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tvScientific Names Former Hulu, Xandr and Snap Inc. Executive Matthew Koontz as First Head of Product

tvScientific

tvScientific, the leading connected TV performance advertising platform, has appointed Matthew Koontz, a seasoned product management executive, as its first Head of Product. Koontz joins tvScientific to advance its mission to make TV advertising accessible and measurable for 9M+ performance and mobile app marketers of all sizes. Koontz will lead development of tvScientific’s sophisticated CTV platform advertising experience by accelerating innovation in CTV buying and AI-led optimization and attribution. He will report to tvScientific’s Co-Founder and CPO David Koye. Koontz’ mandate encompasses end-to-end leadership of tvScientific’s product development organization. In his role, Koontz will establish and grow tvScientific’s product team to expand and scale its comprehensive CTV performance platform. He will be focused on listening to and building for modern eCommerce, Mobile App and Direct-To-Consumer brands in order to simplify and automate CTV buying and optimization while enabling powerful performance insight through tvScientific’s portfolio of integrated measurement solutions. “Today, digital marketers have unprecedented opportunities to drive measurable outcomes and return on ad spend through the application of performance marketing strategies in advanced television,” said David Koye, CPO and Co-founder of tvScientific. “As head of product, Koontz will lead product development in anticipation of market needs and will ultimately further our mission to enable any business to use TV to reach customers and generate growth through tvScientific’s automated self-serve platform.” Prior to joining tvScientific, Koontz was Director of Product Management at Attentive Mobile, where he led a team responsible for innovating in service of thousands of direct-to-consumer brands by delivering the world’s leading SMS Marketing platform. Before Attentive Mobile, Koontz ran a product organization at Hulu as Director of Ad Product Management, where his team launched the Hulu Ad Manager and stewarded the industry’s most innovative portfolio of non-intrusive ad experiences. Prior to Hulu, he served as Director of Product Management, TV marketplace at Xandr where he invented and shipped Xandr’s TV Planning and Buying Platform supporting Linear and Premium Digital Video content monetization. Before Xandr, he joined Snap Inc. where he built and launched Snapchat’s homegrown ad platform and self-serve/programmatic ad buying interface. “tvScientific has demonstrated rapid and sustained growth in a short period of time through its clear focus on innovating for the performance-minded marketer,” said Matthew Koontz, Head of Product. “I’m excited to help accelerate the team’s velocity in its pursuit of unleashing the power of television-based storytelling to drive measurable business outcomes for our customers.” Koontz has been an innovator in the OTT space for nearly 10 years. “As part of the Xbox One launch team at Microsoft, I helped deliver and scale the industry’s first performance-oriented, interactive ad experiences on Connected TV - NU Ads,” said Koontz. “The world has changed since then, but the opportunity to bring modern marketers scalable and measurable solutions for the living room remains broad and impactful. I’m a true believer in the potential of CTV to catalyze change across the advertising industry — by harnessing the horsepower of modern performance marketing technology with a measure and optimize oriented approach to planning, buying and measuring TV advertising.” About tvScientific tvScientific is the most sophisticated performance advertising platform built for connected TV. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution custom built for performance marketers, that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. The company is headquartered in Pasadena, California. For more information, visit https://www.tvscientific.com. Contact Details Kite Hill PR Ernestine Belgrave +1 917-689-8488 ernestine@kitehillpr.com

August 09, 2022 09:00 AM Eastern Daylight Time

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Josh Garellek at Young Entrepreneurs of the World

1BusinessWorld

Contact Details Media Enquiries +1 212-220-6677 info@1businessworld.com Company Website https://1businessworld.com

August 09, 2022 08:00 AM Eastern Daylight Time

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The Trajectory Of Growth In E-commerce In Southeast Asia — A Case Of Indonesia

