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Dorai Home Welcomes Alicia DeFinis as New Chief Executive Officer

Dorai Home

Dorai Home, a leading developer of eco-chic home products that help prevent mold with instant-drying materials, today announced it has appointed retail leader, Alicia DeFinis, as its Chief Executive Officer. In this new role, DeFinis will help scale Dorai Home’s operations in 2022 and beyond through the expansion of its team as well as the introduction of new market channels and innovative products. The company’s founding partners, Jason Klug and Kelsey O’Callaghan, will remain on the Board of Directors and will continue to partner on future product design and manufacturing through Klug’s company, Klugonyx. “We are absolutely thrilled to welcome Alicia as the first CEO of Dorai Home,” said Jason Klug, CEO and founder of Klugonyx and Dorai Home co-founder and President of the Board of Directors. “Her impressive track record of driving innovation across multiple retail platforms will benefit the entire Dorai team, as well as our customers. We are confident she'll continue to lead the company with a clear focus and help grow Dorai as it enters into untapped markets.” With over a decade of experience in the retail and e-commerce industries, DeFinis most recently served as Vice President of Partner Growth at Walker Edison (a Blackstone Company), where she was responsible for their North American partner ecosystem including development, channels, sales, and onboarding. Prior to joining Walker Edison, DeFinis held several positions at Walmart Marketplace as well as senior positions at both Amazon and Pure Storage. With a continued 300 percent year-over-year growth since the founding in 2018, Dorai Home aims to become a $100 million dollar brand in the next three to five years with DeFinis’s lead in omnichannel sales strategy into new global markets. “I’m humbled and honored to take on the role of CEO at Dorai Home,” said Alicia DeFinis, CEO of Dorai Home. “The company’s continued momentum is astounding and I look forward to taking Dorai’s vision of becoming the leading eco-chic home brand offering thoughtfully designed housewares to the next stage of growth.” DeFinis holds a bachelor's degree from Drexel University's LeBow College of Business. She currently resides in Utah with her husband. DeFinis will be attending The Global Ecommerce Acceleration Summit 2022 in Salt Lake City, Utah, from June 15-16, 2022. To schedule a meet and greet, please reach out here. About Dorai Home Dorai Home, eco-chic home products that help prevent mold with instant-drying materials, is a rapidly growing D2C brand that creates thoughtfully designed housewares made of eco-friendly materials that dry instantly. Dorai products are made from Diomat®, Dorai’s instant-drying technology that combines the moisture-banishing properties of diatomaceous earth with recycled paper fibers—a natural, eco-friendly way to prevent mold. Dorai Home was started in 2018 by two founders with operational expertise that has enabled 300% YOY growth. The company is headquartered in Salt Lake City. Learn more at https://doraihome.com/. Contact Details Dorai Home Sara Reister +1 215-896-3243 info@doraihome.com Company Website https://doraihome.com/

June 14, 2022 09:00 AM Eastern Daylight Time

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Mike Bako’s Guide to Father’s Day Gifts That Will Become Year-Round Favorites

