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Claravine Strengthens Commitment to Data Integrity by Achieving SOC 2 Type II Compliance

Claravine

Claravine, a pioneer in data integrity with its platform, The Data Standards Cloud, announced that it has completed its SOC 2® Type II compliance examination. Achieving SOC 2 compliance is a significant milestone for Claravine, as it demonstrates the company's commitment to the industry's highest standards for managing data. Claravine successfully completed the Service Organization Control (SOC) 2 Type II audit and received its compliance certification just one year after the company attained its SOC 2 Type I certification. SOC 2 Type II is a step beyond SOC 2 Type I in that it describes the internal control policies an organization has in place at a single point in time and describes their suitability, as well as tests those over time, typically a 12-month period. A rigorous compliance standard developed by the American Institute of Certified Public Accountants (AICPA), SOC 2 is designed to specify how organizations should manage customer data. Through the process an organization's internal controls for privacy and information security are examined, assessing compliance at a specific point in time. SOC 2 compliance certification is recognized globally for its rigor in the review of organizations’ systems and controls. It affirms that Claravine’s practices, policies, procedures and operations meet the SOC 2 standards for security and data protection. Founded in 2012, Claravine empowers a proactive approach to data by activating standards across people and technology – bridging the silos that limit speed and decisions. The company has forged successful partnerships with well-known Fortune 1000 companies such as Under Armour and Ancestry and is currently working with a quarter of the Fortune 100. With a collaborative user interface and strategic integrations with top customer experience platforms such as Adobe and Google, The Data Standards Cloud helps global organizations define, apply and connect standards across their ecosystem for faster decisions, greater agility and increased ROI. "From our start, we’ve been focused on building credibility with our clients by investing in our people and technology and holding ourselves to the highest standards in data integrity,” said Verl Allen, CEO, of Claravine. “We know that our audience relies on trusted third-party reports to supplement their own research when considering technology investments. This is why we are committed to enlisting independent testing and auditors like SOC 2 to demonstrate how our Data Standards Cloud can be fully trusted.” In addition to achieving SOC 2 Type II compliance, Claravine is having a landmark year with milestones including an additional $16 million in Series B funding, hiring an influx of new engineers and being named a “Momentum Leader” and “High Performer” in the Spring 2022 G2 Rankings. Claravine is on track to meet its ambitious growth goal of doubling its revenue this year, accelerating product development, and investing in its integrations to automate data standards across digital experiences. About Claravine Claravine is a pioneer in data integrity for the global enterprise. We empower a proactive approach to data by activating standards across people and technology, bridging the silos that limit speed and decisions across digital experiences. That’s why a quarter of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. For more information, visit www.claravine.com. About SOC2 Compliance Service Organization Control (SOC) 2 is an IT auditing program developed by the AICPA (American Institute of Certified Public Accountants) to evaluate the systems, policies and controls an organization uses to process data and to verify the suitability of this design and ensure security protocols are in place to protect the data. SOC 2 is the industry gold standard for data security and has become a requirement for vendors working with large enterprises. SOC 2 provides a means by which companies are able to certify that their vendors meet their own corporate governance and risk management requirements. Feel free to visit the AICPA website to learn more about SOC 2. Contact Details Kite Hill PR Maggie Stasko maggie@kitehillpr.com Company Website https://www.claravine.com/

