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The Best AI PR Agencies You Must Know

Benzinga

By James Wells, Benzinga Artificial intelligence (AI) continues to revolutionize a variety of industries. A technology with this much potential naturally prompts strong reactions from the public. Some reactions are positive. Others are hesitant and apprehensive about technology many aren’t familiar with yet. This is where public relations (PR) agencies come in. While everyone has encountered or used AI technology before whether they know it or not, a portion of the public still hasn’t made up their minds on it. PR agencies specializing in AI play a crucial role in educating your audience about the ins and outs of the technology as it relates to your product or service and demonstrating the benefits AI can bring to the table. Additionally, to increase brand awareness and credibility, a knowledgeable AI PR agency can land great coverage for your company and the knowledge leaders who are part of your team. SlicedBrand: Deep Understanding Of AI & Strategic Storytelling AI-focused PR agency SlicedBrand has a true passion for AI and many clients in the space – from Aimi’s generative music platform to HubKonnect’s AI platform that helps restaurants and other retail stores transform data into corresponding Local Store Marketing (LSM) campaigns. SlicedBrand’s team is well-versed in machine intelligence and learning, natural language processing, the inner workings of AI technology and more. This deep knowledge helps SlicedBrand craft stories that are easily digestible for the media and the general public. SlicedBrand focuses on the importance of strategic storytelling to the media, which serves a dual purpose. First, it enables the agency to navigate the complexities of emergent technologies effectively. Second, it cultivates strong relationships between brands, publications and their audience. The team identifies key narratives, formulates compelling pitches, and secures targeted media coverage. This focus amplifies client visibility and has benefitted a diverse range of companies, including industry giants like Google (NASDAQ: GOOG), Xayn, Airobotics, CloudSight, Unbabel, Wasteless, Zebra Medical Vision, Syte, UVeye, and more. You can see their great work with top AI companies here. Key Features & Benefits: Brand Messaging & Media Relations: SlicedBrand makes sure to push creative and timely brand messaging to its extensive network of media contacts and key influencers. The wealth of journalistic experience of CEO Ayelet Noff, a tech writer since 2006, ensures that AI stories are spread to the right audiences in the right way. Thought Leadership: SlicedBrand identifies critical AI industry dialogues, positioning their clients as thought leaders. This tactic draws from their extensive experience working with thousands of diverse companies across numerous sectors of technology. Commentary and Podcasts: As the world turns to AI experts for understanding and advice, SlicedBrand helps AI specialists find the right platform to position themselves whether it’s through sharing their insights in an article or placement on a podcast. Speaking Opportunities: Years of experience in the technology sector have given SlicedBrand a unique insight into the network of international events that push the AI industry forward. Utilizing its strong connections with event organizers, SlicedBrand places its clients exactly when and where they need to be to share their vision and connect with other innovators and leaders. Edelman: Creativity & Global Leadership In The AI Sector As the world's largest PR agency, Edelman excels in the health, technology, and public affairs sectors. Established in Chicago in 1952, Edelman now operates more than 60 offices across the globe. Unlike SlicedBrand, which leverages strategic storytelling strategy to distill complex concepts within tech-centric and emerging sectors, Edelman aids clients in maintaining agility in the evolving tech landscape. Edelman prides itself on creativity and innovation, expanding its team to over 600 creatives and planners in recent years. Founder Richard Edelman substantiates the firm's commitment to evolve into an integrated marketing services player that remains at the forefront of emerging trends such as AI. Key Features & Benefits: Market Leadership: Edelman's extensive experience with both Fortune 500 companies and tech startups places it at the cutting edge of innovation and success in the AI and technology sector. Global Outreach: Thanks to its diversified involvement across various industries, Edelman equips companies to cultivate their brand and reputation on a global scale. Weber Shandwick: Data-Driven Insights & Ethical AI-focused agency While SlicedBrand champions a storytelling approach, Weber Shandwick, another key player, leans toward a quantitative, data-driven strategy, possibly lacking the personal touch and journalistic savvy inherent in SlicedBrand's operation due to SlicedBrand CEO’s deep roots in journalism. Nonetheless, Weber Shandwick is committed to promoting its clients' ethical data acquisitions that ensure an unbiased analysis and compliance with complex regulatory landscapes. This commitment positions Weber Shandwick strongly within the AI sphere, especially during a time when AI-driven misinformation is rampant, making high-quality data more essential than ever. Weber Shandwick’s expansive team of over 150 members is comprised of data scientists, market researchers, and engineers. This diverse set of expertise combined with their unique technology and deep, client-centric knowledge allows Weber Shandwick to address a wide range of business challenges using data science. Key Features & Benefits: Data-Driven Insights: Weber Shandwick's AI capabilities enable them to analyze billions of data points from thousands of sources. By quickly executing complex procedures and integrating multiple models, they deliver meaningful, actionable insights for AI startups at the technological forefront. Narrative Intelligence: Recently, Weber Shandwick entered into a partnership with Blackbird.AI, harnessing the power of narrative intelligence. The partnership equips Weber Shandwick with AI models and network visualizations to monitor bots, activists, and evolving narratives – enhancing their PR capabilities when working with top AI startups. Embracing Tomorrow's Possibilities: AI Public Relations PR agencies have a tremendous role to play for each AI company that they work with. In addition to educating mainstream users, they actively work to counter the partially negative narrative associated with the technology. While each is known for its own secret sauce, SlicedBrand, Edelman and Weber Shandwick all push for a main goal – positive client coverage. In an industry so hot and ever-evolving, it’s important to bring on an agency that is in the thick of the AI movement already. Choose the professionals to get professional PR results. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

