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Claravine AI Revolutionizes Marketing Metadata Management with New AI-Powered Solutions

Claravine

In an industry-first move, Claravine, The Data Standards Company, today launches Claravine AI, a suite of solutions designed to transform how marketing teams work. This innovative offering is set to redefine the landscape of marketing data management, empowering teams with unparalleled control and insight into their marketing taxonomy and metadata while collaborating across the content supply chain. Claravine AI is powered by the company's proprietary technology to automatically classify and understand content, regardless of its format or structure. As generative AI’s adoption continues to skyrocket, marketers are still figuring out how to implement or update current data strategies. According to a recent study by Claravine and Advertiser Perceptions: Two in five already use AI for ad creative development and another one in two are considering its use. Organizations acknowledge that properly tagging and tracking ad creative is increasingly complex and is critical to measuring and improving performance. Yet, today, only a minority (21%) feel very confident in their ability to keep track of and tag AI-generated creative assets. “Claravine AI isn’t just a tool; it’s a revolution for marketing teams,” said Verl Allen, CEO of Claravine. “With Claravine AI, organizations can automate the classification of the creative assets used for campaigns, enabling a much more precise, efficient, and scalable way for measuring campaign performance. This breakthrough not only enhances campaign measurement precision but also liberates teams to concentrate on strategic initiatives, tailoring assets to a variety of audiences.” Claravine AI doesn’t just organize data – it builds bridges across the content supply chain. By establishing a universal language for collaboration, it elevates the integrity and accuracy of marketing data, paving the way for smarter, data-driven decisions. The addition of Claravine AI to The Data Standards Cloud has resulted in the following new capabilities: Content Comprehension & Enrichment: Unlock the full potential of content across platforms such as Digital Asset Management systems, enriching and activating data for deeper analysis. Content Similarity Detection: Identify similar content from assets across the marketing ecosystem, simplifying workflows and establishing a consistent framework for marketing taxonomy and metadata application. Content & Creative Classification and Livestreaming API: Enhance editorial decisions, yield management or even determine brand safety in real-time, delivered through a flexible API. Claravine's innovation hasn't gone unnoticed. For the second year in a row, the company was included on AdExchanger’s Programmatic Power Players list, as well as awarded the 2022 AdExchanger Award for Best Data Technology. Claravine was also included in the 2022 Gartner® Cool Vendors™ in Marketing Data & Analytics Report. Don’t just adapt to the future; shape it with Claravine AI. Transform your marketing data management and creative processes today, visit www.claravine.com/ai. About Claravine Claravine is The Data Standards Company aiming to give people, teams and technology a shared understanding of their data. Claravine helps brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation, supercharged by AI. The Data Standards Cloud empowers a proactive approach to marketing metadata naming conventions and taxonomy for fast, accurate, and rich business insights that help deliver the experiences customers want. Claravine partners with a quarter of the Fortune 100 to define, apply, and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. Contact Details Kite Hill PR Michael Kocher +1 704-960-2295 michael@kitehillpr.com Company Website https://www.claravine.com/

November 14, 2023 09:00 AM Eastern Standard Time

LOGITIX LAUNCHES “LOGITIX ONE” – THE TICKETING INDUSTRY’S FIRST ALL-IN-ONE TECHNOLOGY PLATFORM

Logitix

Logitix, the leader in ticketing technology and analytics, announced it launched “Logitix One,” the first-ever all-in-one platform for the live event ticketing industry. Logitix One consolidates insights, pricing, ticket distribution, order management, processing, and reporting into a single platform, eliminating the need for multiple products. "The launch of Logitix One marks a significant milestone in the ticketing industry, as it merges all facets of technology into one innovative platform for our valued partners," exclaimed Logitix CEO Stu Halberg. "This is a groundbreaking solution that the ticketing world has been eagerly awaiting. With Logitix One, we're simplifying the entire ticketing lifecycle and empowering our clients with unparalleled capabilities." Logitix One launched with multiple features to automate the pricing of tickets depending on the goals of the user. Compatible with every point of sale, Logitix One can mass-price tickets based on data from past events and gives the partner the option of using automation controls as demand fluctuates. “We’ve been beta testing Logitix One with multiple partners this year, and the response has been incredible,” said Logitix Chief Distribution Officer Jon Katz. “Our team incorporated feedback from the industry to create a platform where ticket owners can increase sales and streamline operational efficiencies.” Customers of Logitix One include ticket sellers, professional and minor league teams, performing arts centers, concert venues, and promoters. Logitix works with over 400 properties, ticket sellers, and other live event companies across sports, music, performing arts, and entertainment. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. Contact Details Eric Nemeth nemeth@ericpr.com Company Website https://logitix.com/

