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SPARK Microsystems Announces CDN$7.1 Million Funding From Sustainable Development Technology Canada for Improved Energy Efficiency In Wireless Devices

SPARK Microsystems

SPARK Microsystems, a Canadian fabless semiconductor company specializing in next-generation ultra-wideband (UWB), today announced its receipt of CDN$7.1 million in funding from Sustainable Development Technology Canada ( SDTC ) designated for the advancement of clean technology innovations. Proceeds will be used to drive the development and commercialization of SPARK Microsystems’ extreme low power, low latency, high data rate wireless UWB transceivers, targeting a host of wireless connectivity and mobile applications spanning IoT sensing, gaming, audio, AR/VR/XR and metaverse-enabling technologies. SDTC also issued a related announcement. SPARK Microsystems’ UWB technology delivers orders of magnitude performance advantages compared to legacy short-range wireless connectivity platforms, providing 10X more data throughput, 60X lower latency, and 40X lower power consumption than Bluetooth/BLE. These performance attributes are essential for enabling the next generation of wireless connected mobile devices optimized for extreme energy efficiency, driving a significant reduction in battery usage and replacement that ultimately reduces landfill waste, CO 2 emissions and other toxic environmental contamination. Leah Lawrence, CEO of SDTC said, “As the number of wireless devices we use in our daily lives continues to rise, so does the energy needed to charge them. SPARK Microsystems’ high-performance transceivers promise to reduce the power consumption of wireless devices, saving energy and reducing emissions. With this investment, SDTC is proud to support SPARK Microsystems as they continue to innovate their third-generation product.” “The accelerating proliferation of IoT sensors and personal connected devices requires a new approach to wireless connectivity that maximizes energy efficiency and reduces environmental impact, while simultaneously providing a huge leap forward in throughput and latency performance,” said Fares Mubarak, CEO, SPARK Microsystems. “This new funding and the previous SDTC funding in 2017 acknowledges SPARK’s steadfast commitment to sustainability and sets the stage for our world class team based in Quebec, Canada, to develop innovative solutions for future battery-less devices powered by energy harvesting technologies.” SDTC helps Canadian companies develop and deploy competitive, clean technology solutions to help solve some of the world’s most pressing environmental challenges: climate change, clean air, clean water and clean soil. Since its inception, SDTC has invested over $1.38B in leading innovative companies, helping to reduce greenhouse gas emissions by an estimated 22.4 megatonnes annually – the equivalent to taking almost 7 million cars off the roads every year. Resources Contact your SPARK Microsystems regional office: https://www.sparkmicro.com/contact-us/ Learn about SPARK Microsystems products and applications: https://www.sparkmicro.com/stories/ About SPARK Microsystems SPARK Microsystems is a fabless semiconductor company that is leading the way towards ultra-low power wireless communications for consumer and IoT-connected devices. With its patented technologies, SPARK Microsystems is bringing to market a high-performance wireless transceiver that allows for orders of magnitude improved power consumption, latency and more accurate ranging and positioning, while providing higher data rates than competing technologies. For more information, please visit www.sparkmicro.com. Contact Details Jenna Beaucage +1 508-340-6851 jbeaucage@rainierco.com Company Website https://www.sparkmicro.com