September 07, 2023 09:25 AM Eastern Daylight Time

FiscalNote (NYSE: NOTE) Accelerates Towards Profitability As Q2 Earnings Showcase Healthy Revenue Growth, Expects Adjusted EBITDA Profitability Earlier Than Expected

Benzinga

By Jad Malaeb, Benzinga FiscalNote Holdings Inc. (NYSE: NOTE) has once again exhibited its prowess with the release of its Q2 2023 earnings report. The company's consistent growth is evidenced by notable financial achievements, strategic strides and technological innovations. Below are some highlights from FiscalNote’s results: Revenue: The company witnessed a notable 21% increase in revenue compared to the same period last year, highlighting its unwavering dedication to driving growth and delivering value to its stakeholders. Subscription revenue – which comprises approximately 90% of total revenue – also grew 21% year-over-year. Gross Profit: FiscalNote maintained a solid gross profit margin of 80% on a non-GAAP adjusted basis, a testament to its efficient operational management and commitment to sustainable growth. Adjusted EBITDA Loss: The company narrowed its Adjusted EBITDA loss to $4.3 million as it continues to accelerate toward profitability, with company guidance indicating positive Adjusted EBITDA of $0.2 million to $1.0 million in Q3 2023. FiscalNote reports that it has implemented efficiency programs that are expected to significantly benefit Adjusted EBITDA in the 2H of 2023. Cash + Cash Equivalents: With cash and cash equivalents totaling $38.1 million and approximately $94 million of additional debt capacity, FiscalNote seems well-positioned to support its current growth plans and M&A opportunities without requiring additional capital raises to achieve its plan. Tim Hwang, CEO of FiscalNote, expressed his satisfaction with the company's performance, saying, "We are pleased to report another quarter of strong financial results, reflecting our dedication to innovation and client-focused solutions. Our team's hard work and commitment have contributed to these impressive numbers." The results reflect ongoing demand for FiscalNote’s trusted, AI-enabled policy and market intelligence that empowers organizations to mitigate risk and navigate their businesses. FiscalNote's dedication to innovation is evident in its advancements in AI technology. The company has strategically partnered with OpenAI’s ChatGPT and Microsoft’s (NASDAQ: MSFT) new AI-powered Bing, leveraging Microsoft's Azure cloud platform to deliver even more powerful insights and predictive analytics to clients. The company's AI innovations extend to its breakthroughs in natural language processing (NLP) and machine learning algorithms. These advancements have enabled FiscalNote to provide clients with deeper insights into regulatory trends and developments, empowering them to make informed decisions in complex and rapidly changing environments. In addition to technological advancements, FiscalNote has achieved several noteworthy operational and business milestones: Global Expansion: FiscalNote has expanded its global reach by establishing a presence in key international markets, enabling it to better serve clients across the world and provide tailored solutions to regional regulatory challenges. Strategic Acquisitions: The company's strategic acquisitions have bolstered its portfolio and strengthened its capabilities, allowing it to offer a comprehensive suite of solutions to clients seeking to navigate regulatory complexities. Enhanced Client Engagement: FiscalNote's dedication to superior customer service has led to the development of innovative AI-driven tools such as FiscalNoteGPT that empower clients to access real-time regulatory information, ensuring they remain well-informed and agile in their decision-making. For more information about FiscalNote's Q2 2023 financial results, view the official press release here. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

