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New A&M Beauty Survey Explores Critical Online Touchpoints and Key Consumer Priorities to Help Boost Online Conversion

Alvarez & Marsal Consumer and Retail Group

Respondents estimated 60% of their makeup and skincare purchases were completed online Marketplaces (e.g., Amazon) were the most frequently shopped channel across makeup, skincare, and fragrance Online beauty purchases are replenishment focused – 57% in makeup, 60% in skincare, and 56% in fragrance Share of discovery and research done online varies greatly across fragrance, makeup, and skincare. The Consumer and Retail Group of global professional services firm Alvarez & Marsal (A&M CRG) today released its third annual Beauty report, Beauty for the Digital Age, which explores when, and at what age, beauty shoppers are going digital along their purchase journey and uncovers research-based findings on the critical elements for brands and retailers looking to boost online conversion. Based on a survey of some 500 beauty consumers, the report explores the online channels that are most frequently shopped, at what point in the customer journey online channels are used most, and what online features are most important to consumers today. The findings continue to confirm that the online beauty channel is especially important for discovery, research, and replenishment purchases, breaking down the discovery and research phases by demographic. “Since consumer needs and wants differ between online and in-store, beauty brands and retailers need to focus on understanding their digital audience and tailor their strategy appropriately,” said study co-author Patricia Hong, Managing Director at Alvarez & Marsal’s Consumer Retail Group. “Retailers should focus on consumers’ priorities to capture and defend online share in an increasingly competitive environment.” The study also found that: Discovery: 57% of makeup and skincare and 42% of fragrance discovery happened online, with 26- to 40-year-old beauty shoppers most likely to view these products online Research: 64% of makeup and skincare and 45% of fragrance research happened online, again with 26- to 40-year-old beauty shoppers showing the greatest propensity for online The top 3 consumer priorities across categories are ratings and reviews, free shipping, and flexible return policies Top beauty websites are meeting most of consumers top priorities such as ratings & reviews, flexible return policy, and ingredient transparency but are falling short on a few key features like free shipping and free product samples “Simple low-cost levers, such as providing ingredient transparency, can result in improved customer conversion,” said Manola Soler, Senior Director at Alvarez & Marsal’s Consumer Retail Group and report co-author. “It’s important for retailers to be nimble in their offerings since consumer priorities can change quickly – the perfect example being BOPIS (Buy Online Pick up In Store), which fluctuated during and after the pandemic.” The report also provides insights into key focus areas for beauty retailers and brands looking to boost their online presence. As detailed in the report, the online experience is critical for discovery, research, and replenishment purchases, but omnichannel investment is still paramount for beauty retailers. Brands should prioritize investments based on the priorities of the customers and the categories they play in. To access the report, Beauty for the Digital Age, at this link: https://alvarezandmarsal-crg.com/insight/beauty-for-the-digital-age/ Study Methodology A&M’s survey was fielded in late 2022, polling some 500 U.S. female beauty consumers through an online panel survey. All participants have purchased makeup, skincare, or fragrance products in the last 12 months. The Alvarez and Marsal Consumer and Retail Group (CRG) is a management consulting firm that tackles the most complex challenges and advances its clients, people, and communities towards their maximum potential. CRG combines the best of A&M’s broader firm's bias toward action and practicality with deep consumer and retail industry experience. CRG partners with businesses across a wide range of categories including Food & Beverage, Beauty & Personal Care, Grocery, Mass Merchandise, and Apparel & Footwear to drive significant performance improvement. Contact Details Alvarez & Marsal Consumer Retail Group David Schneidman dschneidman@alvarezandmarsal.com Company Website https://www.alvarezandmarsal.com/industries/retail/retail

March 08, 2023 10:30 AM Eastern Standard Time

Flawless by Gabrielle Union Announces Grant Initiative For Black, Female-Owned Businesses