July 20, 2022 10:00 AM Eastern Daylight Time

New Earnings Report from hoo.be Reveals Financial Reality of Content Creators

Full Scope PR

Link-in-bio platform hoo.be, which caters to the needs of content creators with high engagement through an exclusive invite-only model, has partnered with NeoReach, the influencer marketing software responsible for highly effective data campaigns throughout the creator economy space, to compile a 2022 Creator Earnings Report that highlights important insights into the varying aspects of a content creator’s income. Over 2,000 content creators on the hoo.be platform were surveyed for this report, with conclusive data touching on creators' various sources of revenue, the correlation of longevity as a creator and income, what social media applications generate the most revenue, how link-in-bio tools significantly increase traffic and engagement, and much more. With both companies dedicated to supporting the evolution of the creator economy, hoo.be and NeoReach have gathered vital revenue statistics in order to help content creators — both established and aspiring — identify avenues for growth in order to achieve optimal success. This report also allows the two companies to divulge concrete information regarding the creator economy to the general public, giving everyone front row access into a financial sector that most of the population actively participates in — whether they’re aware of it or not. Valuable insights from the Earnings Report include: Can Content Creation Be Your Day Job? 48.72% of content creators surveyed work as creators full-time 21% of those polled make over $50,000/year as a content creator 35% of creators have been building an audience for 4+ years A Surprising Wage Disparity Emerges: Male content creators report making 1.88X more money than their female counterparts Brand Deals Support Content Creation: Brand deals make up 68% of a content creators' annual revenue Link-in-Bio Tools Make Significant Difference in Growth: 74% of creators polled reported increased traffic/engagement once they started using a link-in-bio tool Audience Engagement & Intentional Content Are Keys to Success: Content creators value audience engagement on all social media platforms over follower count. Over 70% of content creators care more about creating quality content and connecting with their audience than building a follower count and making money. To see the full Creator Earnings Report and learn more, click here. "At hoo.be, it is our mission to not only understand what content creators need in order to succeed on a daily basis, but what the global audience needs in order to get the most value out of this incredible community,” explains hoo.be Founder and CEO, Jordan Greenfield. “With so many creators active on social media, it can be easy to overlook the dedicated work that goes into building and maintaining yourself as a creator and this report provides valuable insight into the various realities of creators and hopefully helps creators of all levels to sustain and grow their digital livelihood well into the future.” And with the future always in mind for hoo.be, the emerging data shared allows the Boston-based startup to anticipate and plan far beyond the existing needs of content creators. As this new level of commerce continues to drive the evolution of our daily lives, the question of expansion is not a matter of “What next?” but rather How far can we go? About hoo.be Hoo.be is redefining direct-to-audience engagement through the link in bios of today’s most popular online creators. From sharing content to building digital communities, hoo.be is the go-to hub for creators to connect their followers with their entire online world. Add hoo.be to all of your social channels & update from a central dashboard to make your online content more discoverable, easier to manage, & more likely to convert. hoo.be helps industry leading talent from Tom Brady to J Balvin, as well as big brands like Sports Illustrated Swimsuit & Spartan Race, to build deeper, direct, & more rewarding relationships with their followers. As an invite-only platform, hoo.be is currently reaching more than 1.5 billion people across social media and plans to further creator monetization through shareable, click-to-purchase, content paywalls for followers to discover & access from anywhere online. Apply to create your own page here - hoo.be/apply For Agencies & Talent Managers email: Dre@hoo.be About NeoReach NeoReach brings the Creator Economy mainstream by empowering creators. With NeoReach, creators turn their passion into a profession; seamlessly monetizing while staying focused on doing what they already love – creating content. NeoReach is the leader of the rapidly growing Creator Economy. The Creator Economy is changing the way people work, learn, and create. More than 50 million people around the world consider themselves creators. To date – NeoReach has helped creators earn over $50m from brands since its inception. Contact Details Full Scope PR Chad Schubert chad@fullscopepr.com Full Scope PR Pia Malihi pia@fullscopepr.com Company Website https://hoo.be

July 20, 2022 09:00 AM Eastern Daylight Time

Society Pass (SoPa) Welcomes Mangan.ph, Philippines Leading Restaurant Delivery Service, to its Ever Expanding Next Generation Digital Ecosystem