November 14, 2023 07:45 AM Eastern Standard Time

ACTIVISION AND QYOU PARTNER WITH LEADING SOCIAL CREATORS TO SUPPORT THE LAUNCH OF "CALL OF DUTY: MODERN WARFARE III"

QYOU Media

Contact Details Doug Barker +1 437-992-4814 shareholder@qyoutv.com Company Website https://www.valuethemarkets.com

November 14, 2023 07:00 AM Eastern Standard Time

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TRUST RELATIONS CEO & FOUNDER APRIL WHITE WINS SECOND CONSECUTIVE STEVIE® AWARD FOR CONTINUING TO DISRUPT PR INDUSTRY

Trust Relations

White was Recognized in the Category of “Maverick of the Year - Advertising, Marketing and Public Relations” for Her Outstanding Leadership and Professional Success at the Official Awards Gala in New York City April White has been named a Silver winner by the 20th annual Stevie Awards for Women in Business, in the category of “Maverick of the Year - Advertising, Marketing and Public Relations.” With this honor, White continues to prove herself and her agency to be leading disruptors of industry standards for the PR profession. Since 2002, The Stevie Awards are the world's premier business awards. Each year, the program honors the achievements of leading organizations and working professionals worldwide. Winners of the 20th annual Stevie Awards for Women in Business were announced at the official awards gala at the Marriott Marquis Hotel in New York on Friday, with hundreds of the world’s preeminent businesswomen, including honorees and their guests, in attendance. The event was broadcast via Livestream. “To receive this award in any circumstance would be an incredible personal accomplishment — but to have received the honor of this Silver award just one year after receiving a Gold award is both immensely humbling to me and a profound testament to the depth of my passion for making the PR profession better,” White said at the event. “My mission is to reinvent this industry from the ground up, to disrupt the toxic standard practices that drive good communicators out of the profession and hamper brands that would otherwise have a world-changing story to share. Receiving this honor tonight only reinforces my drive to make ‘public relations’ a thing of the past, so that ‘trust relations’ can become the new norm of the future.” During her red carpet interview, White thanked her colleagues at Trust Relations, her professional mentors, and her close circle of family and friends for their continued support throughout her professional journey. In 2022, White also received the Gold Stevie Award for “Most Innovative Woman of the Year - Advertising, Marketing & Public Relations” at the 19th iteration of the annual Stevie Awards for Women in Business. She founded Trust Relations in 2019 as a way to retire the traditional agency structures and protocols which have historically contributed to toxic workplace cultures and poor client services. Based on nearly two decades of her experience working for the biggest PR firms in the world, White designed Trust Relations to be the first fully remote strategic communications and integrated marketing agency with an emphasis on unlocking maximum value for businesses, facilitating greater mentorship for communications professionals, and empowering brands to achieve alignment between their storytelling and “story-doing.” Entrants for “Maverick of the Year” were evaluated by a cohort of more than 200 professionals worldwide, who participated in the judging process. Finalists and winners were selected according to highest average scores, and White was ultimately selected for the Silver award, under the Advertising, Marketing and Public Relations subcategory, for her outstanding professional achievements between July 2021 - July 2022. Details about the Stevie Awards for Women in Business and the list of Finalists in all categories are available at www.StevieAwards.com/Women. About Trust Relations Founded in 2019 by award-winning PR veteran-turned-disruptor and official TEDx speaker April White, Trust Relations is the first fully remote strategic communications and integrated marketing agency. The agency offers access to the best PR and marketing professionals nationwide across every industry. Its proprietary model provides clients with unparalleled transparency, helps align their storytelling and "story-doing," and unlocks exceptional value for businesses. It also empowers Trust Relations to scale alongside clients by providing everything from basic support to creative activations that maximize brand exposure. Trust Relations mission is to replace public relations with "trust relations" by discovering and championing every brand's authentic truth. The agency's unique approach and comprehensive suite of services empower organizations to achieve alignment between what they want people to think about their brands and how they can "show" as well as "tell" stories that demonstrate those proof points. For more information, visit https://www.trustrelations.agency/. About The Stevie Awards Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards, the Middle East & North Africa Stevie Awards, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. A ninth program, the Stevie Awards for Technology Excellence, will debut in 2024. Stevie Awards competitions receive more than 12,000 nominations each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com. Contact Details Trust Relations Brian Aiken marketing@trustrelations.agency Company Website https://trustrelations.agency/