Society Pass Incorporated

Countries in Southeast Asia are experiencing serious growth in e-commerce. E-commerce sales are expected to reach nearly $90 billion this year, up about $16 billion from last year, according to eMarketer. E-commerce in the region is projected to pass the $100 billion mark by 2023, a significant increase from $37.22 billion in 2019. Unlike other geographies that are forecasted to experience moderate growth, Southeast Asia might witness a 20.6% increase, the largest globally. Behind Southeast Asia is Latin America, which would be the only region to hit the 20% threshold this year. Which Countries In Particular? E-commerce sales in four countries are projected to grow faster than in all of Southeast Asia this year, and two of them — the Philippines and Indonesia — are in the region. The Philippines ranks first with a growth rate of 25.9%, while Indonesia comes third at 23%. The other countries are India with 25.5% and Brazil, which is expected to grow by 22.2%. Why Indonesia? Indonesia’s e-commerce adoption is one of the largest in the world. In 2020, up to 90% of internet users between ages 16 and 64 purchased something online. Indonesians are “among the world’s most passionate adopters of digital technology”. According to the consulting firm McKinsey & Co., an average Indonesian spends four hours per day on the internet using a handheld device — twice the time spent by a U.S. resident. With 99.15 million users, the country has the fourth-largest population of Meta Platforms Inc. ’s (NASDAQ: META) Instagram users and the largest in the Southeast Asia region. The country also is among the largest for number of Twitter Inc. (NASDAQ: TWTR) users at 18.45 million. E-commerce In Indonesia Of Indonesia’s 278.3 million people 138 million do their shopping online, according to a report by the Institute of Southern Asian Studies. The e-commerce industry accounts for 72% of the total value of the digital economy. Indonesia’s e-commerce sector is expected to reach almost $63 billion in 2022, according to Statista. By 2025, the market is projected to reach $90 billion. The e-commerce market seemingly runs on two models: e-commerce platforms such as Shopee, Tokopedia and Bukalapak and social commerce, which involves buying and selling goods on social media platforms. E-commerce platforms account for 60% of all transactions while 40% of shopping is conducted via social commerce. Society Pass Inc. (NASDAQ: SOPA) is an example of an acquisition-focused e-commerce holding company that could be looking to become the Goliath of e-commerce in Indonesia and overall Southeast Asia. The company operates in six verticals: loyalty, lifestyle, food and beverage, telecom, digital media, and travel. It reports connecting millions of consumers and merchants in the region. SoPa Rolls Out Loyalty App On June 27, SoPa announced the launch of a beta version of its loyalty app that enables customers to earn and redeem points at different retailers while building customer loyalty for merchants. The company reports that the app helps merchants generate more revenue by retaining existing customers, attracting new ones, reducing customer turnover and synching customer data through personalized advertising campaigns. “The Southeast Asian retail sector is at the cusp of a massive transformation powered by the data-driven meta economy. We designed a gorgeous user interface backed by sophisticated backend infrastructure to kickstart a virtuous cycle of revenue generation and loyalty creation, where Society Pass and Society Points generate more revenues for merchants,” SoPa Founder, Chairman and CEO Dennis Nguyen said at the launch of the beta application. SoPa reported plans to modify and integrate the app with select customers and merchants across Vietnam, Indonesia, Philippines, Thailand and Singapore in the second quarter of the year. The company expects to fully launch the app by the end of the year, when customers will be able to pay for goods and services in-store, in-app or online. As a loyalty and data marketing ecosystem, Society Pass operates multiple e-commerce platforms across its key markets in SEA. Its business model focuses on analysing user data through the expected launch of its Society Pass loyalty platform and circulation of its universal loyalty points, which seamlessly connects consumers and merchants across multiple product and service categories to foster organic loyalty. Since its inception, SoPa has amassed over 1.6 million registered consumers and over 5,500 registered merchants/brands on its platform. It has invested 2+ years building proprietary IT architecture with cutting edge components to effectively scale and support its consumers, merchants, and acquisitions.Society Pass provides merchants with #HOTTAB Biz and #HOTTAB POS – a specialized POS technology solution, a comprehensive system for payment, loyal customer management, user profile analytics, and convenient financial support packages for small and medium-sized enterprises.In addition, SoPa operates Leflair.com, Vietnam’s leading lifestyle e-commerce platform, Pushkart.ph, a popular grocery delivery company in Philippines, Handycart.vn, a leading online restaurant delivery service based in Hanoi, Vietnam, and Gorilla Networks, a Singapore-based, blockchain/web3-enabled mobile virtual network operator.For more information, please check out: http://thesocietypass.com/. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Society Pass Dennis Nguyen: Founder, Chairman & CEO +1 877-440-9464 dennis@thesocietypass.com Company Website https://thesocietypass.com

