Communications

Advertising Communications Graphic Design Internet Marketing Media Publishing SEO
News Release Digital Asset Direct

Water Safety Tips for Kids and Families

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/Jtr26YxL4E8 When summer starts to heat up, there's nothing better than heading to the pool or beach with your family and friends to cool off. However, as outings near bodies of water begin to take place, it’s crucial to keep water safety top of mind. Sadly, in 2021, drowning remains a leading cause of death for children, taking thousands of young lives every year in the United States. In fact, every day, two children fall victim to the lethal dangers that are associated with water-related accidents, leaving millions of families questioning what they could have done to prevent the unthinkable. However, if you remain vigilant and put the right steps in place, these tragedies can be prevented. To support bridging the knowledge gap around swim safety, Leslie’s is also announcing a three-year partnership with the YMCA focused on swim education. Through an annual donation of $100,000, the YMCA will extend their water-safety programming to reach children at the highest risk of drowning and provide them with water-safety skills, education, and training. Leslie’s will also be collecting donations to support the YMCA’s water safety programs in their stores through the summer. The partnership includes expanding access to swim lessons, lifeguard training and increased water safety program instruction at local YMCAs Founded in 1963, Leslie’s is the largest and most trusted pool and spa retailer in the U.S. and has everything you need to take care of your pool and spa so you can spend more time enjoying the water. Leslie’s has over 930 stores across the country, with local experts ready to help with all your pool and spa care needs. The company employs more than 5,000 associates, pool and spa care experts, and certified technicians Leslie’s is dedicated to empowering consumers with the knowledge, products, and solutions necessary to confidently maintain and enjoy their pools and spas. For more information, please visit LesliesPools.com About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 24, 2021 04:00 PM Eastern Daylight Time

Video

The American Legion Family Brings National Poppy Day to Your City

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/ugaemVdkqyA Every year around Memorial Day it is a familiar sight. Someone wearing a red poppy. But do you know why it is worn? The red poppy is a nationally recognized symbol of sacrifice that is worn by Americans and citizens of allied nations since World War I to honor those who served and died in all wars. Wearing the flower on National Poppy Day ®, May 28, 2021, pays tribute to the fallen and the future of living veterans, active-duty military personnel and their families. Led by the American Legion Auxiliary, each year members of The American Legion Family distribute poppies with a request that the person receiving the flower make a donation. The funds raised are used to assist veterans who have medical needs. On the Friday before Memorial Day, May 28 th, wear a red poppy to honor the fallen and show your support for the living who have worn our nation's uniform. All donations received will be used by The American Legion Family for their programs that support veterans, the military community and their families. Nicole Clapp, American Legion Auxiliary (ALA) National President and James W. “Bill” Oxford, National Commander, The American Legion 2019-2020, partnered with YourUpdate TV and D S Simon Media on a nationwide media tour to discuss the importance of National Poppy Day and how everyone can get involved. How to Participate There are many ways individuals and groups can help bring greater awareness to this symbolic flower, honor our fallen and support the living heroes on National Poppy Day ®, May 28, 2021. EVERYONE CAN HELP Anyone can participate in National Poppy Day ®. Here are a few simple ways: Wear a red poppy all day and tell everyone why. Distribute poppies to friends, co-workers and family and tell everyone why. Collect donations at your workplace to give to the Poppy Program. CLICK TO BUY A COLLECTION CAN Tell the story on Facebook of who you are wearing your poppy to remember or support on National Poppy Day ®. Don’t forget to tag us! #PoppyDay #LegionFamily Accept a poppy and make a donation if you see a member of The American Legion Family in your neighborhood distributing poppies. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 24, 2021 02:00 PM Eastern Daylight Time