November 13, 2023 04:23 PM Eastern Standard Time

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Tencent Cloud, Ledger and More Web3, Gaming & Investment Players Gather at the MultiversX Hub Seoul

STORM Partners

MultiversX, the leading layer-1 smart contract platform, known for its highly scalable, secure and robust infrastructure, has announced the Seoul Hub event scheduled for November 14, hosted by the nonce community location. Planned as an Upbit D Conference side event, the Hub will follow the extensive presence of the team at UDC, with MultiversX CEO Beniamin Mincu set to take the stage. The one-day event includes keynote sessions, technical presentations, panel discussions, workshops, a coding challenge, as well as networking opportunities and a party to conclude the day. Among the global experts attending the MultiversX Hub Seoul will be representatives from Tencent Cloud, Ledger, Pantera Ico Group, Presto Labs, Four Pillars, BIFROST and more. They will cover everything from gaming and NFTs, business, research, investment and beyond. MultiversX Hub is a new platform designed to spotlight the most relevant voices within the crypto, blockchain and tech spheres in strategic areas around the world and to connect them with exciting projects developing on MultiversX. In Seoul, participants will have the chance to connect with the team behind CyberpunkCity, an MMORPG currently in public alpha that combines immersive Metaverse experiences and creative tools of true digital ownership. On the DeFi side of the event, attendees can explore the industry-defining payment products from Pulsar Money, while NFT enthusiasts will get insights from XOXNO, the largest marketplace in the MultiversX ecosystem. The event will also host a developer-centric challenge to brainstorm, collaborate, innovate, and build using the MultiversX network. The team has prepared a series of workshops for developers to explore the MultiversX infrastructure, and encourage them to propose real-world solutions, pitch their ideas and win up to $2000 in prizes. " As the MultiversX protocol and ecosystem have matured and attracted significant interest from some of the largest tech companies in the world, including Google Cloud, Deutsche Telekom or AWS, we are in an exceptional position to provide a unique platform for advancing the discussion on the next evolution of blockchain and other emerging technologies. Seoul provides us with a great opportunity to kick-start the MultiversX Hub in one of the world's innovation centers, connect with some of the brightest minds in the industry in Asia, and expand our strong partner base, " said Beniamin Mincu, MultiversX CEO. The full event agenda, as well as a registration option, are available here: https://lu.ma/MultiversXHubSeoul About MultiversX A highly scalable, secure and decentralized blockchain network created to enable radically new applications, for users, businesses, society, and the new metaverse frontier. Distributed by STORM Partners. Contact Adrian Bono for interviews and quotes - adrian.bono@storm.partners or telegram @STORMPartners Contact Details Media Contact Dan Voicu, Head of Communications dan.voicu@multiversx.com

November 13, 2023 03:29 PM Eastern Standard Time

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Is ChainGPT Pioneering the Bridge from Crypto to AI?

