuss the challenging issues, opportunities, and solutions with the same objective as the APEC summit. Youth leaders will also be able to listen to the visions of executives from the world’s leading companies attending the APEC CEO summit. NaRaYa was founded in 1989, in Bangkok, Thailand by Mr. Vassilios Lathouras and Ms. Wasna Roongsaenthong. NaRaYa's products are artistically crafted, using high-quality materials to produce uniquely designed handbags and accessories at reasonable prices for everyone. The company is constantly developing products and expanding its product line to meet the ever-changing needs of consumers, while also supporting local communities across Thailand by providing job opportunities and generating income for locals. "We are delighted to be a part of the APEC Voices of the Future 2022 program, which provides a platform for the younger generation to have their voices heard and to showcase their full potential to the world, and we are honored to be a part of their journey,” said Pasin Lathouras, Chief Corporate Strategy Officer of NaRaYa. Lathouras added, “I firmly believe in providing opportunities for the new generation, and I’m inspired by what they are doing to make the world a more equal, sustainable, and greener place. More and more people are becoming aware of global issues that are occurring around the world, and the younger generation has become the forefront in raising these issues.” For more information about NaRaYa, please visit our website www.naraya.com For more information about APEC VOTF 2022, please visit www.apecvoicesofthefuture.org/ Contact Details NaRaYa Sakao Praditsuwan +66 66 113 4363 sakao.pr@naraya.com Company Website https://www.naraya.com/

November 15, 2022 10:30 AM Eastern Standard Time

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Last-Mile Delivery Carrier Better Trucks Secures $15 Million for Expansion

Better Trucks

New funding expedites market expansion and technology investments Better Trucks, a technology-driven logistics firm focused on rapid parcel delivery, secured a $15 million round led by venture capital firm Lobby Capital with Corazon Capital and Venture 53 also participating. Better Trucks is a last-mile delivery carrier focused on next-day and two-day parcel shipping to residential customers, leveraging in-house technology to streamline the delivery process. Its shipping clients include leading national retailers delivering across the Midwest, Northeast, Southeast, and Texas, as well as e-commerce and fulfillment companies such as ShipBob. Better Trucks is also available on the leading multi-carrier shipping platforms such as EasyPost and ProShip. “This first outside investment allows us to expand our footprint and build upon our proprietary tech stack to deliver a better experience for our clients and their customers,” said Andy Whiting, Better Trucks co-founder and CEO. “These investment partners share our vision for the next age of delivery that puts customers’ unique needs ahead of the outdated demands of legacy delivery companies.” Better Trucks has expanded its market footprint to 25 metro areas across 17 states, with plans to double its coverage area over the next year. To support its fast-growing customer base, this round injects capital for Better Trucks to invest in additional warehouse capacity throughout the United States and to hire in the technology, operations, and corporate functions, as well as build its flexible driver workforce. “Better Trucks changes the delivery game through its tech-forward, end-to-end solution for any commercial shipper,” said Eric Carlborg, co-founder of Lobby Capital, lead investor of the round. “We got under the hood of Better Trucks and see a bright future for Andy, Weston and their team who have figured out how to supplant the incumbents to serve clients with flexibility, speed and efficiency as shipping demand soars.” Retailers, e-commerce, fulfillment companies, and traditional third-party logistics (3PL) distribution companies drive Better Trucks’ growing customer base in a market experiencing rapid growth. Parcel volume in the U.S. increased to 21.6 billion packages in 2021 according to the 2022 Pitney Bowes Parcel Shipping Index. U.S. carrier revenue shot up 16% year over year, to $188 billion. Founded by Andy Whiting and Weston Webb in 2019, the Better Trucks leadership team marries deep technology and logistics backgrounds, taking a technology-first mindset to their approach to improving parcel delivery. From the first package scan to the final delivery notification, Better Trucks is building its software solution from the ground up to improve parcel visibility, communication throughout the delivery process, and increase efficiency at every step in the journey. About Better Trucks Better Trucks is a technology-driven, last-mile delivery carrier built for digital commerce. Founded in 2019, it delivers a better experience for retailers, e-commerce firms, and fulfillment centers to ship parcels faster with better communication and better value. Specializing in next-day and two-day deliveries, Better Trucks sorts and labels packages within its strategically-placed warehouses and delivers them through its extensive driver network. Visit bettertrucks.com. Contact Details Better Trucks John Hall +1 303-223-6965 john@hallwaycommunications.com Company Website https://www.bettertrucks.com/

November 15, 2022 07:01 AM Central Standard Time

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GETIR GOES BANANAS CELEBRTATING ONE YEAR U.S. ANNIVERSARY!

Getir

Getir, the pioneer of ultrafast grocery delivery, celebrates one year of launching in the United States in Chicago, New York, and Boston. Through its revolutionary last-mile grocery delivery service, the Getir app has been opened in the U.S. more than 40 million times, saving users over 700,000 hours. To celebrate, bananas, the most popular selling product on the U.S. app, are available for nine cents. According to data from the U.S. Bureau of Labor Statistics, the average cost of bananas is $0.64 per pound, approximately $0.21 each. “We are excited to be celebrating our one year anniversary in the United States. We are proud of this accomplishment and all of our teams who have made this first year in the United States successful,” said Langston Dugger, Head of US Operations. “American customers enjoy the convenience and reliability of our service and variety of our products.” A bunch of stats: Top Ten Selling Products Top Neighborhoods Chicago – River North Boston – Brookline New York – Lower East Side Distance Traveled Getir has fulfilled orders by traveling over 1.4 million zero-emission miles, equating to 402,000 pounds of CO2 emissions saved Our delivery team has clocked enough miles to travel around the world 57 times, three times to the moon and back Charitable Efforts Donated over 75,000 meals to local nonprofits Saved the equivalent of 8.9 million gallons of water through food donations About Getir: Getir is the pioneer of ultrafast grocery delivery. The tech company, based in Istanbul, has revolutionized last-mile delivery with its “groceries in minutes” delivery proposition, offering approximately 2,000 everyday items to its customers. Getir has operations in all 81 cities of Turkey, and launched operations in the UK, the Netherlands, Germany, France, Spain, Portugal and the United States in 2021. Learn more at www.getir.com/us. Contact Details Arielle Goren +1 212-717-5863 getir@kivvit.com Company Website http://www.getir.com/us

November 14, 2022 02:15 PM Eastern Standard Time

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Top Tech Gifts

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

November 14, 2022 11:30 AM Eastern Standard Time

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