Communications

Advertising Communications Graphic Design Internet Marketing Media Publishing SEO
News Release Digital Asset Direct

Survival 101 – How to Stay Alive In The Middle of Crypto Winter And A Bear Market

Caleb & Brown

This educational guide “How To Protect Crypto Assets in a Bear Market” was created in conjunction with Caleb & Brown. Caleb & Brown is the world’s leading cryptocurrency brokerage. Learn more here. Something unique is happening in financial markets at large, much to the distress of investors across asset classes of every stripe. For the first time ever, the so-called crypto winter, or the cyclical downturns the cryptocurrency market experiences, is occurring at the same time as a global bear market. While bear markets occur cyclically across all asset classes, this 2-for-1 walloping may feel especially punishing to investors following 2021’s great bull market, during which many portfolios grew at mind-bending rates. In 2021, Bitcoin’s (CRYPTO: BTC) price increased to an all-time high of $69,044.77 (a 120% increase from its closing price on Jan.1), and the price of Ethereum (CRYPTO: ETH) skyrocketed to an all-time high of $4,868 (a 500% increase from its closing price on Jan. 1). To put that into perspective, the annual return of the Nasdaq Composite Index in 2021, from its first-day close to its yearly high, was 27%. The Nasdaq Composite Index includes almost all stocks listed on the Nasdaq Capital Markets exchange. Along with the Standard & Poor 500 and the Dow Jones Industrial Average, it’s one of the premier benchmarks for economic performance. Despite their astronomical 2021 gains, both Bitcoin and Ethereum have nearly returned to their pre-2021 price levels. And instead of finding refuge in the equities market, investors looking to recoup their losses by diversifying from cryptocurrency or pivoting away entirely are met with more of the same decline. The bear market of 2022 has even taken down typically well performing tech stocks such as Apple Inc. (NASDAQ: AAPL), Netflix Inc. (NASDAQ: NFLX) and Tesla Inc. (NASDAQ: TSLA), with painful declines of 27%, 72% and 45%, respectively. Many experts believe a slew of macroeconomic factors have contributed to this decline, including rampant inflation, a European war, an excess increase in monetary supply and pandemic repercussions. In such hostile conditions, the main prerogative of the astute investor and trader is survival, and the first step of survival is identifying and understanding the threat. With history as a guide, investors can glean the characteristics of crypto winter and bear markets — the two big bullies of 2022 — and figure out a way to stay afloat. What, then, does history tell us? Crypto Winter Versus Traditional Bear Markets: How They Stack Up When comparing the crypto and equities markets, a clear distinction can be made in the nature of their declines. For one, crypto winters, as crypto bear markets are often called, occur at a much higher frequency, experience much larger price changes and occur much more rapidly than those of the equities market. The same holds true for crypto bull markets, which present some of the best investment opportunities in the world. Professional investors see this volatility as an opportunity, turning what some would think of as a ‘bug’ into income-generating and portfolio-hedging tools. These crypto winters are often preceded by macro events like rising inflation, country-wide crackdowns on crypto and regulatory difficulties. Macroeconomic events also spearhead crypto bull markets. In 2021, experts believed the advent of commission-free brokers, the proliferation of cryptocurrency exchanges, the explosion of online spending due to quarantine measures and the release of stimulus cheques may have provided the perfect cocktail for a great bull run in both the equities and cryptocurrency market. The argument that crypto winters are generally more volatile and quicker than those of the equities market is supported by an inspection of periods of decline in Bitcoin, which is often used as a proxy for the market. Specifically, one finds: Between Dec. 16, 2017, and Feb. 6, 2018, Bitcoin’s price dropped roughly 70% in 52 days, declining from $19,700 to $5,900. Between June 26, 2019, and March 13, 2020, Bitcoin’s price dropped roughly 70% in 261 days, declining from $12,900 to $3,900. Between April 14, 2021, and May 19, 2021, Bitcoin’s price dropped roughly 53% in 35 days, declining from $63,500 to $30,000. In the current crypto winter, Bitcoin’s price dropped roughly 74% in 227 days, declining from $67,000 to $17,500. Imagine