March 31, 2022 02:34 PM Eastern Daylight Time

The Smiley Company Illuminates Cities for International Day of Happiness

YourUpdateTV

Timed to International Day of Happiness, The Smiley Company unveiled large-scale projections around the world featuring the iconic smiley logo in the colors of the Ukrainian flag. The projections are in support of the United Nations International Day of Happiness “2022 Happiness for All, Ukraine”* initiative and serve to call attention to and honor the bravery and resilience of the people of Ukraine. A video accompanying this announcement is available at: https://youtu.be/AyFO6v2Ihbg The Smiley projections appeared on the streets of major cities around the world including London, Los Angeles, New York, Berlin, Paris, Rio de Janeiro, Rome and Sydney. As part of this announcement, Smiley also donated to various humanitarian organizations supporting Ukraine and has been using its platform, The Smiley Movement, to further raise awareness and share resources for ways to donate to the Ukraine effort. Established by the United Nations General Assembly in 2012, International Day of Happiness aims to remind people around the world that actions matter and each person can help build a more compassionate world, wherever they are. Since its inception 50 years ago, Smiley’s mission is to spread good news to demonstrate the immense power in a smile through the spread of positivity, good news and optimism around the world. For more information on how to support Ukraine, visit https://smileymovement.org/ for a list of charities, ways to donate and resources taking positive action. * This initiative is in support of the United Nations official International Day of Happiness campaign and The Smiley Company is not officially affiliated with the UN or their initiatives surrounding International Day of Happiness. About The Smiley Company: For the past 50 years, Smiley has embraced positivity, creativity, and collaboration, inspiring forward-facing optimism around the world. Born as a symbol for good news in the newspaper France Soir in 1972, Smiley is now a universally recognised TOP 100 global licensing company registered in over 100 countries. Working with brand partners and leading retailers, Smiley spreads positivity through fashion, accessories, beauty, homewares, food packaging, stationery, and entertainment products. A lifestyle brand that encourages everyone to express more empathy, compassion, and gratitude, Smiley is determined to build a better future. About The Smiley Movement: Smiley Movement is a nonprofit community interest company sponsored by the original SmileyⓇ brand. Our vision is to inspire positive change in society by creating a happier, more equal and sustainable world, where everyone works hand-in-hand to address urgent societal and environmental problems. In 2017, philanthropist and social entrepreneur Nicolas Loufrani – Smiley’s CEO – identified a gap in the market between the people looking for opportunities to give back and the millions of charitable causes in need of support. Market research at the time showed ‘92% of the UK public want to do good in the world but are unsure how to’ and ‘82% would volunteer more if they were better informed about the charity sector’. Smiley Movement was born in 2018 to address this need by providing the technology and ecosystems that empower communities around the world to act on issues important to them. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 31, 2022 12:00 PM Eastern Daylight Time

Video

CEPRES Expands Due Diligence Solutions Suite with Launch of Fund Screener

CEPRES

CEPRES — the leader in private market investment technology — today announced the launch of CEPRES Fund Screener, a new product within CEPRES ’ s Due Diligence solution suite. CEPRES Fund Screener empowers limited partners (LPs) with powerful analysis capabilities on general partners ’ (GPs) track records within a secure, easy-to-use platform. The product enables investors to track and manage their fund investment pipeline and all the relevant information and GP contacts for their forward calendar. They can then drill into the GPs ’ track records via a secure data network with all the key analytics required by their investment committees. Users can also look through fund metrics using deal-level sensitivity analysis to see how different variables impacted the GP ’ s track record. CEPRES Fund Screener recently launched in private beta and has already been used by several of the most influential private market investors around the world. All gave universal praise to its streamlined approach and ease of usability in helping cut due diligence time without sacrificing quality and evaluate more investment opportunities. CEPRES chief product officer Chris Godfrey remarked, "Private market investors recognize they can no longer cope with only manual data handling and complex and error-prone Excels required to underwrite investments in today ’ s volatile environment. CEPRES Fund Screener empowers investors with better data and analytical tools so they can use their time on decision-making instead of chasing data errors and figuring out how to automate attribution analysis." CEPRES Fund Screener is part of the CEPRES ecosystem, which encompasses GP data look through, due diligence, portfolio monitoring, forecasting, and fund and deal benchmarking. Together, CEPRES drives better investment outcomes through unmatched data granularity and governance combined with insightful analytics. All CEPRES analyses are backed by deal-level cash flows and operating metrics direct from GPs — not just rolled up metrics. CEPRES Fund Screener data is 100% governed and actionable, eliminating the challenges of disparate data sources and types. CEPRES Fund Screener enables both self service via Excel data upload and managed service through CEPRES ’ s data network, which encompasses 10,500 funds — including 93% of the PEI 100 — and more than 105,000 portfolio company direct deals. CEPRES is the first platform built for the age of digital transformation in private markets. Our investment data platform provides real-time and predictive analytics to unlock better investment outcomes and drive better faster decisions. CEPRES clients leverage proprietary deal data and complete cash flows from the largest private market ecosystem, containing $35T in assets, 100K PE-backed companies, 10,000 funds, and 4,000 GPs and LPs. Accelerate your private equity digital transformation journey at CEPRES.com. Contact Details Marc Allen marc.allen@cepres.com Company Website https://www.cepres.com