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/OjMDmH1C4OQ Thinking about what to get dad for Father’s Day? Wondering what to get for the guy who has everything? Looking to avoid cliched gifts like ties and coffee mugs? You’re not alone. Mike Bako, the Modern Man, Trends Editor of Daily National, father of two beautiful boys, has some ideas that can help. With Father’s Day around the corner, many of us are scrambling to figure out the perfect gift for dad, without resorting to old standbys. This year, it’s time to get creative, and find something Dad will actually use and enjoy. According to the National Retail Federation’s annual consumer survey spending on gifts for Father’s Day is expected to total $20 billion. That comes out to around $170 on average that people will spend honoring dad. Spending patterns also reflect the sentimental nature of the holiday as consumers are prioritizing unique and meaningful gifts. That means everyone will be looking for ways to manage and save their money, discover deals, and most importantly…shop smart. Gift ideas that can help dad around the house: This time of year, so many of us are prepping the outside of our homes and backyards for the warm summer months ahead. BBQ cleaned off, pool uncovered, grass mowed, but what about inside our homes and what about when the inevitable, unwanted, and pesky insects pay a visit. If you find yourself in that situation or the dad in your life does, there is a great product from Zevo that can help and makes a great gift. The Zevo Flying Insect Trap eliminates flying insects without spraying chemical insecticides. Just plug it into any wall socket to activate an irresistible blue light to continuously attract and trap insects over time into a powerful adhesive backing you never have to touch! The trap has no chemical insecticides, no odors, and no messes, so you can confidently and discreetly use it in any room. Traps conveniently work day and night to help protect your family from pesky flying insects. For information: https://zevoinsect.com/flying-insect-trap-starter-kit-model-3/ How to shop smart: If you want to be smart with your spending, you want to buy things that the dad in your life will use. For the dad that likes to entertain and grill in the backyard, road trip, tailgate, camp or go fishing, the Magellan Outdoors Pro Explore Leakproof Square 12 Can Cooler is sure to keep his beverages ice-cold the entire day. Magellan Outdoors Pro Explore Leakproof Square 12 Can Cooler For the dads on the go there is a great option from Duluth Trading Company. Its their Buck Naked Boxers. No pinch. No stink. No Sweat! Almost feels as if you are wearing no underwear at all! They’re stretchy, yet supportive too, for extra ease when you’re climbing or kneeling. They also wick sweat for efficiently than any cotton skivvies out there to keep you drier. Plus, they’re treated to fight order. Men’s Buck Naked Boxers The best part about gifting either of these items and if you do want to be smart with your spending is that you can get them on Ibotta. Ibotta is a leading free cash back rewards platform and they offer cash back rewards on purchases from more than 2,700+ leading brands and retail partners. There have been more than 40 million downloads to date making it one of the most frequently used shopping platforms in the U.S. To date, Ibotta shoppers have redeemed more than $1.1 billion in cash back rewards For more information, visit dailynational.com About Mike Bako Mike Bako is a broadcast and digital journalist. Reuters, FOX News, Fox Business, WPIX in New York, and ESPN Radio all frequently rely on Mike’s insights on new trends, current events, sports, and culture. He currently serves as editor of the lifestyle and news website Daily National. Mike is also a father to two beautiful boys, Henry and Evan. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 13, 2022 03:00 PM Eastern Daylight Time

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Celebrate National Candy Month in June

YourUpdateTV

Kick off summer with National Candy Month in June! This month-long celebration occurs each June to celebrate Americans’ favorite confectionery treats, their contributions to emotional well-being and the good times they bring to summer occasions. Recently, Lauren Boland and Carly Schildhaus from the National Confectioners Association participated in a nationwide satellite media tour to discuss Americans’ favorite candies and the connection between candy and emotional well-being. A video accompanying this announcement is available at: https://youtu.be/01lDotBhb2U Confectionery enjoys a special place in American life all year round, but as Americans embark on road trips, beach vacations and other summer adventures, chocolate and candy will play an even more important role in their celebrations. In fact, 71% of Americans say their summer holiday celebrations will involve these fun treats, according to a National Confectioners Association survey. Some more findings from the survey: 83% of people headed on a road trip this summer will enjoy chocolate and candy. 63% of beachgoers in the U.S. will bring candy with them. 76% of Americans who plan to go camping will bring candy. The survey also reveals that when in the mood for something sweet, Americans prefer chocolate, gummy candy and taffy for summer adventures, with watermelon, cherry and strawberry as their favorite summer candy flavors. As National Candy Month begins, the confectionery industry continues to provide chocolate and candy treats in a variety of sizes, types and formats for all types of consumers to enjoy, whether they’re having a piece of chocolate, sharing something sweet with a friend or celebrating a special moment or occasion. Regardless of how they consume their favorite treats, the average American enjoys chocolate and candy 2-3 times per week, averaging 40 calories per day and just one teaspoon of added sugar per day. For more information on National Candy Month, visit NationalCandyMonth.com. About the National Confectioners Association (NCA): The National Confectioners Association is the leading trade organization for the U.S. confectionery industry, which generates more than $37 billion in retail sales each year. Making chocolate, candy, gum and mints, the industry employs nearly 58,000 workers in more than 1,600 manufacturing facilities across all 50 states. NCA advocates for an environment that enables candy makers to thrive and work to ensure that chocolate and candy are celebrated for their contributions to culture, society, the economy and everyday moments of joy. Learn more at CandyUSA.com or follow NCA on Facebook, Twitter and Instagram. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 13, 2022 12:00 PM Eastern Daylight Time

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SMALL BUSINESSES IN WASHINGTON MAY NOW APPLY FOR $200,000 IN RELIEF GRANTS AVAILABLE FROM THE “READY FOR BUSINESS FUND”

