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tvScientific Raises $20 Million Series A Funding to Drive Performance Advertising for Connected TV

tvScientific

tvScientific ( tvscientific.com ), the most sophisticated performance advertising platform built for the connected TV (CTV), announced today it has raised $20 million in Series A funding to expand on its mission to make TV advertising a massive growth driver for brands and apps of all sizes. The round was led by Norwest Venture Partners, with participation from strategic partners NBCUniversal and Hearst Ventures. “Advertisers have always coveted the reach and engagement of television, but the medium’s immeasurability has made it inaccessible to all but the biggest brands,” said Jason Fairchild, co-founder and CEO of tvScientific. “We’ve unlocked the awesome power of television for all types of advertisers by simplifying and automating CTV buying and optimization while leveraging massive data to prove the value of TV advertising.” Built specifically for performance marketers, tvScientific is the first company to offer ad buying, measurement, and optimization for CTV advertising all in one platform. The tvScientific platform connects with 95% of AVOD streaming apps through direct deals allowing advertisers to successfully scale their campaigns. The platform leverages proprietary attribution technology that enables advertisers to match ad exposure to site visitations and other desired outcomes with a 1:1 deterministic ID match, giving advertisers 100% accuracy and transparency they value. The end result are highly targeted ads that can be optimized through tvScientific's proprietary automatic optimization technology to help advertisers achieve their user acquisition goals, all while giving advertisers radical transparency and complete control over their data, including access to log-level events. Television has been one of the most prominent advertising channels since the 1940s and ‘50s, but most performance-based advertisers eschew the channel in favor of digital media and other, more quantifiable channels. In the rise of CTV, which currently penetrates 94 million U.S. households, and its inherent measurement capabilities, performance advertisers face new opportunities. eMarketer predicts that CTV ad spend in the U.S. will reach $29.5 billion by 2024 — more than 40% of total TV ad spend today. “The reality is that the $72 billion U.S. television advertising market is dominated by fewer than 500 national advertisers,” said Jeff Crowe, managing partner, Norwest Venture Partners. “CTV opens the door for many new advertisers to pursue performance advertising in an effective and cost-efficient way. tvScientific has practically eliminated the friction in CTV advertising and made it far easier for businesses of all sizes to buy CTV inventory with the control, measurement and accountability they’re accustomed to getting from search and social channels.” Since launching its platform in April of 2021, tvScientific has experienced rapid growth. tvScientific offers fully managed services and also makes its technology available as a self-serve platform so marketers can bring their performance TV buying in-house at any time. The funding brought tvScientific’s total amount raised to $23 million, including a $3 million seed round from IdealabX, AperiamVentures, and angel investors from companies such as Yahoo!, Kabam, Integral Ad Science, GoFundMe and others. The company was founded by senior executives with deep roots in digital media, programmatic advertising, and ad verification, including Bill Gross, founder of GoTo.com; Jason Fairchild, co-founder of OpenX; Kent Wakeford, former COO of Kabam and co-founder of Integral Ad Science; and David Koye, former chief digital officer of SummitMedia. The company will use the new funding to grow its customer base, hire for key roles in engineering, product, data science, marketing, sales and other departments, and continue innovating the product in support of the company’s mission of making TV accessible, measurable and performant for all businesses. About tvScientific tvScientific is the most sophisticated performance advertising platform built for connected TV. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution custom built for performance marketers, that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. The company is headquartered in Pasadena, California. For more information, visit https://www.tvscientific.com. Contact Details Kite Hill PR Ernestine Belgrave +1 917-689-8488 ernestine@kitehillpr.com

April 21, 2022 09:00 AM Eastern Daylight Time

bemyfriends Announces Global Launch of Bespoke Platform Builder b.stage, a New Software Service for Creators and Iconic Brands to Build, Own and Operate Their Own Platform

