Communications

Advertising Communications Graphic Design Internet Marketing Media Publishing SEO
News Release Digital Asset Direct

How To Win At Holiday Hosting: Everything You Need to Know When Hosting Family & Friends

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/DmvrRaRjo4E November officially ushers in the holiday season, bringing with it the hustle and bustle we’ve been missing the past couple of years. Registered Dietitian Nutritionist, Mia Syn says there are a few easy ways to win at hosting while setting the scene for all the fun, food, and festivities. PLAN THE MENU AHEAD OF TIME: This holiday season is expected to be as “back to normal” as possible after more than two years of restrictions. For those taking on the role of hosting, Syn admits it could be a little nerve-racking, “That’s why I recommend planning the menu ahead of time, including main dishes, drinks, desserts, and the overall presentation.” The Registered Dietician Nutritionist suggests kicking things off with an overflowing charcuterie board filled with a mixture of colors, textures, and flavors, including a variety of cheeses, meats, and lots of veggies. Syn says to make sure to include almonds, adding, “Look for flavors that will surprise your guests, but also help add a seasonal taste.” This year, Blue Diamond Almonds released its first-ever limited-time offer holiday flavored almonds. “They’re perfect for a seasonal charcuterie board or sharing as a gift or stocking stuffer. Your family will love the Blue Diamond Snickerdoodle Flavored Almonds. They have the delicious taste of a seasonal cinnamon sugar cookie… so good! And one of my favorites is the Peppermint Cocoa Flavored Almonds with a delicious chocolatey flavor and hint of peppermint.” These products are available at grocery stores nationwide and Amazon.com. Consumers can also use Blue Diamond’s product locator tool to find a nearby store. https://www.bluediamond.com/naughty-and-nice Facebook: www.facebook.com/BlueDiamondAlmonds/ Instagram: www.instagram.com/BlueDiamond Twitter: www.twitter.com/BlueDiamond DESSERTS WITH ADDED BENEFITS: A menu would not be complete without dessert. It may be a surprise, but Syn is a self-proclaimed “desserts girl,” saying, “I’m always about the desserts and this year I have a couple originals that are on the healthy side and taste fantastic!” She recommends a classic with a twist, blondies. “Believe it or not, my version is made with beans,” says Syn. The registered dietician nutritionist admits it may seem odd at first, but, “When cooked and rinsed well, beans can add moisture and fudginess to baked goods like brownies and blondies while cutting back on the amount of fat and flour needed. Not only that, but beans add nutrients such as plant protein, B vitamins, and fiber, making this a dessert with benefits.” Another option are Syn’s banana-sweetened chocolate chip oatmeal cookies. They’re made with a ripe banana mash, creamy peanut butter, quick oats, pure vanilla and dark chocolate chips. “There is also another surprise, these treats are made without flour, eggs, or added sugar,” says Syn. STOP DOING DISHES: Syn admits the menu building and preparation could be fun, but the cleanup is often taxing and takes up a lot of time. That’s why she suggests eliminating the time suckers, which includes washing dishes and loading the dishwasher. “We all know it takes time away from what’s really important. This time of year is so busy and should be spent on special traditions, making new memories, and being with the ones you love.” The Chinet® brand is focused on making cleanup easier so families can spend more time together. She says these products are made for exactly what’s on your menu, like a traditional honey-glazed turkey, or an old-fashioned ham with brown sugar and mustard glaze. For a more upscale affair, Syn suggests using the Chinet Crystal® products, which add a fancy touch to meals, perfect for a beef tenderloin, seared duck, or lamb with garlic and rosemary,” adding, “The crystal cups are great for that pre-dinner toast!” Most importantly, when partygoers are done eating dinner or dessert, Syn says, “Just toss the dishes and have all that extra time for family fun.” For more information, visit mychinet.com. Facebook: Facebook.com/mychinet Instagram: Instagram.com/mychinet Twitter: Twitter.com/mychinet Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 16, 2022 10:05 AM Eastern Standard Time

Video

AI Digital and MRI-Simmons Enter Strategic Activation Partnership for Enhanced People-Based Targeting Across All Channels