HTX

AI is Swallowing the world The AI landscape is currently ablaze with excitement and innovation, all thanks to the momentous updates revealed for ChatGPT during this week's conference. The event was not only marked by the highly anticipated launch of Elon Musk's Grok but also by the promise of a new era of breakthroughs in AI. This electrifying development has set the industry abuzz with enthusiasm and heightened expectations, as it paves the way for unprecedented progress and possibilities in the world of artificial intelligence. The updates to ChatGPT are nothing short of groundbreaking. They have taken a system that was already cutting-edge and pushed its capabilities to new heights. The improved ChatGPT demonstrates the continuous drive for excellence and innovation within the AI community. It promises more accurate responses, better understanding, and an enhanced ability to engage in natural language conversations. This not only fuels excitement but also raises expectations for how AI can be integrated into various aspects of our lives. Moreover, the launch of Elon Musk's Grok is a testament to the fact that influential figures are recognizing the transformative potential of AI. Grok's entry into the AI arena is highly anticipated, given Musk's track record of pushing technological boundaries. It's not just a new player in the game but a potential game-changer, bringing with it fresh perspectives and ideas. These developments set the stage for an exciting and promising future in AI. The industry is eagerly awaiting the potential breakthroughs that these innovations could bring, and rightfully so. As AI continues to heat up the industry, it's clear that we're on the brink of a new era of innovation, where the boundaries of what is possible continue to expand, and the potential applications of AI become even more limitless. The journey ahead is one of transformation, where the power of AI will reshape the way we live and work in ways we're only beginning to fathom. ChainGPT Is Designed for the Crypto World While ChatGPT has indeed been a pioneer in the realm of natural language understanding, the AI landscape is being invigorated by another significant player, known as ChainGPT. While these two technologies share certain commonalities, ChainGPT brings unique strengths and capabilities to the table, setting it apart as a game-changer in its own right. One of the standout features of ChainGPT is its adaptability and capacity for rapid, seamless updates. Unlike traditional AI models that might require lengthy development cycles to stay current, ChainGPT thrives on agility. It can swiftly and continuously absorb the latest information from the vast expanse of the internet. This dynamic ability ensures that ChainGPT remains on the cutting edge of knowledge, keeping pace with the ever-evolving landscape of technology and information. The significance of this real-time updating capability cannot be overstated. In a world where information changes at a breakneck pace, having an AI model that can adapt and provide the most recent insights and knowledge is a tremendous advantage. It's like having a knowledgeable expert at your fingertips, always armed with the latest information to address your inquiries This adaptability also allows ChainGPT to stay current in a variety of domains, making it an invaluable resource for professionals, researchers, and enthusiasts. Whether it's staying up to date with the latest developments in technology, science, or even pop culture, ChainGPT's ability to provide relevant and timely information is a powerful asset. Furthermore, this adaptability extends to the cryptocurrency space, where ChainGPT's specialized knowledge truly shines. In an industry where every second can make a significant difference, ChainGPT's real-time updates are a boon for crypto enthusiasts and traders. It can offer technical analysis (TA), provide market insights, and deliver up-to-the-minute pricing information for cryptocurrencies, giving professionals the edge they need to make informed decisions. In essence, ChainGPT's ability to adapt and stay current is revolutionizing the way we access and utilize information in an ever-changing world. It's not just an AI model; it's a dynamic, real-time knowledge source that's ready to provide you with the most current insights, no matter the subject, and particularly excelling in the world of cryptocurrencies. ChainGPT Can Merge Crypto and AI ChainGPT, with its unparalleled focus on cryptocurrencies, stands out in the AI landscape. In an era dominated by digital assets like Bitcoin and Ethereum, ChainGPT becomes an essential asset for those navigating the intricate world of crypto trading. Its proficiency in technical analysis (TA) is a standout feature, enabling meticulous scrutiny of price charts and historical data for informed decision-making in the volatile crypto market. Beyond TA, ChainGPT serves as a virtual oracle, distilling crucial information from news, social media, and market reports, empowering traders with timely insights. Its real-time pricing updates for various cryptocurrencies further reduce the risk associated with rapid market fluctuations. With specialized knowledge and real-time capabilities, ChainGPT becomes an indispensable tool for trading professionals, providing a substantial advantage in the competitive and dynamic cryptocurrency market. The convergence of AI and the cryptocurrency industry has the potential to revolutionize transactions, as seen in AI-driven solutions like ChainGPT. This integration not only transforms the financial landscape but also addresses privacy concerns. Traditionally, users relied on credit cards and shared personal information, risking data breaches. ChainGPT, with its deep crypto understanding, provides a secure means of transaction without sharing sensitive data. Users can leverage cryptocurrencies, especially the ChainGPT token, enhancing security and streamlining the process. This evolution signifies a significant leap in AI-crypto fusion, emphasizing a more secure and private transaction method. As data privacy becomes paramount, AI solutions like ChainGPT pave the way for a safer and efficient transaction environment, offering vast and far-reaching impacts on the future exchange of value. Conclusion Yesterday, an impressive 54.4k individuals actively tuned in to our HTX Twitter Space, titled "Deep Dive Into Web3 AI with ChainGPT," capturing substantial attention. This robust engagement underscores the fact that the convergence of AI and cryptocurrency technology not only represents a groundbreaking fusion of innovation but also garners significant interest from our HTX users. As the industry gains momentum, and we eagerly anticipate unfolding developments, it becomes increasingly evident that these advancements will not just transform our interaction with AI but also redefine transaction processes within the crypto realm. The potential of ChatGPT and ChainGPT to propel progress and deliver cutting-edge solutions is charting a course for a future where technology and finance seamlessly intertwine, providing multifaceted benefits to individuals across the entire spectrum. About HTX Founded in 2013, HTX has evolved from a crypto exchange into a comprehensive ecosystem of blockchain businesses that span digital asset trading, financial derivatives, wallets, research, investment, incubation and other areas. HTX serves millions of users worldwide, with a business presence covering over 160 countries and regions across five continents. Its three development strategies - "global development, technology drives development, and technology for good" underpin its commitment to providing comprehensive services and values to global cryptocurrency enthusiasts. Contact Details Michael Wang glo-media@htx-inc.com Company Website https://www.htx.com/