Flawless by Gabrielle Union

Flawless by Gabrielle Union, a haircare brand intentionally crafted to celebrate versatile hair types, textures, and styles, today announces its inaugural grant initiative for Black, female-owned businesses. Historically, there has been a significant gap in access to capital, expertise, and opportunities among Black, female entrepreneurs. This International Women’s Day, Flawless by Gabrielle Union is helping bridge this gap by awarding three Black, female entrepreneurs $25,000 each in financial support to help elevate their businesses. “We are so grateful to have a platform to support other Black female entrepreneurs,” said Gabrielle Union, co-founder of Flawless by Gabrielle Union. “For these founders, the barrier to entry is often unreachable, and we are proud to be a supporting anchor in their climb to success.” “We want to give these individuals the necessary tools to succeed in a saturated space,” said Larry Sims, co-founder of Flawless by Gabrielle Union. “Financial support, along with one on one mentorship sessions with some of our incredible partners, aims to give recipients the opportunity to feel seen, supported, and uplifted.” To be considered, founders must submit a one-minute video and a brand deck to an expert panel of judges, who will then review each submission. The judges are as follows: P. Bagels-Minor, Founder of DVRGNT Ventures * Antoine Gregory, Founder of Black Fashion Fair Third judge to be announced *will offer mentorship sessions to winners The application period begins on March 8th and ends on April 19th. Six finalists will be chosen to participate in a virtual pitch event taking place on May 10th and winners will be announced on May 17th. In order to participate, founders must meet the following criteria: Must be 18+ Company must be based and operated in the United States (open to U.S. residents and U.S.-based brands only) Company must be in one of the following categories: fashion, skincare, and hair accessories Must have an existing company website and social media presence Products are not in distribution at a major retailer Business must be past the ideation phase with a fully developed product or service, with customers or ready for customers To learn more about Flawless by Gabrielle Union, please visit flawlesscurls.com. About Flawless by Gabrielle Union: Co-founded by Gabrielle Union and celebrity hairstylist Larry Sims, Flawless by Gabrielle Union aims to provide product knowledge and style education to everyone with its versatile collection of oils, cleansers, and conditioners for every hair type. Flawless by Gabrielle Union’s texture-specific products are infused with exotic, hydrating ingredients such as Brazilian Bacuri Butter, Rice Oil Complex, and Lilac Leaf Extract, leaving out harmful additives such as sulfates, silicones, and parabens. The Flawless by Gabrielle Union collection aims to help individuals find their custom routine to hydrate, define, repair, and protect. Contact Details Six One Agency Camryn Carlson +1 818-748-7444 camryn@six-one.com Chloe Sonne +1 425-315-3353 chloe@six-one.com Company Website https://flawlesscurls.com/

March 08, 2023 08:03 AM Eastern Standard Time

Akeneo Announces Activation for Retailers Like Amazon in Addition to New AI-powered Capabilities for its Akeneo Product Cloud Solution