August 08, 2022 12:43 PM Eastern Daylight Time

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Yoodli Announces $6M Funding for AI Platform to Overcome Fear of Public Speaking

Yoodli

Yoodli, a startup building an artificial intelligence platform to help people communicate more effectively, announced that it has raised $6 million in a seed round co-led by Madrona Venture Group and Cercano Management (formerly Vulcan Capital). Other investors include J4 Ventures, Ascend, Jeff Richards from GGV Capital, Dave Rosenberg (founder of Mulesoft), and renowned communication experts Renn Vara and Maureen Taylor. Yoodli is already being used by thousands of professional speakers, coaches, students, and corporate professionals to get data-driven insights on their speaking presentations. “Effective communication is the single determinant of success in the workplace and more broadly in life,” said Craig Valentine, Toastmasters World Champion of Public Speaking. “I’ve been working with clients for over 20 years, but Yoodli has completely transformed my coaching business. I’m now able to work with many more clients at once while saving up to 10 hours per week! I ask my clients to record their practice sessions on Yoodli, improve with AI feedback, and then share their speeches with me for asynchronous work. AI will not replace speech coaches but is certainly helping us be more efficient.” Yoodli makes preparing for a speech or interview fun and judgment-free. The platform provides an instant transcript and real-time analysis on your use of filler words, non-inclusive language, pacing, body language, and much more. It also makes it easy to collaborate with friends and coaches on upcoming presentations. Want to test your ability to think on your feet or strike up a conversation with a stranger? Try the one minute ‘Spin a Yarn’ challenge, which throws out fun words to blend into a compelling impromptu speech. The seed round brings Yoodli’s total funding to $7.1 million. The new funds will be used to support Yoodli’s product development, as well as sales and marketing expansion. Patrick Ennis, who has decades of experience as a scientist, engineer, businessman, and venture capitalist at Madrona, ARCH Venture Partners, Intellectual Ventures, and Bell Labs, will be joining the Yoodli Board of Directors. “We are delighted to support Yoodli’s journey,” Ennis said. “The fear of public speaking has affected humanity throughout history and across cultures. At Madrona, we see the massive impact that Yoodli will have by improving communication for everyone.” Yoodli’s founders, Esha Joshi and Varun Puri, are deeply familiar with the fear of public speaking and teamed up to start Yoodli at the Allen Institute for Artificial Intelligence in June 2021. Yoodli’s team includes engineers and product managers from Facebook, Apple, Google, and an advisory board consisting of TEDx coaches, top AI researchers, among others. Yoodli uses natural language processing, computer vision, and speech algorithms to help users get detailed feedback on speeches recorded on the platform. The speeches are private to the user but shareable to friends, coaches, and others if external feedback is desired. Becoming a good public speaker is no small task, and to prove that point Yoodli has analyzed the speeches of famous celebrities, tech execs, and politicians. Even some of the world’s most prominent figures are not perfect when it comes to speech delivery. Elon Musk, for example, might have a limited word count on Twitter, but he used over 70 filler and hedging words (“really,” “basically”, “actually”) in a 5-minute window during a 2014 commencement speech. Check it out at https://app.yoodli.ai/share/gfYhf3qU. Yoodli allows you to record and playback your speech with filler words removed, and then provides simple, strategic and customized tips to help you refine and improve your public speaking skills. The platform is free and can be accessed at www.yoodli.ai. About Yoodli: Yoodli is an AI-enabled communication skills improvement platform that records users as they deliver presentations, and then points out tips such as where they could speak more clearly, cutting back on "ums" and filler words, as well as improving their use of eye contact and gestures. Users can also solicit feedback from colleagues and get connected to an expert coach. The company was founded in 2021 and is based in Seattle, Washington. Contact Details Forrest Carman +1 206-859-3118 forrestc@owenmedia.com Company Website https://www.yoodli.ai/

August 08, 2022 09:00 AM Pacific Daylight Time

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Thomas Kennon at Leading Entrepreneurs of the World on better marketing

1BusinessWorld

Contact Details Media Enquiries +1 212-220-6677 info@1businessworld.com Company Website https://1businessworld.com

August 08, 2022 08:00 AM Eastern Daylight Time

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Benzinga's Interview with Xanne Leo, Chief Technology Officer, The Society Pass, Inc.