AI Digital

AI Digital, a full-service, global programmatic consultancy, and MRI-Simmons, the leading provider of insights on the American consumer, have entered a strategic partnership to provide marketers a holistic audience insights, planning and activation solution, enabling comprehensive audience insights and planning across all channels for seamless and consistent people-based targeting. The partnership brings MRI-Simmons’ nationally-representative data set and consumer insights tools for enhanced omnichannel marketing with AI Digital’s programmatic expertise built on outcome-based audience strategy, activation and advanced analytics-driven optimization and measurement. The partnership empowers marketers with the ability to optimize media buying and planning strategies through access to audiences across all channels including digital, traditional media, OTT, streaming and display. Media buyers and planners can now unify their media buying and activation plans ensuring consistency of quality audiences, connectivity, scale and optimization opportunities. “As marketers look to future-proof their businesses, they need to activate their strategies with consistent data sets that are people-based, not cookie reliant and are representative of diverse audiences within the U.S.,” said Stephen Magli, CEO, AI Digital. “We are thrilled to partner with MRI-Simmons, the only audited consumer insights tool and foundational single-source data set.” Consistent people-based targeting through the insights, planning and activation process has been a significant gap in the industry. MRI Simmons and AI Digital’s solution solves for this marketer challenge. When leveraging consistent targeting for both the planning and activation process, AI Digital typically sees an 8% lift in lower funnel outcomes and significant cost savings for brands. Prior to the strategic partnership, brands and agencies had to manage fragmented first- and third-party data sets for activation that often differed from their original insights and planning target to execute their strategies against different channels. The strategic partnership enables marketers to break down silos in their media buying and planning strategies for deeper consumer insight and for more accountable and better outcomes. “As consumer behaviors continue to evolve, it is important for marketers to be armed with reliable, nationally representative, and consistent data that can inform planning and be leveraged for activation across all channels to efficiently identify and execute on optimization opportunities,” said Joshua Pisano, SVP business development and product strategy, at MRI Simmons. “By leveraging the combined value proposition of MRI-Simmons industry standard and nationally representative data set and AI Digital’s programmatic optimization expertise, powered by technology, human intelligence and omnichannel trading, brands will have unrivaled insight into how media activation can drive consumer action.” About AI Digital AI Digital is a full-service, global programmatic consultancy that empowers agencies & advertisers with digital expertise and instant data enabled programmatic infrastructure across all media types and access to all leading premium publishers and inventory. Leading with an audience-first approach, the company helps agencies and advertisers navigate the digital ecosystem by delivering hands-on, unrivaled data and technology access, outcome-based audience strategy, advanced analytics driven campaign optimization and advanced measurement including detailed, real-time transparent campaign reporting. AI Digital is a priority Amazon Partner with access to over 150+ people-based data sources and in platform optimization expertise to maximize value of all walled gardens including Google and Amazon’s data and tech stack, along with 10+ DSPs. AI Digital leverages technology through its proprietary platform ELEVATE and the expertise of its world-class, global team to drive a more ELEVATED consumer experience, measurable action, and brand and sales lift for more accountable results. Learn more about AI Digital at www.aidigital.io. About MRI-Simmons MRI-Simmons is the leading provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies, and media companies with deeper insights into the “why” behind consumer behavior. The company’s flagship product (MRI-Simmons USA) is the leading multi-media study of Americans and is widely recognized as the industry standard for magazine audience ratings. Powered by address-based probabilistic sampling, MRI-Simmons USA measures real people, chosen at random to represent the US population in all its variations. This methodological approach ensures stability of insights and provides the most accurate view of the American consumer. Launched as a joint venture in 2019, MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the majority partner. To learn more, visit mrisimmons.com, or follow @MRISimmons on Twitter. Contact Details Kite Hill PR for AI Digital Ilana Hill ilana@kitehillpr.com Company Website https://www.aidigital.io

November 16, 2022 09:00 AM Eastern Standard Time

Curb teams up with American Express to Give Back to NYC Taxi Drivers This Holiday Season