Video

DermTech Helps Detect Skin Cancer Through a Smart Sticker Instead of a Scalpel

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/QVe6yyOnK_4 Would it surprise you to know that one in five Americans develops skin cancer during her or his lifetime? In fact, every hour of every day one American dies from melanoma. It is the deadliest of skin cancers, and one of the most common cancers diagnosed in the U.S. Because of the nation-wide closures of dermatology offices during the pandemic, the number of skin cancers diagnosed during March-May 2020 decreased by 43% compared to the same timeframe in 2019. This means there is a potential backlog of undiagnosed skin cancers. Even prior to the pandemic, only 16 percent of Americans ages 18-29 surveyed in a 2018 study stated that they visited a dermatologist’s office in the past 12 months. What if there were innovative and painless ways to get your moles checked at home via a telehealth appointment and under clinician supervision? DermTech has a proprietary innovative technology platform that identifies signs of melanoma at the genomic level and allows dermatologists to detect melanoma earlier and more accurately. The DermTech Melanoma Test analyzes’s genes in your skin sample that is collected using Smart Stickers TM, and with a 99% negative predictive value meaning there is a less than 1% probability of the test missing a melanoma when administered properly. Simply press the Smart Sticker TM on the suspicious spot or mole; the adhesive sticker safely collects your cellular material so it can be transported to DermTech’s onsite Gene Lab where laboratory scientists look at the molecular level for RNA and DNA that are linked to melanoma. Results are shared with your dermatology provider within 3-5 days. DermTech’s test can also be performed with a doctor’s order and remote sample collection (at your home) under clinician supervision. In honor of Melanoma and Skin Cancer Awareness Month taking place this month, DermTech also launched its #Stickit2Melanoma campaign to urge people to get proactive about their skin exams. DermTech is pledging up to $1 million over the next four years to raise awareness about the importance of skin exams and making them accessible. For every #Stickit2Melanoma pledge to have a skin exam with a clinician, DermTech will make a $5 donation to its nonprofit partner organizations focused on skin health. To join #Stickit2Melanoma, schedule a skin exam with your doctor, take the pledge at www.DermTech.com/Pledge and encourage your community to do the same. For more information visit: https://dermtech.com/. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. About DermTech: DermTech is the leading genomics company in dermatology and is creating a new category of medicine, precision dermatology, enabled by our non-invasive skin genomics platform. DermTech’s mission is to transform dermatology with our non-invasive skin genomics platform, to democratize access to high quality dermatology care, and to improve the lives of millions. DermTech provides genomic analysis of skin samples collected non-invasively using an adhesive patch rather than a scalpel. DermTech markets and develops products that facilitate the early detection of skin cancers, and is developing products that assess inflammatory diseases and customize drug treatments. For additional information on DermTech, please visit DermTech’s investor relations site at: www.dermtech.com. Forward-Looking Statements: This press release includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. The expectations, estimates, and projections of DermTech may differ from its actual results and consequently, you should not rely on these forward-looking statements as predictions of future events. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, expectations with respect to: the performance, patient benefits, cost‑effectiveness, commercialization and adoption of DermTech’s products and the market opportunity therefor. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside of the control of DermTech and are difficult to predict. Factors that may cause such differences include, but are not limited to: (1) the outcome of any legal proceedings that may be instituted against DermTech; (2) DermTech’s ability to obtain additional funding to develop and market its products; (3) the existence of favorable or unfavorable clinical guidelines for DermTech’s tests; (4) the reimbursement of DermTech’s tests by Medicare and private payors; (5) the ability of patients or healthcare providers to obtain coverage of or sufficient reimbursement for DermTech’s products; (6) DermTech’s ability to grow, manage growth and retain its key employees; (7) changes in applicable laws or regulations; (8) the market adoption and demand for DermTech’s products and services together with the possibility that DermTech may be adversely affected by other economic, business, and/or competitive factors; and (9) other risks and uncertainties included in (x) the “Risk Factors” section of the most recent Annual Report on Form 10-K filed by DermTech with the Securities and Exchange Commission (the “SEC”), and (y) other documents filed or to be filed by DermTech with the SEC. DermTech cautions that the foregoing list of factors is not exclusive. You should not place undue reliance upon any forward-looking statements, which speak only as of the date made. DermTech does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions, or circumstances on which any such statement is based. Media Contact: Sophia Hatef Crowe PR 209-407-9117 shatef@crowepr.com Sarah Dion DermTech 858.450.4222 sdion@crowepr.com Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 24, 2021 09:00 AM Eastern Daylight Time