November 13, 2023 01:55 PM Eastern Standard Time

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3D Printed Steaks Could Be The Next Emerging Tech ESG Investors Should Be Watching – Here’s Why

Benzinga

By Rachael Green, Benzinga As the world’s growing population brings with it a growing demand for meat, the environmental pressures of meat consumption are coming into sharper focus. To meet that demand while decreasing the environmental impact the industry has, companies like Steakholder Foods Ltd (NASDAQ: STKH) are developing new technology for lab-grown meat. Here’s what investors should know about the emergence of food printing. Meat Accounts For About A Third Of The Agricultural Industry’s Emissions And Deforestation Problem If the global population cut its meat consumption in half, greenhouse gas emissions from the agricultural industry would drop by 31%. At the same time, the acres of land used to feed and raise livestock would decrease so much that it would almost stop the net loss of forests. If just half of that newly freed-up land were also restored through tree planting to create forest land, the amount of emissions captured by those new forests would double that 31% drop in emissions. Despite that significant potential to reduce the pressure on the environment and limited natural resources, meat consumption is actually expected to rise in the future. Instead of falling by half, the Food and Agriculture Organization (FAO) estimates global meat consumption will rise by 14% by 2030. Cultivated Meat Would Eliminate The Need For Land-Intensive Livestock Raising Cultivated meat refers to meat made from animal cells grown in a lab. Instead of raising and then slaughtering a cow, researchers have found a way to simply cultivate cow cells in a lab. With this technology, there would be no need to raise livestock, freeing up the acres of land devoted to keeping that livestock as well as the acres of crops dedicated to feeding them. Lab-grown meat bypasses the slaughterhouse and also the waste that comes with it. The process of draining the blood, removing the offal, tendons and other parts of the animal that people don’t eat results in about 60% of each animal slaughtered being either thrown away or recycled. By growing just the cells needed to recreate the parts of the animal that people actually eat, cultivated meat can also solve that glaring waste problem in the meat industry. The Emerging Lab-Grown Meat Industry Is Making Headway, But Challenges Remain The emerging industry is already starting to see some significant breakthroughs with this emerging tech. In 2022, the USDA approved California-based Upside Food’s lab-grown chicken for sale in the United States, marking the first approval of its kind in the country. This year, the agency followed that up with another approval for Good Meat, which also makes a cultivated chicken product. But some key challenges remain before cultivated meat can fully replace its traditional counterpart – namely, cost and texture. The technology is still new, and the cultured meat it produces is still costly to make. Meanwhile, actually shaping a cluster of cells into, say, a steak or pork chop is tricky. Hybrid meat is one way around the affordability challenge in the cultivated meat industry. It uses readily available, more affordable plant-based materials as the base with just enough lab-grown meat cells added to provide that real meat flavor. Until the technology to produce 100% lab-grown meat at scale becomes more affordable, these hybrid meat products offer a more cost-effective approach to developing these products at commercial scale. Steakholder Foods Reports Its Patented 3D Printing Technology Recreates The Taste And Texture Of Real Meat While they address the issue of affordability, the challenge of recreating the unique texture of actual cuts of meat remains challenging. That’s what really sets Steakholder Foods and its patented 3D printer apart. To create a more realistic texture, the company developed a unique 3D printer along with a hybrid meat “ink” that manufacturers can use to print ready-to-cook steaks, fish fillets and other structured cultivated meat products that deliver both the taste and texture of real meat. As the technology continues to progress, Stakeholder Foods will have the ability to seamlessly increase the percentage of lab-grown meat cells in the final product as those cells become more affordable to produce at scale. The B2B-Focused Company Is Making Cultivated Meat Production Attainable And Scalable For More Producers The B2B company intends to sell its 3D bio-printers to manufacturers who can then continue to order batches of hybrid meat ink as needed. The scalable technology allows manufacturers to produce several tons of 3D-printed meat products per month. Steakholder Foods signed its first multimillion-dollar agreement this summer, which will see a large-scale production facility built in the Persian Gulf region. Right now, the Israel-based company offers fish ink and its recently launched beef ink, but other species can be expected soon. Steakholder Foods became the first Nasdaq-listed cultivated meat company in 2021 and is still one of the few pure-play options for investors looking for exposure to the emerging sector. While major companies like Tyson Foods (NYSE: TSN) and JBS S.A. (OTCQX: JBSAY) are starting to invest in the new technology, Steakholder Foods is one of the few publicly-traded companies exclusively focused on developing meat printing technology. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