Society Pass Incorporated

Contact Details Society Pass, Inc. Dennis Nguyen: Founder, Chairman & CEO +1 877-440-9464 dennis@thesocietypass.com Company Website https://thesocietypass.com

August 05, 2022 03:18 PM Eastern Daylight Time

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Telos Network Announces Winners of Mission NFT Contest to Share 175,000 TLOS Prize Pool

Telos Foundation

After several months and over 100 project submissions, the Telos Network (Ticker: TLOS), a third-generation L1 blockchain, has announced the much-anticipated closing and winners of its renowned Mission NFT contest. The contest, which started May earlier this year, aimed to provide digital artists with the opportunity to mint their collections on Telos’ industry-leading EVM and share a prize pool of 175,000 TLOS. Mission NFT was hosted on the TAIKAI Network, a crowd-sourcing platform designed to connect businesses with creators. Public voting took place on TAIKAI and received over 1,000 votes from the NFT community to narrow the submissions to 20 finalists, of which a Telos judging panel awarded the top five winners. They are as follows: Build-A-Dummy (25,000 TLOS) Mochi NFT (25,000 TLOS) Duel of NFT (25,000 TLOS) Alien Collection (25,000 TLOS) Telland NFT (25,000 TLOS + The Big Gooey’s Pick 50,000 TLOS) A detailed description of each Mission NFT winner can be found on the Telos Medium channel. Telos thanks all involved, including participants and its community, for helping to make Mission NFT a resounding success. About TAIKAI TAIKAI is a talent and crowdsourcing marketplace built on the Telos blockchain that allows businesses to connect with highly-skilled individuals worldwide through hackathons and hiring challenges. In addition, the platform enables participants with the best ideas and products to thrive and be rewarded for their contributions. About Telos Live since 2018, Telos Blockchain (ticker: TLOS) is an ESG compliant Layer 1 smart contract platform that offers full-service compatibility with Solidity, Vyper and Native C++ smart contracts. The Telos EVM is the most powerful and scalable Ethereum Smart Contract platform built to power Web 3.0. Telos features a robust, third-generation, ESG compliant evolutionary blockchain governance system, including smart contracts, advanced voting features, and flexible and user-friendly fee models. In addition, Telos supports the blockchain ecosystem by serving as an incubator and accelerator for decentralized applications through development grants. Come build with us. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

August 05, 2022 12:31 PM Eastern Daylight Time

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Back-to-School Wellness Sets Students up for Success