Comcast Washington

The Ready for Business Fund formed by GSBA – Washington’s LGBTQ+ and allied chamber of commerce – and Comcast is now accepting applications from small businesses throughout Washington seeking financial assistance. Small businesses owners may apply starting today, June 13 through June 26, 2022, at theGSBA.org/ready-for-business. More than $200,000 in grants will be allocated to at least 80 small businesses throughout the state. Watch a video about the Ready for Business Fund here: https://youtu.be/DRDM_0A6ITM. The grant application is short and easy to complete. Submissions will be reviewed by a committee of volunteers from around the state representing diverse backgrounds and skill sets. All grant recipients will receive wrap-around services from GSBA that include membership and business consulting. All grant applicants will be notified by the last week of July. According to a 2022 survey, almost all small businesses (97%) are concerned about inflation, and rising costs are the most significant threats small businesses currently face. To provide some relief, the Ready for Business Fund will provide $2,500 cash grants to small businesses with an emphasis on owners who are at greater risk due to systemic barriers, including people of color, women, and members of the LGBTQ+ community. Small businesses located in rural areas of Washington will also be considered. The Ready for Business Fund was founded in the summer of 2020 with a $100,000 investment from Comcast and GSBA as the fund manager. Over the past two years, the fund has distributed $2,500 cash grants to more than 130 small businesses in Washington. About GSBA Established in 1981, GSBA is Washington State's LGBTQ+ and allied chamber of commerce and is the largest of its kind in North America. The chamber represents over 1,400 small business, corporate, and nonprofit members who share the values of promoting diversity, equity, equality, and inclusion in the workplace. GSBA proudly serves as a connector across the region, bringing communities together through business while advocating for civil rights and small business. GSBA also promotes LGBTQ+ tourism through Travel Out Seattle, advocates for small businesses in Seattle’s Capitol Hill Neighborhood through the Capitol Hill Business Alliance (CHBA) and invests in the next generation of LGBTQ and allied leaders through the GSBA Scholarship & Education Fund. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Comcast Andy Colley Andy_Colley@Comcast.com Company Website https://washington.comcast.com/

June 13, 2022 05:55 AM Pacific Daylight Time

Prepare Today with ReadyWise for the 2022 Hurricane Season

ReadyWise, Inc.

With the 2022 hurricane season underway, ReadyWise, the leader in Emergency Food Supplies, is here to help families prepare ahead of time. According to the National Oceanic Atmospheric Administration, we will see another unusually active hurricane season in 2022 with an estimated six major hurricanes. As we have seen from history, storms can be detrimental to communities. When government resources are strained, it can be days-if, not weeks-before fresh food is available. If you are in a hurricane-prone region, know the risks in your area and secure backup food, water, power, and a bug-out bag. ReadyWise is here to alleviate some stress with their Hurricane Essentials Sale. "I recommend putting together a hurricane basics kit with food, water, a light source, a phone charger, and a first aid kit," says John Dawson, Meteorologist at Fox 26 Houston. "ReadyWise partners with organizations like the American Red Cross and has created hurricane-specific products geared towards emergency preparedness with a long shelf life." If you want to learn more about what products are best suited for hurricane preparedness, follow John Dawson on Fox 26 to check out reviews on hurricane-tested gear. ReadyWise has created a collection page of hurricane essentials with meal solutions and bug-out bags. They offer limited-time deals while supplies last, like their buy three, get one FREE deal on their 2022 Limited Edition Hurricane Kit Family Bundle. Each kit includes three days' worth of food and drink with 12 servings of lunch/dinner, 8 servings of breakfast entrees, and 12 servings of milk with up to a 25-year shelf life. They have also created ready-to-go bug-out bags with their buy three, get one FREE Survival Backpack Bundle. These are perfect for any evacuation scenario and include 32 total servings of food, 5 water pouches, first aid and hygiene kit, and additional supplies like a portable stove, flashlight, waterproof matches, a mylar blanket, and more. Over the last couple of years, we have seen the tole that panic buying takes on communities, so don’t wait until a warning is issued and the stores are empty and closed. There are great ways to stay up to date, like listening to local weather alerts and using the NOAA Hurricane Tracker tool. This tracker shows active storms in real-time in the Atlantic or Eastern Pacific regions, monitored via satellites. They also offer informational tips to prepare for a hurricane, including creating a family emergency plan, having an evacuation plan, and steps to strengthen your home. "Hurricanes are among nature's most powerful and destructive phenomena," states the NOAA. "By knowing what actions to take before the hurricane season begins, when a hurricane approaches, and when the storm is in your area and what to do after a hurricane leaves your area, you can increase your chance of survival." FloridaDisaster.org has created an online disaster supply checklist that you can download to ensure you have all the essentials covered. This includes important documents secured, pet care items, a list of phone numbers, first aid items, and special items like those for infants and family members with disabilities. For food, they recommend non-perishable packaged foods much like ReadyWise's freeze-dried ready-to-eat meals where you just add water. ReadyWise is the only disaster-proof food company that allows you to rehydrate your meal even without power if you have water, hot or cold. They also have disaster-proof packaging featured in their Emergency Grab Bag Bundle. This buy three, get one FREE deal is a two-day meal solution. Each bag contains 60 servings of food in a 10L dry bag. You can reuse this waterproof bag to store items like documents and electronics in case of flooding. To shop and learn more about ReadyWise products, go to www.ReadyWise.com. Follow John Dawson from Fox 26 Houston on social media for up-to-date hurricane news and gear reviews. About ReadyWise Headquartered in Salt Lake City, Utah, ReadyWise is a provider of freeze-dried and dehydrated foods for emergency preparedness, everyday consumption, outdoor activities. The Company was founded in 2008 and has over 175 employees. More information on ReadyWise can be found on the firm’s website www.readywise.com. Contact Details ReadyWise, Inc Tim Lawlor +1 801-383-1356 tlawlor@readywise.com