September 07, 2023 09:25 AM Eastern Daylight Time

WagerWire Announces Marketplace Integration Partnership with Betr

WagerWire

WagerWire, a marketplace technology and media company serving sportsbooks and bettors, announced today it has signed a technology integration and media partnership deal with industry innovator Betr. As part of the partnership, WagerWire’s proprietary tech, which empowers bettors to buy and sell active sports bets and fantasy entries, will be fully integrated with Betr’s platform in the future, allowing for trading inside both Betr and WagerWire’s mobile apps. WagerWire transforms traditional bets into assets that can be bought and sold at any time, unlocking new ways to strategize, speculate and profit. The partnership serves to further differentiate Betr’s core user experience in an industry inundated with commoditized products, while placing WagerWire’s innovative offering at the forefront of the sports betting industry. The deal positions Betr, who is rapidly advancing towards product parity with incumbent operators, to vault ahead of the field by becoming the first to combine the trifecta of microbetting, traditional, and secondary markets. “While secondary markets are commonplace for things like concert tickets, trading cards, and even fashion, it has yet to exist at scale in sports betting – until now.” said Zach Doctor, Co-Founder and CEO of WagerWire. “We have great admiration for what Joey Levy, Jake Paul and the entire team at Betr have accomplished as both a gaming operator and media company.” “WagerWire’s technology creates a new category that supercharges the fan experience. Sports betting should be as fun and exciting as the sports themselves,” Doctor continued. “This can only be achieved through a holistic approach that pairs an intuitive and gamified product with engaging media and an impassioned community. I’m proud to say Betr shares this vision.” An independent survey earlier this year found that if a sportsbook offered their users the option of a secondary marketplace, 76% would place more bets and 72% would place larger ones, growing the overall pie. Additionally, 84% would place more parlays and 80% would place more futures, improving the book’s overall bet mix in these profitable categories. The same survey found 90% of bettors would rather sign up for a sportsbook offering a secondary betting marketplace, and 76% would spend more time inside that sportsbook’s app. “We are excited to partner with the WagerWire team, who shares our perspective that there is a significant opportunity to enhance the sports betting user experience through product innovation,” said Joey Levy, Founder and CEO of Betr. “We are looking forward to integrating their technology into our new V1 sportsbook platform being built on top of the recently acquired Chameleon platform, which remains on track to go live next year.” The partnership also extends to both companies’ rapidly growing media divisions. In just their first 10 months, Betr Media and the WagerWire Media Network surpassed 1.3B and 250M impressions on social media, respectively. The two already rank among the most engaged sports communities on the internet, with both being finalists for Best Sports Betting Content at the 2023 Hashtag Sports Awards, which Betr went on to win. WagerWire’s technology fits hand in glove with Betr’s social ethos, creating new ways for fans to ride bets together and share in the action with their favorite influencers as well as their friends. The companies will kick off the partnership by co-producing their first original video series this year with other projects to follow. WagerWire first came onto the scene when it announced its seed round in 2022 with backing from the likes of Miami Marlins co-owner Roger Ehrenberg (IA Sports Ventures and Eberg Capital), 305 Ventures, NBA All-Star Richard Jefferson, and SimpleBet co-founder Scott Marshall, among others. Betr was co-founded in 2022 by Joey Levy and Jake Paul and is backed by Roger Ehrenberg and Florida Funders as well as NFL players Dez Bryant, Ezekiel Elliot and other high profile personalities. Betr recently announced the closing of a 35M Series A2 round. About WagerWire WagerWire empowers bettors to take control of their action and treat their bets as assets that can be bought and sold at any time. WagerWire’s proprietary marketplace technology can be directly embedded into sportsbook apps, and also powers the WagerWire app that serves as an aggregated marketplace of bets across partner sportsbooks. WagerWire also has a Media Network that generates daily content “By Fans, For Fans”. You can find WagerWire @WagerWire on Twitter and LinkedIn, or @WagerWireLive on TikTok and at WagerWire.com. WagerWire is dedicated to providing users with a responsible gaming environment. If you think you or someone you know may have a gambling problem, resources are available. Call 1-800-GAMBLER. About Betr Founded in 2022 by Joey Levy and Jake Paul, Betr is a leading sports betting and sports media company through Betr Gaming and Betr Media, respectively. Betr Gaming is an online sports betting and gaming business focused on a unique product experience with a simplified user experience that is catered to the casual sports fan, enabling Betr to capture more of the underpenetrated online gaming addressable market. Betr Gaming began with a microbetting-only online sports betting (OSB) product, allowing users to bet on individual plays and events – such as pass or rush on the next play in football or the outcome of the next pitch in baseball, and is expanding its OSB product offering to include additional markets with full sportsbook capabilities, as well as planning to expand into other real money gaming verticals. Betr Media is the fastest growing sports betting media brand in the United States that has grown to over 1.6 million followers, 1.6 billion impressions, and 84 million engagements across its social channels since publicly launching in August 2022. Betr is creating a unique flywheel by investing in content creators to drive brand awareness and affinity, which drives more audience and engagement with the Betr brand, allowing Betr to monetize its user base through a suite of gaming products which then enables further investment in content and brand affinity. For more information on Betr, visit betr.app or follow @betr on TikTok, Instagram, and Twitter. To learn more about responsible play, please visit betr.app/responsibility. Contact Details Hot Paper Lantern Bailey Irelan birelan@hotpaperlantern.com Company Website https://www.wagerwire.com/