depicting all S&P 500 declines since 1956 In comparison, according to LPL Research, the S&P 500 has experienced 15 bear markets since 1956. In that time, the average duration of a bear market is 334 days — 11 months — and the average decline is roughly 30%. While there are certain times in history where losses exceeded 30%, notably the crashes of 1957, 2000 and 2007, these are the outliers. Image depicting BTC’s declines from 2012 onwards. Taken from TradingView. Image depicting SPY’s 2018 decline of 20%. Taken from TradingView. Cryptocurrency bear markets, or crypto winters, are far sharper and more abrupt than bear markets in more traditional asset classes. The lowest decline in crypto listed above is 53%, while the shortest bear market is one month. In fact, using the arbitrary 20% threshold for a bear market with Bitcoin would have yielded a number of bear market misattributions, particularly in its early history. For example, Bitcoin’s price on Jan. 4, 2017, and Jan. 12, 2017, declined by 35% in eight days. In the equities market, this would have been astounding. With Bitcoin, this drop was completely erased in a matter of weeks and later led to a 275% ascension from the lows by May of the same year. The abrupt declines in the crypto market may scare off investors, but it’s important to note that the opposite occurs in bull runs. As demonstrated in 2021, even in great bull runs in the equities market, the bull runs in crypto tend to be more extreme. This is a characteristic of an exciting, nascent asset class that is just beginning to develop the appropriate infrastructure for mainstream adoption. In other words, it’s a characteristic of an emerging market rather than an abrasion in the asset. It’s not an exaggeration to say that the cryptocurrency market can provide some of the best investment opportunities in terms of both percentage return and time needed for that percentage to materialize. Because of its volatility, however, robust risk management is needed to tackle this class efficiently. For the layperson, this skill is best achieved through the help of professionals. What To Do In Survival Mode? It’s important to note that both Bitcoin and the S&P 500 have survived each of their “catastrophic” declines throughout history. Many investors have used dollar-cost averaging (DCA), hedging and diversification as countermeasures throughout historical bear markets, allowing them to preserve capital for when the next bull market comes knocking. Although this inspires hope, it should not inspire complacency. In his book “The Psychology of Money” Morgan Housel said, “The challenge for us [investors] is that no amount of studying or open-mindedness can genuinely recreate the power of fear and uncertainty [experienced in bear markets].” While identifying and learning about threats to your investment portfolio is crucial in creating the confidence you need to weather poor market conditions, aid from professionals often makes this process easier. Providing investors immediate support and attention is a core value at Caleb & Brown, the world’s leading cryptocurrency brokerage. Armed with deep insight into cryptocurrency markets, Caleb & Brown’s brokerage professionals offer the education and insights to help their clients make the right decisions when their wealth is on the line. Their team of experienced crypto professionals help investors combat bear market conditions, avoid catastrophic decisions and grant their clients the know-how to preserve capital. What’s more: they’re always available. With both crypto winter and a bear market knocking on investors’ doors, help from professionals has never been more important. With the pros at their backs, investors are far more likely to learn to preserve their capital, and deploy it in a timely and effective manner in preparation for the next bull market. Click here to meet the professionals. We help our clients buy, sell, swap, and safely store cryptocurrencies, with a 24/7 personal broker service.Our clients can reach their personal broker on the phone and email at any time.Our clients range from beginners needing assistance to buy their first cryptocurrency, to seasoned investors needing a professional service to make high value, complex trades.We put personalised service, education, and consumer protection at the heart of everything we do.We were founded back in 2016 and we now have over 21,000 clients in more than 100 countries, serviced by 76 staff based in our offices in Melbourne, Sydney and London. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Chris Nedelkos chris@calebandbrown.com