Video

CSG Names Liz Bauer Executive Vice President

CSG

DENVER, May 24, 2021 – CSG (NASDAQ: CSGS) today announced the appointment of one of its top leaders, Liz Bauer, to executive vice president and chief marketing and customer officer. A creative and innovative industry leader, Bauer has been instrumental in developing and growing CSG’s business success over the last two decades. Previously senior vice president, chief investor relations and communications officer, Bauer’s influence at CSG has stretched across the company’s growth strategy, values-based culture, investor and analyst relations, communications and marketing, and its customer-first business approach. CSG president and CEO Brian Shepherd knows Bauer’s passion for building strong and successful teams coupled with her expansive track record of cross-functional accomplishments continue to distinguish her journey at CSG. “I’ve been extremely fortunate to work shoulder-to-shoulder with Liz since 2016 and know first-hand the impact she’s made on the company, our people, and our customers. From helping CSG make a bigger impact in the communities and industries we serve, to bringing a customer-obsessed approach to everything we do, to strengthening our culture and accelerating our growth, Liz is a critical member of the CSG executive leadership team,” Shepherd said. “I feel privileged to have played a part in the company’s evolution and growth over the years,” Bauer said. “We’ve done this by investing in and amplifying CSG’s strengths, which include our people, our domain expertise and our history of delivering on our commitments. “CSG’s success is the result of our decades-long commitment to understanding our customers and aligning our strategy, our employees and our industry-leading technology platforms around putting them first. I’m excited to continue our work in this critical area of differentiation for CSG, as we work hard to elevate both our culture and the business.” As chief customer officer, Bauer and her team work side-by-side with CSG’s other business functions todeliver a differentiated customer experience, deepen its customer relationships, and win more new business. In addition, in her role as chief marketing officer, Bauer will continue to position and differentiate the CSG brand through multiple channels and stakeholders in the marketplace, with a focus on accelerating growth in existing and new verticals. In addition to her work at CSG, Bauer is a current member of the World 50 CXO 50 community. She served on the board of the National Investor Relations Institute, the founding board of West Denver Preparatory Charter School and previously chaired the Rocky Mountain WICT Gala. Bauer is based in and works out of the company’s global headquarters in Denver. About CSG For more than 35 years, CSG has simplified the complexity of business, delivering innovative customer engagement solutions that help companies acquire, monetize, engage, and retain customers. Operating across more than 120 countries worldwide, CSG manages billions of critical customer interactions annually, and its award-winning suite of software and services allow companies across dozens of industries to tackle their biggest business challenges and thrive in an ever-changing marketplace. CSG is the trusted provider for driving digital innovation for hundreds of leading global brands, including Airtel Africa, América Móvil, AT&T, Charter Communications, Comcast, DISH, Formula 1, Hutchison 3 Indonesia, Inmarsat, Mastercard, Maximus, Microsoft, Mobily, MTN, New Leaf Service Contracts, State of California DMV, TalkTalk and Telstra. To learn more, visit our website at csgi.com and connect with us on LinkedIn and Twitter. Copyright © 2021 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names which are referenced in this document are the property of their respective owners, and all rights therein are reserved. ### Contacts: Tammy Hovey Global / North America / Asia-Pacific Public Relations CSG +1 (917) 520-275 tammy.hovey@csgi.com Kristine Østergaard Europe / Middle East / Africa Public Relations +44 (0)75 0051 8412 kristine.ostergaard@csgi.com John Rea Investor Relations +1 (210) 687 4409 john.rea@csgi.com Contact Details CSG Tammy Hovey +1 917-520-2751 tammy.hovey@csgi.com Company Website https://www.csgi.com