September 07, 2023 08:30 AM Eastern Daylight Time

Uno Pizzeria and Grill Initiates Fundraiser for Maui Relief Effort

UNO Pizzeria & Grill

Restaurant chain Uno Pizzeria and Grill, known as the birthplace of Deep Dish pizza, has launched a fundraiser that will benefit the Maui Strong fund. The pizza pioneer has collaborated with Anheuser Busch brand Kona Brewing to make a donation to the cause with a purchase of Kona Big Wave Golden Ale from Sept. 11th through 17th. An in-restaurant purchase of a Kona Big Wave during that period will trigger a 20% donation of the total guest check going to this fundraiser. The program will be run through most of the company’s 70 locations, which are a combination of franchise and company-owned restaurants. The Support for Maui fundraiser, known at Unos as a ‘DoughRaiser’, is an effort that is near and dear to Uno’s CEO Erik Frederick. Frederick was stationed on Pearl Harbor during his time serving in the United States Navy. “The Aloha Spirit becomes part of anyone who lives in Hawaii and leaves an indelible mark on their life and soul. I even met my wife in Hawaii, so it has always been a meaningful part of my life”. Frederick continued “Upon hearing of the tragic wildfires in Maui, I felt very strongly that we as a brand could contribute to the fundraising efforts as the recovery process will last for many years. We found a real partner in Anheuser Busch and their brand Kona Brewing whose roots are in Hawaii. It was just a natural partnership and quite frankly the right thing to do.” “This DoughRaiser allows guests of Uno Pizzeria and Grill to contribute in their own small way” stated Uno’s Director of Marketing, Chris Dellamarggio. “People always want to support when there are worthy causes, but may not know how get involved. Allowing them to contribute as part of their everyday activities gives them an easy way to give to the cause. When those contributions are pooled together across a brand like Uno’s, they can add up to a large donation.” The Maui Strong Fund is a new fund that has been set up by the well-regarded Hawai’i Community Foundation that works to get funds directly to organizations that need funding no matter their size as part of their regular every day mission. The Maui Strong Fund has been set up get immediate relief to multiple organizations that need the funds to take action now. Information about the foundation and the Maui Strong Fund can be found at hawaiicommunityfoundation.org. About UNO Pizzeria & Grill Based in Boston, Massachusetts, Uno Restaurant Holdings Corporation includes approximately 80 company-owned and franchised UNO Pizzeria & Grill restaurants located in 18 states, and the District of Columbia, India, and Saudi Arabia. UNO is all about connecting people over pizza – from its famous Chicago Deep Dish, which UNO invented in 1943, to its Chicago Thin Crust, to its gluten-free and vegan pizzas. The Company also operates Uno Foods, a consumer packaged-foods business which supplies supermarkets, airlines, movie theaters, hotels, airports, travel plazas, and schools, with both frozen and refrigerated UNO branded products. For more information, visit www.unos.com. Contact Details Chris Dellamarggio +1 339-613-7641 cdellamarggio@unos.com Company Website https://www.unos.com/

September 06, 2023 03:31 PM Eastern Daylight Time

Gamelancer Media move into the US takes another step forward with creation of advisory board

