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Last-Minute Holiday Gifting

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/pc75McGSy5Q The holiday scramble is something many consumers know all too well. Whether they’ve procrastinated on shopping or are crossing off the final names on their lists, Emmy-Award Winning Television Host and Lifestyle Expert, Marisa Brahney has compiled a last-minute gift list to help those looking for presents ahead of the big day. DELIVERED GIFTS: As of December 1 st, consumers have completed less than 45% of their holiday shopping. Brahney says now is not the time to worry. Whether you’re looking to send something locally or across the country, it can be done via DoorDash’s Gifting Feature in a flash, or pre-scheduled for a drop on a special day. The lifestyle expert points out that there are many gifts to choose from, like floral bouquets, homegoods, self-care, desserts, and wine, to name a few. Brahney recommends DoorDash’s new Nationwide Shipping, where holiday shoppers can also order from iconic restaurants and retailers across the country. To gift someone, she says, “Simply open up your DoorDash or Caviar app and enter their address. Browse the list of stores — find the perfect gift — then, on the checkout page, click “send as a gift” to turn any order into a gift. Finally, share the link with your loved one so they can track the delivery.” For more information, go to doordash.com or trycaviar.com or download the apps to a mobile device. GIFT OF KNOWING EACH OTHER BETTER: Empty shelves can spell trouble for many last-minute gifters. That’s why Brahney says her list is perfect for those searching for something special for loved ones. The lifestyle expert says this time of year is perfect for reconnecting and spending time with friends and family, adding, “Now’s the time to really get to know one another.” She highlights Ancestry on her last-minute shopping list. “They are helping families learn more about each other by connecting them to family history, and billions of historical records, so they can build more meaningful connections to each other and their heritage.” AncestryDNA is a best-selling kit that makes it possible for people to find their unique story — from precise geographic regions to the most connections to living relatives. For more information, go to ancestry.com/dna to learn more. Instagram: https://www.instagram.com/ancestry TikTok: https://www.tiktok.com/@ancestry Twitter: https://twitter.com/Ancestry CASH GIFTS & MONEY MANAGEMENT: Brahney says now is the time to really think about less traditional gifts, along with keeping track of your payments. “Managing spending and payments is very important this time of year, especially if you’re going in on a gift with others,” says the lifestyle expert. With PayPal and Venmo, consumers can manage group expenses with digital payments — be it brunches with friends or chipping in for a group gift. PayPal also allows shoppers to send a free digital greeting and attach a gift of money so recipients can spend however they’d like, which is perfect for that last minute gift. Additionally, new PayPal customers can earn five dollars just by downloading the app, signing up, and adding a payment method, and new Venmo customers can also earn ten dollars when they sign up for a new account. Sign up online or download the PayPal or Venmo apps through the Apple or Google Play app stores. For more information, visit https://www.paypal.com/ or https://venmo.com/. Instagram: https://www.instagram.com/paypal/?hl=en https://www.instagram.com/venmo/?hl=en Twitter: https://twitter.com/PayPal https://twitter.com/Venmo GIFT OF POWER: At this point, most consumers are aware of supply chain issues, however, there is another top concern Brahney says many often forget about each year. “In the rush to get the perfect present, many of us forget the batteries. Duracell Optimum batteries are my go-to.” The lifestyle expert says battery-operated gifts are likely on a holiday list, adding, more than 1 of 5 toys on major retailer gift guides are battery operated! “When that ever-important gifting moment comes, you’re going to want to include the batteries that let those gifts truly shine.” A recent survey finds the majority of parents agree that the most important battery-operated toys and gifts should always be given with the best, longest-lasting batteries. “For me, if a gift is worth giving, it's worth giving what I think are the best batteries – Duracell,” advises Brahney. For more information, visit Duracell.com. Shoppers can find Duracell’s family of batteries at their favorite retailer. Facebook: @duracell Instagram: @duracell Twitter: @duracell GIFT OF FLAVOR: The last gift idea on Brahney’s list is chocolate. She says, “It’s perfect for loved ones or colleagues.” Lindt, the world-renowned Swiss chocolatier, has an extensive holiday collection, including chocolate figures perfect for stocking stuffers and seasonal chocolate gift sets. However, the lifestyle expert recommends the brand’s holiday classic, LINDOR truffles. These iconic truffles with a smooth center surrounded by a delicate chocolate shell were developed more than 50 years ago, and the round shape was originally designed for people to use as holiday decorations. She points out that they’re available in classic milk chocolate and other seasonal flavors, in festive bags or gift boxes. For more information, go to www.lindtusa.com, or find them at retailers nationwide. Facebook: @ lindtchocolateusa Instagram: @lindt_usa About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 21, 2021 01:34 PM Eastern Standard Time