March 31, 2022 11:00 AM Eastern Daylight Time

Green Cubes Technology Announces Membership in CircuBAT Research Program

Green Cubes Technology

Green Cubes Technology, a leader in electrification and Lithium power solutions, today announced its participation as a founding member in CircuBAT. CircuBAT is a Swiss research program that aims to create a Swiss circular business model for the production, application, and recycling of Lithium-ion batteries. Seven Swiss research institutions and 24 companies are joining forces to look for ways to boost sustainability in all stages of a battery’s life cycle. CircuBAT will focus on finding solutions that boost sustainability in all phases of a Lithium-ion battery’s life cycle. This will include extending the lifespan of batteries during their first application. Researchers hope to achieve this by developing optimal charging and discharging strategies as well as new concepts for battery construction that make repairs easy. The project also aims to put batteries to use as stationary energy storage systems after they are retired from their first mobility-related application. To that end, CircuBAT will look at the best ways of integrating these batteries at a local level and ensuring their safe and efficient operation. Finally, the researchers will look for solutions for remanufacturing batteries and recovering materials that enable large quantities of high-quality secondary raw materials to be used to produce new batteries. Bern University of Applied Sciences BFH is the Leading House in the CircuBAT project. On the science side, an additional six Swiss research institutions are involved in the project: Empa, the Swiss Center for Electronics and Microtechnology (CSEM), the University of St. Gallen (HSG), the Eastern Switzerland University of Applied Sciences (OST), the Switzerland Innovation Park Biel / Bienne (SIPBB) and the EPFL (Swiss Federal Institute of Technology). These institutions are joined by 24 companies from economy and industry, among them Kyburz, Leclanché, Bühler and Green Cubes Technology. As a founding member of CircuBAT, Green Cubes Technology has made a multi-year financial investment in the program. The company will also contribute first-use lithium-ion batteries for experimentation and testing within the program, provide engineering design services to develop new more-efficient batteries, and contribute intellectual property to achieve the objectives of CircuBAT. Green Cubes Technology will participate in two working groups. The “First Use” group will focus on extending the life of first-use batteries through extensive analysis of deployed batteries in the field. Green Cubes Technology will contribute performance data collected from its prolific installed base of Lithium-ion batteries. The “Second Life” group will focus on creating second-use and second-life opportunities to minimize the total CO 2 footprint of lithium-ion battery systems during their lifetime. Since its inception 30 years ago, Green Cubes Technology has gained considerable experience minimizing the environmental impact of its deployed batteries. This positive impact will be amplified with a system of second life batteries, where the installed base of first use batteries is redeployed when they reach a certain age limit. The Lithium-ion cells used in Green Cubes Technology’s batteries are non-toxic, and are currently recycled and reprocessed at their end of life. Going forward, these cells can be repurposed into less demanding second life applications such as backup energy storage. “We joined the CircuBAT research program because its mission is very well aligned with ours,” said Keith Washington, CEO of Green Cubes Technology. “We all want the same thing and that is a circular economy for Lithium-ion batteries. We are looking forward to sharing our experience, and giving electric mobility batteries a second life with our Swiss partners in the CircuBAT research program, as they strive to make the Swiss economy as sustainable as possible” More information on the research program can be found on its website: https://circubat.ch. About Green Cubes Technology Green Cubes Technology develops and manufactures safe and reliable electrification solutions that enable its OEM and enterprise customers to transition from Lead Acid and Internal Combustion Engine (ICE) power to Lithium-ion battery power. Green Cubes utilizes proven hardware and software platforms to build the most reliable Lithium power solutions in its industries. With over 300 employees across six countries, Green Cubes has been producing innovative, high-performance and high-quality power solutions since 1986. More information can be found at https://greencubestech.com. Contact Details Ray Young (General Media, Investor Relations) +1 916-505-4245 ray@razorsharppr.com Hayley Luz (Trade Media) +1 425-918-2742 hluz@greencubestech.com Company Website https://greencubestech.com/