October 19, 2022 10:35 AM Eastern Daylight Time

Image

GOODWAY GROUP NAMED TO NEWSWEEK’S LIST OF THE TOP 100 MOST LOVED WORKPLACES FOR 2022

Goodway Group

Newsweek released their annual rankings for the Top 100 Most Loved Workplaces® list, and Goodway Group was ranked # 57. The 2022 Top 100 Most Loved Workplaces® are the result of a collaboration with the Best Practice Institute (BPI), a leadership development and benchmark research company. The results were determined after surveying more than 1.4 million employees from businesses with workforces varying in size from 50 to more than 10,000. The list recognizes companies that put respect, caring, and appreciation for their employees at the center of their business model and, in doing so, have earned the loyalty and respect of the people who work for them. Goodway Group was selected, in part, for their team's continual positive vision for the future. "We're natural disruptors and change is core to our DNA. Employees play an active role in writing the future as our business evolves," shared Kandi Gongora, Chief Transformation Officer. "Naturally, we must focus on professional growth and development to stay ahead of the curve." To this end, Goodway supports employees' long-term career goals through a structured framework and creates a respectful, inclusive environment by welcoming employee feedback. In 2016, Goodway expanded their commitment to the company's ongoing evolution, forming the Goodway Council, a cross-section of employees who provide the leadership team with feedback on various topics to prioritize and influence company culture. This direct line to leadership offers another avenue for employees to share their feedback and solutions. How positive workers feel about their future at the company, career achievement, how much employer values align with employee values, respect at all levels, and the level of collaboration at the firm were the five critical areas measured to gauge employee sentiment. In addition, areas such as inclusion, diversity, equity and belonging, and company response and adaptability to the COVID-19 pandemic, such as return-to-office rules, were identified and analyzed in relation to the five critical areas measured. “As a result of ‘The Great Resignation,’ more companies recognize the importance of focusing on employee satisfaction to not only attract but retain top talent,” said Nancy Cooper, Global Editor in Chief, Newsweek. “The businesses on this year’s list clearly demonstrated that commitment.” "The companies on this list represent the best at placing love at the center of their employee's experience," said Louis Carter, CEO, Best Practice Institute. "The number of applications this year and analysis of survey data reinforces our original findings that love is the strongest predictor of the strength of a company's culture, employee engagement, and satisfaction." For the full Newsweek list of 2022’s Most Loved Workplaces, please visit. Methodology To identify the top 100 companies for the Newsweek ranking, companies were evaluated and scored as follows: 35 percent of the initial score was based on employee survey responses; 25 percent was derived from analysis of external public ratings from sites such as Comparably, Careerbliss, Glassdoor, Indeed and Google; and 40 percent came from direct interviews with and written responses from company officials. Newsweek then conducted additional research into every company on the list, as well as the top runners up, to determine the final list of 100 companies and their ranking. (The list includes both U.S. firms and companies with a strong U.S. presence that are based overseas.) To learn more about career opportunities at Goodway Group, please visit our career’s page. About Goodway Group Goodway Group is a leading data-driven and technology enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Goodway Group. Honestly Smart Digital. About Newsweek Newsweek is the modern global digital news organization built around the iconic, over 85-year-old American magazine. Newsweek reaches 100 million people each month with its thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia. About Best Practice Institute Best Practice Institute is an award-winning leadership and organization development center, benchmark research company, think tank, and solutions provider. BPI is the certifying body for Most Loved Workplace® and conducted the original research to create the model and criteria for becoming a Most Loved Workplace®. BPI’s research proves that Most Loved Workplaces® produce 3-4 times better customer service, employee performance, and retention than companies not loved by their employees. For more information on how to apply to become a certified Most Loved Workplace in 2023, go to: http://www.mostlovedworkplace.com Contact Details Kite Hill PR for Goodway Group Patrice Gamble goodway@kitehillpr.com Best Practice Institute Scott Baxt +1 917-805-6413 scottbaxt@bestpracticeinstitute.org Company Website https://www.goodwaygroup.com/