Akeneo

Akeneo, the product experience company, announced at the PX World Conference, Unlock 2023, new capabilities and features for Akeneo Product Cloud, the complete solution for executing on a product experience (PX) strategy. In a world of economic uncertainty, cautious budgeting processes, and a consumer or business buyer that is both sensitive and unpredictable, the only way to future-proof your business is by investing in technology to support a deliberate product experience strategy. The new offerings in Akeneo Product Cloud help companies future-proof their go-to-market strategies by bringing compelling product experiences to life quickly across the entire customer journey. Akeneo Activation for Retail Akeneo is bringing its best-of-breed product experiences to product listing pages on retailers like Amazon, Macy’s, Zappos, Nordstrom’s and more, with the launch of Akeneo Activation for Retail, which connects rich product information from Akeneo PIM to product pages on these retail channels. Brands and manufacturers will now have the ability to deliver consistent product experiences on these channels while easily customizing product information to align with shopper expectations and channel requirements. In uncertain economic times, the ability to optimize all of your routes to market or move quickly into new ones will rapidly become a competitive advantage and Akeneo Activation for Retail is designed to facilitate that optionality. “At Havaianas, when it comes to retailers like Amazon, we’re laser-focused on conversion. We know that some shoppers may come to Amazon to browse, but we also know that they mainly want to purchase quickly, pay a fair price, and get the product delivered fast,” said Francois Silvain, Digital CTO, Havaianas International. “We need to ensure our products are findable and once found, the listing must be perfect with all the information that a consumer needs in order to convert. We need to have up-to-date, high-quality product information automatically feeding our Amazon listings. Having a product experience strategy that is mapped to this end goal is a fundamental must-have step and we have Akeneo Activation for Retail to power that for Amazon as well as our other key retailers.” New Time-to-Market Insights Getting your enriched products listed faster in any destination is a competitive advantage and that is why Akeneo is introducing new operational analytics for Akeneo Product Cloud that identify opportunities to streamline the product data enrichment process in Akeneo PIM and bring products to market faster. This new analytics functionality provides additional actionable insights into the product enrichment process as well as industry benchmarking to pinpoint where and how your business can improve. Faster times to market result in getting on the shelf before the competition and ultimately increased sales. New AI Capabilities for Akeneo PIM The cornerstone of Akeneo Product Cloud, Akeneo PIM launched AI-driven data cleansing to support faster time-to-market by leveraging artificial intelligence and machine learning to automate the cleansing, deduplication and categorization of product data as it is imported into Akeneo PIM. New Apps in the Akeneo App Store Akeneo is expanding the breadth of apps available in the Akeneo App Store to help customers more easily access and use product data, including the addition of multiple apps that leverage AI capabilities like ChatGPT and a new bespoke app capability to address unique customer use cases. Akeneo is pushing the boundaries of a traditional SaaS offering and following the example set by best-in-class SaaS providers like Microsoft and Salesforce by introducing Custom Apps that are designed to meet the specific need of an individual Akeneo customer. These SaaS native apps allow developers and integrators to alleviate the expense and time necessary to build and maintain custom integrations by leveraging tools provided through the Akeneo App Store. Custom Apps provide a flexible solution to easily create an app to address almost any unique customer need. For example, a Custom App could leverage Google Vision AI to detect errors in product information and make suggestions to improve data quality. Custom Apps can also be used to create business process workflows that save hours of manual effort; for example, leveraging an in-store scanner to scan clothing and accessory SKUs to create a “look” while automatically generating associations in Akeneo PIM to bundle these products together. “Akeneo is proud to enable DIY innovation for our customers and developer partners with the launch of Custom Apps,” said Nico Dupont, Chief Product Officer and co-founder of Akeneo. “To extend the value of Akeneo’s SaaS platform, Custom Apps provide the flexibility to package and release apps to address any specific customer use case in a secure, scalable, way.” Akeneo is also announcing the addition of 11 new apps in the Akeneo App Store, including: Akeneo App for Shopify which allows customers to easily connect Akeneo PIM with their Shopify stores. Digital Asset Management (DAM) apps such as the new TESSA Akeneo App by EIKONA Media, Filerobot Akeneo App by Scaleflex and Akeneo Image CDN by TwicPics, which will allow Akeneo customers to seamlessly access digital assets within Akeneo PIM and foster cross-platform collaboration between teams working in an external DAM and teams working in Akeneo PIM. Translation apps such as Powerling x Akeneo App, and DeepL App by Induxx streamline workflows to make it easier for businesses to deliver localized content. New AI-based apps ChatGPT Bee App by Dataggo and RoughDraftPro AI leverage ChatGPT to speed content enrichment, while Contentwise Catalog Builder App also leverages AI capabilities to generate product attributes and text. A new catalog classification app, Calago ETIM App, creates a catalog structure in Akeneo PIM based on ETIM classifications, the international standard for technical products. In addition to the new innovative apps in the App Store, Akeneo has launched a new self-service application development program that delivers a guided experience, including sample apps with code examples in multiple languages to help Akeneo partners develop new apps easier and faster. In short, the App Store of the Akeneo Product Cloud offering allows customers to innovate with a click of a button, which is essential in future-proofing your business in uncertain times. “Every new piece of functionality that we design is done so with an eye toward empowering product experience decision-makers and practitioners to showcase their products wherever their customers are in their buying journey,” said Fred de Gombert, CEO and co-founder of Akeneo. “Consumers and business buyers need more and better information about products in order to purchase and to be satisfied with the purchase. Putting a product experience (PX) practice in place, led at the c-suite level, and providing the PX team with a product cloud to execute on that strategy is the only way to truly future-proof your business.” Akeneo is announcing these updates at Akeneo Unlock 2023, the annual global summit for product experience leaders and practitioners, taking place on March 8-9 in Paris. To learn more, please visit: https://unlock.akeneo.com/2023-Paris About Akeneo Akeneo brings a complete and composable SaaS-based solution for managing, orchestrating, activating, and optimizing the entire product record in order to drive compelling and consistent product experiences supporting any route-to-market and the entire customer lifecycle. With its open platform, a leading PIM for product data and asset management, and extensive connected ecosystem with Akeneo App Store, Akeneo Product Cloud empowers commerce businesses to deliver world-class product experiences that unlock growth. Leading global brands, manufacturers, distributors, and retailers, including BASF Group, Canon USA, Chico’s FAS and Forever 21 trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo Product Cloud, companies can activate product experiences in any channel, therefore driving improved customer experiences, increased sales, reduced returns, faster time to market, and increased team productivity. Contact Details Akeneo North 6th Agency for Akeneo akeneo@n6a.com Company Website https://www.akeneo.com