March 31, 2022 10:00 AM Eastern Daylight Time

Samantha Unger Joins Comodo as Vice President Customer Success

Comodo

Comodo Security Solutions is pleased to announce that Samantha Unger has joined the organization as Vice President of Customer Success, bringing years of experience in developing and implementing strong customer success programs across organizations in the information technology and software industry. Before Comodo, Unger was charged with developing and overseeing the customer success programs at Vonage, including several years at iCore before it was acquired by Vonage. Unger has already started working on building a first-class customer success team at Comodo, and on streamlining the current processes across the organization to ensure an optimal experience for clients. “Customer success is a mindset, not just a team - I will be working with the entire organization to assure customer success is at the forefront of all that we do,” said Unger. “Our customers are our greatest asset, and we are committed to supporting our customers and ensuring their continued success.” “At Comodo we know the importance of investing in our customer-first culture, and as such are thrilled to have Samantha join the team,” said Ken Levine, CEO at Comodo. “Samantha and her team will help us develop and implement a customer success program that is second to none in the industry. Partnering with our Professional Services, SE’s and Support, Samantha’s team will ensure our customer’s success in securing their environments against any and all malware and ransomware.” About Comodo Headquartered in Bloomfield, NJ, Comodo’s mission is to help customers avoid breaches with groundbreaking isolation technology that fully neutralizes ransomware, zero-day malware, and cyber-attacks that other security providers can’t do. We deliver active breach prevention with patented auto containment technology. Our Unified Endpoint integrates this technology with critical components like our highly rated advanced endpoint protection, endpoint detection and response, and endpoint management to offer a single cloud-accessible Active Breach Protection solution. Comodo’s SOC-as-a-Service team makes the solution a frictionless, high-security implementation. For more information, visit https://www.comodo.com/. Contact Details Nicole Baker +1 888-551-1531 nicole.baker@comodo.com Company Website http://www.comodo.com

March 31, 2022 10:00 AM Eastern Daylight Time

National Land Realty Sells More Than $1.5 Billion in Land

National Land Realty

National Land Realty, the nation’s fastest growing real estate land brokerage company specializing in farm, ranch, country estates, timber, recreational, and commercial development properties, today announced that it hit more than $1.5 billion in sales in 2021. While total transactions and acres of land sold in the past year have increased 51.5 and 80.4 percent respectively, overall sales volume skyrocketed 131 percent. Meanwhile in the same timeframe, the company also added a new CMO and CTO, as well as dozens of new brokers nationwide. A total of 291,449.82 acres changed ownership through 2,201 transactions. Comparison Sales 2021 vs 2020 With 86 offices in 41 states, National Land Realty currently employs 360 active agents. In 2021, the company opened new offices in New York, New Jersey, Texas, Oklahoma, South Dakota, and Virginia. “Rediscovery of a safe haven asset” “More and more people are rediscovering the value of land as a safe haven asset in the current volatile economy. Land has offered a store of value since this country was settled and continues to be a safe haven for investors that no equity, bonds or even gold can compete with,” says Jason Burbage, President of National Land Realty. “In the past year, National Land Realty has grown at an extremely fast clip. We hired Mac Christian, our new CMO, who will make sure that our marketing function is up to the task of consolidating and expanding on our growth. Meanwhile, under the direction of our new CTO, Tyler Van Meeteren, we are continuing to invest in our land touring and mapping technology which makes our agents better equipped than any of their peers to guide clients through their purchasing journey. Combine all of that with our hiring of new agents and you have a company that is ready for more rapid growth in 2022,” said Jason Walter, CEO of National Land. As a reflection of the company's growth, National Land Realty recently recognized several agents who made it possible at its annual company conference, the National Land Summit. A few of those include: Clint Flowers, ALC (Gulf Coast Office) who received the Top Gun Award for being the company’s top producer with the highest total gross commissions. Austin Hill (Middle GA Office) who received the Rising Star Award, an award given to an individual who is newer to the company (within 10 years) and is on a path to success in sales, education, support, and core values. Beth McLellan (Kosciusko, MS Office) who received the Trailblazer Award for her positive influence on the lives of her team and helping them achieve the highest levels of success, not only in business, but in life. About National Land Realty National Land Realty (NLR) is the nation’s fastest growing real estate land brokerage company specializing in farm, ranch, country estates, timber, recreational, and commercial development properties. Highly regarded for its proprietary land touring technology, Land Tour 360 ®, as well as its GIS land mapping system, LandBase™, which catalogs land data in extremely detailed ways, the company makes it easy to view and zero in on the right property in the right place. Founded in Greenville, S.C. in 2007, NLR has more than 85 offices in 41 states. To learn more visit www.nationalland.com or call (855) 384-5263. Contact Details Ray Young +1 512-633-6855 ray@razorsharppr.com Company Website https://nationalland.com/