Gamelancer Media Corp

Gamelancer Media Corp CEO Jon Dwyer joined Steve Darling from Proactive to share significant developments that the company has recently undertaken. Dwyer announced the establishment of a US board of advisors comprising individuals with extensive backgrounds in media and tech-media finance. Additionally, he revealed the company's plan to establish its first US office, located in New York City. Dwyer elaborated on the new members of the board of advisors, which includes accomplished individuals from various sectors within the media and finance industries. The lineup features Ed Wilson, former President of Fox Media; John Osborn, former CEO of BBDO and Omnicom Media US; Aaron Reitkopf, Senior Advisor on Open Architecture at Interpublic Group; Lance Klima, who has held roles at JP Morgan and Guggenheim; and Ben Coleman, co-founder and CEO of Reality Defender and a former executive at Goldman Sachs. The primary objective of the new US board of advisors is to drive engagement with American brands and agencies, while also contributing to the company's management efforts to identify and interview potential US leadership talent. Additionally, Gamelancer Media Corp plans to open its first US office in New York City, which marks a significant step in the company's expansion and strategic initiatives within the US market. By assembling a board of advisors with extensive industry experience and establishing a US presence, Gamelancer Media Corp aims to leverage these efforts to enhance its operations, expand its reach, and capitalize on opportunities within the media and tech-media finance sectors in the United States. Dwyer also shared with Proactive the company hit a big milestone ringing the opening bell to start trading on the TSX on Toronto. Contact Details Proactive Investors Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

September 06, 2023 12:41 PM Eastern Daylight Time

Video

10 Reasons You May Want To Have Mainz Biomed (NASDAQ: MYNZ) On Your Radar

Benzinga

By Faith Ashmore, Benzinga The WHO reports that colorectal cancer is the second most fatal cancer around the world. However, it is also the most preventable, with early detection leading to survival rates above 90%. Alarming statistics reveal that new cases of colorectal cancer in individuals under the age of 50 have been steadily rising over the past few decades. Colorectal cancer is now the leading cause of cancer death for Americans between the ages of 20 and 59 years old according to the National Cancer Institute. However, younger adults are not routinely screened for colorectal cancer as it is still relatively uncommon in their age group. Mainz Biomed (NASDAQ: MYNZ), a company that specializes in developing molecular genetic diagnostic solutions for life-threatening conditions, has created ColoAlert, an innovative product that addresses the need for easier and more accessible cancer screenings for quick detection and treatment of colorectal cancer. This non-invasive and user-friendly test aims to make colorectal cancer screening fast, simple and precise. The company seems to be gaining momentum in the industry, and here are 10 reasons you may want to keep your eye on them. Flagship Product For Early Detection Mainz Biomed has developed a flagship product, ColoAlert, which has the potential to establish the company as a frontrunner in the early detection of colorectal cancer. By providing a highly sensitive and accurate screening tool, ColoAlert has the capacity to revolutionize the way colorectal cancer is detected and treated. The test is the first DNA-based screening test for colorectal cancer in Europe, which sees the highest incidence rate for colorectal cancer. Tapping into A Multi-Billion Dollar Market While this innovative screening tool will be useful to young people who don’t get regular screenings, is not limited to younger ages. In fact, ColoAlert may have an annual market opportunity of around $3.7 Billion in the U.S. for testing populations aged 50 and above every three years, as recommended by the FDA. ColoAlert's unique genetic profiles allow for tailored treatment for each individual patient, leading to better health outcomes for patients with colorectal cancer. This revolutionary product is a major stride in combating colorectal cancer and has the potential to save countless lives. As GenX individuals age into their 40s and 50s, they become part of the age group recommended for colorectal cancer screening. This demographic shift presents a significant market opportunity as the demand for screening and related services continues to rise. Experienced Leadership Team Mainz Biomed has successfully attracted former executives from major pharmaceutical giants to its leadership team. CEO Guido Baechler, a former Roche Molecular Diagnostics executive, brings invaluable expertise to the company's