Video

The Customer Experience Market in 2022 Will Continue to Be Heavily Influenced by Labor Issues, Supply Chain Disruptions, and Health and Safety Concerns, According to Dash Research

Dash Network

As 2021 draws to a close, it is clear that the events and responses to the COVID-19 pandemic continue to significantly impact the customer experience (CX) market, according to a new webinar and companion white paper produced by Dash Research. While some of the most drastic aspects of CX changes due to the pandemic were temporary measures, other practices demonstrated significant value to both the customer and provider and are likely to stay. “The most impactful trends that emerged in 2021 were both interrelated and interdependent, reflecting the interconnected worlds of digital engagement, physical fulfillment, and health and safety issues,” says principal analyst Keith Kirkpatrick. “While many of these trends began during 2020, they were often accelerated by various economic and public health conditions that arose in 2021, including labor shortages, supply chain issues, and an increased focus on digital/real-world customer journeys.” These market factors have led to an increased use of artificial intelligence (AI) and automation, with business-to-consumer (B2C) organizations in particular deploying AI-enabled chatbots and tools to handle routine tasks, freeing up workers to address more complex issues. Automated marketing and messaging took center stage as businesses leveraged technology to maximize sales, marketing, and services efficiency, and the use of technology extended to CX functions, such as customer contact centers. Similarly, business-to-business (B2B) organizations increased use of collaboration platforms and video-conferencing tools to ensure seamless business continuity, conducting sales, marketing, and other business engagements via online channels, in lieu of in-person meetings. And as the most severe impacts of the pandemic lessened in certain parts of the world, some companies initiated the use of hybrid workplaces, which saw the return of some workers to their places of business on a part-time basis, while allowing others to continue to work remotely. Dash Research’s analysis further indicates that, with the continued shift to omnichannel communications and customer-centricity, customers are seeking fully integrated CX platforms. As a result, vendors are shoring up their product portfolio through two primary methods: (1) mergers and acquisitions (M&A) activity, where new functionality or features are added through the acquisition of another company that already has these capabilities; and (2) via the funding market, which provides them with the capital required to build out new functionality. Dash Research’s webinar and white paper showcase fundraising and M&A activity by Kore.ai, Netomi, Terminus, Qualtrics, Zendesk, and Concentrix. Looking ahead to 2022, as some industries strive for a return to normal (e.g., travel & hospitality, retail, and healthcare), Dash Research expects to see greater investment in CX platforms and programs to support customers throughout the entire journey. Personalization will continue to be used as a differentiator, not only for B2C business, but also for B2B companies that are trying to deliver a right-sized offering for each customer. Greater visibility into supply chains may be a differentiator for some companies, particularly if bottlenecks remain. Further, improvements to CX through mobile, social, and other non-traditional channels will be front and center, as omnichannel approaches mature. Large customer relationship management (CRM) and customer data platform (CDP) vendors will continue to add new features and functions that make it easier for companies of all types to add AI and automation across all functional areas. And despite the push to incorporate technology, businesses will focus on balancing human agents and automation to build a better rapport with customers. Dash Research’s webinar, “The State of the CX Market in 2021”, along with its companion white paper of the same title, focus on the CX trends that emerged in 2021, the impact those trends had on CX implementation, and the processes and strategies that are expected to continue well into 2022. The webinar and white paper also focus on the M&A and fundraising activity that occurred in 2021, as well as providing an assessment of relative customer demand and maturity of 10 CX techniques. The white paper is available as a free download on Dash Research’s website and the webinar replay is also available. Dash Research, the market intelligence arm of Dash Network, provides in-depth research and insights on the worldwide CX market including a comprehensive assessment of technology solutions, business issues, market drivers, and end-user dynamics across industry sectors. Dash Research’s global market coverage combines qualitative and quantitative research methodologies to provide a complete view of emerging business opportunities surrounding contact center technologies, customer data & analytics, customer data platforms, customer insights & feedback, customer relationship management, personalization & optimization, and employee experience. For more information, visit www.dashresearch.com or call +1.720.603.1700. Contact Details Dash Network Clint Wheelock +1 720-603-1700 press@dashnetwork.com Company Website http://www.dashnetwork.com