October 19, 2022 10:00 AM Eastern Daylight Time

Travel Technology Association Selects Laura Chadwick as New Leader

Travel Tech

The Travel Technology Association (Travel Tech), the voice of the travel technology industry, announced today that following a comprehensive executive search, it has appointed Laura Chadwick as its new President and Chief Executive Officer. Chadwick’s record of association leadership and public policy advocacy make her an ideal choice for the association to advance its mission of promoting marketplace competition, transparency, and advocacy for policies that deliver consumer value. Chadwick previously served as a Vice President, Industry Relations at the XRAssociation (XRA), where she launched the new organization’s membership, marketing, and development efforts. Under her leadership, XRA grew from five members to more than 40 in the span of two and a half years. Previously Chadwick led corporate member engagement and technology policy lobbying at the National Restaurant Association. She is also a veteran of the Consumer Technology Association and the Capitol Hill offices of U.S. Representatives Adam Schiff (CA-28) and Mike Thompson (CA-05). “We are delighted Laura is leading Travel Tech. Her leadership skills, combined with her technology and policy background, make her the perfect choice,” stated Emmett O’Keefe, Chairman of the Travel Tech Board of Directors. “She will be a great advocate for the industry as we continue to provide value to the travel consumer.” Chadwick will focus on solidifying the Travel Technology Association’s value to the industry, highlighting its advocacy work, and expanding its membership. “I am honored to join the Travel Technology Association as its new leader and work with some of the most innovative companies in the travel industry,” Chadwick said. “Throughout my career, I have led efforts to highlight the power of technology to benefit consumers and transform businesses. As more and more Americans make plans to travel, we have a great opportunity to highlight Travel Tech’s core principles of consumer choice, competition, and transparency and its value as an organization supporting the industry.” “Laura’s leadership is a welcome addition to the team,” stated Kelly Kolb, Travel Tech’s Board Vice Chair. “Her plans to expand the reach of the association, enhance our advocacy efforts, and showcase the benefits technology brings to travelers and the economy, will be noticed quickly throughout the industry and especially in Washington, DC.” Chadwick takes on the role of President and CEO following the transition of Interim President Stewart Alvarez. Alvarez will continue to support Travel Tech in an advisory role. “I look forward to working with Laura as she leads Travel Tech in these important times,” stated Alvarez. “Proposals from the Department of Transportation regarding ticket refunds and ancillary services, ongoing discussions in state capitals and city halls, along with the continued advocacy of a transparent marketplace, make her leadership in this space essential.” ### About Travel Tech The Travel Technology Association (Travel Tech) is the voice of the travel technology industry, advocating for public policy that promotes transparency and competition in the marketplace to encourage innovation and preserve consumer choice. Travel Tech represents the leading innovators in travel technology, including global distribution systems, online travel agencies and metasearch companies, travel management companies, and short-term rental platforms. To schedule an interview with a Travel Tech spokesperson, contact Dan Rene of kglobal at 202-329-8357 or daniel.rene@kglobal.com. Contact Details Dan Rene +1 202-329-8357 daniel.rene@kglobal.com Company Website https://www.traveltech.org.

October 19, 2022 09:45 AM Eastern Daylight Time

CSG Supercharges Customer Experience with Launch of Industry-Specific Customer Engagement Solution, CSG Xponent Ignite