bemyfriends

SEOUL, SOUTH KOREA - Media OutReach - 21 April 2022 - Today, global fandom business builder bemyfriends announced the global launch of b.stage, a bespoke platform builder created to unleash the power of fandom and boost the creator economy. The new software-as-a-service (SaaS) solution empowers creators and iconic brands to build and operate their own platform, taking the hassle out of creating while making the process more rewarding. b.stage offers all the tools and services creators need to form deeper connections with their fans, and helps them turn their creations into a sustainable business with simple transactions. By easily building their own platform through b.stage, creators and iconic brands can give fans content they cannot get anywhere else. Creators can transform their content into a lucrative business by selling it however they wish – individually, through a subscription, and on a limited or full-time basis. Supporting memberships, digital rewards, e-commerce and more, the solution offers ways to connect with fans that go far beyond likes. It also connects creators with an ecosystem of powerful business partners – known as “b.stage enablers” – offering elite business operations to help grow their business. This allows creators to focus on what they love to do, helping them reach new heights of creativity. “With b.stage, creators can finally feel the true sense of freedom that comes with owning your own platform,” said Steve Seo, co-CEO of bemyfriends. “Now, instead of bouncing from one platform to another to manage their fanbase, creators can build a home for their content and fans that adds value to their business. Our bespoke platform builder combines our years of experience leading the K-pop fandom industry with technologies that make it easier for creators to reach their potential.” Placing everything from management tools to monetization and data analysis all in one place, b.stage opens up entirely new ways to connect with fans. Creators can give their fans a glimpse into their lives by posting thoughts, ideas and funny memories, while fans can connect with one another through comments, photos and more. From the moment a creator builds their platform, anything they share becomes their property. Everything they create, including their data, is directly downloadable, and remains their property even if they decide to leave. Creators also have complete control over how their platform is monetized. Solutions covering everything from one-time payments to donation buttons and subscriptions are embedded in users’ platforms for seamless setup, while a bemyfriends experienced team member can assist with any and all transactions. The signup process is quick and straightforward, and the ability to choose exactly what information members are asked to provide helps creators better understand their fans. Beginning in the second quarter of 2022, b.stage’s easy-to-read dashboard will offer creators everything they need to manage their e-commerce operations, including global shipping, stock management, payments and more. Creators will receive easy-to-digest data about their fans’ journeys, interests and behaviors. From K-pop to global brands, the bemyfriends leadership team is built on years of experience in the fandom industry. It all started with Weverse Company, the first company of its kind to introduce fandom technology to global entertainment. Those same fandom gurus then set their sights even higher, developing a home for creators and iconic brands that supports them on an even larger scale. Using the same proven K-pop fandom mechanisms that helped boost the profile of talents like BTS, bemyfriends offers users the best technology, a peerless partnership ecosystem, and access to the communities that make the creator economy a better place for all. With multiple options available, b.stage makes it easy to select the perfect plan to suit your needs. The solution can be scaled up or down to enable everyone from individual creators to iconic brands to grow their fanbase and make money from their content. b.stage is already being used by notable celebrities and opinion leaders, as well as esports powerhouses like T1. The platforms these brands and creators developed will help unleash the power of their fandom and take their content and business to the next level. bemyfriends was founded in January of 2021 and has raised more than $10 million in funding since its inception. Check out this brand film to learn more about how bemyfriends is making creating more rewarding. About bemyfriends Founded in 2021 by global fandom gurus from the Weverse Company, bemyfriends develops products and services that help creators, artists and iconic brands build strong, lasting businesses and happy fans. Our b.stage solution allows you to build your own bespoke platform, creating a place for your content and fans to call home and helping you foster creativity and grow your reach. From digital content sharing, rewards, membership and data analysis to cross border e-commerce, shipments and global payments, we take advantage of the latest technology to make finding and building your fan community simple. Check out the latest b.stage branded videos to learn more about innovations that are optimized for the fandom industry. For more information on bemyfriends, please visit www.bemyfriends.com. #bemyfriends Contact Details Jennie jennie@bemyfriends.com

April 21, 2022 09:00 AM Eastern Daylight Time

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CleverTap Appoints Anand Venkatraman as Chief Operating Officer

CleverTap

CleverTap, the world’s leading retention cloud, announced the appointment of Anand Venkatraman as the Chief Operating Officer. Anand has over two decades of experience in building and scaling global teams and P&Ls across various sales motions. He joins from Freshworks where he led the fast-growing Asia Pacific and Middle East and Africa business. He also played a key role in driving global partnerships to independently grow the business across 40+ countries, scaling the technology marketplace and embedded Freshworks deep into the worldwide startup ecosystem. Prior to that he held leadership positions at Akamai and Microsoft in APJ and India. “I warmly welcome Anand to CleverTap. His appointment underlines our ambitious growth plans to be the gamechanger for user retention. He has a successful track record in taking businesses global, building highly engaged teams, and establishing creative approaches for customer success. Anand will strengthen the CleverTap management team to help scale the company to the next level by bringing in excellence in execution,” said Sidharth Malik, CEO CleverTap Inc. “I am excited to join CleverTap as they emerge as the retention category market leader, in not just India and South-East Asia but also in markets like North America, Latin America, Middle East, Turkey, Africa and Europe. I am looking forward to being a part of CleverTap's journey in taking the Indian SaaS story to the world,” said Anand Venkatraman. About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML powered insights and automation. Customers around the world representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit clevertap.com or follow on LinkedIn, Twitter, Facebook and YouTube. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