strategic development. Additionally, Chief Commercial Officer Darin Leigh's extensive executive commercial experience across leading life science and healthcare firms further strengthens the company’s leadership. Positive Feedback And Upcoming Studies Mainz Biomed has already received encouraging feedback for its lead product, ColoAlert. This feedback serves as an endorsement of the product's effectiveness and potential impact on early detection. Furthermore, the company expects upcoming study data to validate the clinical benefits and efficacy of ColoAlert, further bolstering its role as an essential tool in colorectal cancer screening. Detecting Precancerous Conditions The company's focus on detecting advanced adenoma represents a significant stride in identifying colorectal cancer at a precancerous stage. By identifying and removing these precursors during screening, Mainz Biomed helps prevent the progression of the disease and reduces the risk of developing colorectal cancer. This early intervention can have a profound impact on patient outcomes and survival rates. Strong Price Target Analysts have set an $11 price target for MYNZ, reflecting the positive sentiment surrounding the company's growth potential. This price target implies confidence in Mainz Biomed’s ability to capture a significant share of the market and generate value for investors. The company has seen significant revenue growth in 2023 -- the revenues generated by ColoAlert in the first half of 2023 surged by 108% when compared to the same period in 2022 as the company expanded international commercialization for ColoAlert and entered new markets in Europe. This remarkable growth further solidifies Mainz Biomed's position in the industry and showcases its ability to develop groundbreaking products that meet the needs of healthcare professionals and patients alike. Flagship Product Competes With Large Players Mainz Biomed's ColoAlert competes with Cologuard from Exact Sciences Corporation (NASDAQ: EXAS), a well-established company that commands a market cap of over $10 billion. It’s clear that even in the earlier stages, Mainz Biomed is shaping up to be a formidable player in the field of early detection for colorectal cancer. Expanding International Presence The company is actively pursuing international commercial activities to introduce ColoAlert to a global market. By expanding its reach, it aims to increase accessibility to its innovative screening product, ensuring early detection and prevention of colorectal cancer on a global scale. Strong Financial Position The company also boasts of a stable financial position due to ample cash reserves, enabling the company to fund ongoing operations and drive growth initiatives effectively. In June, the company secured up to $50 million in new funding. This financial strength provides Mainz Biomed with the stability and resources necessary to invest in research and development, expand its portfolio and bring innovative products to market. Strategic Partnership For Novel Biomarkers The company has established a strategic partnership with Microba Life Sciences to explore the discovery and integration of novel microbiome biomarkers into its pipeline asset, PancAlert. By leveraging Microba's expertise, the company aims to develop PancAlert into a potential first-in-class screening test for pancreatic cancer, addressing a critical need for early detection of this challenging disease. The Future For Mainz Biomed And Cancer Diagnostics Mainz Biomed is on a mission to become a leading global provider of easy-to-use diagnostic solutions for patients and healthcare providers everywhere. The company heads into the second half of 2023 confident of future growth as ColoAlert gains more traction in Europe and select international markets. The company also has a busy pipeline. It is ramping up enrollment planning for ReconAAsense – the company’s U.S. pivotal study for its flagship product – and executing clinical trials evaluating a portfolio of proprietary novel gene expression (mRNA) biomarkers for potential inclusion into ReconAAsense. Through its partnership with Microba Life Sciences, Mainz is also advancing PancAlert, its next-generation pancreatic cancer detection test. Interested investors may want to watch out for data from the company’s two feasibility studies. With a combination of innovative products, experienced leadership, an active pipeline and strategic collaborations, Mainz Biomed seems well-positioned to make a significant impact on the early detection of colorectal and potentially other markets like pancreatic cancers. Their commitment to pushing the boundaries of diagnostic technology and growth trajectory seems to be making them a force to be reckoned with in the industry, setting them apart from their competitors. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