Curb

Curb, the leading ride-hailing app for licensed taxi and for-hire rides in North America, today announced a partnership with American Express ® (NYSE: AXP), the globally integrated payments company, to help give back to New York City taxi drivers this holiday season. Curb will launch a holiday rewards program for its taxi drivers, a workforce that plays an integral part in the city’s transportation system. American Express will provide support by funding American Express® gift Cards that Curb will manage and distribute to drivers through its rewards program, and could be used for gas or to make holiday purchases. In New York City, ten outstanding drivers on the Curb e-hail platform will be rewarded with a $500 American Express® gift Card each month. Curb’s rewards program will kick off the holiday season at the end of November and run through the end of April. “As a driver-first company, we recognize that taxi drivers are the backbone of not only our business, but NYC transportation as a whole, and we’re delighted to spotlight the hard-working drivers behind the wheel,” said Amos Tamam, Founder and CEO of Curb. “With the rapid development of ride-share businesses over the last few years, taxi drivers, many of whom have been driving for decades and have invested in this job through the purchase of a medallion, are small businesses in their own right.” “American Express is pleased to help support the taxi drivers of New York City during their busiest season,” said Tatia Adams Fox, Vice-President and General Manager in the National Client Group at American Express. “By teaming up with Curb, we’re able to help give back to the taxi drivers in New York City while also showcasing the importance of supporting local businesses.” In parallel, Curb has joined the Small Business Saturday® Corporate Supporter Program and will join American Express to raise awareness on the importance of supporting small businesses on Small Business Saturday (November 26) and all holiday season long through a marketing campaign that will run on the Curb app and on Curb’s in-vehicle TaxiTV platform. “These initiatives allow us to show more appreciation for drivers and encourage more people to support taxi travel this season, a small business service that has been consistent, reliable and supporting New Yorkers for decades,” added Tamam. “New York residents and those visiting the city can also feel encouraged to ride their local taxi to their nearest local shop or restaurant during Small Business Saturday.” To learn more about Curb, please visit gocurb.com About Curb Mobility Curb is reimagining urban mobility with a driver-first approach to ride-hailing. Bringing upfront pricing to the largest nationwide network of taxis and licensed for-hire vehicles, Curb provides unparalleled transparency to riders and drivers alike. Curb is connected to over 100,000 drivers in dozens of cities across the US and UK, powering millions of taxi rides worldwide and facilitating billions of dollars in payment transactions annually through its open mobility platform. Curb has built an innovative suite of products that provide a unified supply of taxis and licensed for-hire vehicles - the first of its kind to bring solutions for passengers, drivers, and fleet management. Their B2B services power millions of rides for transit agencies, healthcare providers, and businesses while also providing effortless payments and advertising that reaches captive audiences of millions on Taxi TV. About American Express American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, instagram.com/americanexpress, linkedin.com/company/american-express, twitter.com/americanexpress, and youtube.com/americanexpress. Key links to products, services and corporate responsibility information: personal cards, business cards, travel services, gift cards, prepaid cards, merchant services, Accertify, Kabbage, Resy, corporate card, business travel, diversity and inclusion, corporate responsibility and Environmental, Social, and Governance reports. Contact Details North 6th Agency for Curb +1 212-334-9753 Curb@n6a.com Company Website https://gocurb.com/