December 21, 2021 11:37 AM Eastern Standard Time

CSG Delivers Disruptive Marketplace Platform for TalkTalk, Powering the UK’s First Netflix Over Fibre Launch

CSG

LONDON, December 21, 2021 – CSG ® (NASDAQ: CSGS) empowers today’s leading companies with future-ready technologies that drive agile, dynamic customer experiences and modernise their infrastructure to evolve with shifting customer needs. Most recently, CSG’s cloud-based, end-to-end software-as-a-service (SaaS) platform enabled TalkTalk, the UK’s leading value for money connectivity provider, to launch the country’s first-ever Netflix subscription outside of traditional TV bundling. With CSG's marketplace solution at the heart of its entertainment operations, TalkTalk has the scalability to add new content providers and evolve its offering at pace with ever-changing consumer demands. “Our mission at TalkTalk is to provide connectivity and entertainment that is affordable, reliable and accessible for everyone,” said Asanga Gunatillaka, commercial director of TalkTalk consumer and direct business. “CSG is a trusted partner of ours and their expertise and commitment to our success enabled us to go live on time.” CSG’s marketplace solution empowers operators to integrate third-party content providers in a unified platform that injects flexibility and agility to deliver seamless, personalised, omnichannel experiences. The cloud-based, SaaS platform helps some of the world's most innovative companies to launch, learn from, and scale digital service offerings to compete and thrive in the digital economy. The platform also helps leading telco providers build brand loyalty and maintain an enduring customer base in B2C, B2B and B2B2X environments. “The fibre to home rollout in the UK is pushing operators, like TalkTalk, to mature into epicentres for digital content delivery,” said James Kirby, head of CSG’s EMEA business. “This paradigm shift has demonstrated time and again why companies continue to trust CSG to drive their transformation into thriving ecosystem players. Our proven technologies and agile solutions for delivering exceptional customer experiences have powered TalkTalk’s TV platform for many years now, and its success is a testament to why they came to us for support with their Netflix launch. We look forward to continuing our decade long relationship and helping them innovate their content offering and meet their mission of delivering better value and accessibility to their consumers.” CSG’s cloud-based, end-to-end SaaS platform supports leading global brands with the efficient, flexible, and scalable solutions they need to monetise and digitally enable extraordinary customer experiences. Recognised as an industry leader in Gartner’s Magic Quadrant for Integrated Revenue and Customer Management for CSPs, CSG delivers game-changing solutions that put the customer first and help them solve their toughest business challenges. # # # About CSG CSG is a leader in innovative customer engagement, revenue management and payments solutions that make ordinary customer experiences extraordinary. Our cloud-first architecture and customer-obsessed mindset help companies around the world launch new digital services, expand into new markets, and create dynamic experiences that capture new customers and build brand loyalty. For nearly 40 years, CSG’s technologies and people have helped some of the world’s most recognizable brands solve their toughest business challenges and evolve to meet the demands of today’s digital economy with future-ready solutions that drive exceptional customer experiences. With 5,000 employees in over 20 countries, CSG is the trusted technology provider for leading global brands in telecommunications, retail, financial services, and healthcare. Our solutions deliver real-world outcomes to more than 900 customers in over 120 countries. To learn more, visit us at csgi.com and connect with us on LinkedIn and Twitter. Copyright © 2021 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names that are referenced in this document are the property of their respective owners, and all rights therein are reserved. Contacts: Kristine Østergaard Public Relations +44 (0)79 2047 7204 kristine.ostergaard@csgi.com John Rea Investor Relations +1 (210) 687-4409 john.rea@csgi.com Contact Details Kristine Østergaard +44 7920 477204 kristine.ostergaard@csgi.com Company Website https://www.csgi.com