Society Pass Incorporated

SoPa acquires Mangan.ph (“Mangan”), the leading local restaurant delivery service in Philippines Mangan.ph represents SoPa’s second acquisition in Philippines and its third overall F&B acquisition as SoPa continues to expand its digital ecosystem throughout Southeast Asia (“SEA”) SoPa creates a one stop food delivery solution in Philippines with both its grocery delivery service, Pushkart, and restaurant delivery service, Mangan Since its launch in December 2017, Mangan has onboarded over 500,000 registered consumers, over 80,000 social media followers, and over 1,200 registered restaurants as well as generating over 100,000 mobile app downloads onto its platform. Leveraging its +200 rider/driver network, Mangan completes over 800 food deliveries per day With this acquisition, SoPa has now amassed over 2.1 million registered consumers and over 6,700 registered merchants/brands onto its ecosystem Singapore, 20 July 2022 – Society Pass Incorporated (“SoPa” or “Society Pass”) (NASDAQ: SOPA), Southeast Asia’s leading data-driven loyalty platform, today announces the acquisition of Mangan.ph (“Mangan”), the leading local restaurant delivery service in Philippines. Founded in 2017, Mangan delivers restaurant food from over 1,200 partner restaurants through its over 200 rider network to its over 500,000 registered users. Thus far, Mangan has generated more than 100,000 mobile app downloads and accumulated over 80,000 social media followers. Operating in Pampanga, the culinary capital of Philippines, Mangan’s geographic reach extends to 16 other cities including Angeles City, San Fernando, Clark, Dau, Mabalacat, Guagua, Lubao, Tarlac, Bataan, Magalang, Pasig, Cabanatuan, Baguio, Lipa Batangas, Antipolo City, Dagupan City. The newly acquired business will be integrated into SoPa’s F&B vertical, Push Delivery Pte Ltd, along with Pushkart and #HOTTAB. Despite the recent re-opening of the economy and the easing of multiple restrictions, online home food ordering remains the new normal in Philippines, similar to trends in other parts of the world. The convenience of ordering-in coupled with the work-from-home set-up and continued preference to avoid crowds encourage patrons to order as often as they did during the past two years. Society Pass Philippines Country Manager, Arbie Pagdangan explains, “We enthusiastically welcome Mangan into SoPa’s growing loyalty and data ecosystem. We combine the robust technology and operational efficiency of Mangan with our own brand building expertise. Combined with Pushkart, which delivers grocery food to consumers in Metro Manila, and Mangan’s operating focus in the provinces, SoPa is creating a food delivery behemoth to serve the 115 million people of Philippines. SoPa aims to double the number of registered users to over 800,000 and drive app downloads to over 200,000 by the end of 2023. We look forward to building out our next generation loyalty platform as well as opportunistically acquire market leading companies in F&B, lifestyle, digital advertising and travel verticals in Philippines for the rest of 2022.” Ralph Rile, Co-Founder and Chief Executive Officer of Mangan asserts, “When we started Mangan five years ago, our vision was to deliver delicious dishes from Pampanga's wide array of cafes and restaurants right to our customer’s doorsteps in a hassle-free way. We have witnessed tremendous success in our initial goals, and now, aim to expand Mangan beyond Luzon Island to other regions in Philippines. This is why joining forces with SoPa is our logical next step, and we are excited about the combined capabilities we will now bring to Mangan’s partners and customers.” Louie Alcantara Co-Founder and Chief Technology Officer of Mangan expounds, “In a short span of time, with our easy-to-use technology interface, Mangan has established a reputation of being the top online local food delivery service, achieving over US$2 million in gross merchandise value yearly. Leveraging SoPa’s marketing platform and capital, we aim to increase GMV multiple fold by the end of 2022.” About Society Pass As a loyalty and data marketing ecosystem in Singapore, Vietnam, Philippines, and Thailand and with offices located in Singapore, Hanoi, Ho Chi Minh City, Manila, Angeles and Bangkok, SoPa is an acquisition-focused e-commerce holding company operating 7 interconnected verticals (loyalty, merchant software, lifestyle, F&B, telecoms, digital media, and travel), which seamlessly connects millions of consumers and thousands of merchants across multiple product and service categories throughout SEA. SoPa’s business model focuses on analysing user data through its Society Pass loyalty platform and circulation of its universal loyalty points or Society Points. The Society Pass loyalty platform drives customer acquisition and retention for merchants. Since its inception, SoPa has amassed over 2.1 million registered consumers and over 6,700 registered merchants/brands on its platform. It has invested 2+ years building proprietary IT architecture with cutting edge components to effectively scale and support its consumers, merchants, and acquisitions. Society Pass leverages technology to tailor a more personalised experience for customers in the purchase journey and to transform the entire retail value chain in Southeast Asia. SoPa operates #HOTTAB Biz and #HOTTAB POS – a Vietnam-based POS, CRM and analytics technology solutions provider for small and medium-sized enterprises, Leflair.com, Vietnam’s leading lifestyle e-commerce platform, Pushkart.ph, a popular grocery delivery company in Philippines, Handycart.vn, a leading online restaurant delivery service based in Vietnam, Gorilla Networks, a Singapore-based, web3-enabled mobile blockchain network operator, and Thoughtful Media Group, a Bangkok-based, a social commerce-focused, premium digital video multi-platform network. For more information, please check out: http://thesocietypass.com/. Media Contacts: PRecious Communications sopa@preciouscomms.com As a loyalty and data marketing ecosystem, Society Pass operates multiple e-commerce platforms across its key markets in SEA. Its business model focuses on analysing user data through the expected launch of its Society Pass loyalty platform and circulation of its universal loyalty points, which seamlessly connects consumers and merchants across multiple product and service categories to foster organic loyalty. Since its inception, SoPa has amassed over 1.6 million registered consumers and over 5,500 registered merchants/brands on its platform. It has invested 2+ years building proprietary IT architecture with cutting edge components to effectively scale and support its consumers, merchants, and acquisitions.Society Pass provides merchants with #HOTTAB Biz and #HOTTAB POS – a specialized POS technology solution, a comprehensive system for payment, loyal customer management, user profile analytics, and convenient financial support packages for small and medium-sized enterprises.In addition, SoPa operates Leflair.com, Vietnam’s leading lifestyle e-commerce platform, Pushkart.ph, a popular grocery delivery company in Philippines, Handycart.vn, a leading online restaurant delivery service based in Hanoi, Vietnam, and Gorilla Networks, a Singapore-based, blockchain/web3-enabled mobile virtual network operator.For more information, please check out: http://thesocietypass.com/. Contact Details PRecious Communications PRecious Communications sopa@preciouscomms.com Company Website https://thesocietypass.com