November 13, 2023 09:00 AM Eastern Standard Time

Even As Ransomware Attacks Rise, Studies Reveal Insiders Remain The Biggest Threat To Your Company

Benzinga

By Faith Ashmore, Benzinga Ransomware attacks are indeed on the rise, but what people fail to realize is that insider threats are actually the real threat to businesses. The true threat to businesses lies in insiders maliciously stealing company information. These insiders, who have privileged access to the network – including employees, clients, vendors and management – pose a significant risk. Rather than accidental mistakes – like employees negligently clicking on phishing schemes – these individuals intentionally exploit their access to gain unauthorized access, steal sensitive data, or cause harm to the organization in another fashion. Insider Threats: On The Rise, Costly And Sneaky Studies have shown how much of a threat insiders with malicious intent can be to businesses. According to a report by Proofpoint, insider threats accounted for $15.38 million in average costs, affecting 34% of businesses annually. Malicious insiders often have an advantage as they are familiar with the organization's systems and processes, making it easier for them to navigate through security measures undetected. In addition, their nefarious activities are often impossible to distinguish from legitimate work activities by IT security. There’s a popular misconception that insider threats have to come from people high up in the company, but statistically, that isn’t always the case. Approximately 61% of internal actors are not in positions with a high level of access or stature. Even when examining governmental leaks, it becomes evident that some of the most significant leaks have come from individuals who are not in high positions like Edward Snowden. In the instance of Snowden, a former contractor for the National Security Agency (NSA), this showed that it is not always high-ranking officials who have access to sensitive data but anybody who possesses knowledge and access based on their role within the organization. This highlights an important problem: Oftentimes organizations do not have robust security systems in place to keep the wrong people from sensitive information. “To protect against insider threats, organizations should consider implementing various measures, starting with clear clauses and agreements that define intellectual property and ensure that employees understand that the work they produce belongs to the company.”, David Sun, National Practice Leader for Cyber Incident Response and Forensics at CohnReznick LLP. CohnReznick is a leading advisory, assurance and tax firm that helps organizations achieve their goals consulting on insider threats and how to prevent them before they can cause any damage by optimizing performance, maximizing value and managing risk. They offer a comprehensive range of consulting services encompassing various areas; part of their services is cybersecurity. This education is crucial in dispelling the notion that employees can take company-owned materials such as contact lists or internal documents with them when they leave. By educating employees about ownership and setting clear expectations, organizations can prevent misunderstandings regarding intellectual property. Technical Tools: Monitoring Necessary? Technical controls also play a vital role in preventing insider threats. “Companies should consider disabling USB drive functionality on computers to prevent employees from easily copying large amounts of data onto portable devices. In addition, access controls should be implemented, ensuring that employees only have access to the information necessary for their specific job roles.” says Sun. By limiting access to sensitive data and implementing need-to-know basis controls, companies can minimize the risk of unauthorized data extraction. In other words, only the necessary parties should have access to sensitive information. Proactively monitoring and highlighting high-risk employees may involve tools that collect screenshots, log keystrokes, record file downloads and copies and monitor email activities. By closely monitoring the activities of high-risk individuals, organizations can detect any unusual or unauthorized behaviors, and take prompt action to prevent data breaches or leaks. A multi-faceted approach to address cybersecurity needs, including insider threats is important to combat this issue. Risk Mitigation: Moving Forward Without effective measures in place, companies are at risk of losing money, clients and authority. The reality is there is generally a lot of sympathy when a company is a victim of a ransomware attack and oftentimes ransomware threats are over quickly. With insider threats, the damage can be much more far-reaching and crippling to a company. “To combat the impact of insider threats, companies should have a key employee departure process which includes proactive forensic preservation and analysis to identify any suspicious activity before damage has been done to the organization,” warns Sun. While preventive measures are important if a company is attacked, they need to react before it is too late. For businesses, the real threat may lie closer to home – and thankfully, firms like CohnReznick help to protect and prevent the damage these insider threats can unfortunately cause. To learn more contact David Sun. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