YourUpdateTV

Wellness remains top of mind as parents start to prepare for the upcoming school year, as it is a big contributor to their children’s success. But creating healthy routines during the transition from Summer to back to school is not always easy. Whether it’s meal prep, building in a balanced diet, shifting weather patterns or busy schedules, parents are balancing a lot. A video accompanying this announcement is available at: https://youtu.be/dWT8EHKnR4o To help achieve success in the 2022-23 school year, it is important to focus on daily routines that enhance your kids’ lives. In fact, eating well throughout childhood and adolescence supports proper growth and development while preventing various health conditions. The CDC recommends meals containing fruits and vegetables, whole grains, fat-free and low-fat dairy products, oils, and a variety of proteins. There are many ways to achieve these goals, including solid food, vitamin supplements, and plant-based protein. Additionally, youth should avoid empty calories. Added sugars and solid fats contribute to 40% of daily intake for those 2-18 years of age. Approximately half of these empty calories come from soda, pizza, and whole milk. Beyond diet, exercise and well-being also contribute to a student’s success in the classroom. A U.S. study showed that when pollen counts doubled, a percentage of elementary schoolers saw a drop in testing scores when compared to their counterparts. Nearly 1.7 million children have one or more allergies. Antihistamines can help treat symptoms and hives so children can stay focused on their studies, extracurricular activities and more time outside. Syn hopes to help parents plot out their family’s nutrition and wellness plans throughout the upcoming school year. KICK OFF THE DAY WITH BREAKFAST: An easy way for to start off a new school year is with breakfast. Syn says it helps a child's attention span, concentration and memory—all important for learning in school. “Maybe kick off the day with something fun and tasty like banana pancakes or mini-fruit kebobs. The kebobs are easy to make with pineapple, strawberries, grapes, and blueberries—just pair it with a flavored yogurt as dip,” adding, “You can also try apple cinnamon oatmeal. Grab a store-bought oatmeal and top it with apples, cinnamon, raisins and pecans.” The goal is to make sure children have the energy they need to make it to lunchtime. SWITCH UP THE MENU: Syn admits that the school year can get hectic, and parents are often left looking for convenient ways to eat well throughout the entire day. However, we all know convenient doesn’t always equal healthy. The registered dietician and nutritionist recommends Sweet Earth Foods, which offers delicious, flavor-forward and nutrient-dense vegan and vegetarian options that are perfect to have on-hand during the back-to-school season. Two options Syn highlights include the Korean BBQ-Style Chik’n entrée bowl, which has lots of veggies like edamame, snap peas, and a cauliflower rice blend. She says, “The sweet and spicy Gochujang style sauce is packed with flavor and everyone in the family will love it. And since it’s a prepared meal, all you have to do is heat and eat; it’s ready in just 3 minutes in the microwave or 20 minutes in the oven.” “The Mindful Chik’n comes ready-to-eat and has the taste and texture of traditional chicken with 18 grams of protein, making it a perfect addition to weekday meals,” says Syn, adding, “You can serve it fresh from the fridge or cooked in a family favorite recipe, like chik’n fajitas, a stir fry, or even a chik’n pesto pizza.” Sweet Earth products are available at retailers nationwide. Consumers can also find them at a nearby store by using the store locator found at SweetEarthFoods.com. Direct link: https://www.goodnes.com/sweet-earth/ Social media handles: @sweetearthfoods Facebook Instagram Pinterest Twitter CUT DOWN ON CLEAN UP TIME: Parents are always searching for extra time, especially during the school year. Syn says there is a way to make mealtimes even more convenient, while reducing stress in the kitchen. Whether it’s breakfast, a lunch on the go, or dinner, the Chinet® brand can help make cleanup easier, allowing parents more time to focus on other aspects of life, including personal wellness. Syn says the Chinet Classic® products are made for exactly what’s on your menu, adding, “They’re perfect for a bowl of cereal or oatmeal, or a plate of bacon and eggs during breakfast. Obviously, they make lunch and dinner clean up easier than ever!” She points out how the Chinet Comfort® cups are perfect for morning coffee or a “make your own” espresso bar. She says, “The cups are sturdy, keep your drinks warm, and the lids help protect from accidental spills.” For more information, go to mychinet.com. Direct link: https://www.mychinet.com/products/ Social media handles: Facebook.com/mychinet Instagram.com/mychinet Twitter.com/mychinet SPEND MORE TIME OUTSIDE: Nearly 1.7 million children have one or more allergies. With allergy season about to kick off in parts of the country, Syn says there is a way for parents to give their kids some relief so they can still enjoy the outdoors as they head back to school. “So, when it comes to back-to-school prep, parents will want to ensure their kids are feeling well and at their best,” adding, “Children’s Claritin® is the #1 pediatrician recommended non-drowsy oral OTC allergy brand and provides kids with indoor and outdoor allergy relief whenever they need it most.” New research finds that children spend less than eight minutes playing outside each day. The registered dietician and nutritionist is inspired by the brand’s commitment to help kids spend more time outside. “Through their multi-year initiative, The Outsideologist Project, Claritin® is committed to helping kids get outside one more hour a week by providing expert-curated outdoor activity ideas. It can be anything from going to the local playground, playing hopscotch, or even tossing a ball in the backyard.” For more, check out @outsideologistproject on Instagram and Facebook for fun and exciting ideas and inspiration to help children spend more time outside. Direct link: https://www.claritin.com/the-outsideologist-project Social media handles: Facebook: https://www.facebook.com/OutsideologistProject/ Instagram: https://www.instagram.com/outsideologistproject/?hl=en Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 05, 2022 12:00 PM Eastern Daylight Time

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Where You Should Put Your Money in a Bear Market