April 21, 2022 04:30 AM Eastern Daylight Time

Play Globally Inc. and The US Gambler Agree to Strategic Partnership

Play Globally

Play Globally, Inc., a worldwide provider of free-to-play gaming innovations, today announced a partnership with The US Gambler (USG www.theusgambler.com ), a premier destination for premium sports content, betting picks and excellent bonus offers from leading sportsbooks and online casinos. The partnership serves as a creative avenue to support growth for both parties in the increasingly competitive US iGaming market, through cross-selling one fully aligned demographic between free-to-play gaming and sports betting content and insights. Play Globally’s upcoming release of its LuckyFans line of free-to-play games drives live, in-play sports action to determine the outcome of a fast-paced poker game. LuckyFans adds affiliate revenue and drives new high-value sports bettors to USG and its partners. Additionally, USG users will be able to create their own LuckyFans Private Leagues to earn exclusive rewards, win high-value prizes and participate in the LuckyFans National Sweepstakes to win substantial prize money. “The ability to work in tandem with an affiliate partner that has grown 300% MoM since its inception and whose audience is growing in both existing and emerging sports betting markets is a major step for our growth plans across the US,” said Play Globally President/CEO Stephen Dunham. “This partnership underscores the massive growth potential LuckyFans, and free-to-play gaming in general, offers the entire sports betting and iGaming industry. It’s exciting to see a brand like The US Gambler fully appreciate the value of what sophisticated contextual fan engagement through our LuckyFans platform provides.” About Play Globally, Inc. Play Globally, Inc. is a developer of innovative free-to-play games that utilize live, real-time in-play sports and racing data to determine the results of a live poker game. The company’s LuckyFans product line is scheduled for release in 2022 for a variety of professional sports and racing contests, providing users the opportunity to win real money sweepstakes prizes. LuckyFans is legal in all 50 states and most jurisdictions around the world. About The US Gambler The US Gambler is a site owned and operated by The Sportsbook Insider Inc (TSI); a Boston based organization newly formed in 2022. TheUSGambler.com is their first domain to go live offering premium sports content, betting picks and excellent bonus offers from leading sportsbooks and online casinos. Contact Details Alex shapiro +1 732-770-9395 ashapiro@hotpaperlantern.com Company Website https://www.playglobally.com/

April 19, 2022 01:30 PM Eastern Daylight Time

Hamza Abo$$'s “Im Not Perfect” Is A Meritorious Long-Playing Record

Hamza Abo$$

"Im Not Perfect" speaks to a multitude of primordial human struggles. Perhaps this is the reason "Im Not Perfect" has become so popular. An unhurried storyteller, Hamza Abo$$ combines old school hip-hop with a contemporary sense of narration. Tracks from the album follow a monologue-like exploration of thematically pertinent topics, which are developed even further by a ubiquitous sense of poetic diction and rhythm. Hamza Abo$$'s work is an unprecedented mixture of scintillating wit and ruminative humor that is comparable to legends like Biggie Smalls and Jay-Z. The juxtaposition of those elements results in something that projects both substance and elegance. Authenticity, truth, and artistic beauty resides not only in Hamza Abo$$'s latest project, but in his overall artistry as well. "Im Not Perfect" takes you on a musical trip across both the familiar and the truly unfamiliar. From the chilling and nostalgic sonic effects of modern day R&B to the exciting and vibrant colors of old-school hardcore rap. Catering to those ceaselessly moving in the pursuit of emotionally heartfelt and self-analytical writing, this project unveils a wide variety of euphoric and unexpectedly thought-provoking records. Not quite rapping and not quite singing, his is a deliberate pacing that draws its strength from elaborate introspections. Contrary to his West Coast upbringing, the album remains faithful to the audacious stylings of East Coast hip hop. The compositional balance and the way the songs were woven together grants this project an undeniable timelessness. The Seattle native offers a versatile selection of brilliant music that is packed with both quality melodies and excellent wordplay. Every song on this project exudes substance, talent, and overall brilliance. "Im Not Perfect" by Hamza Abo$$ is now available on all major streaming platforms, including Spotify, YouTube, and Soundcloud. Be sure to check out this brilliant and criminally-underrated artist. About Hamza Abo$$ Hamza Abaas (born September 7, 1999), better known by his stage name Hamza Abo$$, is an American rapper from Seattle, Washington. As a rising talent, the artist offers a versatile selection of brilliant music that is packed with both quality melodies and excellent wordplay. https://www.youtube.com/watch?v=dUVsr9L-l9s Contact Details Hamza Abo$$ Seattle, USA Hamza.abaas10@gmail.com