May 24, 2021 06:00 AM Mountain Daylight Time

Image

The Future of Indoor Air Quality

YourUpdateTV

While concerns over indoor air quality are nothing new, the COVID-19 pandemic has made people realize just how important clean, indoor air is to our health. As states continue to fully reopen, facilities around the country are turning to new technologies to help keep indoor spaces safe. Recently, Dr. Ken Thorpe, a scientific advisor to Integrated Viral Protection, participated in a nationwide satellite media tour to discuss the impact of these new technologies and what the future holds for indoor air quality. A video accompanying this announcement is available at: https://youtu.be/wrtkcmLQ5pY As more states begin to fully reopen, Houston-based Integrated Viral Protection (IVP) is helping businesses do so safely with their IVP Biodefense Indoor Air System. The air filter system instantaneously catches and kills airborne COVID-19 and other RNA viruses and has been granted emergency use authorization by the FDA. IVP is playing an integral role in reopening businesses such as hotels and restaurants and keeping children in schools around the country safe and is positioned to be the standard going forward, promoting clean and healthy air in all spaces. IVP is installed in health care settings across the U.S. to include over 100 healthcare facilities, including COVID-19 specialty hospitals, neuro-psych facilities, rehabilitation hospitals and tertiary centers. The game changing technology works by forcing air through a heated filter that captures and kills contaminants, including airborne pathogens, instantaneously, without changing the ambient air temperature significantly. IVP has been endorsed by the American Society of Mechanical Engineers as one of five top technologies in the world to combat COVID-19, and was recently named a top 25 Newsmaker of the Year by the Engineering News Record. Integrated Viral Protection (IVP) has also launched a new portable air purifying unit that instantaneously kills COVID-19 and other airborne pathogens. The compact travel unit, ideal for spaces up to 250 square feet, quietly cleans the air anywhere, including in hotel rooms, meeting rooms, residential spaces and more. The unit is also perfect for hotel and dorm rooms or common areas of a home. This protection against viruses and airborne pathogens is especially valuable when visiting high-risk individuals or hosting indoor gatherings. For more information, visit ivpair.com About Dr. Ken Thorpe, Ph.D.: Kenneth E. Thorpe, Ph.D., is the Robert W. Woodruff Professor and Chair of the Department of Health Policy & Management, in the Rollins School of Public Health of Emory University, Atlanta, Georgia. As a respected health care expert, Dr. Thorpe regularly testifies before committees in the U.S. Congress and in front of governments around the world on aspects of health care reform, and he is a frequent national presenter on issues of health care financing, insurance and health care reform at health care conferences, television and the media. About Integrated Viral Protection Solutions: IVP is playing an integral role in reopening businesses such as hotels and restaurants and keeping children in schools around the country safe and is positioned to be the standard going forward, promoting clean and healthy air in all spaces. IVP is installed in health care settings across the U.S. to include over 100 healthcare facilities, including COVID-19 specialty hospitals, neuro-psych facilities, rehabilitation hospitals and tertiary centers About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 21, 2021 09:00 AM Eastern Daylight Time