July 20, 2022 08:00 AM Eastern Daylight Time

Telland Releases First of Its Kind Farmland NFTs on Telos Blockchain

Telos Foundation

The mint is currently underway on Telos EVM providing users with a unique opportunity to own collectable artistic NFTs representing access to yields from 100 square meters of physical land within the Proyecto Ecológico Nuestro Paraíso in the Northwestern region of Piura, Peru, South America. However, the use-case of Telland NFTs goes far beyond simple ownership. These land plots will contribute to the growth of local farmers' sustainable organic produce and a more robust economy in the region. Perpetual Rewards for Holders Users that mint one or more Telland NFTs will receive annual rewards in perpetuity, financially backed by the revenue generated from the South American farmland. Currently there are only 100 NFT parcels of land priced at $150 USD in TLOS tokens each available to mint. The rewards payment breakdown is as follows: Year 1 of ownership - Holder receives minimum guarantee of $30 (20% APR on NFT mint price) Year 2 of ownership - Holder receives a minimum guarantee of $50 (33% APR on NFT mint price) Year 3 of ownership - Holder receives a minimum guarantee of $75 (50% APR on NFT mint price). This minimum continues perpetually from year 3 onwards. The collection debuts at an ideal moment as accumulating land ownership is more challenging for millennials today than at any other time in our history. Furthermore, Telland NFTs offers holders a chance to generate passive revenue from a real-world asset that benefits the environment while omitting painstaking bureaucratic processes and paperwork. Telland is also a participant in the Telos Mission NFT contest, which offers NFT creators a chance to win substantial prize money and acclaim in the NFT community. The contest has over 60 submissions to date and Telland's participation provides yet another opportunity for value increase in the event Telland is announced a winner. Public voting begins on July 23, 2002, on the TaiKai Network. "We chose Telos primarily for two factors: the community and the technology. The vision of the founders of Telos was to create a community around the ideas of service to society and care for the environment. Telland wants to do just that by converting arid lands into farmlands that produce fruits with a high nutritional content that help the well-being of humanity. In terms of technology, the ease of creating and deploying smart contracts in the Telos EVM, the incredible speed and low cost of transactions was such that the decision to build on their network was simple." -Paul Gonzales, Telland Co-founder "Telland is an amazing example of real-world application of NFTs and a glimpse at the future of tokenised land and real estate. At $150 an NFT, these prove to be a very interesting way to gain exposure to the value of real estate. The idea of being able to buy and trade land rights with such ease is magical to anyone who has had the pleasure of making a traditional real estate purchase where the process is incredibly slow (taking 2-4 weeks) and requiring middle men and costly fees" -Justin Giudici, Telos Foundation CEO About Telos Live since 2018, Telos Blockchain (ticker: TLOS) is an ESG compliant Layer 1 smart contract platform that offers full-service compatibility with Solidity, Vyper and Native C++ smart contracts. The Telos EVM is the most powerful and scalable Ethereum Smart Contract platform built to power Web 3.0. Telos features a robust, third-generation, ESG compliant evolutionary blockchain governance system, including smart contracts, advanced voting features, and flexible and user-friendly fee models. In addition, Telos supports the blockchain ecosystem by serving as an incubator and accelerator for decentralized applications through development grants. Come build with us. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