March 08, 2023 04:00 AM Eastern Standard Time

Fine Hygienic Holding continues to roll out a progressive female-friendly approach with its latest Menopause and Fertility Treatment Policy

Fine Hygienic Holding

Fine Hygienic Holding (FHH), a world-leading wellness group and manufacturer of hygienic paper products and long-term germ protection solutions, has recently recommitted to its ongoing mission to make the workplace environment more inclusive and inviting for all its employees. The company has rolled out additional reforms in terms of its female-friendly policies to ensure everyone operates in a supportive environment. A step towards establishing positive change has been made, as the company is introducing the Fine Flourish Policy, which includes provisions for Menstrual, Menopause, and Fertility Treatment leaves, across all its locations. All female personnel - both full-time and probationary - are eligible to take advantage of the generous Fine Flourish policy. Employees are granted up to 12 days of leave annually in the event of any illness, symptoms, or complications related to menopause, menstruation, or fertility treatment. Moreover, flexible work arrangements can be made to ensure their comfort and convenience. All these provisions can be availed without a medical certificate and are granted separately from vacations or other leave policies. FHH is regarded as a pioneer in the region with its employee-friendly leave policies that offer time to recover both physically and emotionally. Kirsty Koen, FHH CHRO, said, “At Fine Hygienic Holding, we believe that a successful business must always prioritize its people. That’s why one of our core values has always been - if we take care of our people, the business will take care of itself. We are constantly exploring new methods and practices that will help ensure our employees are supported in every aspect, especially during times when they need it the most. Every policy we announce is tailored to embody our values and to provide support, and we will continue to be dedicated to looking after the wellbeing of our people and pave the way for woman employment across the Middle East.” Fine Hygienic Holding has already set the bar high in this field when it previously introduced a series of progressive leaves on top of which is its menstrual leave, which the company launched more than 10 years ago. For mothers to be, FHH provides up to 16 weeks of fully paid maternity leave, which is far more than the recommendations of the International Labour Organization. Furthermore, the company has amended its parental leave policy, allowing three weeks of paid paternity leave, and has also set a benchmark in global and regional companies by introducing a compassionate leave wherein a female employee or the spouse of an employee is granted a paid leave in cases of miscarriages or stillbirths. Fine Hygienic Holding (FHH), one of the world’s leading wellness groups and MENA’s leading manufacturer of hygienic products, serves consumers in more than 80 countries around the world. Originally established as a paper manufacturer, FHH has transformed into a wellness company dedicated to enhancing global health and wellbeing. Committed to becoming “the shining star of the Arab FMCG business world,” the Group focuses on wellness, sustainability, pioneering CSR programs, and state-of-the-art production processes. Fine Hygienic Holding offers a diverse array of award-winning products including sterilized facial tissues, napkins, kitchen towels, toilet paper, baby diapers, adult briefs, jumbo rolls, as well as away-from-home products to accommodate all types of private and public institutions, in addition to its advanced range of personal protective equipment (PPE) and long-lasting germ protection solutions, it also brings Nai natural iced teas and innovative nutritional supplements, Motiva, to the market. Along with multiple awards over the years, particularly for its products and CSR initiatives, the company was recognized as a Top Employer Middle East 2022 by the prestigious Top Employers Institute in every country it operates. Contact Details Rana Kawalit | │ Corporate Communication & PR Director +971 54 531 5575 Rkawalit@finehh.com Company Website https://www.finehh.com/

March 08, 2023 01:40 AM Eastern Standard Time

WarpSpeed Taxi Inc (WRPT) – PinnacleDSB Distribution Centers Update

WARPSPEED TAXI INC.