December 21, 2021 01:08 AM Eastern Standard Time

Revolutionizing the Way We Pay for Healthcare: Can Tech Give You Freedom from Health Insurance?

YourUpdateTV

Every year, a quarter million Americans declare bankruptcy due to medical bills despite having health insurance. Recently, Andy Schoonover, Founder and CEO of CrowdHealth, teamed with YourUpdateTV on a satellite media to discuss how leveraging technology can help you get your healthcare freedom back without breaking the bank. A video accompanying this announcement is available at: https://youtu.be/7HLiYcpGqFU For 30 years, the middle class has experienced no real income growth due to the increasing costs of health insurance. Research shows inadequate health insurance accounts for nearly 67 percent of all bankruptcies. This statistic is staggering and illustrates a difficult reality for the many American families navigating today’s insurance market. Technology is being used to build a new, community-powered solution for all. CrowdHealth is an app and technology platform that allows you to make a monthly contribution to the Community and those funds are used to fund the community’s health care bills. Crowdfunding models of paying for health care maximize the probability that all members’ eligible bills will be paid in full each month. These models come without the burdens of skyrocketing premiums and deductibles. Unlike traditional models, members aren’t chained to yearly contracts and have more flexibility and autonomy with crowdfunded models. CrowdHealth provides app-based tools such as: The latest innovation in fintech, allowing their members to aggregate crowdsourced funds to pay doctors quickly and directly. A nationwide doctor quality and cost database that empowers their members to make informed decisions about their care without the limitation of restrictive networks. Highly engaged, personalized Care Advocacy to help their members navigate their health journeys. Negotiation and legal services that fight for patients when dealing with outrageous bills. Access to deeply discounted prescription drugs. By eliminating insurance plan middlemen, reimagining the healthcare payment system and empowering doctors to direct care choices, CrowdHealth will help their members significantly reduce their out-of-pocket expenses when compared to healthcare.gov plans. To learn more about CrowdHealth go to joincrowdhealth.com. About Andy Schoonover Andy Schoonover is founder and CEO of CrowdHealth, a community-powered alternative to health insurance that provides a revolutionary way of paying for healthcare bills through crowdfunding. Schoonover was previously CEO of VRI, a healthcare technology company focused on monitoring patients with chronic conditions out of their homes. He is a graduate of the University of Virginia and Stanford University’s Graduate School of Business About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 20, 2021 05:00 PM Eastern Standard Time