July 19, 2022 10:06 AM Eastern Daylight Time

ShowStoppers® gears up for in-person Official Press Event at IFA 2022

ShowStoppers

ShowStoppers®, https://www.showstoppers.com, is gearing up to go live and in person again, introducing journalists from around the world to new tech for work, home and play at ShowStoppers IFA, the official press event of the global trade show in Berlin, Germany. The ShowStoppers media reception is scheduled for Thursday, 1 September, in the South Hall at Messe Berlin – previewing the latest innovations one day before the IFA show floor opens for business. More than 600 journalists from 62 countries are registered so far to attend the press event. Dozens of exhibitors, including Acronis, AVM, Business France, Invoxia, Jabra, Lenovo, MyHixel, Nokia/Streamview, Netatmo, Riley Scooters, Roku, Schneider Electric, Targus Europe, Yale, Yubico, Zagg, and more, will introduce and demo new products and services innovations -- from smart cities to smart TVs and set-top boxes, artificial intelligence to hearing aids, digital health to mobile devices, mobility to security. “We are excited to return to Berlin as we navigate past the pandemic back to in person events,” said Dave Leon, partner, ShowStoppers. “We look forward to seeing many new and returning faces. Companies are telling us how much they look forward to connecting again with journalists, to launch new products, services and apps, to share product demos, to drive brand awareness, and generate news coverage and product reviews.” ShowStoppers press events organize product launches, sneak previews and hands-on demonstrations for journalists, industry and financial analysts, venture capitalists and business executives -- from AI to 5G to cloud, VR to robotics, apps and hardware that drive mobile and desktop innovation; wearables, IoT, appliances, entertainment, and more. About ShowStoppers Now in its 26th year, ShowStoppers, https://www.showstoppers.com, is the global leader in producing press and business events spanning the U.S., Europe and Asia. Each event organizes product launches, sneak previews and demonstrations for selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives. Industry leaders, innovators and startups exhibit to generate news coverage and product reviews, make new connections, promote brand and open new markets. ShowStoppers® produces official press events at CE Week, IFA and NAB; partners with CTA, IFA, GSMA and CEATEC; and produces events during CES, IFA, MWC, NAB, CE Week, CEATEC and other tradeshows. To learn more about how you and your company can meet the press at ShowStoppers® press events in person and online at ShowStoppers TV, contact Lauren Merel, mailto:lauren@showstoppers.com, +1 908-692-6068, or Dave Leon, mailto:dave@showstoppers.com, +1 845-821-6123. Contact Details For press registration, please contact Steve Leon +1 310-936-8530 sl@showstoppers.com Company Website https://www.showstoppers.com