CSG

CSG® (NASDAQ: CSGS) empowers companies to build unforgettable experiences that make it easier for consumers and businesses to connect with, use, and pay for the products and services they value most. To propel proactive customer experience (CX), CSG today launched CSG Xponent™ Ignite, a customer engagement solution built from industry-specific expertise that enables businesses to quickly deploy, engage and deliver quantifiable experiences aligned with their goals. “Companies are frustrated with spending millions of dollars on generic CX tools that don’t produce the outcomes they were sold on. Generating ROI on CX initiatives is what businesses need and what we offer with CSG Xponent Ignite,” said Eric Carrasquilla, president, customer engagement, CSG. “CSG’s expertise is driving differentiated digital experiences for consumers and patients. Xponent Ignite raises the customer experience bar by delivering industry-tailored, pre-built customer journeys with pre-configured integrations that personalize and automate the most important customer touchpoints to drive immediate value to the consumer and achieve faster ROI.” "Even with the growing number of deployments, few companies, if any, have mastered the art of delivering a great customer experience. Organizations need easy access today and to be able to connect the dots between programs to realize business results,” said Mila D’Antonio, principal analyst, Omdia. “CSG Xponent Ignite takes the guesswork out of journey orchestration and simplifies it for the end user at scale and with speed.” By leveraging CSG Xponent Ignite, businesses can: Prove and build their CX business case, understand their CX maturity, illuminate ways to generate ROI, and help define a solid CX strategy to drive desired business and customer outcomes. Speed time to value with 80+ industry-specific, pre-built journeys that quickly orchestrate the most important customer interactions to elevate customer satisfaction, drive customer loyalty, spark upsells, and lead to faster ROI. Connect with ease and remove data silos by leveraging an API library with 100+ pre-configured integrations to streamline and seamlessly connect to your existing tech stack without ripping and replacing the current IT infrastructure. CSG Xponent Ignite empowers companies within the telecommunications, financial services, retail, and healthcare industries to personalize customer journeys through use cases for acquisition, support, growth, and retention. The catalog of journeys is based on best practices across these industries and expertise from orchestrating 50 billion omnichannel interactions around the globe. With Xponent Ignite, healthcare providers can enhance patient care with real-time digital communications such as care plan adherence notifications and appointment reminders. Financial institutions can drive mortgage loan application completions with proactive, personalized reminders and real-time status updates. Retailers can hyper-personalize and target offers to customers in the right channel and at the right time to convert purchases. Communication service providers can retain customers with a promotion roll-off journey. For more information on CSG Xponent Ignite and how it can take your customers’ experiences to the next level, visit https://www.csgi.com/products/xponent/ignite/. # # # About CSG CSG empowers companies to build unforgettable experiences, making it easier for people and businesses to connect with, use and pay for the services they value most. Our customer experience, billing and payments solutions help companies of any size make money and make a difference. With our SaaS solutions, company leaders can take control of their future, and tap into guidance along the way from our more than 5k-strong experienced global CSG services team. Want to learn more about how to be a change maker and industry shaper like our 1,000-plus clients? Visit csgi.com to learn more. Copyright © 2022 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names which are referenced in this document are the property of their respective owners, and all rights therein are reserved. Contacts: Jordy Spitale Public Relations +1 (504) 615-8820 Jordy.Spitale@csgi.com John Rea Investor Relations +1 (210) 687-4409 John.Rea@csgi.com Contact Details Tammy Hovey +1 917-520-2751 tammy.hovey@csgi.com Company Website https://www.csgi.com

October 19, 2022 07:25 AM Mountain Daylight Time

Video

Clean Room Primer Group Releases White Paper at Inaugural Event in New York City During Advertising Week

Clean Room Primer

For more information and to register for the upcoming events, click here. The Clean Room Primer Group has released its initial piece of educational material – a co-authored white paper covering clean room taxonomy and definitions, use cases, and a look at the future. Clean Room Primer - A Definitive Guide for Marketing is a guide for marketers, agencies, and publishers to formulate and evaluate their plans for using data clean rooms with the intention of enhancing their odds for success. The white paper is the topic at the group’s inaugural event, held today in New York City during Advertising Week. It can be downloaded here. Use cases and data management practices in the Clean Room Primer cover topics such as campaign measurement and attribution; audience insights, planning segmentation, activation and analysis; and monetization of first-party data. “Data clean rooms are an incredibly complex new addition to the tech stack, and one that is also central for all stakeholders in the marketing industry to understand. With factors like privacy regulations, measurement, attribution and third-party data usage evolving, those who are not well versed with how to use data clean rooms will quickly be left behind and will find it much harder to derive value from digital marketing efforts,” said Rich Sobel, Founder and CEO at Marcato Solutions and Founding Member of Clean Room Primer. “The goal of the Clean Room Primer is to provide marketers, agencies and publishers with data clean room knowledge and know-how to empower them to feel confident about implementing best practices to yield successful results.” The Clean Room Primer was authored by a group of industry leading experts invested in seeing the marketing industry transition to new privacy realities. They include: Adam Gelles, CEO, The B2B Marketing Company Devon DeBlasio, Vice President, Product Marketing, InfoSum Ellen Oppenheim, Founder, Oppenheim Media Consulting John Baronello, VP Digital Transformation, Cardinal Path (Merkle) Michael Shearer, Senior Director, Digital Innovation and Strategy, Claravine Mike Moreau, co-Founder and COO, Habu Rich Sobel, Founder and CEO at Marcato Solutions Sam Shapiro-Klein, Director, Marketing, Identity, Neustar Veronica Luik, Director, Strategy and Market Intelligence, LiveRamp Following this event, The Clean Room Primer will commence a Roadshow in major cities throughout Q4 2022 including Chicago, San Francisco and Los Angeles where leading practitioners will share real-world insights on why and how to use data clean rooms for marketing and advertising. The Clean Room Primer Roadshow dates: New York City on October 18 @ New York Marriott Downtown (9:00 - 11:00 AM ET) Chicago on November 2 @ Chicago Marriott Magnificent Mile (4:00 - 7:00 PM CT) San Francisco on November 10 @ The W San Francisco (4:00 - 7:00 PM PT) Los Angeles on December 6 @ The Huntley Hotel Santa Monica (9:00 - 11:00 AM PT) About The Clean Room Primer Group The Clean Room Primer is an ad-hoc consortium of advertising industry executives with a shared mission of providing marketers, agencies, and publishers with a reliable and expert source on data clean rooms, their use and implementation best practices. Helping the industry prepare for a new privacy landscape. Inaugural participating companies include Habu, LiveRamp, InfoSum, Claravine, Kite Hill Public Relations, Marcato Solutions, The B2B Marketing Company, Neustar and Merkle. For more information, visit CleanRoomPrimer.com and follow on LinkedIn and Twitter. Contact Details Maggie Stasko cleandata@kitehillpr.com