November 16, 2022 08:58 AM Eastern Standard Time

Yoshitsu’s London Warehouse To Assist In Fulfilling Increasing Demand In Europe

Benzinga

Yoshitsu Co. Ltd. (NASDAQ: TKLF), the Japanese retailer and wholesaler of beauty and health products, home goods and food, leased its first 2,362-square-foot warehouse in London. Leasing the warehouse is a significant move for the company, which has been enhancing its warehouse operations and solidifying its customer services to support global expansion in Europe. The warehouse, at Unit 5, Hanover West Industrial Estate, 161 Acton Lane, London, NW10 7NB, started operating on Oct. 25. It can keep up to 100 categories of products and store up to 50,000 items every one to 1½ months. The London warehouse comes a few weeks after the company leased its first warehouse of about 4,150 square feet in Texas, U.S. The new warehouse will improve access to inventory and augment customer services in the European region, Yoshitsu Co. Ltd Principal Executive Officer Mei Kanayama said of the recent development. "With the warehouse operation in London, we expect to effectively fulfill the increasing demand in the European markets for our products, boost our revenue in the region and improve our operating efficiency," Kanayama said. Europe's Beauty And Health Products Market In Europe, 72% of consumers use beauty and personal care products because they believe they are the key to maintaining a healthy and hygienic lifestyle, making the continent one of the world's largest markets for beauty and personal care products. Revenue for the market is expected to reach $119.7 billion in 2022, with a growth projection of $145.8 billion for 2023. By adding a new warehouse in Europe, Yoshitsu may optimize its fulfillment process and serve more customers quickly by shortening the delivery time, which could result in the company becoming a major player in the region. It also could reduce Yoshitsu's transportation costs, lower operating costs and increase the company's gross profit margins. About Yoshitsu Tokyo-based Yoshitsu has been in business for 15 years domestically and abroad. The firm has an extensive business network, including over 200 wholesale clients, numerous online stores in China, Korea and Japan, many company-operated stores in Japan and franchise stores in the United States, Canada, China (Hong Kong) and the United Kingdom. In addition to putting products in its retail and wholesale outlets worldwide, Yoshitsu says it also has its products stocked in many online stores across Japan, China (Hong Kong) and Korea. The company’s online stores, franchised stores and wholesale operations account for up to 95% of its revenue, which hit $221.51 million in 2021, up from $139.57 million in 2020. In the next five years, the firm plans to grow its sales by opening an additional 50 stores — 10 of these in Japan and another 10 spread across franchised locations in the U.S., Canada, Australia, China (Hong Kong) and the U.K. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

November 16, 2022 08:15 AM Eastern Standard Time

Stagwell (STGW) Agency Assembly joins The Attention Council

Assembly

Omnichannel media agency Assembly, part of Stagwell (NASDAQ: STGW), has joined The Attention Council as an agency member, further bolstering its commitment to meet the mixed media demands of its burgeoning global client cohort. The Attention Council is a coalition of advertising technology companies committed to promoting attention as a primary metric for understanding advertising and increasing advocacy for the wider adoption of cross-platform attention metrics in the planning, buying, and selling of media. Andy Brown, CEO of TAC, commented, “I am delighted to welcome Assembly to The Attention Council. They join at a time of major growth for use of attention metrics in the media and marketing industry. I look forward to them playing an important role in the evolution in the coming years”. Joel Coppersmith, Global Head of Measurement & Effectiveness at Assembly, added, "The media landscape has evolved and so have the ways in which consumers and media interact. There is a lot still to learn as we seek ways to improve the effectiveness of media and advertising at driving business outcomes.” “The value and use of attention and attention-based metrics is a fascinating, and hotly debated, topic that may shed light on how we can deliver better advertising, and Assembly is delighted to be part of driving that conversation forward". ABOUT ASSEMBLY: Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com Contact Details Assembly Gunilla Huddleston, VP of Marketing, EMEA gunilla.huddleston@assemblyglobal.com Company Website https://www.assemblyglobal.com/