July 19, 2022 09:45 AM Eastern Daylight Time

RDW Group Receives Five Bell Ringer Awards

RDW Group

RDW Group accepted a total of five Bell Ringer awards during the PR Club ’s 54th annual ceremony, held last month at the Royal Sonesta Boston. The Bell Ringer Awards recognize public relations and communications campaigns demonstrating excellence in planning, strategy, execution, and outcomes. RDW received awards for five campaigns and initiatives conducted throughout 2021: Business-to-Consumer (B2C) Social Media Silver Bell: RDW Group with Rhode Island Medical Imaging for “Sharing the Unseen Through Social Media” Bronze Bell: RDW Group with Ageless Innovation for “Supporting Caregivers and Older Adults Through Social Media” Mega Influencer Bronze Bell: RDW Group with Ageless Innovation for “Social Media Influencers Help Raise Awareness of Joy for All Companion Pets” Healthcare Campaign Bronze Bell: RDW Group with the Rhode Island Department of Health for the “Rhode Island Department of Health Substance Exposed Newborns Campaign” One-Time Special Event Merit: RDW Group with Rhode Island Medical Imaging for “Rhode Island Medical Imaging and Providence College Basketball Pink Out Friartown” “RDW is proud to, once again, be recognized alongside our clients as Bell Ringer recipients,” said RDW Group’s managing partner, Phil Loscoe, Jr. “The collaborative work of our teams is not only award-winning, but more importantly is proven to be making a positive impact on our communities. There is no better reward.” The Bell Ringer event was hosted by Brianna Borghi, on-air reporter for NBC5, Burlington, VT. In addition to the Bell Ringer awards, the Pub Club announced winners of its Striker and Ringer professional awards and its John J. Molloy Crystal Bell for lifetime achievement award. “The excellence of our New England PR community shines through in this year’s Bell Ringer Award winners,” said Amanda Fountain, PR Club president and digital engagement lead at LEGO Education. “This year feels extra special as we returned to celebrating the incredible work and professionals in-person after two years of virtual events. The format of the Bell Ringer presentation may have adapted to the times, but the quality of the work and dedication of the individuals who do it is consistently impressive.” View all 54 th annual Bell Ringer Award recipients at prclub.org/blog/54th-bell-ringer-awards-concludes. Learn more about RDW Group at rdwgroup.com. RDW Group was founded in 1986, and is a full-service advertising, public relations and media services agency with offices in Providence and Boston. RDW also operates iFactory, an award-winning web strategy, design and development group in Boston. More info at rdwgroup.com. Contact Details RDW Group Giselle Mahoney +1 401-829-8321 gmahoney@rdwgroup.com Company Website https://rdwgroup.com

July 19, 2022 09:13 AM Eastern Daylight Time

Tech CEO gives away free career coaching

Victor Cho

Victor Cho, a two-time internet CEO (and most recently the CEO at Evite.com) has released a powerful Career Acceleration Course that he is making available 100% free of charge at https://www.victorcho.com/course. This self-paced video course is filled with his top ten secrets for building a faster career trajectory and overcoming the obstacles, mindsets, and behaviors that prevent career growth. “I have always had a deep passion for bringing my teams to the next level in terms of how they operate, collaborate, and lead. The ten lessons I have put into this course are all must-have skills that every employee should master—from the front line to the C-Suite,” says Cho. “Anyone who masters even just one of these lessons will get some career lift, and anyone who masters them all will find themselves on a rocket-ship trajectory.” The ten lessons of the program delve into three critical career areas: 1) how to build your core capabilities; 2) how to deliver real impact; and 3) how to add positive energy into your organization. The specific lessons include: BUILDING YOUR CAPABILITIES: Attacking your job from the CEO's vantage point Building skills before you actually need them Proactive self-reviews and critiques DELIVERING REAL IMPACT: Mastering self-driven urgency Framing for impact and clarity, and then delivering it Mastering divergent thinking BECOMING ENERGY ACCRETIVE: Mastering inquiry vs. advocacy Driving change across multiple stakeholders Up, across, and down communication Building your extended network Courses like this typically run from hundreds to even thousands of dollars, but Cho is making this course available completely free. Those who partake in the course will simply be asked to donate (if they have the means) to one of several charities that he has identified that help underprivileged children in need, both in the U.S. and the Ukraine. “I have always wanted to put my coaching lessons into a more scalable form in order to help those who didn’t work in the companies I managed,” say Cho. “I really hope those who take and apply these lessons will find value in this coaching gift, and in exchange, will help those in need elsewhere in the world.” The course is available starting today at https://www.victorcho.com/course and any inquiries can be sent to course@victorcho.com. www.VictorCho.com is the official web presence for Victor Cho. A passionate consumer advocate, Cho was most recently the CEO at Evite where he helped lead the company back from the brink of COVID19 extinction and returned it to growth and financial health via a successful corporate extraction. Before that Cho was the CEO during a multi-year turnaround effort at Kodak Gallery (formerly ofoto.com) and he served as the Vice President and leader of Intuit’s $1billion+ web channel. He also spent seven years at Microsoft, where he launched some of the company's earliest Internet commerce and SaaS initiatives. Cho has received numerous awards for his work, including being named the Internet Person of the Year by the Internet Marketing Association and receiving an Italian Knighthood from the Royal House of Savoy for his philanthropic efforts--which have raised nearly $30M for charities and non-profits. Contact Details www.victorcho.com Media course@victorcho.com