March 31, 2022 08:30 AM Eastern Daylight Time

CSG Announces Chair Transition

CSG

CSG ® (NASDAQ: CSGS) today announced as part of the Board of Directors’ long-term succession planning process that Don Reed, the current Board Chair, will step down from the role at the end of his term on May 17, 2022. Ron Cooper, a current board member and industry veteran, has been selected by the Board to succeed Mr. Reed as Chair effective following the May 2022 Annual Shareholders Meeting. Mr. Cooper has served as a CSG Board Member since 2006. A 25-year cable and telecommunications industry veteran, he served as president and CEO of Clear Channel Outdoor Americas, president and COO of Adelphia Communications and held a series of executive positions at AT&T Broadband, RELERA Data Centers & Solutions, MediaOne and its predecessor Continental Cablevision, Inc. Additionally, Mr. Cooper has served on various boards of directors and committees with the National Cable Television Association, California Cable & Telecommunications Association, Cable Television Association for Marketing, New England Cable Television Association, and Outdoor Advertising Association of America. “CSG is entering an era of accelerated growth and value creation built on the strong foundation established under Don’s board leadership,” said Mr. Cooper. “His forward-thinking vision, which included creating a more diverse board, propelled CSG to the forefront of our industry, and I’m honored to follow in his footsteps. As we continue to elevate every part of our company, we will continue to hold ourselves to the highest standards of integrity, impact, and excellence.” Since joining the CSG Board of Directors in 2005, Mr. Reed has overseen the company’s successful revenue growth from approximately $340 million to over $1 billion in 2021. Under his leadership, CSG’s stock has more than quadrupled in value and in the process the company grew its employee base from 1,500 to over 5,200 people worldwide. “With heartfelt appreciation, I bid farewell to CSG confidently knowing that this incredible company is in great hands,” said Mr. Reed. “I could not be prouder of our exceptional leaders and world-class teams, who continually raise the bar to meet the needs of our customers. With this smooth leadership transition in place, I know CSG will be in an even stronger position to achieve our purpose-driven mission to help create a more future-ready world." # # # About CSG CSG is a leader in innovative customer engagement, revenue management and payments solutions that make ordinary customer experiences extraordinary. Our cloud-first architecture and customer-obsessed mindset help companies around the world launch new digital services, expand into new markets, and create dynamic experiences that capture new customers and build brand loyalty. For 40 years, CSG’s technologies and people have helped some of the world’s most recognizable brands solve their toughest business challenges and evolve to meet the demands of today’s digital economy with future-ready solutions that drive exceptional customer experiences. With 5,200+ employees in over 20 countries, CSG is the trusted technology provider for leading global brands in telecommunications, retail, financial services, and healthcare. Our solutions deliver real world outcomes to more than 900 customers in over 120 countries. To learn more, visit us at csgi.com and connect with us on LinkedIn and Twitter. Copyright © 2022 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names which are referenced in this document are the property of their respective owners, and all rights therein are reserved. Contacts: Tammy Hovey Global Public Relations +1 (917) 520-2751 tammy.hovey@csgi.com John Rea Investor Relations +1 (210) 687-4409 john.rea@csgi.com Contact Details Tammy Hovey +1 917-520-2751 tammy.hovey@csgi.com Company Website https://www.csgi.com