McapMediaWire -- WarpSpeed Taxi Inc. (OTC: WRPT ) (“WarpSpeed” or the “Company”), announces that the Company has prepared a Business Plan for its proposed establishment of PinnacleDSB distribution centers in rural areas around the world. This unique concept for selling fast-moving goods to consumers via local retailers in non-Western counties has a significant market potential. We invite you to read the Business Plan at the link below: https://warpspeedtaxi.com/investors Daniel Okelo, WarpSpeed’s President and CEO said: “In conducting our research, potential retailers have shown enthusiasm in doing business with PinnacleDSB. Their main complaint is that they order products, but are never sure if those items will be delivered. They often discover after the fact that these items were ‘out of stock’ with the distributors. Once our first distribution center is up and running, it will be very easy to replicate and open more locations very quickly.” About WarpSpeed Taxi WarpSpeed Taxi Inc. has developed a ride-hailing and food delivery computer and mobile device application known as “WarpSpeedTaxi USA” that will provide consumers with convenient door-to-door transport that leverages smart mobility platforms to connect drivers with passengers and lets drivers use their personal vehicles For more information, go to: http://www.warpspeedtaxi.com Forward-Looking Statements This press release contains forward-looking information within the meaning of section 27A of the Securities Act of 1933 and section 21E of the Securities Exchange Act of 1934 and is subject to the safe harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. That includes the possibility that the company is not successful in launching or marketing its WarpSpeed Taxi computer application, and that the company will not be successful in developing and implementing its Pinnacle DSB inventory and product delivery system as anticipated. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of WarpSpeed Taxi Inc. to be materially different from the statements made herein. Except for any obligation under the U.S. federal securities laws, Nature Consulting, Inc. undertakes no obligation to publicly update any forward-looking statement as a result of new information, future events or otherwise. Corporate Contact: D. Okelo 2261 Rosanna Street, Las Vegas, Nevada, 89117 Phone: (702) 802-0474 info@warpspeedtaxi.com Contact Details WarpSpeed Taxi info@warpspeedtaxi.com Company Website http://www.warpspeedtaxi.com/

March 07, 2023 01:36 PM Eastern Standard Time

ToolsGroup Announces Significant Enhancements To SO99+ For Improved Supply Planning