Video

News Release

Apple Named in Federal Antitrust Lawsuit Filed by Entertainment Company

Primary Productions, LLC

Primary Productions LLC recently charged Apple with antitrust violations of the Sherman Act, alleging restraint of trade for how the technology giant inhibits developer access to Apple’s App Store and userbase. The suit seeks class-action status on behalf of millions of software developers that are blocked from the App Store in favor of apps developed by Apple and its cronies. The complaint states it is first-to-file such a case protecting developers of free apps. In 2018, the group developed an app designed to educate the public about blockchain wallets by distributing hundreds of millions of dollars of free digital blockchain encryption currency, aka cryptocurrency. Apple killed the app before release because it allegedly threatened Apple’s low-price gaming Apple Arcade. Anticompetitive exclusion from a marketplace, such as that of smartphone enhanced internet commerce, is prohibited by civil and criminal code formalized as the Sherman Act of 1890. The lawsuit states that “Apple has so far distanced the independent developer from direct access to his or her audience, that critical commerce is restrained in violation of the Sherman Act.” The lawsuit further states that “in 2021 alone, as of filing, Apple has already rejected one million apps, representing millions of person-hours of lost work, all to appease the Apple giant.” “Apple is a monopsony retail buyer of apps, and hence underpays developers, even those of free apps, when it disallows them or suppresses their ranking on the App Store,” said attorney Keith Mathews. “Broader than existing Apple antitrust litigation, this case finally protects independent developers of free apps.” As for solutions beyond monetary damages, which could exceed $100 billion, the lawsuit demands an injunction requiring Apple to permit due process before denying an app, via an “App Court” to act independently and thereby avoid the problem of favoritism and cronyism. Attorney Mathews’ firm, Associated Attorneys of New England, seeks to join the New Hampshire-based Coronavirus Reporter app lawsuit to create a multi-district national litigation effort. That app, despite being designed by Dr. Robert Roberts, who consulted for NASA, developed the quantitative test that has been used to diagnose heart attacks, and chaired the prestigious Fields Medal committee, was blocked by Apple from being the first COVID-19 app in February 2020. Download a copy of the complaint here and at www.LawsuitPressRelease.com. Contact Details LawsuitPressRelease.com John P. David +1 888-859-6637 john@lawsuitpressrelease.com

May 20, 2021 03:00 PM Eastern Daylight Time

The Return to Cruising is On the Horizon

YourUpdateTV

This past year, many travelers have spent a lot of time destination daydreaming, but now is the time to start making those dreams into reality. Recently, Travel Expert Michaela Guzy teamed with Norwegian Cruise Line and YourUpdateTV on a satellite media tour to discuss the future of cruise vacations, planning ahead, and details about Norwegian Cruise Line’s newest innovative ship, Norwegian Prima. A video accompanying this announcement is available at: https://youtu.be/K_H4dVkPjrM “This summer, cruising is back!,” said Michaela Guzy, travel expert and founder of Oh the People You Meet. “It is one of the best ways to make up for missed travels, as one of the beauties of cruising is visiting multiple destinations on one trip. With a wide variety of experiences readily available on board, you can easily design your ideal vacation with little or no additional planning. From relaxing poolside or at the spa, eating your way deck-by-deck, enjoying Broadway-caliber entertainment, or experiencing the numerous activities on board – there is something for everyone.” Norwegian Cruise Line sails to more than 300 destinations worldwide offering a wide variety of itineraries to buck-list destinations. Beginning July 25, 2021, the Company will sail the Greek Isles with seven-day voyages from Athens (Piraeus), Greece. Travelers can spend their summer exploring the ancient ruins and learning more about Greek Mediterranean culture through its local food and people. New week-long itineraries to the Caribbean from Montego Bay, Jamaica begin Aug. 7, 2021 and from Punta Cana (La Romana), Dominican Republic starting on Aug. 15, 2021. The Cruise Line also announced that its newest ship – Norwegian Prima – will debut the summer of 2022. As the first of the Company’s newest class of ships in nearly 10 years, Norwegian Prima will offer guests exciting itineraries to Northern Europe, Bermuda and the Caribbean, as well as the highest staffing levels and space ratio of any new cruise ship in the contemporary and premium cruise categories. She will also deliver Brand-first experiences that bring guests closer to the water with Ocean Boulevard, Indulge Food Hall, The Concourse, Infinity Beach and Oceanwalk. Norwegian Prima will not only offer the largest variety of suite categories available at sea but will also boast a redefined The Haven by Norwegian, NCL’s ultra-premium keycard only access ship-within-a-ship concept. The Haven will feature an expansive sundeck, a stunning infinity pool overlooking the ship's wake and an outdoor spa with a glass-walled sauna and cold room. For additional details and a list of itineraries, rendered images and video content of the all-new Norwegian Prima, please click here. For more information about Norwegian Cruise Line ships and their itineraries, or to book a long awaited cruise vacation, please contact a travel professional, call 888-NCL-CRUISE (625-2784) or visit www.ncl.com. About Michaela Guzy: Michaela Guzy is the founder of OhThePeopleYouMeet, a content company that focuses on people, places + purposes. In her award winning series, “Michaela's Map”, she curates the local hosts you are supposed to meet when traveling -- from local chefs and street artists, to her film featuring Dr. Jane Goodall and the person working to save baby sea turtles and teach your kids about them. In response to COVID-19 she launched a NEW trending IGTV show called InspirationStation: with 115 episodes + over 5.5 million+ views! Each episode navigates credible sources of information, resources to make the new and next normal brighter + more balanced and always connecting viewers with an inspiring person they ought to meet. She speaks at conferences across the globe, teaches travel storytelling at NYU and has appeared on multiple morning shows across the country sharing her sustainable and immersive travel tips, such as on: CBS New York, Fox2Now St. Louis, PIX 11 New York, WJLA Good Morning Washington DC, WTNH Good Morning Connecticut, and KTNV The Morning Blend Las Vegas. About Norwegian Cruise Line: Norwegian Cruise Line has been the premier innovator in the cruise line industry for over 54 years. We were the first to eliminate set dining times and provide guests with the freedom to cruise on their schedule to over 450 incredible destinations around the world. Our award-winning fleet provides an unparalleled onboard experience and will continue to expand with the introduction of Norwegian Encore in 2019 and the arrival of our Leonardo Class ships starting in 2022. Guests are welcomed aboard with a wide variety of complimentary and specialty dining options, entertainment that ranges from live music and comedy to shows straight from Broadway and our wide range of accommodations that are perfect for any type of traveler. In the coming years, Norwegian’s commitment to innovation will continue to raise the bar for the cruise industry. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 20, 2021 01:00 PM Eastern Daylight Time