November 13, 2023 09:00 AM Eastern Standard Time

Revenue Management Solutions Introduces Conjoint Analysis Solution

Revenue Management Solutions

A tailored Conjoint Analysis solution from restaurant data leader Revenue Management Solutions is now available worldwide to restaurant operators developing new markets, menus and products in an increasingly complex environment. A pioneering name in pricing for nearly 30 years, RMS recognizes that restaurants need new solutions to revolutionize their competitive strategies and drive profitability. Its Conjoint Analysis, previously available only to clients for special projects, presents selected participants with realistic item trade-off scenarios so brands can gain insights into factors impacting purchasing decisions and price sensitivity. Restaurants use the data to shape future pricing decisions, product development and menu designs without risking “real-world” traffic loss. “As brands prepare to make critical business decisions in 2024, we stand as a partner, relying on our research acumen and industry expertise,” said RMS Chief Research & Development Officer Sebastian Fernandez. “Using new technologies, our experienced statisticians tailor each conjoint study to meet client needs, so the results are relevant and lead to profitability.” Operators can choose between two conjoint study techniques. Choice-based studies replicate real-life purchasing behavior and outcomes, providing valuable pricing and product strategies. The more complex menu-based studies mimic restaurant ordering behavior. Participants build combinations of items from a full menu so brands can optimize menu and price, forecast revenue and uncover sales opportunities. Conjoint Analysis at Work To illustrate the power of choice-based conjoint studies, RMS surveyed more than 3,000 US quick-service restaurant (QSR) diners to understand item-specific value. Respondents weighed in on chicken sandwiches, nuggets and bone-in chicken at popular brands, including Chick-fil-A, Popeyes, KFC, McDonald’s, Burger King, Wendy’s, Wingstop and Jack in the Box. The results uncovered: How QSR brands stack up across different chicken offerings Which brands are favored by different generations, regions and households How price sensitivity affects the most popular choices and what brands are most vulnerable to trade down “Conjoint analysis, in tandem with RMS’ pricing expertise, reveals a window into future consumer behavior,” said Fernandez. “Our in-depth chicken market study underscores the powerful value of these insights for restaurant brands looking to better understand their customer preferences and pricing strategies.” Contact RMS today to learn how conjoint analysis can benefit your restaurant. About Revenue Management Solutions For over 25 years, Revenue Management Solutions (RMS) has partnered with restaurant brands to deliver actionable insights and data-driven solutions to boost sales, streamline costs and maximize profitability. Today, RMS is trusted by more than 50 major brands in 40+ countries. The company provides actionable insights to 100,000+ restaurant locations worldwide, helping them make informed business decisions that drive profitability, even in the face of challenges like inflation and rising labor costs. RMS holds five U.S. patents on menu pricing and customer segmentation and supports ongoing academic research efforts. To learn more about how RMS supports its clients, visit www.revenuemanage.com. Contact Details Tracy Henderson +1 720-989-3530 tracy@centerreachcommunication.com Company Website https://www.revenuemanage.com

November 13, 2023 07:15 AM Eastern Standard Time

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