Benzinga

After more than a decade of astronomical growth, the stock market has steadily declined since early 2022. On June 13, the S&P 500 plunged into a bear market, closing by slightly less than 4%, representing a 21% drop from Jan. 3 high. Technology and Blue-chip stocks got hit as severely, with the NASDAQ plunging 4.7% and Dow Jones Industrial Average (DJIA) shedding roughly 3%. Red-hot inflation, volatile market, recession fears, and global uncertainties driven by the Ukrainian war have further exacerbated the situation. Consequently, despite a considerable rebound, investors’ pessimism persists. Naturally, it’s okay to grow uneasy during a market downturn, especially if you’re a newbie or an average investor. However, you need to understand that bear markets are inevitable and not uncommon. In fact, despite the market or economic downturn that characterizes a bear market, it can present an excellent opportunity to earn returns if you have the right portfolio mix. Benzinga looks at where you should put your money in a bear market and how these investments will support your financial goals. Where to Put Your Money in a Bear Market The best approach to mitigate or manage a persistent bear market run is to invest in stocks with relatively low volatility and a long history of dividend growth. Most of these stocks are found in defensive sectors, including healthcare, consumer staples, utilities, defense, and some real estate equities. Furthermore, short-term debt securities, cash and money markets, and precious metals offer a stable and less volatile investment alternative for a bear market. A look at a few stocks to consider during a bear run. CVS Health Corp (CVS: NYSE) Coca-Cola Co (KO: NYSE) General Dynamics Corp (GD: NYSE) Real Income Corp (O: NYSE) T-Mobile US (TMUS: NASDAQ). CVS Health Corp (CVS: NYSE) Market Cap: $125.47B Current Price: $95.49 Yield: 2.31% Beta: 0.76% Traditionally whenever the stock market is in a tale spin, the healthcare sector offers a haven for investors. As a defensive healthcare stock, CVS Health possesses a unique profile that makes it outstanding compared to other healthcare stocks. While most recognize it as a retail pharmacy chain, its services go deeper and encompass pharmacy benefit management and health insurance provision. This multi-faceted business model and robust clinical responsibility signify an excellent prospect for long-term growth. Additionally, this stock offers relatively low volatility with a 0.76% Beta. For the year-to-date average through July, shares were off 7.55%, which still beats the S&P 500 by roughly 6% points. This resilience makes CVS Health a significant bear market stock. Tips: Beta is a key volatility metric measuring how a stock trades relative to S&P 500. Generally, low-beta stocks lag in a bull run and hold up better in a bear run. Coca-Cola Co (KO: NYSE) Market Cap: 278.18B Current Price: $63.74 Yield: 2.77% Beta: 0.64 Coca-Cola Co (KO: NYSE) remains a formidable giant in the defensive consumer discretionary sector. Its blue-chip pedigree, 61 years of dividend growth, and bullishness are unmatched by any other stock in this sector. Aside from being an S&P 500 dividend aristocrat, it is also a vital member of the Dow Jones Industrial Average — this further reinforces its giant blue-chips status. At 9.23%, it is the fourth largest holding for the Berkshire Hathaway equity portfolio. Warren Buffet has been a shareholder since 1988. Its low-beta stock has been instrumental in preventing a downward spiral as the stock market declines. Furthermore, it gained 7.48% in the year-to-date average through July, beating the S&P 500 by about 21%. Despite its drop during the COVID-19 pandemic lockdown, its rebound has been impressive enough to fend off inflationary-induced bear markets. General Dynamics Corp (GD: NYSE) Market Cap: 62.95B Current Price: $227.98 Yield: 2.22% Beta: 0.84 As the 4th largest defense contractor in the United States, General Dynamics (GD: NYSE) is worth considering as a bear market stock. Its core selling point is its dependable dividends and relatively low volatility. Furthermore, its strong long-term growth potential and high share prices are vital factors. The company’s defensive market characteristics have been well-documented this year. For instance, despite the market decline, the share gained 8.91% in the year-to-date average through July. During the same period, the S&P 500 dropped 13.34%. That is, it beats the S&P 500 by 22.25% points. With over 31 years of consecutive dividend raises and a long-term focus on growth through sales increases and share buy-back, it only makes sense for shareholders to trust this stock during a bear run. Realty Income Corp (O: NYSE) Market Cap:$44.51B Current Price: $72.80 Yield:4.08% Beta: 0.93 With a massive 10,000 properties, Realty Income (O: NYSE) holds the most extensive net lease portfolio. However, what’s significant about Realty Income is that all its free-standing single-tenant properties are subject to the triple net lease (NNN). A substantial risk at the individual level, considering there’s only one tenant. Nevertheless, the risk potential becomes insignificant when spread over an extensive portfolio. Most rent (up to 