Video

Hi-Tech Holiday Gift Guide

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/8TiX7QwCt14 With the holiday hustle and bustle in full swing, many U.S. consumers are still struggling to find the perfect tech gifts for our loved ones. A new study from the Consumer Technology Association found that this season’s tech sales will hit $142.5 billion. Tech Expert, Dave King has a few ideas to help shoppers score this year’s hottest gadgets and gear. TECH & SELF-CARE: Tech has helped transform aspects of our daily lives, including fitness, productivity, and mindfulness. One area King is excited to talk about is oral care. The Oral-B iO Series 8 combines powerful, but gentle micro-vibrations with a unique dentist-inspired round brush head design for a professional clean feeling every day. The Smart Pressure Sensor helps to keep people from brushing too hard to protect their gums and enamel. AI Recognition, plus an interactive display, helps guide brushers to their best clean for all areas of the mouth. A 2-minute quadrant timer comes built-in that pulsates every 30 seconds, ensuring a complete clean. King adds, “The frictionless, smooth magnetic drive system transfers energy to the bristle tips for spectacular clean teeth.” The Oral-B iO Series 8 is available at oralb.com and all major retailers. For more information, visit https://oralb.com/en-us/products/electric-toothbrushes/oral-b-io-series-8-electric-toothbrush-black-onyx/?utm_source=google&utm_medium=cpc&utm_campaign=&utm_term=&gclid=Cj0KCQjwtrSLBhCLARIsACh6RmiEbq-V4oACt4hbQA_DLBSabI5mKHcPOutf6QUoarstrWysIoViKx4aAroYEA. Facebook: https://www.facebook.com/oralb Instagram: https://www.instagram.com/oralb/ Twitter: https://twitter.com/OralB UP YOUR PROFESSIONAL GAME WITH TECH GEAR: All signs are pointing to remote work persisting and trending permanent for many American businesses. King says we’ve learned so much about managing hybrid and remote work over the past year-and-a-half. “At this point, it’s really time to up our professional games to look and sound our very best,” highlights King. The tech expert recommends the Poly Studio P5 kit with Sync 20, a high-performance webcam optimized for video conferencing with 1080p resolution that works with any cloud-based video platform such as Zoom and Teams – paired with the Poly Sync 20 smart speakerphone to deliver a premium audio experience. This pro-grade kit is the perfect choice for the remote or hybrid worker in your life. These tech items are available through Poly.com, Amazon, Best Buy, and other major retailers. For more information, visit https://www.poly.com/us/en/shop/holiday-promotions. Facebook: https://www.facebook.com/PolyCompany/ Twitter: @PolyCompany Instagram: @PolyCompany Hashtags: #PolySync #PolyStudio UPGRADE - FOCUS ON PRODUCTIVITY & EFFICIENCY: King says there are other ways tech can be used to increase work from home productivity and efficiency. One of his top recommendations is to upgrade everyday gadgets to something special. One of the tech expert’s favorite finds is the Happy Hacking Keyboard (HHKB) from Fujitsu Computer Products of America. He says it has an incredible following of loyal programmers, developers, and coders all over the world. “I like it’s compact, highly-customizable design and connectivity options,” adds King. The HHKB comes in three different models, two different colors — ivory and charcoal, and with either stamped or blank keys. One keyboard King highlights is the Professional HYBRID Type-S. “This keyboard is ideal for people working from home, programmers, and all computer pros. Its exclusive use of Topre silent switches provides supreme tactility, extra comfort and keystroke precision eliminating keyboard clacking,” King continues, “It’s also compact — 60% of the size of standard keyboards — and features Bluetooth compatibility so users can connect to smartphones, tablets and more.” The Professional HYBRID Type-S is available on Amazon.com or at HHKeyboard.us. For more information, visit https://hhkeyboard.us/. Facebook: https://www.facebook.com/hhkbUS/ Instagram: https://www.instagram.com/hhkb_realforce_us/ Twitter: https://twitter.com/HHKB_RF_US RESEARCH & REVIEW: A record 191 million U.S. adults plan to purchase tech items this holiday season. King says consumers can make sure they’re getting the right gift at the best price. Another one of his recommendations is to stay calm and focused. Additionally, it’s important to rely on great reviews to manage shopping expectations. King turns to the community at Slickdeals. “No one is selling anything. The service is about shoppers helping shoppers,” says the tech expert. “It’s the only shopping platform powered by millions of real people who are out there discovering, sharing, and vetting the best deals.” The site, apps, browser extension, and new loyalty program have millions of users who connect and discover the very best deals from all the top retailers, like Walmart and Amazon. King says this is important, “So you can know if you're actually getting the best product at the best price,” adding, “It’s like having 12 million friends help you understand where the best deals on the best products are happening. If you’re shopping for something specific, set a deal alert, so you’re notified when something matching your criteria gets posted.” To find reviews, go to https://slickdeals.net/. Social Media Channels: @slickdeals About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 20, 2021 05:00 PM Eastern Standard Time