Video

Social Video-At-Scale Platform StoryTap Scales Up With Seed Round led by Refinery Ventures and StandUp Ventures

StoryTap Technologies Inc.

StoryTap, whose patented video storytelling platform enables well-known brands to engage and grow by harnessing the power of authentic social video stories at a global scale, has announced a seed funding round, led by Refinery Ventures and co-led by StandUp Ventures. Refinery Ventures Managing Partner Tim Schigel and StandUp Ventures Managing Director Michelle McBane have joined the StoryTap Board. The US$2.3 million round will enable StoryTap to meet a growing demand for its video storytelling platform in North America and around the world at a time when about 20% of total global commerce activity has shifted online, and marketers are seeking ways to engage consumers. With e-tail now representing a $26.7 trillion market according to the UN Conference on Trade and Development, the company, which enables major consumer brands to source, produce. curate, and distribute on-brand customer-generated content like video reviews, video Q&A and video content experienced 450% growth in the number of brands using its platform in 2020. “COVID-19 accelerated the rapid shift of businesses around the world from physical to online, so brands needed to quickly figure out how to humanize their e-commerce experience and pivot from an in-store experience to virtual. As the economy begins to reopen, e-tail buying shows no signs of slowing. Our customers are seeking authentic ways to build trust by educating, engaging and serving shoppers, and we are able to deliver a scalable, automatic authentic video storytelling solution for them at a time when society couldn’t get together in real life,” said Bernadette Butler, CEO of StoryTap. “We’ve grown by powering one brand after another, demonstrating how genuine consumer-generated videos can drive engagement and sales, and imbue companies with a true seal of approval. The growth and adoption of StoryTap in the past year has given us a glimpse of the massive opportunity that is in front of us, and the investment and network from Refinery and StandUp will enable us to bring our solution to even more brands on a global stage.” The company, founded by Butler and CTO Sean Braacx, bootstrapped the development and growth of its patented, scalable and secure video storytelling platform over five years. StoryTap works with major consumer products, retail and education companies, and customers include Reckitt Benkiser’s Enfamil, Cepacol, Veet, K-Y and Durex brands, numerous departments at UCLA, as well as for TELUS, the major telecommunications company. StoryTap enables retailer CanadianTire to generate video product reviews for Dyson, Instapot, Greco and Dewalt. In addition, enterprise companies now depend on StoryTap’s secure enterprise video marketing platform, launched this Spring, to help them generate authentic, on-brand customer and employee-specific video stories. Brands also rely on StoryTap’s video content to drive traffic, search engine optimization and engagement. “We are beyond excited to support the vision of StoryTap. The team identified a big problem for brands and marketers, which is to control the story about their brand and the voices of their customers, in an authentic and meaningful way. Video conveys so much more information for consumers” said Tim Schigel, Managing Partner at Cincinnati-based Refinery Ventures and founder of ShareThis. “Our decision to back StoryTap was simple: our investment strategy is focused on woman-led businesses, because data shows they deliver better returns,” said Michelle McBane, Managing Director at Toronto-based StandUp Ventures. “We were impressed with Bernadette’s vision, leadership style and proven track record as a marketer, as well as the opportunity before this team and this technology to grow exponentially.” About StoryTap StoryTap Technologies Inc. is a woman-led company founded in 2016 with teams in Vancouver and Toronto. The company’s patented and secure video storytelling technology enables a global roster of brands to engage consumers and employees to grow by sourcing, producing, curating and distributing authentic, user-generated video storytelling content. StoryTap content also helps brands drive traffic, increase search engine optimization, build engagement and conversions. StoryTap is a Techstars and Lazaridis ScaleUp company. For more information about StoryTap, visit www.storytap.com or follow them on LinkedIn, Twitter, and Instagram. Contact Details Kite Hill PR for StoryTap +1 917-816-5773 storytap@kitehillpr.com Company Website https://storytap.com/