November 16, 2022 04:00 AM Eastern Standard Time

Best Nomad Travel Insurance & Health Insurance for Expats

Digital Nomad World

In recent years, the world of global travel has been turned upside down: we’ve all had to deal with the fallout from a global pandemic and global conflicts. These kinds of unforeseen events have made simply hopping on a plane and jetting off to a different destination a little more difficult than usual. Especially for expats or nomads whose jet-setting lifestyles often mean living in different destinations and traveling without restrictions. Now more than ever, making sure you’ve got the right travel insurance for you is very important for your travels around the world. The thing is, the type of travel insurance that has traditionally been offered doesn’t always fit with the non-traditional lifestyle of nomads or expats. However, in the last few years, nomads’ insurance, which has been developed with both expats and nomads in mind, has taken the market by storm. This wave of specialized insurance companies have thrown out the rule books and created packages that allow nomads to travel and work without worry. Here, at Digital Nomad World, we’re no strangers to global travel and all of the pitfalls that can come with it. For the past year, we’ve taken a look at some of the best nomads’ insurance offerings out there, and picked out the best Nomad Travel and insurance company you should be looking at for all of your travel and medical insurance needs while on the road. Top Recommended Health & Travel Insurance for Nomads PassportCard ( www.passportcardnomads.com ) These guys are offering something a little revolutionary in the world of nomads insurance. Gone are the days when you were required to pay out of your pocket for trips to the doctors when abroad, and then had to spend your time claiming your cash back from your insurance company. Instead, PassportCard is quite simply a Visa card that you use to pay for any medical treatment upfront, no more waiting on your insurance company to pay out. Rather than conventional insurance, this is pretty much a debit card meaning you won’t be limited to what medical providers you use. The process is extremely simple: If you need help with medical expenses, get in touch with PassportCard; they will load your red card with money and then you just pay for whatever medical expenses need paying for. This is not normal expats or nomads’ insurance in the slightest, and for that reason it’s probably one of the best offerings for globe trotters right now. You can even buy it while abroad -tailor-make your plan to suit your trip and extend or cancel at any time, anywhere in the world. Plans start from $59 per month. Why did we choose PassportCard as the best Nomad Insurance? With its bold website and colorful design, PassportCard ticks a lot of boxes for those who want an affordable yet comprehensive nomads’ insurance option. Billing themselves as “a global social safety net”, PassportCard offers everything from a simple baseline insurance coverage to the most comprehensive insurance packages. This digital nomad-specific insurance gives you coverage for unforeseen injuries or illness while you’re abroad which includes any stays at a hospital or visits to a doctor. Travel disruption such as lost luggage, unplanned overnight stays, and emergency evacuation from things like flooding is also taken care of. The company has been backed up by a string of good reviews from digital nomads who have used their flexible policy to make sure their trip runs as smoothly as possible. The easy subscription model is something that ticks a lot of boxes for many looking for nomads’ insurance. Simply log on and get covered. Nomad and Expat Insurance Final Thoughts Though it may be more expensive than other companies, for the money you spend, you get excellent protection from a company that provides a reliable service. The founders of the company are nomads themselves, so you can trust that they know what they need to deliver in terms of insurance for digital nomads. These guys don’t just cover digital nomads, but also travelers, remote workers, and even expats. All in all, PassportCard feels like a much more grown-up option for your nomads insurance. Along with all the other perks, they also offer plans for families and couples. The benefits of opting for PassportCard nomads’ insurance with this particular company include a secure VPN for checking your bank account, access to airport lounges for late flights, and an emergency response team for those events when time is of the essence. They even offer virtual counseling sessions to keep your mental health in check after spending time alone on the road, something which could really help to make your life as an expat or nomad much more comfortable. To get your Travel Insurance by PassportCard check out their website here The Digital Nomad World is a platform created by digital nomads for digital nomads. We strive to offer fellow DN's a platform that addresses every aspect of a DN's lifestyle. This post may contain affiliate links and DNworld may earn a small commission when you click on the links at no addiational cost to you. Contact Details Digital Nomad World partners@thedigitalnomadworld.com Company Website https://digitalnomads.world/

November 15, 2022 12:02 PM Eastern Standard Time

Image

ESA Names Aubrey Quinn as SVP, Communications & Public Affairs

The Entertainment Software Association

The Entertainment Software Association (ESA) today announced that Aubrey Quinn has joined the ESA as Senior Vice President, Communications & Public Affairs, reporting to President and CEO Stanley Pierre-Louis. Quinn will be responsible for leading the trade association’s integrated communications efforts to showcase the video game industry’s growing impact on people, culture and the economy. “We could not be more excited about harnessing Aubrey’s expertise, vision and energy to amplify the positive impact of video games in society and in our daily lives,” Pierre-Louis said. “Aubrey’s experience will be invaluable in helping consumers and policymakers alike understand the pivotal role video games play as the leading form of entertainment today.” Quinn joins the ESA with nearly 20 years of communications and public affairs experience. Most recently, she served as Partner & Chief Operating Officer at Clyde Group, during which she provided strategic counsel to the ESA as an agency partner. Her earlier career included roles at boutique agencies and at organizations such as Children’s Miracle Network Hospitals, where she helped introduce the national campaign for Extra Life. She serves on the board of Generation Hope, a non-profit organization that seeks to ensure teen and student parents can experience economic mobility through educational opportunities. Quinn is also the recipient of several prominent industry awards, including the Ragan's Top Women in Communications award, the PRovoke Innovator 25 list, Washington Business Journal's 40 under 40 and PRNews’ Top Women in PR. “The video game industry is leading the world in innovative and interactive entertainment, while solidifying its role as a force for social good, economic growth and development,” Quinn said. “We will continue telling the stories of the creatives, designers, developers and others who — through their incredible work and new game experiences — are helping to elevate the role of play in the way we engage and interact with one another.” This news comes as the video game player community continues to expand. The ESA’s 2022 Essential Facts About the Video Game Industry report, released earlier this year, found that 97% of all Americans value the benefits of video games. More than 65% of Americans play video games — which translates to more than 215.5 million players from all walks of life. For more information on the ESA’s policy priorities and how the video game industry is driving economic opportunity, visit https://www.theesa.com/. About the ESA The Entertainment Software Association (ESA) serves as the voice and advocate for the U.S. video game industry. Its members are the innovators, creators, publishers and business leaders that are reimagining entertainment and transforming how we interact, learn, connect and play. The ESA works to expand and protect the dynamic marketplace for video games through innovative and engaging initiatives that showcase the positive impact of video games on people, culture and the economy. For more information, visit the ESA’s website or follow the ESA on Twitter @theESA. Contact Details Karen Elliott +1 202-223-2400 kelliott@theESA.com Company Website https://www.theesa.com/