Video

Mike Bako Presents His Holiday Gift Guide: GIFT IDEAS FOR EVERYONE ON YOUR LIST

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/ZxlS9kIS6CE For more information, visit DailyNational.com Every holiday season, we hear it again and again…The holiday season and the rush make it impossible to shop for everyone. Your spouse doesn’t know what they want, your kids have everything already, and yet, they keep dropping hints and making their wish list. With the holidays quickly approaching, many people are scrambling to track down the perfect gift for everyone in their lives. This year, there’s help. Digital Journalist and Trend Expert, Mike Bako, teamed with YourUpdateTV on a nationwide media tour to discuss great holiday gifting options for this year. Sending money for gathering and gifts: It’s the season of gatherings and gifts! With PayPal and Venmo, you can manage any group expense with digital payments – be it brunches with friends or that group gift for Grandma & Grandpa. PayPal also lets you personalize a free digital greeting and attach a gift of money so recipients can spend however they’d like. And New PayPal customers can earn $5 just by downloading the app, signing up and adding a payment method. Ways to Start a New Family Tradition: What better way to build traditions than through family. Ancestry helps families learn more about themselves by connecting them to family history so they can build more meaningful connections to each other and their heritage. AncestryDNA is a best-selling kit that makes it possible for people to find their unique story - from ethnic origins in precise geographic regions to the most connections to living relatives. With billions of historical records, like census, immigration, birth, marriage and military records, Ancestry helps people make meaningful discoveries about the places and people who came before them, and how they got to where they are today. Creating Your Holiday Wish List: Beyblade Burst Surge Speedstorm Motor Strike Battle Set has everything needed for battle including the first ever motorized Beystadium, 2 right/left spin launchers, and 2 spinning tops! Check this out, it features a spinning Motor Vortex disc in the center of the Beystadium and you can compete in head-to-head battling games with Beyblade Burst spinning tops, launchers, and Beystadium toys. For boys and girls ages 8 and up. Shop For Last-Minute Gifts: Target makes it easy and affordable for guests to shop for essentials and gifts up until the last minute, even when there is no longer time to ship. Target is truly a one stop shop for holiday needs, offering the most sought-after national brands such as Ulta Beauty gift sets and a curated assortment of only-at-Target products like the Target edition of Monopoly, limited-time-only LEGO® Collection x Target and popular heyday™ AirPods cases. And, knowing how important it is to get a great deal – especially in the final days of holiday prep – Target is adding new last-minute deals on thousands of gifts across its entire assortment from toys and electronics to apparel, home and beauty from Dec. 19-25. No matter how guests choose to shop, Target makes it easy to get last-minute gifts just in time for the holiday. With Target’s Drive Up service, guests can place orders online, let the store know they’ve arrived via the Target App and have a team member bring it out to their car. All without ever needing to unbuckle their seatbelt. With Order Pickup, guests can collect their online orders inside the store quickly and contactless with the scan of a barcode. Visit your local Target store, Target.com or the Target App to find and collect great holiday gifts in time for everyone on your shopping list. Last Minute Stocking Stuffers Gopuff is the leader in immediate delivery of everyday essentials. Gopuff delivers your everyday essentials in minutes, from cleaning and home products to baby and pet items, even local brands, food and drinks, including alcohol in many markets. Great for last minute gifts or stocking stuffers, Gopuff offers Gift Cards. Available for anywhere from $5 to $200, Gopuff Gift Cards can be used for any item on Gopuff, whether a high-end bottle of wine, coffee beans from a favorite local coffee shop or even a card game. The gift cards are delivered electronically, so there’s no waiting for shipping and since Gopuff features thousands of local brands on its platform, they’re a great way to shop local. About Mike Bako: Mike Bako is the Trends Editor for DailyNational.com. Mike is also the father to two beautiful boys, Evan and Henry. Reuters, FOX News, Fox Business, WPIX in New York, and ESPN Radio all frequently rely on Mike’s insights on new trends, current events, sports, and culture. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 20, 2021 11:07 AM Eastern Standard Time

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AuthorityTech.io Partners with TechStars Backed OptimusQ to Unveil AI-Powered “Hybrid PR” Service

AuthorityTech LLC.