September 06, 2023 09:25 AM Eastern Daylight Time

Octane11 Introduces the "B2B Marketing Impact Audit”

Octane11

Octane11, the B2B marketing analytics platform known for its industry-leading integration of marketing and sales data, announced today the release of its new product: the Octane11 B2B Marketing Impact Audit. The B2B Marketing Impact Audit will revolutionize the way B2B companies assess, plan, and optimize their marketing and sales tactics. "We recommend Octane11’s B2B Marketing Impact Audit for all of our clients. It’s remarkably powerful with a fast and seamless set up,” said Scott Stedman, CEO of The Imaginarium. “It offers a ‘set it and forget it’ experience that delivers a concise yet comprehensive analysis of valuable insights in just 30 days, empowering our clients to ensure that their marketing engine is driving maximum revenue growth.” As marketers continue to navigate uncertain economic times and lean budgets, the B2B Marketing Impact Audit enables B2B CMOs to enhance year-end performance and make informed investment decisions for the upcoming year. The end-to-end analysis across paid, owned, and earned marketing tools and the sales CRM, provides a holistic and in-depth view of existing marketing expenditures and performance, which is especially critical as businesses strategize to invest wisely amidst this unpredictable macroeconomic environment. Delivering Proven Value to Marketer s Fast and Easy Setup: Octane11’s team of experts guide businesses through setup in four live sessions, ensuring data quality and completeness. The Audit then runs in the background for thirty (30) days. Unified Scorecard: The Audit produces a summary scorecard featuring 20 critical KPIs including ROI, Cost-per-Lead, and % of Target Accounts Engaged; marketers also receive performance comparisons against industry peers and a clear letter grade, highlighting key areas for immediate improvement. Comprehensive Analysis: The Audit includes 15 pages of clear visualizations and expert analysis, including practical and tangible recommendations on effective budgeting, tactic optimization and growth acceleration through incremental, Octane11-certified strategies. Industry Benchmarks: Company data is benchmarked against a range of B2B peers, enabling marketers to contextualize their performance with real-world comparisons updated quarterly as market conditions and the vendor landscape evolve. Interactive Access: Clients also receive access to live dashboard views, enabling them to dive deeper into the information through drill downs and scenarios, share findings with colleagues, and export data into CRM or BI platforms. Data Health and Alignment: The Audit also identifies anomalies in data setup and flags any misalignment between the marketing and sales teams’ objectives. Data Protection: The Audit is SOC2-compliant and utilized by leading privacy-focused Fortune 500 clients. It also provides the option to omit PII at the clients’ request. For a deeper dive into the features and benefits of the B2B Marketing Stack Audit, please visit www.octane11.com/audit. About Octane11 Octane11 is a B2B-focused data analytics and collaboration platform that connects paid, owned, and earned marketing, sales, and product usage data to drive real business results. We help B2B enterprises with $100M+ in revenue to integrate, enrich, and analyze data across teams, and compare performance to industry benchmarks. Octane11 is backed by Javelin Venture Partners, BDMI, Honeystone Ventures, Circadian Ventures, Plug and Play Ventures, Base Ventures, and AperiamVentures. Launched in 2020, Octane11 is already helping some of the largest B2B enterprises break down data silos and turn every digital interaction into an actionable insight. To learn more, visit www.octane11.com and follow us on LinkedIn. For media inquiries and more information, contact: press@octane11.com Contact Details Octane11 Press Inquiries +1 646-397-1631 press@octane11.com Company Website http://www.octane11.com

September 06, 2023 09:05 AM Eastern Daylight Time

Logitix Names Live Entertainment Executive Wendi Rohan Lebow as Vice President of Open Distribution

Logitix

Logitix, a leader in live event ticketing technology and analytics, announced it has named Wendi Rohan Lebow as Vice President of Open Distribution. Lebow will oversee Logitix’s proprietary technology, Open Distribution, which allows venues and live event companies to distribute, price, and sell their primary ticket inventory across multiple integrated marketplaces that Logitix utilizes. Lebow’s extensive live entertainment experience includes leadership roles at TodayTix Group and Goldstar Events, Inc. Lebow’s role as Vice President of Open Distribution is a newly created position for Logitix, which works with venues and live event companies across the performing arts, music, and sports. As an innovative product that is changing how the industry sells and distributes tickets, Open Distribution by Logitix is a native integration with the organization’s primary ticketing system that allows designated tickets to be listed on the primary and secondary channels at the same time. The technology leverages the primary ticketing system’s native fulfillment methods, ensuring the fan gets their ticket and the venue obtains customer information seamlessly. At Logitix, Lebow will work cross-functionally with Logitix’s product, marketing, operations, and business development, in addition to collaborating with external partners to optimize the use of Open Distribution. “The demand and interest in our Open Distribution product from across the live event industry is skyrocketing daily, and the need for a top-tier executive to lead this area for us became clear,” said Logitix CEO Stu Halberg. “We are fortunate to have Wendi join our leadership team. She is a well-respected ticketing professional who has helped thousands of brands sell millions of tickets throughout her career.” “I’ve had the opportunity to partner with Wendi and her team when I was at Tessitura and she was leading venue partnerships for Goldstar,” said Logitix Strategic Advisor Jack Rubin, the Co-Founder and former CEO of Tessitura Network. “Wendi’s experience with distribution technologies, especially in the performing arts industry, is world-class. She is a tremendous addition to the Logitix team who understands the sectors served and will help the organizations create revenue. I look forward to working with her and building on the success created to date.” Lebow led venue relations and partnerships for Goldstar Events, Inc. for 15 years, rising to the position of Chief Venue Officer. Goldstar was acquired by TodayTix Group in 2021 when Lebow transitioned to the role of Vice President of Partnerships North America, a position that she held for the last year and a half. Earlier in her career, she worked with TMG – The Marketing Group, where she managed marketing and promotions for Broadway shows in New York and Los Angeles. She earned her BFA in Musical Theatre from the Cincinnati Conservatory of Music. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. Contact Details Eric Nemeth +1 602-502-2793 nemeth@ericpr.com Company Website https://logitix.com/