May 20, 2021 12:02 PM Eastern Daylight Time

Video Image

Spruce Up Your Home this Spring (and Earn Money While You Do It)

YourUpdateTV

With Americans spending most of their time at home now, home décor and comfort have become incredibly important. In fact, online marketplace OfferUp recently found that 58% of Americans redecorated their homes last year with items to make their living spaces more comfortable and functional, TV Host, Lifestyle Expert and Interior Designer, Evette Rios, teamed with OfferUp and YourUpdateTV to discuss new design trends and the perks of using resale marketplaces. A video accompanying this announcement is available at: https://youtu.be/Nj1YZ68I2P0 Because people are spending so much extra time at home, Americans have become increasingly focused on how to make their living spaces work best for them - and shopping for home goods and furniture on resale marketplaces like OfferUp is one of the easiest ways to do that. According to OfferUp’s Annual Recommerce Report, 35% of Americans purchased home products on resale apps last year, and the average American saved $400 by doing so. People are turning to resale marketplaces to find the perfect furnishings for incredible deals, as well as vintage and homemade items... OfferUp is also a great place to shop for hard-to-find items that may not be available elsewhere, like desks and chairs. If you can’t find something at a store or online, chances are someone in your community might be selling it on OfferUp. Selling your unused things in an online marketplace is a great way to declutter your home quickly this spring and earn extra income, either to make ends meet or to support a side hustle. With OfferUp, all you need is a phone, so it’s as easy as snapping a picture of what you want to sell and adding a price. When listing an item, post great photos and descriptions, price items fairly, and take advantage of what people are currently interested in. To start buying and selling today, download the OfferUp app in the Apple App Store or Google Play Store or visit www.offerup.com. About Evette Rios: Hailed as “The Latina Martha Stewart”, Evette Rios is a bilingual TV host, Interior Designer, Cook, Writer, and Native New Yorker of Puerto Rican heritage. Host of Emmy nominated Recipe Rehab on CBS and Rachael Ray’s designer and Design Buddy. Responsible for home design/renovation content on Rachael’s daytime show, website and magazine. Regular appearances on national morning shows including Today on NBC, Telemundo and Univision programs About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 20, 2021 09:00 AM Eastern Daylight Time

Video

1 ... 284 285 286 287 288 ... 329