April 18, 2022 09:17 AM Pacific Daylight Time

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NFT standards have a long road ahead, says Huobi Research Institute

Huobi Research Institute

The Non-Fungible Token (NFT) market appears prosperous of late. According to data from NFTGO, total traded volume for 30 days reached US$6.2 billion. However, the most commonly adopted standard for NFTs, ERC-721, contains elements that may result in unfairness towards buyers. A new report from Huobi Research Institute examines several other proposed standards and concludes that standards innovation could prompt the industry to re-invent itself. In a new report titled “ The Advanced Road for NFT Standards”, the disadvantages of the ERC-721 standard are analyzed, including the need to pay gas fees multiple times for an NFT series to be minted and how bots can be used to mint rare NFTs if certain conditions are met. While some projects seek to avoid such a situation by randomly distributing NFTs with different properties according to their tokenIDs, users remain in the dark as to whether the distribution was indeed conducted fairly, as the right to issue NFTs still lies very much in the hands of project developers. The report further examines ERC-721A, a new standard whose main selling point lies in saving gas fees by allowing for the gas cost for minting multiple NFTs to be almost equivalent to that of minting a single NFT. In ERC-721A, a holder’s address is updated only once when a batch of NFT is minted so long as two preconditions are met: 1. The user has sufficient balance to mint and 2. The NFT minted by batch is of a continuous tokenID. In addition, ERC-721A removes the redundant storage requirements associated with ERC-721. Several new standards, dubbed ERC-721R, have also been hotly debated of late, with the two most famous ones attempting to solve the unfairness issues linked to ERC-721. ERC-721R, proposed by exo-digital-labs provides for trustless refunds, while ERC-721R proposed by erc721r.org seeks to distribute NFTs to minters more fairly by pseudo-randomly assigning tokenIDs. “The value offered by setting standards lies in unifying the basic attributes of NFT products so developers can better focus on NFT content,” says Yeyan Wei, Researcher, Huobi Research Institute and author of the report. “More innovative standards will lead to the development of the entire industry, and it would do good for the NFT industry to re-invent itself.” Click here for the full report. About Huobi Research Institute Huobi Blockchain Application Research Institute (referred to as "Huobi Research Institute") was established in April 2016. It is committed to researching and exploring new developments in the global blockchain industry. Its goal is to accelerate the research and development of blockchain technology, promote its applications, and improve the global blockchain industry ecosystem. Huobi Research Institute covers industry trends, emerging technologies, innovative applications, new business models, and more. Huobi Research Institute partners with governments, enterprises, universities and other institutions to build a research platform that covers the entire blockchain industry. Its professionals provide a solid theoretical basis and analyze new trends to promote the development of the industry. Contact Details Ker Zheng +86 139 2280 3249 media@global-hgroup.com Company Website https://huobiresearch.medium.com/