AuthorityTech.io, the leader in the Tech PR industry, has just recently confirmed a partnership with OptimusQ, a TechStars backed company who aims to revolutionize the advertising market with their sophisticated & innovative technology. OptimusQ focuses on bringing, to selected technology companies all across the globe, the ability to share their story across hundreds of the world's leading media outlets while targeting their ideal audience. "We wanted to find the right company that not only could use our technology to support the growth of many tech companies but also be extremely innovative in its core," Lior Vexler, the founder & CEO of OptimusQ, explains regarding the decision to choose AuthorityTech.io as the official partner. Since inception, AuthorityTech.io has committed to changing the narrative of traditional PR firms. While most traditional firms focus on a myriad of different content strategies, AuthorityTech.io has focused relentlessly on two things: understanding specifically the technology landscape and securing incredible earned media opportunities for its clients. Partnering with OptimusQ’s smart technology, AuthorityTech.io plans on extending the value of credible earned media placements, by boosting their visibility and garnering millions of impressions from potential customers and investors. As a leader in the Tech PR and now marketing space, AuthorityTech.io aims to continually seek innovative methods to disrupt how these services are designed and implemented. In a fast-paced industry like technology, there is an urgent need for PR and marketing firms to provide cutting edge services that leverage technology. Jaxon Parrott, the Founder at AuthorityTech.io, stated his thoughts on the disruptive changes they plan to implement: “Going into 2022, technology will continue to change how we see, interact and consume information. Most PR firms are stuck in a time where technology was in its infancy stage, not innovating alongside these changes. We aim to not only innovate alongside but lead the disruption of the Tech PR and marketing space. We believe this new Hybrid PR service will change the game for a long time.” AuthorityTech.io has been known as a “market disruptor” for quite some time, but with their new pivot into their Hybrid PR model, they plan on taking this reputation to another level. Technology companies now have an entirely new and automated way to not only solidify their brands, but also to consistently be seen in front of their target audience. The result? More customers, more investment dollars, and even a higher company valuation. About AuthorityTech.io AuthorityTech.io is a modern digital PR and marketing firm that specializes in helping innovative technology companies scale their presence online to secure more customers and investment dollars. AuthorityTech leverages the most innovative technologies on the market to earn its clients top media coverage while driving predictable traffic and results. The outcome is ample amounts of funding, customers, and even a higher company valuation. Contact Details Jaxon Parrott +1 806-831-3502 jaxon@authoritytech.io