November 15, 2022 09:00 AM Eastern Standard Time

Paper Culture Earns Prestigious B Corp™ Certification

Paper Culture

Paper Culture, the leader in modern, sustainable wedding invitations, holiday cards, stationery, and personalized gifts is proud to announce it is now a Certified B Corporation®, a certification awarded to companies that meet the highest standards of social and environmental performance. Certified B Corporations™ are for-profit businesses with verified social and environmental performance, transparency and accountability to balance profit and purpose. B Corp™ businesses are required to consider the impact of their decisions on all stakeholders, customers, employees, the community, and the environment. B Corp™ companies are accelerating a global cultural shift to redefine success in business and build a more sustainable and inclusive community. It is a prestigious certification given to fewer than 3000 companies in the United States. “The rigorous certification process asks how well you are doing in using your business as a force for good,” says Paper Culture Co-Founder Christopher Wu. “It's a simple, yet powerful concept that explores each company's commitment to bettering the stakeholders it serves including workers, communities, customers, and the planet. We are thrilled to be leading our industry in our new accreditation and hope to inspire other companies to do the same.” Paper Culture has planted a tree for every order (more than one-million and counting) since the company’s inception 14-years ago and today has expanded its commitment to include sponsoring reforestation projects that focus on social, economic, and planetary benefits. A recent project in partnership with Trees for the Future assists local landowners in the Tabor region of Tanzania where almost 70% of the population of Tanzania is living under the poverty line. Farmers are trained to plant fruit bearing trees and vegetable crops that support the local economy creating a sustainable ecosystem from both economic and environmental perspectives. “We are proud to join other incredibly impactful B Corps™ such as Patagonia, Allbirds, and Ben & Jerry’s”, says Wu. “Our mission is to create products whose beauty is evident both visually and because of their commitment to sustainability. Whether it’s the circular story of the 100% post-consumer recycled paper used in our cards, the projects we sponsor to offset our carbon footprint, or the trees that we plant with every order - every customer is an opportunity to share hope. Our hope is that by delivering products that help rather than hurt the planet, our customers will have an amazing experience. They will demand the same from other companies. They will tell their friends. Their friends will tell others. And that’s how we begin a movement. We are proud today to be joining other companies in exactly that movement.” About Paper Culture: Paper Culture’s mission is to inspire people through contemporary design, quality personalized products and a belief that our actions can and must work towards solving the issue of our generation: the Climate Crisis. For more than a decade Paper Culture has offered modern, customizable, eco-friendly cards, wedding invitations, and stationery printed on 100% post-consumer recycled paper and has planted a tree for every order - more than one-million and counting! Contact Details Kathy Pape kathy@papepr.com Company Website https://www.paperculture.com/

November 15, 2022 08:03 AM Eastern Standard Time

Passwordless Is All The Rage — But There Are Considerations To Be Made

BIO-key International, Inc.