October 18, 2022 09:00 AM Eastern Daylight Time

An Eclectic Ecosystem: Learn About The Society Pass (NASDAQ: SOPA) With COO, Pamela Aw-Young

Society Pass Incorporated

Contact Details Dennis Nguyen: Founder, Chairman & CEO +1 877-440-9464 dennis@thesocietypass.com Company Website https://thesocietypass.com

October 18, 2022 09:00 AM Eastern Daylight Time

Video

Ready for Ron Announces National Student Director

Ready for Ron

Ready for Ron, the only credible independent group working to Draft Florida Governor Ron DeSantis to run for President, announced a new initiative to engage college students, as activists and volunteers, in support of the official national petition to draft Ron DeSantis to run in 2024. ‘Young Americans Ready for Ron’ led by Dylan Dean, will build a nationwide network of student activists to actively engage their fellow students and their local communities as part of the growing national movement in support of a Presidential run by Governor DeSantis. Dean, a student at Montana State University served as a multi-State Chair for the renowned student activist movement Young Americans for Liberty (running five states at once) and is a tireless advocate on and off college campuses. Dean’s experience in grassroots organizing and action has helped him build a national network of Young Americans ready to engage in electoral activism. “My generation is Ready for Ron to continue defending freedom and liberty - just as he has done in Florida – but on the national stage. Since the onset of the COVID-19 pandemic, Governor DeSantis refused to kowtow to the radical Left, keeping the Sunshine State open for business and rejecting the impulse to impose onerous mask and vaccine mandates on citizens of the state. It revealed true bravery and respect for liberty, and that's why I support him now," Dylan Dean said. “By choosing guidelines over mandates, Governor DeSantis has given hope to college students like myself, who can now look to 2024 with newfound optimism that he will win the White House,” Dean continued. For those still in the college system or who just left it, we know what a broken system looks like and how important it is to solve the problems. Only strong leadership can get that job done.” “We are thrilled to have Dylan involved with this effort,” stated Ready for Ron Chief Political Strategist Ed Rollins. We need more younger people involved to grow a powerful apparatus nationwide to draft and elect Ron DeSantis for President. Their future and ours depend on it.” Since its launch in late May, Ready for Ron has enlisted nearly one hundred thousand supporters, generated significant media attention, and run hundreds of ads to convince Ron DeSantis to run for President. Ready for Ron has emerged as the only credible independent organization in support of a Ron DeSantis candidacy. Americans are encouraged to sign the petition at ReadyForRon.com to draft Ron DeSantis to run in 2024. ### Contact Details Dan Rene +1 202-329-8357 dan@readyforron.com Company Website https://www.readyforron.com/