June 10, 2022 05:46 PM Eastern Daylight Time

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How Parents Can Help Kids Financially Prepare For Post-Graduation

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

June 10, 2022 08:00 AM Eastern Daylight Time

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News Release

Gala Bingo Pays Tribute to UK Gaming Shows

Intelligiants Ltd

Tipping Point was created exclusively by ITV for the UK audience and has been airing for 10 years, 2 weeks from now. The first episode was launched on 2 July 2012 and still has a big following, a decade later. The show still makes headlines and just last week, a contender from Oldsbury managed to win the highest jackpot of £10,000 – Congratulations Tina and congratulations Tipping Point! UK online bingo site Gala Bingo, has had a long-term relationship with ITV, stretching back to 2013, where they partnered up for an online slot version of TV show Coronation Street. Over the years, the collaboration has also rendered in playable versions of classic game shows like The Chase, and In For a Penny. David Winter, Marketing Manager at Gala Bingo says that “the bingo community has a close bond to long-time runners like Coronation Street, and are naturally very fond of game shows, such as The Chase, In For a Penny and Tipping Point. These are frequently hot topics in our chat rooms so we have chosen to post a handful of blog posts over the last few months that include anything from stats, viewers habits, quizzes, and fun facts that might be out of interest for the British TV audience.” In their latest post, Gala Bingo has compiled a chronological list of memorable game shows, and where you can stream some truly classic moments that have lived with the viewers throughout the decades. The post invites readers to a trip down memory lane by looking at 6 decades of game shows in the UK. Here is a selection of golden classics available on Netflix and Prime Video: Game and competition shows available on Netflix in the UK. · Wheel of Fortune (1983) · Ready Steady Cook (1994) · Men on a Mission (2015) · Naked Attraction (2016) Game and competition shows available on Prime Video in the UK: · The Challenge (1998) · Fear Factor (2002) · The Block (2003) · 8 out of 10 Cats (2005) · Would I Lie to You? (2005) · Wipeout (2008) · 101 Ways to Leave a Gameshow (2010) · Million Dollar Money Drop (2010) For the complete list and closer look at 10 of the biggest shows between 1960-2020, please see the blog post here. Contact Details Intelligiants Ltd Freddie Kvarnebrink +44 7889 314155 press@intelligiants.com