April 13, 2022 02:00 PM Eastern Daylight Time

Afraid of Public Speaking? Practice with AI Used by World Champions

Yoodli

Yoodli launched its free platform to help people improve their speaking skills without the pressure of an audience. The technology, developed at the Allen Institute for Artificial Intelligence, provides real time analytics on your use of filler words, pacing, volume variation, and more. A demo video is available here. “Building your speaking skills is like training a muscle,” says Varun Puri, a co-founder at Yoodli. “The same way we warm up before athletic events, or calm our minds through meditation, we can train our bodies before we speak. At Yoodli, we think that speech preparation can be fun and stress-free. That’s why we’ve built daily AI powered drills to help people improve their impromptu speaking and interview skills.” The National Institute of Mental Health reports that public speaking anxiety affects 73% of people; overcoming this fear helps build self-confidence and empowers you to stand out amongst your peers. Think of Yoodli as a smart mirror. It provides judgment free, real-time analytics so that you can track measurable progress over time. And once you feel more confident, you can share your speeches with colleagues to get peer feedback directly through the platform. The process of preparing for a speech doesn’t need to be lonely! Yoodli has been used by a number of world-renowned experts such as Craig Valentine, winner of the World Championship of Public Speaking award. He says: “Yoodli saved me hundreds of hours by allowing me to easily collaborate with students. I use Yoodli with all my students and can’t imagine coaching without it.” Ed Tate is another World Champion of Public Speaking, and a regular attendee at Toastmasters International speaking events. He says: “Prepared speaking is my jam. However, I had not won our club’s impromptu speaking contest (called ‘table topics’) in years. Ever since I started using Yoodli, I’ve won ‘table topics’ at my Toastmasters club three times in a row.” Yoodli has an advisory team that includes TEDx trainers, speech professors at leading universities, and other World Champions of Public Speaking. Investors include Madrona Venture Group, one of the early investors in Amazon, and Microsoft co-founder Paul Allen’s Institute for Artificial Intelligence. Yoodli is now available for free on laptop and desktop devices at www.yoodli.ai. About Yoodli: Yoodli is a platform that provides AI powered feedback to help people improve their speaking skills without the pressure of an audience. Developed by former engineers and product managers from Google, Facebook, and Apple, Yoodli’s platform is built upon the belief that preparing for a speech can be fun and judgment free. Yoodli’s investors include Microsoft co-founder Paul Allen’s Institute for Artificial Intelligence and Madrona Venture Group. Contact Details Forrest Carman +1 206-859-3118 forrestc@owenmedia.com Company Website https://www.yoodli.ai/

April 13, 2022 09:00 AM Pacific Daylight Time

BLOK SPORTS Partners with Premier Rugby Sevens to Enable Peer-to-Peer Sports Betting for Groundbreaking Sports League

Premier Rugby Sevens

BLOK SPORTS, the peer-to-peer sports betting platform that leverages blockchain technology, announced a partnership with Premier Rugby Sevens (PR7s). Through a decentralized betting exchange, BLOK SPORTS’ technology allows fans to securely place wagers on PR7s events directly with friends. The partnership is the first of its kind for a U.S.-based sports league. BLOK SPORTS is backed by several sports tech investors, including NFL legends Marshawn Lynch and Andre Reed. Bloksports.bet is licensed under a Curacao license and is approved to operate in several international markets, including Canada, South Africa, New Zealand, and select European Union countries. BLOK SPORTS is working towards licenses in the U.S. on a state-by-state basis. Since the platform is running on blockchain, all wagers will be transacted securely through a common stable coin, such as USDC, accessible through the BLOK SPORTS app. BLOK SPORTS has removed the frictions associated with other decentralized apps so that even non-crypto savvy users and casual fans can join in. The app will integrate with PR7s’ content to provide a seamless experience for fans to follow the action live while participating in an immersive social wagering experience. “We couldn’t have aligned ourselves with a better partner than Premier Rugby Sevens,” said Mitchell Chun, Founder and CEO of BLOK SPORTS. “PR7s is reinventing the way fans experience the world’s most electric sport. PR7s showcases high-action games that are ideal for sports betting via live broadcasts, digital engagement, and new technologies. At BLOK SPORTS, we’re reinventing how the next generation of fans bet on sports. We’re thrilled to be working with PR7s to deliver a new social betting experience.” “With over two games completed every hour and competitive parity between teams, rugby sevens is an ideal new experience for sports betting enthusiasts. Our partnership with BLOK SPORTS is a historic first step toward integrating wagering into rugby sevens,” said Owen Scannell, CEO of Premier Rugby Sevens. As we scale in 2022, we look to be at the forefront of implementing innovative ways to engage new fans. Being aligned with BLOK SPORTS shows our commitment to leveraging technology to heighten the fan experience and integrating fun gamified platforms.” PR7s recently announced its nationwide expansion into new cities in 2022. The league’s tournaments will bring the famous rugby sevens festival experience to Major League Soccer (MLS) stadiums in San Jose at PayPal Park (Saturday, July 9), Washington, D.C. at Audi Field (Saturday, July 16), and Austin at Q2 Stadium (Saturday, July 30). As the first league of its kind with men’s and women’s teams competing under one umbrella with equal pay, each PR7s event will boast a party-like atmosphere with bands, DJs, games, contests, partner integration, and special appearances. PR7s also unveiled a revolutionary new prize that unites the men’s and women’s competitions, with combined points throughout the season determining the winner of the United Championship. Eight teams compete within four franchises: Experts, Headliners, Loggerheads, and Loonies. A men’s team and a women’s team represent each franchise. About BLOK SPORTS BLOK SPORTS is a decentralized sports betting exchange enabling anyone anywhere to bet others instantly, reliably, and securely without the involvement of a middleman. Its platform safeguards against fraud, removes the need for the house, and provides an unparalleled level of fairness and transparency for players around the world. BLOK SPORTS’ products also include predictive analytics, a suite of social and fan engagement solutions, and a network designed around the upcoming BLOK SPORTS token. Learn more at www.about.bloksports.com. About Premier Rugby Sevens Premier Rugby Sevens (PR7s) is a groundbreaking professional sports league in North America that debuted in 2021. With a focus on accessibility and entertaining content for fans, the league showcases the electrifying sport of rugby sevens through a touring format in cities across the United States and Canada. PR7s is the first sports organization of its kind, with four women’s teams and four men’s teams under one umbrella with equal pay. To learn more about Premier Rugby Sevens, go to PRSevens.com and follow the league on Twitter, Instagram, Facebook, and LinkedIn. # # # Contact Details Eric Nemeth eric.nemeth@prsevens.com Company Website https://prsevens.com/