March 31, 2022 06:30 AM Mountain Daylight Time

Experience a vibrant world of color with the OPPO Find X5 Pro Billion Colour Bionic Display

OPPO

SHENZHEN, CHINA - Media OutReach - 31 March 2022 - The OPPO Find X5 Pro has the most advanced display ever seen in an OPPO phone: The 1 Billion Colour Bionic Display. It uses a 120Hz Adaptive Dynamic Refresh Rate and 1000Hz instantaneous touch sampling rate panel with multi-point calibration, 8192-level bionic dimming and support for HDR10+, among other highlights. In this generation of the Find series, OPPO has taken a renewed focus not just on display quality, but how the eyes see. Its 6.7-inch ultra-clear AMOLED curved screen is matched with ultra-tough contoured Gorilla Glass Victus protection for flagship-grade drop and scratch resistance. The curve catches the light, a charming visual effect in itself, but also helps OPPO achieve a superb 92.7% screen to body ratio. This maximizes the canvas for users’ favorite apps, games and photos, relative to the size of the phone. The world in color The OPPO Find X5 Pro displays more than 1 billion colors The OPPO Find X5 Pro 1 Billion Colour AMOLED display is capable of rendering 100% of the colors in the DCI P3 gamut, the standard used by Hollywood colourists to perfect movies for big-screen reproduction. Careful calibration is key here, though. The Find X5 Pro has received one of the highest accolades available to phones as a result, a DisplayMate A+ rating. The OPPO Find X5 Pro advanced color engine will also adapt the array of colors used to match the content. While users are editing the holiday photos, rest assured the bright tones of tropical flowers and deep oranges, reds and umbers of an ocean sunset are not simply flattered by the OPPO Find X5 Pro’s rich display. Such memories are made for sharing with others. Accuracy in all places New for this generation of Find phones, the OPPO Find X5 Pro also offers Multi-Brightness Colour Calibration. Most phones, even those with excellent-quality displays, are made to look their best at a specific brightness level. OPPO’s Find X5 Pro is tuned for peak performance at the display power used both indoors and outdoors. Perfect display calibration is like a fragile ornament, broken by changes in multiple factors, but OPPO adjusts to compensate for them all. However, color tone is not always the most important factor in a phone display. Brightness matters more if the users are out at a picnic with friends and want to video call another who couldn’t make it. Or if the user wants to compose a picture of a sun-baked beach while on holiday. The OPPO Find X5 Pro’s screen panel provides peak brightness of a searing 1300 nits, enough to cut through the most dazzling sunny days. Such versatility is just as important at the other extreme. In a dark room our pupils constrict, making even a dim phone screen seem ultra-bright, even painful. The OPPO Find X5 Pro can simmer all the way down to 20 nits of brightness, so everyone can read articles or watch videos under the covers in comfort. In addition, OPPO Find X5 Pro’s blue light filter reduces the amount of blue light emitted from the screen, which can affect the sleeping patterns. It’s a screen made for all occasions. But fidelity plays a part here too. The OPPO Find X5 Pro’s Auto Brightness mode can tune the display to 8192-level bionic dimming levels. The OPPO Find X5 Pro’s brightness scaling mirrors the way the eyes and brains function, with 12 scaling modes. These gears of modulation alter the rate at which display power changes depending on its current level. The end result is it appears smooth, consistent and pleasantly gradual to the eyes in all conditions. Life at high frame rates The OPPO Find X5 Pro's adaptive refresh rate automatically adjusts between 1-120Hz The OPPO Find X5 Pro’s 120Hz Adaptive Dynamic Refresh Rate further enhances the smoothness provided by the fine-grain brightness control and self-calibrating color enhancement. It lets Android apps display at twice the usual frame rate, making menus glide with such grace the term “scroll” no longer seems to do them justice. The Find X series has had a 120Hz Adaptive Dynamic Refresh Rate since the OPPO Find X2 Pro, but the Find X5 Pro can scale its refresh rate more dramatically than ever before. It can drop as low as 1Hz for static content, refreshing pixels just once a second, use 60Hz for apps that don’t support 120Hz, and the full rate for ultra-smooth scrolling in others. A low refresh rate reduces power consumption, letting users to spend more time enjoying the power of the Snapdragon 8 Gen 1 processor in the latest games before needing to give the 5000mAh battery a turbo 80W SuperVOOC Flash Charge and 50W AirVOOC Wireless Flash Charge to top-up, or spend longer relaxing with an HDR movie. The OPPO Find X5 Pro supports HDR10+ video as standard, and even if the favorite is not available in HDR, the advanced video engine can upscale it to HDR. The display makes composing photos easier outdoors, is a great way to watch movies on-the-go, and can adapt to the users’ needs in almost every situation. Setting new standards for smartphones, there’s something everyone can appreciate in the OPPO Find X5 Pro screen. Contact Details OPPO Media Contact press@oppo.com