ToolsGroup

ToolsGroup, a global leader in retail and supply chain planning and optimization software, has announced the latest version of its Service Optimizer 99+ (SO99+) software, adding new dynamic planning capabilities and modularization to SO99+ and enhancing existing supply planning functionalities. This is just the latest of the company’s significant strides towards making supply chains a force for good by helping organizations guarantee service, reduce excess stock, and increase profits. With the release of v8.60, ToolsGroup further improves supply chain agility and resilience with expanded capabilities that now deliver: Enhancements to Dynamic Sourcing and Multi Sourcing plans simultaneous replenishment from multiple suppliers, and automatically activate back-up suppliers with shorter lead times based on the probability that primary suppliers will be unable to meet demand. The dynamic sourcing capability automatically smooths inventory targets day after day and ensures target service levels are achieved regardless of supplier constraints. Dynamic Stock Levels provide automatic lead time adjustments that adapt safety stock and cycle stock targets to demand and supply changes, and calculate the projected lost sales in the downstream network. Probabilistic Bill of Materials delivers more comprehensive inventory planning for raw materials, assemblies, subassemblies, parts, and components, while allowing for flexible planning based on the probability of a component being used. Modularization enables engines like Stock-to-Service Curves to be provided as micro-services to other applications in the supply chain ecosystem. “Business leaders today are looking for new ways to improve the resilience and agility of their supply chains. To increase agility, supply chain teams need to be able to make informed decisions faster and optimize and respond at the speed of business,” says ToolsGroup CEO, Inna Kuznetsova. “We call this dynamic planning. I’ve heard supply chain leaders say that you can get bad answers quickly or good answers slowly. Now supply chain teams can have the best answers when they need them, helping our customers better navigate supply uncertainty. This is another step forward in our mission to make supply chains a force for good in supply.” These exciting new capabilities add to the existing dynamic planning innovations in SO99+ which include: Service Driven Planning: A unique technology that creates inventory plans based on service level targets. Multi-Echelon Optimization & Replenishment: An advanced optimization technique that determines the optimal inventory levels across the entire supply chain network, allowing customers to simultaneously decrease inventory across the ecosystem, while increasing service level performance. Stock Mix Optimization: The setting and planning of differentiated and market-oriented service level targets as an optimal compromise between service and inventory. What-If Scenario Planning: The simulation and optimization of inventory and service levels trade-offs and their impact in different design scenarios. Distribution Requirement Tunnelling ™: The time-phased planning of inventory and safety stock parameters and the visualization of performance against those parameters in a replenishment tunnel dashboard. Network Balance: Ensuring the right balance across the distribution network for each item in the Bill of Materials, including optimal staging, fair allocation of source availability, and automatic inter-depot transfers. Supply Constraints: Mapping and modeling of all relevant supply chain constraints like shipping/receiving calendars, supply lots, order frequency, order constraints, and replenishment dates. Optimized Replenishment: Optimization of replenishment planning in challenging supply chain configurations such as multi-sourcing, network lost sales, equivalent products and inventory lot expiration dates. Aggregate Constraints: Planning of purchase and transfers to meet supply and capacity aggregate constraints, optimizing the service level in the network through the use of requirement tunnels. The SO99+ Supply Chain Planning Solution is the market leader in dynamic planning, helping supply chain teams make informed decisions faster. The system can automatically adjust inventory and replenishment based on supply conditions, mitigating the risks caused by supply and demand uncertainty. The solution quickly adapts to changes in demand, market conditions, and supply chain disruptions, and optimizes the flow of goods in order to reduce costly transfers, increase efficiency, and improve supply chain sustainability. SO99+ masks supply chain disruptions and uncertainty from the final customer by ensuring the service level targets are achieved regardless of market conditions. With over 365 customers located in 45 different countries, ToolsGroup provides the power of dynamic planning with SO99+. Intelligent decision making at the speed of business transforms supply chain performance. Customers report a 5-10 percentage point improvement in forecast accuracy and a 3-5 percentage point increase in service levels while simultaneously achieving a 20-30% inventory reduction. Built-in automation cuts the planning workload by up to 90% and helps companies reduce waste by 10-30%. For more information about SO99+, read our blog on the v8.60 release HERE. ToolsGroup’s innovative AI-powered solutions enable retailers, distributors, and manufacturers to navigate through supply chain uncertainty. Our retail and supply chain planning suites empower a new level of fast, intelligent decision making and unlock powerful business improvements in forecast accuracy, service levels, and inventory – delighting customers and achieving financial and ESG KPIs. Stay in touch with ToolsGroup on LinkedIn, Twitter, YouTube, or visit www.toolsgroup.com Contact Details Meir Kahtan +1 917-864-0800 mkahtan@rcn.com Company Website https://www.toolsgroup.com

March 07, 2023 10:00 AM Eastern Standard Time

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Claravine Named As Category Leader in Data Management Software by GetApp