It has long been known that passwords are vulnerable to hacking. Organizations around the world have acknowledged this risk over the years by introducing more stringent controls around password security and by creating awareness among their staff. Despite the rising awareness of the risks associated with weak passwords, data breaches have revealed that not enough attention is paid to the creation of secure passwords –- the most popular passwords around the world are still passwords like “password” and “123456.” According to Microsoft Corp. (NASDAQ: MSFT), 579 attacks to hack a password occur every second, which adds up to a monumental 18 billion attacks per year. But many common practices for making passwords stronger through complex requirements like including symbols, case sensitivity, and disallowing previous passwords only make it harder on users. Passwords become incredibly inconvenient to create, remember and manage across the various accounts a person owns. Because using passwords can create a poor user experience, many people often end up ignoring even basic password protocols – leaving themselves and their organizations defenseless against phishing schemes, brute-force attacks, and other tactics cybercriminals use to hack passwords. Is Passwordless Authentication The Solution? An ideal scenario seemingly might be one where no passwords are required, and several alternative options have emerged for the passwordless authentication of users. While many people and companies focus on the convenience of going passwordless, the security considerations of passwordless authentication are often overlooked. The most commonly used passwordless authentication methods focus on replacing the password as a single method, or as one of the methods used for multi-factor authentication. Authentication methods that are most commonly used are either possession factors, which require the person to use a smartphone or hardware token, or device-based biometrics, such as Apple Touch ID or Windows Hello. These options present their own challenges. Possession factors, such as smartphones or hardware tokens can be stolen, shared, lost, or damaged, resulting in users being locked out or allowing unauthorized access. And the costs and investment in purchasing multiple tokens or separate mobile devices with data plans for staff could be very high for large organizations. Not to mention there are large portions of people who do not have access to a smartphone. Finally, there are scenarios that make these factors implausible to use. For example, manufacturing floors, contact centers, banking locations, and others have people working who need to authenticate but where it may not be safe or practical for them to carry an additional device. Identity-Bound Biometrics Removes the Need for Phones and Tokens One method of passwordless authentication that could effectively address these challenges is the use of I dentity-Bound Biometrics (IBB) for access management, which is offered by cyber security companies like BIO-key International Inc. (NASDAQ: BKYI). Identity-bound biometrics creates a centralized unique biometric identity that can be used to verify a person anywhere. Some of the most common identity-bound biometric authentication methods are fingerprint scans, palm scans, face scans, iris scans, and voice recognition. Passwordless authentication with IBB can be as simple as the scan of a finger at any device in any location, making it a safe, efficient, cost-effective, and secure option for a range of common use cases, including shared workstations, remote access, and scenarios where mobile devices are not permitted such as manufacturing floors and contact centers as mentioned previously. BIO-key says its IBB process centrally stores biometric data in a nonreversible way to create a unique biometric identity for each user to verify the person taking action, which serves to establish trust and accountability based on a person's biometric identity. The benefits of using IBB include: Positively identifying the user intended to gain access Auditability of activities through a log that records all logins and tracks users' system access Ease of use with a quick and easy user experience requiring only single-touch authentication for a passwordless login Reduced overall cost by installing just one fingerprint scanner per desktop as a one-time investment as opposed to multiple tokens or mobile devices IBB is part of BIO-key's unified identity and access-management platform PortalGuard, which provides a range of authentication methods as part of its robust multi-factor authentication, as well as single sign-on and self-service password reset capabilities. PortalGuard is the only platform on the market that offers all these business-critical solutions using identity-bound biometrics as a key differentiator when it comes to implementing stronger authentication, according to Bio-key. To learn more about BIO-key’s IBB passwordless authentication products visit its website. BIO-key is revolutionizing authentication and cybersecurity with biometric-centric, multi-factor identity and access management (IAM) software managing millions of users. Its cloud-based PortalGuard IAM solution provides cost-effective, easy to deploy, convenient and secure access to devices, information, applications, and high-value transactions. BIO-key's patented software and hardware solutions, with industry-leading Identity-Bound Biometric (IBB) capabilities, enable large-scale Identity-as-a-Service (IDaaS) solutions, as well as customized on premises solutions. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Catalyst IR- William Jones, David Collins +1 212-924-9800 BKYI@catalyst-ir.com Company Website https://www.bio-key.com/

November 15, 2022 08:00 AM Eastern Standard Time

1 ... 172 173 174 175 176 ... 348