April 12, 2022 09:47 AM Eastern Daylight Time

DICK’S Sporting Goods Named Official Sporting Goods Store of Ripken Baseball

Ripken Baseball

Ripken Baseball, the leader in youth sports events, announced they have entered a multi-year partnership with DICK’S Sporting Goods to be the official sporting goods store of The Ripken Experience™ in Aberdeen, Md., Myrtle Beach, S.C., and Pigeon Forge, Tenn. As the official sporting goods store of Ripken Baseball, DICK’S Sporting Goods will receive an integrated media plan and the opportunity to bring experiential elements from their stores to life at The Ripken Experience™ facilities. This program is designed to increase the awareness of their game-changing equipment, provide expert advice, and offer players, coaches, and families special offers on an assortment of merchandise and gear. “This partnership aligns two incredible brands in the youth sports industry,” said Amanda Shank, Vice President of Business Development for Ripken Baseball. “With an equal passion to grow America’s favorite pastime, this is more than a sponsorship relationship. Through DICK'S, our teams and families across the country will access the best selection and value on equipment so they're ready to take the field." In addition, Ripken Baseball event participants will continue to benefit from the partnership as DICK’S Sporting Goods will be the first brand incorporated in the inaugural multi-city Ripken Select tour. Ripken Select Tournaments will occur in Illinois, Florida, and Texas. Four Ripken Select Tournaments replicate the Ripken Experience™ that over 5,000 teams and 250,000 guests enjoy at Ripken Baseball’s permanent facilities in Maryland, South Carolina, and Tennessee. “We’re excited to partner with Ripken Baseball and bring together two great brands to support youth athletes,” said Aimee Watters, Senior Director Sports Matter and Community Marketing for DICK’S Sporting Goods. “At DICK’S we understand that the right equipment can make all the difference to an athlete and are proud to offer the best selection to keep kids in the game.” About DICK’S Sporting Goods DICK’S Sporting Goods (NYSE: DKS) creates confidence and excitement by personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 DICK’S Sporting Goods, Golf Galaxy, Field & Stream, Public Lands, Going Going Gone! and Warehouse Sale stores, online, and through the DICK’S mobile app. DICK’S also owns and operates DICK’S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile app for scheduling, communications, live scorekeeping and video streaming. Driven by its belief that sports make people better, DICK’S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK’S business, corporate giving, sustainability efforts and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Facebook, Twitter and Instagram. About Ripken Baseball Ripken Baseball brings teammates, coaches, and families together through its Big-League Experiences, while teaching the values of the game, and how to play it the right way – the Ripken Way. Recently expanding the best experience in youth sports to satellite locations through Ripken Select Tournaments, Ripken Baseball continues to innovate the game through tournaments, camps, clinics, and spring training at their state-of-the-art baseball and softball facilities – The Ripken Experience™ Aberdeen (Maryland), The Ripken Experience™ Myrtle Beach (South Carolina), and The Ripken Experience™ Pigeon Forge (Tennessee). Contact Details Eric PR & Marketing, LLC Eric Nemeth +1 602-502-2793 nemeth@ericpr.com Company Website https://www.ripkenbaseball.com/

April 12, 2022 09:13 AM Eastern Daylight Time

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