June 10, 2022 06:00 AM Eastern Daylight Time

Tips to Get Your Pool Ready and Safe for Summer

YourUpdateTV

When summer starts to heat up, there's nothing better than heading to the pool with your family and friends to cool off. However, as pool season commences- it’s crucial to keep water safety top of mind. Recently, retired four-time Olympic medalist, Cullen Jones, conducted a satellite media tour to talk about the importance of swimming safety and share general swimming safety tips and tricks. A video accompanying this announcement is available at: https://youtu.be/FqP8IywG6IE With temperatures rising across the country, now is the time to discuss pool safety and readiness, ensuring your pool and yard are prepared for the summer months ahead – so you can spend your summer ENJOYING your pool instead of worrying about MAINTAING it. Leslie’s has teamed up with the Aquatic Safety Research Group to share important tips on how to keep kids safe while they learn to swim. The American Academy of Pediatrics recommends swimming lessons for all children starting at age 1, and it’s important to practice skills year-round. Here are 5 Water Safety Tips for Kids: 1. Start early and practice often. Children can begin learning to swim as early as age 1 to adjust to the water and learn safe boundaries. Learning how to swim can reduce the risk of drowning by 88% among children 1–4 years old, according to the National Institutes of Health. It’s important to keep active throughout their formative years. 2. Be patient and reassuring. New experiences can be frightening for any child. It’s normal for little ones to cry the first time they are in the water. Don’t force them, and always make sure they aren’t hungry or tired when it's time to practice. 3. Keep learning separate from play time. Have designated times for swim practice apart from regular pool recreation. Make it fun and reinforce new skills during water play, keeping practice to 15–20 minutes to better engage kids. 4. Practice the basics. Proper breathing, kicking, and strokes are all key elements of swimming. Practice them in shallow water, at the edge of the pool, or with specially approved learn-to-swim aids. The initial focus should always be on breathing and becoming comfortable in the water. 5. The right tools can make a difference. It's important to have certified learn-to-swim equipment and swim trainers to help swimmers learn to be safe in the water and feel confident while learning to swim. But remember that swim aids are never a substitute for adult supervision and formal lessons. Leslie's is proud to support the water safety efforts by partnering with the YMCA of the USA and the Boys & Girls Clubs of America. Leslie’s will be accepting customer donations in stores from May 5th through October 31st. Or donate online to support water safety efforts in our communities. 100% of all donation funds will be split equally to benefit efforts by the YMCA and Boys & Girls Clubs of America, partner organizations that both share Leslie's passion for water safety. To learn more about swimming safety and needed tools and product to maintain and secure your pool visit lesliespool.com/pool-safety About Cullen Jones Retired four-time Olympic medalist and the first African American swimmer to hold a world record. At the 2008 Olympic Games in Beijing, Jones swam on the legendary world-record setting 4x100 freestyle relay team. In 2012, Jones won gold as Team USA’s anchor in the 4x100 medley relay, silver in the 4x100 freestyle relay and individual silver in the 50m freestyle. In total Cullen accounts for 13 U.S. medals (seven gold) at major international competitions. Jones married his wife, Rupi, in 2007 and she gave birth to their son, Ayvn, in 2019. Learned to swim after being rescued from a near-drowning when he was five years old... His favorite celebrity is Michael Jordan because of his positive attitude... Jones' future aspirations are to write for a men's fashion magazine... He has a dog named Charlie Instagram Olympic Experience: 2008 Olympic Games, gold medal in the 4x100m freestyle 2012 Olympic Games silver medal in the 4x100m freestyle relay, silver medal in 50m freestyle, gold medal in the 4x100 medley relay Career Highlights: Two-time gold medalist in the 4x100 relay at the World Championships Silver medal at the 2007 World Championships in Melbourne in the 50m freestyle Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 09, 2022 11:00 AM Eastern Daylight Time

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Selma Blair and GUIDE BEAUTY Partner to Advance a Culture of Inclusion in Beauty