Claravine

Claravine, The Data Standards Company, has been placed on GetApp’s Category Leaders Report for the Data Management Category. Category Leaders are designed to help businesses evaluate which software products may be right for them. Claravine was ranked on the list for stellar performance for its platform The Data Standards Cloud, which empowers marketing data owners to create data integrity globally, providing consistent and quality information to optimize business outcomes. Claravine empowers a proactive approach to marketing measurement by activating data standards across people and technology – bridging the silos that limit speed and decisions. Used by Fortune 1000 companies such as Carhartt and Under Armour, Claravine’s collaborative user interface and strategic integrations with top marketing and advertising platforms enables global organizations to define, apply and connect standards across their ecosystem for faster decisions, greater agility and increased return-on-investment for their digital advertising dollars. "We’re grateful to kick off another year with continued positive recognition from our customers and for the performance of our platform,” said Verl Allen, CEO of Claravine. “With the big shifts in the digital advertising and marketing ecosystem, we are a leader among the companies that are helping marketers with the transition to increased use of first-party data, new measurement techniques and attribution models, as well as targeting strategies. We strive to take the drama out of our customer’s marketing data and deliver the best experience possible.” With an overall rating of 4.4 out of 5, Claravine has been a top-rated product on GetApp. Category Leaders is published on GetApp, the recommendation engine for businesses that need to make the right software choice. Category Leaders rankings highlight top-ranked North American software products based on ratings from end-users in five key areas: ease of use, value for money, functionality, customer support, and likelihood to recommend. Claravine also recently won the 2022 AdExchanger Awards for Best Data Technology and was recognized as a 2022 AdExchanger Programmatic Power Player and a cool vendor in the 2022 Gartner Cool Vendors in Marketing Data and Analytics report. About Claravine Claravine is The Data Standards Company. We help brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences. That’s why a quarter of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. Contact Details Kite Hill PR Maggie Stasko maggie@kitehillpr.com Company Website https://www.claravine.com/

March 07, 2023 09:00 AM Eastern Standard Time

INNOVATIVE GIFTING, GAMING AND PARTY SUPPLY COMPANY CÔTIER BRAND TO LAUNCH IN TARGET STORES

Cotier Brand

Imaginative party and lifestyle company, Côtier Brand ’s line of party games, décor, stationery, and gifts is pleased to announce its entrance into Target stores. Beginning in March 2023, Côtier Brand will expand to select Target stores nationwide. Côtier Brand’s uniquely designed party goods have already received over 7,500 five-star reviews, were created to spark meaningful connection, provide ridiculous fun, and lessen the stress that comes with hosting. From March 12, select Target stores will carry four best-selling Côtier Brand SKUs: Did Baby Poopie? – Brown Baby Edition, Did Baby Poopie? – Fair Baby Edition, Who Has The Ring? and Mimosa Bar Kit. Côtier Brand is currently sold on Target.com. Created in 2017, Côtier Brand is a party supply company devoted to creating remarkable moments and celebrations that are truly memorable. In less than five years since its inception, the disruptive party brand has caught the attention of the national big-box retailer due to rapid growth and wide popularity of the products that help consumers throw a bash in a flash. Led and founded by at home party experts and entrepreneurial couple Marx and Amber Succés, Côtier is committed to empowering hosts and hostesses to enjoy their own events, master the art of intentional celebrating, and create unforgettable moments through deeper human connections. Côtier’s themed, no-fuss party products, and conversation starters effortlessly spark laughter and conversation for one-of-a-kind birthdays, graduations, anniversaries, baby showers, weddings and more. In a post-pandemic world, where people are finding their way back to in-person gatherings and celebrations once again, hosts want well-organized party supplies that engage and entertain guests with maximum style and minimal effort. Did Baby Poopie? Brown Baby Edition ($11.99) Côtier Brand’s hilarious and unique scratch off baby shower lottery game will have your guests rolling in laughter once they see how ridiculous it is! Fun and easy for all guests ages 4+, find the winning cards by scratching off the baby diaper with a coin to reveal a smiling poop emoji! Trademarked and copyrighted by Côtier Brand, this no mess version of the classic baby shower game, with gender neutral design and melanin-rich baby illustrations, is perfect for diaper raffles, door prizes, favors, ice breakers and more! You can even take it up a notch and hide lottery tickets under chairs or plates at your event. The ways to play are limitless! High-res image is available here Did Baby Poopie? Fair Baby Edition ($11.99) A quick and tidy version of the classic baby shower game, Did Baby Poopie?, Côtiers Brand’s gender-neutral design matches any party theme and the high-quality semi-gloss cardstock will impress both you and your guests. So, get ready for the compliments to roll in as your baby shower guests are rolling in laughter from this ridiculous scratch-off game!! To begin, simply hand out the lottery cards to guests and tell them to start scratching. Two poopy winners and 28 non-winning cards are included, but to multiply the fun, grab additional packs to use for door busters, icebreakers, diaper raffles, bingo and more! High-res image is available here Who Has the Ring? ($11.99) People LOVE lotteries and people love...well, LOVE! This unique scratch-off lottery game is the perfect combination of these two. Your guests will be giggling and cheering over this witty game! This perfect no assembly sarcastic card game for bridal showers, engagement parties, and bachelorette trips is all about seeing who will scratch and reveal the winning ring emoji and scream "I DO!". But if you scratch and don't reveal a ring, you're greeted by one of five funny witty losing remarks such as "Losing Has A Nice Ring To It." and "Let's Facet, You Lost.” and many more hilarious engagement ring related puns! Each pack comes with a total of 30 cards so this works effortlessly even for large parties." High-res image is available here Mimosa Bar Kit ($24.99) This 97-piece Mimosa Bar Decoration Kit is sure to elevate your next Birthday Brunch, Bridal Shower, or any House Party in minutes! With beautiful watercolor florals and pre-printed gold foil signage details throughout the decoration kit, it creates an impression that you spent way more time curating the look then you did. Allow your guests to gravitate towards your elegantly decorated mimosa bar and enjoy mixing their own mimosas. The kit includes a gold sparkled "But First Mimosas" Banner, Gold Foiled Mimosa Bar Sign, Gold Foiled pop Fizz Clink Accent Sign, 50 Paper Straws, 25 Juice Tags, 12 Topping Tent Cards, a Threading Needle and Gold Strings for the Banner and Drink Tags. High-Res image is available HERE C ô tier Brand is available at Target.com, Côtierbrand.com and select Target Stores. More images are available here. For all Côtier Brand inquiries, please contact First and Last PR: Cotier@firstandlastpr.com Contact Details First and Last PR Carissa Christy +1 201-569-2080 cotier@firstandlastpr.com Company Website https://cotierbrand.com