March 31, 2022 08:00 AM Eastern Daylight Time

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Mirriad Study Reveals In-Content Ad Placement Combined with Traditional TV Campaigns Can Increase Brand Reach by 44 Percent, Driving Business Growth

Mirriad

Mirriad, the leading in-content advertising company powered by Academy Award Winning technology, today announces its latest whitepaper: The Lost Audiences - Regaining Control. The paper highlights in-content advertising as a continually growing avenue for brands and advertisers to engage with audiences in an impactful and non-disruptive way, and explores how companies can recuperate lost GRPs and expand reach via the use of in-content advertising. Consumers’ viewing habits are continuing to shift within the TV advertising space. In the US, linear impressions for the 18-49 age group declined by 49 percent in just five years and are forecasted to decline an additional 22 percent over the next two years. In order to effectively communicate with audiences, brands must embrace in-content placements in addition to more traditional ad formats. In fact, Mirriad found that brand reach can increase up to 44 percent in the 18-49 age group when contextual, in-content ads are present. Stephan Beringer, CEO of Mirriad, said: “Leading into the 2022 Newfronts and Upfronts season, brands and advertisers must prioritize diversification to ensure campaign success and relevancy with their customers, and drive business growth. And this is only the beginning – with the rise of connected TV and streaming services, we can expect further digital growth across new platforms.” Per the whitepapers findings, consumers prefer in-content advertising seven times more than traditional TV spots, and 70 percent of those polled agreed that traditional advertising frequency is excessive. The combination of traditional TV advertising and in-content placement is a solution to not only address the shifts in the market, but also enable brands to combat ad fatigue and apathy by creating non-disruptive experiences for viewers. Beringer continued: “The clear gains in reach and impact that Mirriad can deliver are hugely significant at a time of change in the advertising industry. The power of the in-content format is further underlined by repeated third-party research that shows clear viewer preference for it. Across all measured Mirriad campaigns, we found average consumption rose 16ppt, ad awareness increased by 27ppt, and spend increased by 15ppt. This shows that in-content advertising is not only a very effective way to reach and engage consumers, it also prompts purchases.'' “The television landscape has changed immensely over the last five+ years. New platforms and content formats, the rise of binge watching, and a global pandemic have all had their own effects on how viewers watch and respond to content,” said Chris Ward, SVP of Midwest Ad Sales at Crown Media. “The challenge for us as a network, and for the brands we partner with, has been how to incorporate relevant advertising in a new way that optimizes impact while not disrupting the viewing experience. Mirriad provides a strategic and scalable solution for brands to effectively amplify their TV ad spend.” To view the full whitepaper, please visit https://info.mirriad.com/the-lost-audiences-regaining-control-whitepaper About Mirriad Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad currently operates in the US, Europe and China. Contact Details Liana Zamora +1 551-225-4942 liana@kitehillpr.com Company Website https://www.mirriad.com/

March 31, 2022 07:00 AM Eastern Daylight Time

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