December 20, 2021 06:00 AM Eastern Standard Time

Shop the Hottest Jewelry Trends for The Holidays

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/6_rpbsyq4eY Jewelry will be at the top of many holiday shopping lists as the gift that gives year-round. If you are thinking about giving the gift of jewelry you might be wondering, where do you start, what are the hottest trends, what is the gift that she is sure to love and how do I stay in the know and get the best value and style? On December 14 th, Anna De Souza – Beauty & Lifestyle Expert Journalist, conducted a nationwide media tour discussing holiday jewelry trends that will turn heads as well as offer product demonstrations. Unlike many other retailers struggling with inventory challenges, this season's most desired jewelry styles are in stock and ready to gift at Kay, Zales, Jared and Banter by Piercing Pagoda. You can get your gold and diamond gifts fast by shopping in store, with buy online and pick up at your local store or getting Same Day Delivery service to your home in select areas! You can also connect live with their Jewelry Experts in person or virtually and they'll help you find the perfect gift, but I hope I can help with that today, too! Top trends that Anna discussed included: The best gift to give HIM this holiday: Men’s jewelry is really hot right now, everything from statement watches like a Tag Heuer watch from Jared, to gold chains and diamond link bracelets from KAY and diamond studs from Banter by Piercing Pagoda that sit a little higher on the ear, really a thoughtful piece that makes a major statement. Diamond necklaces and earrings always make great gifts Look for beautiful necklaces you can stack shorter and longer. You always need some classic bling and a sapphire choker from Zales and sparkling diamond tennis necklace from Jared definitely do this nicely! Hoops are a HOT trend too! Yellow gold hoops are versatile and amust have, always a great place to start gifting with these styles from KAY. And for a romantic gift she’s sure to love, newest take on the hoop with a Vera Wang multi-hoop style from Zales. Shopping for diamonds for either anniversary or commitment jewelry: For a twist on a classic anniversary band, this Monique Lhuillier Bliss ring at KAY with round and pear-shaped diamonds. And keeping with the layering trend of the year, stacking multiple delicate and bold rings of different colors of metal really creates a gorgeous statement, and of course, you can also elevate your engagement ring with Jared’s lab-created diamonds, it’s a modern approach to classic jewelry! The Forever Connected necklace is also a must have with two touching center diamonds symbolizing those forever connected by love and is a gorgeous gift for her from KAY! For more information, go online or visit your local jewelry store by Kay, Zales, Jared and Banter by Piercing Pagoda. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 16, 2021 05:00 PM Eastern Standard Time

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Theorem Expands LinkedIn Offering, Providing New Creative Optimization Packages

Theorem Inc

Theorem, a full-scale flexible digital media and marketing services provider and LinkedIn Marketing Partner, is expanding its LinkedIn offering. Stemming from years of success working with LinkedIn, Theorem’s new Creative Optimization packages include an immersive audit of digital channels to develop original concepts for social campaigns and multiple waves of social posts campaigns that are fully optimized for peak performance. As a certified LinkedIn Marketing Partner since 2018, Theorem provides clients with a suite of digital solutions including custom creative services packages with content audits, original copy and design and A/B testing. Theorem also led on original design and development for landing pages, microsite, programmatic ad design, message and display ads. “We are honored to expand our offerings with LinkedIn,” said Kara Degeorgis, Art Director, Theorem. “Data and creative have always gone hand in hand. If you want your creative to do the work for you, you have to understand your audience. A/B testing is critical when it comes to social advertising because it allows for quick wins and insights on messaging, design and the user journey. The key to creative optimization is using an iterative process of Discover, Deliver, Optimize in order to have a sustainable strategy that is always evolving with the customer.” Brands have utilized the content created by Theorem to drive higher levels of customer engagement on and off the LinkedIn platform. Theorem recently worked with American Systems on a LinkedIn campaign implementing their Creative Optimization services. Within a two-month period, the campaign drew over 1.5 million impressions, over 9,000 clicks and an average CTR rate of 0.60 percent – outperforming CTR benchmark for the website conversions objective with single image ad at 0.40 percent, according to LinkedIn in August 2021. Theorem’s creative optimization packages and services bring: Unique brand insights and tailored recommendations as the creative strategists conduct a thorough understanding of the brand's environment. Dynamic messaging and design from a team of art directors, copywriters and designers that will produce best-in-class creative for a campaign. Inspire and capture leads with a custom landing page that will encourage users to learn more about your offering. Proven results and creative insights that will fuel your future creative campaigns. About Theorem Founded in 2002, Theorem creates, delivers and optimizes digital marketing campaigns for some of the world's most successful brands. By offering scaled technology, media, operations, marketing, CRM, and creative solutions under one roof, Theorem can provide flexible, full-service marketing solutions to their clients. Theorem’s consultancy teams and operational expertise helps brands simplify, streamline and automate complex digital tasks. This value exchange saves clients time, reduces their costs, and increases their revenue. For more information, visit www.theoreminc.net. Contact Details Kite Hill Maggie Stasko +1 843-693-7161 maggie@kitehillpr.com

December 16, 2021 09:34 AM Eastern Standard Time

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