September 06, 2023 07:45 AM Eastern Daylight Time

Technology Touchdown: The Denver Broncos Score Big with Comcast Business

Comcast Colorado

Comcast Business today announced that it is providing the Denver Broncos with a suite of network solutions to help the sports franchise run its operations smoothly – whether it’s a game day or a training day – as well as keep fans connected to their favorite technology-enabled applications when they attend a game at Empower Field at Mile High. Whether it’s managing the plethora of merchandise sales, replaying nail-biting tackles on stadium screens, or asking Miles, the Broncos’ virtual assistant, a question during a game, employees and guests alike can expect reliable experiences backed by Comcast Business. Technology continues to revolutionize the sports industry, transforming experiences for fans and the operations of teams like the Broncos. Fans now expect real-time viewing experiences – regardless of whether they’re in the stadium or watching at home – and are actively participating in gamedays through social media engagement and personalized streaming services. On the backend, technology has ushered in new revenue streams for sports organizations through e-commerce platforms and digital ticketing and point-of-sale applications, and has made it easier to analyze players’ performances during training or game days. All these technology-driven offerings require a strong and reliable network backbone to make them a reality. Solutions provided by Comcast Business include SIP Trunking, between Empower Field at Mile High and the Centura Health Training Center. Additionally, Comcast Business is providing two 10 gig ethernet circuits and Comcast Business Hospitality HD Video for thousands of screens at Empower Field at Mile High. “When it comes to football, players and fans alike know that every second counts, and the same holds true for the technology within sports facilities – if it isn’t fast and reliable, fans and athletes could miss out on exciting experiences,” said Robert Thompson, vice president of business services for Comcast’s Mountain West Region. “We are proud to support the Broncos with technology solutions that not only assist the team’s employees as they work hard to bring these experiences to the Denver community, but that keep fans connected and engaged with the Broncos.” Comcast Business is the Broncos’ main internet provider for employees, players, staff, and media that attend game days. In addition to supporting stadium operations, the 10 gig circuits power the Broncos TV studio to quickly capture and create real-time content – like player interviews, commentator segments, or fan giveaways within the stadium – then broadcast it on TV screens across Empower Field at Mile High. SIP trunking provides reliable phone lines. The strong network backbone created by the combination of these solutions ultimately contributes to a more connected and convenient game day experience for fans, as well as fast, reliable back-end operations for staff. Between 2008 and today, the Broncos have seen its network of connectivity solutions and devices grow exponentially, going from roughly 400 devices supported on its network to 8,000. Despite this growth, the organization’s goal has remained the same – to deliver an uninterrupted technology experience for fans and Broncos staff. By partnering with Comcast Business, the Broncos ensured that its network was flexible, and capable of handling future growth as the sporting industry continues to evolve. “We need to make sure that our back-end network can provide it all, and Comcast Business has created a runway for us that helps ensure our daily operations will be successful,” said Russ Trainor, senior vice president of IT for the Broncos. “We trust Comcast Business to deliver the solutions and support we need every day, not just on game days. And, as we add more services to our existing network, we know Comcast Business will help us deliver them.” In the Denver area, Comcast Business also supports the Colorado Rockies at Coors Field with an enhanced network infrastructure and end-to-end network management solutions. Additionally, in December 2022, Comcast expanded its network throughout the Denver Metro Area, launching an additional multi-gig internet speed tier for Xfinity and Comcast Business customers. The upgrade is delivering download speeds up to two gigabits-per-second and up to 5x to 10x faster upload speeds to customers in select areas. About Comcast Business Comcast Business offers a broad suite of technology solutions to keep businesses of all sizes ready for what’s next. With a range of offerings including connectivity, secure networking, advanced cybersecurity, and unified communications solutions, Comcast Business is partnering with business and technology leaders across industries and integrating Masergy, a leader in software defined networking, to help drive businesses forward. Backed by a next-generation network, Comcast Business has been recognized for its growth, innovation, and leadership in global secure networking. For more information, call 800-501-6000. Follow on Twitter @ComcastBusiness and on other social media networks at http://business.comcast.com/social. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on connectivity, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Matt Helmke +1 215-286-8666 matt_helmke@comcast.com Company Website https://colorado.comcast.com/

September 05, 2023 08:00 AM Mountain Daylight Time

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