October 18, 2022 08:45 AM Eastern Daylight Time

Halloween Thrills Can Be Good for Your Mental Health & Reduce Stress of Daily Living

The Chicago School of Professional Psychology

During a time when many of us are anxious about daily living, the thrill of a Halloween fright might alleviate some stress, according to Dr. Michele Nealon, Psy. D., President of The Chicago School of Professional Psychology. “There’s a psychological release from knowing that we can overcome our fear and enjoy the feeling of being exposed to crisis or threat in a safe environment,” she said. “This could be exactly the kind of release we need from our daily stresses—even if it’s just for a few moments.” “When you visit a haunted house or watch a horror movie, there’s a rush of adrenaline, endorphins and dopamine,” Dr. Nealon added. “This rush is translated by our brain into feelings of euphoria, satisfaction and empowerment when the fear subsides. We get a sense of relief and well-being.” Thrill seekers who test their own limits can also reinforce bonds with others when this experience is shared, according to Dr. Nealon. But there is a downside to Halloween that Dr. Nealon warns about. “When we mock the disadvantaged, the mentally ill, those with special needs, or anyone with a perceived difference, we contribute to stigma and discrimination which makes it even tougher for people living with adversity. This Halloween, and always, be mindful that there are those around you who are struggling—they need your support, your kindness, and not your taunts.” “Today, we have enough real fear and anxiety in our daily lives. Halloween frights can be an appropriate way to release some of the pent-up tension in our bodies so that we can better tackle the actual challenges we face,” she said. “At the same time, it’s a time to reflect on how we, as a society, need to focus on how to better serve those most in need of our support and kindness, understanding that this is an important step to community wellness for all of us,” Dr. Nealon said. Contact Details The Chicago School of Professional Psychology Vivien Hao, Public Relations Manager +1 323-893-4743 vhao@thechicagoschool.edu

October 17, 2022 01:00 PM Pacific Daylight Time

BOO! Home Repair Doesn't Have to be Scary!