80%) comes from retail properties, while the remaining comes from mainly industrial assets and warehouses. Over the years, the company has expanded to include the United Kingdom and Spain while diversifying its portfolio mix. As far as dividend goes, this company is dependable, having maintained an annual raise for 25 consecutive years. This dividend is often collected monthly like a paycheck. This company’s shares don’t go on sale very often, so when you come across it, endeavor to grab it as it’s one of the best REIT stocks for a bear market. T-Mobile US Inc (TMUS: NASDAQ) Market Cap:$179.34B Current Price: $143.35 Yield: N/A Beta: 0.83 Most telecommunications stocks are inherently defensive. T-Mobile is, however, outstanding, thanks to its incredible price upside. Its 2020 merger with Sprint helps the company establish itself as a telecommunications giant enabling it to become more innovative. For instance, Sprint’s trove of mid-band spectrum brought to the company facilitated the building of its next-gen 5G network. This gives T-Mobile a competitive advantage over AT&T and Verizon. Furthermore, the company innovates its approach to service plans, as reflected in subscriber acquisition. T-MUS averaged 22.74% year-to-date through July compared to -13.34 for the S&P 500, a 36.08% difference. In fact, if the company’s recent past is a viable indicator, T-Mobile stands as one of the best bear stocks. Besides defensive stocks, other alternative investment sources you can leverage to earn return during a bear run are: Cash and Money Market As an average investor, after a few months of bear run, it might be a good idea to offload your equity-heavy portfolio so it doesn’t financially bleed further. The cash or money market is one of the best places to set aside funds from your equity sell-off. Cash accounts (bank or credit union savings accounts) present little to no risk since they’re not tied to the stock market. A money market account offered as a deposit through the bank or mutual funds is also a great holding place. Both provide an avenue to earn interest without worrying about fluctuations and make for flexibility. For instance, once you feel comfortable with the market situation, you can easily pull out the money and reinvest it. Short-term Debt Short-term securities like the U.S. Treasuries or government bonds have an inverse relationship with the market. So during a fall in stock prices, their prices rise. During a bear run, trading strategies among investors shift towards safety, creating a higher volume of the U.S. Treasuries held by investors. This causes a price increase that stabilizes investors’ portfolios. Therefore, investing your trade equity in short-term securities makes sense. However, not all bonds are created equal during a bear run, so avoid high-end corporate bonds and go for short-duration debts. Precious Metals Unlike currency that can drop in value due to federal government monetary policy like printing more money, precious metals ( gold, silver, and many more) retain their inherent value during a bear market since they have a finite supply. They can therefore serve as a hedge against inflation in the market. You can gain exposure to this asset class through physical ownership or invest in an ETF like iShares Silver Trust ETF (SLV: NYSE Arca) containing these metals. What is a Bear Market? A bear market occurs when a broad market index or stock price drops by 20% or more after hitting a recent high. It is usually characterized by a prolonged drop in investment prices due to investors’ pessimism and low confidence in the market. The term “bear market” commonly refers to the overall negative performance of the S&P 500 — regarded as the benchmark indicator of the entire stock market. Nevertheless, the term can be used for any stock index ( NASDAQ Composite, Dow Jones Industrial Average, FTSE 100 Index, and many more) or individual stocks with a drop of at least 20% from their recent high. For instance, during the dot-com bubble, the NASDAQ fell by over 75% from a high of about 581% and plunged into a bear market. The stock market can hit a bear run for various reasons — widespread investor speculations, a weak or slowing economy, geopolitical crisis, irresponsible lending, pandemics, war, over-leveraged investing, oil price movements, and many more. For instance, the 2020 bear market resulted from the global COVID-19 pandemics. While the bear market is tricky to anticipate or manage, the tell-tale signs are always there for intelligent investors to discern. It often starts with a regular stock market dip, followed by a correction, then perhaps premature bargain-hunting. When the trend becomes apparent to an average investor, stock prices have already tumbled, making it tricky to manage or mitigate. Although unavoidable, bear markets are short-lived, the average duration is roughly 344 days with a loss threshold of 32.1% compared to 1605 days and 152.6% gain for bull markets. Always remember that, although a bull market can run for a long duration, they don’t last forever. So while relishing your gain during a bull run, always tighten your belt and prepare if the market direction changes to a bear run. Tips: For clarity, a bear market is not