July 19, 2022 08:05 AM Eastern Daylight Time

Video

Unocoin Collaborates With CleverTap to Offer Its Users Omnichannel Customer Experiences

CleverTap

CleverTap, the modern, integrated retention cloud, today announced it has partnered with Unocoin, India’s first crypto exchange, to optimize, accelerate their user engagement, and provide a seamless omnichannel customer experience. Through this collaboration, and by integrating CleverTap’s solution into its app, Unocoin is now equipped to better understand user behavior and has the ability to create segments based on user activity, demographics, and other parameters. Unocoin will also be able to create hyper-personalized campaigns to engage with its audience across multiple channels at the right time with precise communication. “As a platform that helps individuals with investments into cryptocurrencies, we need to be cognizant of the exact needs of our users. Understanding a customer’s behavior on our app becomes vital as this helps us provide a tailored experience. Since awareness and understanding of cryptocurrencies at large is at a nascent stage, delivering precise communication becomes all the more important,” said Suhas SK, Senior Vice President - Marketing, Unocoin Technologies Private Limited. CleverTap enables Unocoin to keep track of app activity, in-app purchases, and returning users. Unocoin will also be able to personalize customer experience using real-time behavioral data with precise predictive recommendations, leading to engagement opportunities based on each user’s exact needs. “We are delighted to partner with Unocoin in their journey to make investing in cryptocurrency easy for all. With CleverTap Retention Cloud, Unocoin will be able to hyper-personalize the experience for every investor. Today, hyper-personalization is crucial at every point in a customer’s journey and is a key enabler to growth. We are confident that with our help, Unocoin will be able to grow and offer its customers exactly what they need,” said Vikrant Chowdhary, Chief Growth Officer, CleverTap. About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronic Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter. About Unocoin Started in 2013, Unocoin is a Bangalore-based technology startup and is India’s first entrant into the bitcoin industry. The company operates India’s largest (in Indian customer base) BTC-INR trading platform which enables Indians to buy, sell, store, use, and accept bitcoin. At its peak, Unocoin processed transactions worth more than INR 2B per month for its 1,300,000+ customers. The startup has been featured among the Top 20 companies in The Fintech20: India List, and have won prestigious titles like ‘The Golden SABRE award’ in financial communications for the project, ‘Bit-by-Bit: Building Bitcoin in India’ and ‘TECH30’ award from YourStory.For more information, visit https://www.unocoin.com/in Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

July 14, 2022 04:12 AM Eastern Daylight Time

Assembly Releases Newest Global Luxury Brand Report: New Horizons for Luxury in China

Assembly

Hot off the press – Global omnichannel agency Assembly is back with our much-anticipated global luxury brand reports. In 2022, we release a first-of-its kind-installment, focused on the market quickly becoming the most critical for luxury brands worldwide: China. Download your copy of: LUXE IN CHINA – New Horizons for Luxury Brands In 2020, it was reported that by the year 2025, China will contribute to half of all luxury goods purchases worldwide. Two years later and that trajectory is very much on track, as experts expect China to take its place as the world’s largest luxury personal goods market within the next three years. Not only are the trends we see in this market relevant to the brands seeking to win the hearts and minds of Chinese consumers – but they also point towards luxury’s future place in the lifestyles of up-and-coming generations around the world. Where China leads in technological advances and innovation and bold, new experiences, others often follow. In the 2022 report, we look at four key defining trends, with insight and examples of successful implementation and transformation done by global brands in the Chinese market: Emerging Media Formats Our Future in the Metaverse The Evolution of Offline Immersive Experiences New Consumer Engagement Beyond Brand We also look at media investment trends across key luxury categories, as a signal of the continued digitalization of luxe brand experiences. While challenging economic conditions and the continued effects of COVID are felt by all, luxury brands are creating vibrant, truly culture-defining moments to create closer connections with luxe consumers. Get your copy today. ABOUT ASSEMBLY: Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,500 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that find change and fuel growth for brands worldwide. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information. Contact Details Assembly Kelvin Lee, Associate Director of Marketing +852 2344 6477 kelvin.lee@assemblyglobal.com Company Website https://www.assemblyglobal.com/

July 12, 2022 09:35 PM Eastern Daylight Time

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