March 07, 2023 08:05 AM Eastern Standard Time

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Innersense Organic Beauty Launches I Create Definition Styling Foam

Innersense Organic Beauty

Award-winning clean beauty brand Innersense Organic Beauty’s newest addition to their styling collection, I Create Definition Styling Foam defines and sets curls for long lasting style, and is formulated with organic ingredients for healthy, hydrated hair. This clean, lightweight styling foam provides firm hold for style longevity, decreases dry time, and enhances natural texture. I Create Definition features Aloe Vera, a critical ingredient for curls as it is a natural humectant that helps keep hair hydrated, which allows curls to thrive (look their best). Additional ingredients Amaranth Seed and Pequi Oil work together to help fortify and plump strands and infuse nourishing fatty acids to smooth frizz, add shine to fuller, thicker and healthier looking hair. Pequi and Amaranth Seed are great for higher porosity because they smooth down the cuticle to reduce frizz so strands are left with a silky texture. Innersense Organic Beauty is committed to sustainability across product development, sourcing and operations. I Create Definition, the new styling foam product, features a 100% Post Consumer Recycled PET white bottle with a non-aerosol pump that can be easily taken apart for recycling after use. In 2020, Innersense transitioned their line of white bottles to 100% PCR to reduce their virgin plastic usage and encourage packaging circularity. They are also Certified Plastic Neutral and Carbon Neutral, using third party agencies to verify and offset their plastic use and carbon emissions. “As a salon brand, we are always looking for new products to add to our styling range,” says Greg Starkman, CEO and Founder of Innersense Organic Beauty. “I Create Definition was formulated for our curly community, who have been so supportive of our brand and mission. This styling foam allows stylers to get salon level curls at home with less hassle and longer lasting results.” I Create Definition Styling Foam retails for $28 (6 oz) and $12 (2.37 oz). The product comes in a 100% PCR non-aerosol pump bottle and will be available online at innersensebeauty.com, in select salons, and in-store at specialty retailers such as Credo Beauty and The Detox Market. About Innersense Organic Beauty Beauty professionals Greg and Joanne Starkman founded Innersense Organic Beauty to bring clean, pure and toxin free hair care to salons, stylists and consumers. The clean hair care brand’s products include shampoos, conditioners, scalp scrub, styling and treatment products for all hair types. For more information, visit innersensebeauty.com. Contact Details Archita Patel +1 281-725-2121 archita@bpcm.com Company Website https://innersensebeauty.com/

March 06, 2023 12:30 PM Eastern Standard Time

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