GUIDE Beauty

GUIDE Beauty, a collection of makeup tools and products that has reimagined the way we apply makeup, is thrilled to announce Selma Blair as their Chief Creative Officer. Internationally acclaimed actress, author, advocate, and style and beauty icon, Blair will join GUIDE as a partner and take a leadership role in product and brand development for the multi-award-winning company. Combining forces with GUIDE’s Founder Terri Bryant, Blair will help the brand to accelerate its mission to expand inclusivity in the world of beauty through thoughtful, universally-designed products for everyone. "We are proud to welcome Selma to the family," says Bryant, Founder of GUIDE Beauty. "Her devotion to creative expression and advocacy for all people fits perfectly with GUIDE Beauty’s mission and practice of Universal Design - when we design with all people in mind, we create the best products for everyone. From the novice to somebody who has challenges with movement or strength and even the professional makeup artist on set, GUIDE’s products enhance the lives of makeup users everywhere.” In the prime of her career as a makeup artist and beauty educator, Bryant started to notice stiffness in her shoulder and a loss of dexterity in her hands. Makeup artistry that had been second nature was becoming a real struggle due to the inaccessibility of products that suited her needs. She was eventually diagnosed with Parkinson’s. Empowered by knowledge and a life-long love of makeup, she partnered with human factors designers and clean chemists to create a better and easier way and a new, more inclusive approach for the beauty industry with products designed for the broadest universe of makeup users. “As a professional makeup artist, I felt a natural ability that most of my friends, family, and clients did not share,” continues Bryant. “When that ability shifted due to the onset of Parkinson's Disease it became so clear that my needs, like so many, had not been considered in the design and development of the products I had always used, so I decided it was time to create them." “When I first held the GUIDE Wand, I immediately felt more confident than I ever had with a traditional pencil liner and found myself looking forward to doing my own makeup for the first time in a long time,” says Blair, who revealed her diagnosis of Multiple Sclerosis in 2018. “Upon meeting Terri, we bonded instantly over our mutual love of makeup and its ability to transform a face and a day. I’m thrilled to join her and GUIDE to create and advocate for a more inclusive world of beauty.” GUIDE Beauty today also introduces its new makeup brush collection utilizing its patented GUIDE Ring to steady the hand and make application smooth and easy as well as its first eyeshadow palette that has been designed with Blair to showcase beautiful, easy-to-wear neutrals for everyday or a special red-carpet moment. In addition to the new launches, GUIDE’s debut collection, which launched in early 2020 and revolutionized ability-inclusivity in beauty, includes Lash Wrap Mascara and Brow Moment Brow Gel, both featuring the GUIDE Ring, and the award-winning GUIDE Eyeliner Duo. The Eyeliner Duo has become the hero SKU among customers, influencers, and media, receiving Allure ’ s Best of Beauty Breakthrough, ELLE ’ s Future of Beauty, O, The Oprah Magazine ’ s O-Ward, and Essence ’ s Best in Black Beauty, among other prestigious awards. The GUIDE Wand eyeliner applicator is celebrated for its unique, forward-thinking, ergonomically and universally-designed shape paired with the GUIDE Line pressed-cream eyeliner to make looks like tightlining, waterline application, and even winged liner a cinch. All GUIDE Beauty formulas are cruelty-free, 100% vegan, and formulated without known toxins or harsh ingredients. Blair, Bryant, and the GUIDE Beauty team are currently developing additional universally-designed makeup products to improve the lives of makeup users and are committed to advocating for inclusive and empowering beauty for all. For more information, please visit www.guidebeauty.com and @guidebeautycosmetics on social media platforms. About GUIDE BEAUTY GUIDE BEAUTY is a collection of makeup tools and products that has reimagined the way we apply makeup. Achieve a new level of skill and confidence with makeup that literally GUIDES your hand to better application. In the prime of her career as a makeup artist and beauty educator, GUIDE Beauty founder Terri Bryant started to notice stiffness in her shoulder and a loss of dexterity in her hands. Makeup artistry that had been second nature was becoming a real struggle due to the inaccessibility of products that suited her needs. She was eventually diagnosed with Parkinson’s. Empowered by knowledge and a life-long love of makeup, Terri partnered with human factors designers and clean chemists to create a better and easier way and a new, more inclusive approach for the industry. The result is an award-winning and patented collection of truly innovative and unique makeup tools and clean, vegan formulations that debuted in early 2020 and revolutionized ability-inclusivity in beauty. The addition of Selma Blair as Chief Creative Officer, who revealed her diagnosis with Multiple Sclerosis in 2018, will allow the company to accelerate its product development and mission to make beauty better and easier for all. GUIDE’s new makeup brush collection, which launched in the summer of 2022, features its patented GUIDE Ring to steady the hand and make application smooth and easy as well as its first eyeshadow palette that was designed with Blair. GUIDE Beauty offers a truly fresh approach to makeup that puts artistry into your hands and creates empowering beauty for all. Contact Details Elyse Koenig: Beauty & Wellness Consulting Brittany Marshak +1 516-906-9063 Brittany@elysekoenig.com Company Website https://www.guidebeauty.com

June 09, 2022 09:36 AM Eastern Daylight Time

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