the same as a stock market correction. Although often used interchangeably, both define the different magnitude of negative market performance. While a market correction involves at least a 10% drop in stock prices or broad market index, a bear market occurs at the 20% threshold. A market correction is upgraded to a bear market once it reaches or exceeds this threshold. How to Invest in a Bear Market Let your Money match your Investment Goals. Before investing, you need to define the purpose of your investment. A college education? A retirement? And many more. Answering these questions will help you structure your portfolio to match your goal. For instance, the down payments for your dream home, money needed in the short term, and cash you can’t afford to lose are better invested in relatively stable assets like certificates of deposit (CDs), money market funds, and treasuries. A mix of CDs and investment-grade bonds can serve mid-term goals (4-5 years), while the money you don’t need for a long duration (longer than five years ) can be put into volatile assets like stocks. Rebalance and Reassess your portfolio The bear market presents an excellent opportunity to reassess your portfolio. For instance, if you’re holding a lot of growth or small-to-mid-cap stocks, it might be time to let go of some of them. The reason is that growth or small-to-mid-caps businesses lack the financial muscle to survive a red-hot inflationary induced bear market. Nevertheless, the idea is not to sell off immediately, as a bear run can present viable opportunities for such stocks. So reassess the situation at your discretion. You can increase your bond holdings in the short run since it guarantees stability while keeping an eye on value vs. growth stock for the long run. Resist the Urge to Sell off all your Equity For some investors, especially newbies, once a bear run becomes evident, they tend to sell off everything and move all positions to cash. While this is a great way to protect your money, it’s been proven over time to be counterproductive in the long run. This approach makes little difference in a low-inflation or low-interest environment. Considering the bear market’s short-lived nature, you may lose more money as cash during a high but short inflation period. So regardless of how dismal the market may looks, hold on for at least a few months or less. Diversify your Portfolio Every bear market has a segment that’s hit the hardest. While such a segment can’t be predicted ahead of time, you can prepare beforehand or even prevent it by diversifying across asset classes and within the equity market. Diversification implies that your portfolio has a wide variety of investment-grade bonds encompassing corporate, Treasuries, municipal, and possibly foreign issues. Additionally, these bonds should have different maturity from short-term to mid-term. That way, you’ll always have bond maturing and providing reinvestment or upkeep money at any time. Your long-term investment should encompass a broad array of domestic stocks. These include big and small stocks, fast-growing and dividend-paying stocks, and international stocks. Furthermore, it should also include REITs and commodities. These stock mixes offer exposure to asset classes moving at different times and speeds. Stay the Course Investment is a long-term game, so your action during the market decline will largely determine your overall performance over time. The most reasonable approach to a bear run is to wait it out. It can be challenging, with the news headline blaring all day and friends and families selling off. However, your little patience may be rewarded over time. You mustn’t tamper with your investment if you’re in a retirement account like 401(k) or IRA. Else you’ll regret it when the market rebounds. Seek a Reliable Professional Professionals can clarify your assets mix or how to react to a sudden downturn. So, seek professional guidance if you’re not confident of your approach to structuring your portfolio or tend to respond brashly to a bear run. Great financial professionals can help overhaul your portfolio and mix it up to withstand the most market-crashing downturn. Get Help from an Advisor The market uncertainties that characterize a bear market mean that finding a dependable investment to put your money in can be challenging. However, with the Benzinga guide, you can easily find and choose an investment portfolio that guarantees maximum returns without hassles. Frequently Asked Questions Where do you put your money in a market crash? Various stocks perform well during a bear run. They’re considered defensive stocks and profitable investment assets during a bear run. Nevertheless, you can also leverage short-term debt like Treasuries and money market funds. Should you hold through a bear market? Bear markets last only a short time, so it makes sense to hold through a bear market, especially as this will enable you to jump in and earn returns once the market rebounds. Nevertheless, this may depend on the specific stock type and how deep the market falls. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

August 05, 2022 10:44 AM Eastern Daylight Time

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