YourUpdateTV

We love Halloween but what can really give a homeowner a fright is when your house starts making creepy sounds or smelling funny. Not everyone is a repair expert, so how do homeowners know when they need to call an expert? Recently, Mark Dawson, President and Chief Executive Officer of Authority Brands’ Trade Brands, conducted a satellite media tour to share tips that can help consumers make sure their house is in tip-top shape and safe for family and friends this spooky season and beyond. A video accompanying this announcement is available at: https://youtu.be/3DMbh3PDuno Like a regular health check-up, a home maintenance schedule is important for every house's upkeep. Continuing to check on your appliances, heating and cooling, plumbing, and electrical systems will help prevent breakdowns, save money, and keep your home looking its best. It is important to prepare your home for the colder season ahead, to be mindful of those creepy sounds and smells, and to identify and repair any home issues that could cause larger problems for your home and family in the future. No matter what age you are, flickering lights will make you feel uneasy. While most reasons behind flickering lights are nothing to be concerned about, others could mean there’s a bigger issue in the house’s electrical system that could be a safety hazard for you and your family. According to the U.S. Fire Administration, house fires will occur in over 1 million American homes each year, so it’s important to get to the root of the problem sooner rather than later. In fact, one of the main causes of house fires is loose wiring. And loose wiring can present itself as flickering lights. If that’s the case, you’ll need a complete diagnostic to assess the danger and what needs to be addressed. A Mister Sparky electrician will not only try to fix the immediate problem of the flickering light but will inspect the home thoroughly to ensure that there are no loose wires anywhere else in the home. For more info or to request an appointment with your local Mister Sparky visit mistersparky.com. If you hear pipes rattling, thuds when you turn off a faucet, or gurgling sounds in the drain, then your plumbing system might need to be checked. When your plumbing system is working properly, you don't have to think about it. Water comes in, water and waste get removed – that's the end of the story. Unfortunately, things don't always go so smoothly. Sometimes, the plumbing can break down – noisily. When in doubt, call in a qualified plumber to diagnose your noisy pipes and get your plumbing system flowing in peak condition again. Give your local Benjamin Franklin Plumbing a call for any plumbing questions or visit benjaminfranklinplumbing.com for more info. When it comes to your home’s cooling and heating system, the majority of the time you’ll forget it’s there, as new and modern HVAC units are pretty quiet. However, you might come across the occasional clicking or funky smell that might make you think twice about what’s going on with your system. If your air conditioner is making any of these noises - squealing/screeching, rattling, buzzing, clicking, hissing, whistling, humming, cracking, or banging - it is best to consult with a trained, certified HVAC technician to pinpoint the issue and offer you the best advice for fixing the sound. Be sure to call the experts at your local One Hour Heating & Air Conditioning whenever you need fast, reliable service or visit onehourheatandair.com. About Mark Dawson: Mark Dawson, President and Chief Executive Officer of Authority Brands’ Trade Brands, including Benjamin Franklin Plumbing, Mister Sparky Electric, One Hour Heating & Air Conditioning, and STOP Restoration. since February 2022, Chief Operating Officer since July 2019, and a director since April 2020. Mr. Dawson is based in Phoenix, Arizona. Mr. Dawson also has been co-owner of DTRT, LLC from December 2015 to August of 2022. This entity operated two Hand & Stone Massage and Facial Spas located in Arizona. Mr. Dawson was the co-owner of DRTCA, LLC from January 2017 to October 2020 which operated one Hand & Stone Facial Spa located in California. From January 2014 to July 2017, Mr. Dawson served as President and Chief Executive Officer of Franz Branz, LLC d/b/a Bluefrog Plumbing and Drain, LLC, and its affiliates in Phoenix, Arizona. About Authority Brands: Authority Brands is the premier residential services franchising platform providing services from the property line to the roof line. Authority Brands' companies include 12 leading home service franchisors: America's Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Color World Painting, DoodyCalls, Homewatch CareGivers, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating and Air Conditioning, STOP Restoration and Woofie's. Together, these brands provide home services through approximately 860 franchise owners across North America. Authority Brands, which is headquartered in Columbia, Maryland, is dedicated to supporting individual franchise owner growth with a full suite of marketing, technology, and operational support, allowing them to focus on providing exceptional service to homeowners. Please visit www.authoritybrands.com for more information. About Mister Sparky: Mister Sparky is the #1 largest consumer electrical franchise, offering premium residential services in more than 100 cities across the U.S. Experts at safeguarding homes against potential hazards, the company’s licensed electricians are highly trained and provide customers with installation, repair and replacement services in a fast and reliable manner. America’s On-Time Electrician® is part of Authority Brands, the parent company to leading home service brands across the plumbing, HVAC, electrical services, residential cleaning, at-home care, swimming pool repair and maintenance, tree care, restoration, pet waste removal, and pest control services sectors. For more information, visit www.mistersparky.com and www.authoritybrands.com. About One Hour Heating & Air Conditioning: With more than 370 locations, One Hour Heating & Air Conditioning is the #1 largest HVAC service provider in the United States. With comfort and convenience a top priority, the company offers an extensive line of products and services, including maintenance, installation and repair, that keeps HVAC units running at peak performance year-round. One Hour Heating & Air Conditioning is part of Authority Brands, the parent company to leading home service brands across the plumbing, HVAC, electrical services, residential cleaning, at-home care, swimming pool repair and maintenance, tree care, restoration, pet waste removal, and pest control services sectors. For more information, visit www.onehourheatandair.com and www.authoritybrands.com. About Benjamin Franklin Plumbing: Founded in 2001, Benjamin Franklin Plumbing currently operates more than 260 locations across North America. With an emphasis on customer satisfaction, the company’s highly trained and licensed plumbers offer a full range of plumbing services that meet the highest industry standards including, installation, repair and replacement. The Punctual Plumber is part of Authority Brands, the parent company to leading home service brands across the plumbing, electrical services, residential cleaning, at-home care, swimming pool repair and maintenance, tree care, restoration and pest control services sector. For more information, visit www.benjaminfranklinplumbing.com and www.authoritybrands.com Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 17, 2022 01:00 PM Eastern Daylight Time

Video

1 ... 173 174 175 176 177 ... 330