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Blue Ocean Daily Festival—Taitung County Government's New Event Successfully Revitalizes Local Marine Recreation Industry

Taitung County Government

TAITUNG, TAIWAN - Media OutReach - 14 November 2022 - In recent years, the Taitung County Government has been refining the county’s “Sea is Life” outlook. Providing opportunities in and around water has aided and enabled the county government’s marine culture education and aquatic recreational activity expansion efforts. 2022 marked the initial launch of the Blue Ocean Daily festival. The 5-week event aimed to provide tourists and tourism operators with recreational water activities. It was only recently the festival has come to a fitting end after offering a total of 22 Austronesian-themed maritime activities with local schools, tribes and industry associations. Jinzun Village and Flowing Lake are currently being built up as hubs to spread awareness of recreational aquatic activities and marine culture education. By means of providing county residents and tourists more aquatic activity diversity, both hubs follow three ideals: embracing, engaging and knowing the sea. Furthermore, with the partnership with the Kimokeo Foundation from Hawaii, the recent new addition and integration of Shanyuan Bay has garnered much international exposure. The inaugural Blue Ocean Daily Festival’s significance lies in its cultural roots search, as well as meaningful international exchanges. The Taitung County Government invited Kimokeo Kapahulehua (also known as Uncle K), well-known throughout Hawaii for his preservation efforts of Hawaiian culture, to build off the year’s prior establishment of the Taiwan Outrigger Canoe Club (TOCC). The club brought ethnic Taiwanese Hawaiians athletes to Taitung for their natural affinity toward reconnecting with their mutual ancestors. Uncle K introduced the Hawaiian outrigger canoe to Taitung and the important role it played during the Austronesian migration period. County residents were then able to know the canoes and experience them up-close during one of the eight classes Uncle K hosted during the festival. The Haiiwan native also did a first for Taiwan—performing a long-distance sail in an Outrigger Canoe in Taiwan’s waters. Kapahulehua and his crew set sail from Shanyuan Bay to traditional waters of the Torik Tribe, effectively reenacting the historical setting of using boats as means to maintain friendly relations between Austronesian communities. During the welcoming ceremony, before coming ashore, a conch shell trumpet was prepared and blown to announce the Hawaiian crew had arrived by canoe, then, the on-shore Torik Tribe responded with a bamboo bugle horn to greet the Hawaiians ashore. This marks a meaningful milestone for the Blue Ocean Daily Festival so that the festival may continue to carry on the spirit of its unique cultural heritage. The Blue Ocean Daily Festival in addition to facilitating exchanges between international organizations, local tribes and academic institutions, it’s also the starting point in which marine creation and community revitalization occurs. The county government is also committed to developing smart tourism. 4K video feeds have been installed at three locations in Jinlun, Fugang, and Huayuan and will soon be made available for public access online. The zero-latency broadcasts enable the public easy access to Taitung’s beauty and can marvel at it anytime, anywhere. In the future, the county government also expects to launch online ecology education and tours to develop its intertidal zone-themed content that is not limited by time and space. Taiwan is believed by some experts to be where the Austronesian language family originated, according to the Taitung County Government. There are seven indigenous groups in Taitung County, making it the most culturally diverse county in Taiwan. Moreover, Taitung is blessed with rich marine resources, with a 249-kilometer coastline including the county’s outlying islands, which when totaled together, is the longest coastline in the nation. The county also has rare deep ocean water (DOW) and underwater hot springs, which can only be found in few places on Earth. The unique geographical environment and rich cultural heritage makes the county well positioned for development within the marine recreation industry. In the future, the county government will continue to connect with the international community through the Blue Ocean Daily Festival and promote the revitalization of marine themed tourism and community development to achieve its vision of sustainable development of the local marine recreation industry. Contact Details Xu Yi-Zhong w2034@taitung.gov.tw

November 14, 2022 09:00 AM Eastern Standard Time

Insurance Services LLC Joins AmeriLife to Expand Opportunities for Agents & Serve More Medicare Beneficiaries

AmeriLife

AmeriLife Group, LLC (“AmeriLife”), a national leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions, announced today that it has partnered with Insurance Services LLC, a national distributor of Medicare Advantage and Medicare Supplement solutions. Headquartered in Greensburg, Penn., Insurance Services expands AmeriLife’s presence across the state and opens up new opportunities for agents with a number of top regional and national carriers. Per the agreement, terms of the deal were not disclosed. "I’ve long admired and respected AmeriLife for how they run their business and the positive impact that they’ve had on our industry,” said Larry Mikolajcik, CEO of Insurance Services. “Our team is excited for this new partnership. It will bring the technology and resources necessary to take our business to the next level, stay ahead of the changing pace of business, and deliver on our promise to our agents and their clients right here, at home, and across the country." Founded 42 years ago out of a small hotel room in western Pennsylvania, Insurance Services now boasts 10 offices and more than 100,000 clients across the commonwealth as well as in Ohio, West Virginia, Maryland and Florida. The firm has become a household name thanks in part to its popular spokesperson – professional football Hall of Famer and legendary Steelers linebacker Jack Ham – and its team of more than 300 licensed agents renowned for their command of the Medicare space and access to some of the top regional and national contracts in the business. “We couldn’t be more excited to welcome Larry and the Insurance Services team to AmeriLife,” said Mike Vietri, AmeriLife’s Chief Distribution Officer. “Larry is a legend in our industry, and he and his team stand as testament to building a business the right way: by developing agents that are dedicated to the firm’s values and committed to delivering – as their motto says – ‘satisfaction through service’. I firmly believe we will be stronger together, and we look forward to supporting Insurance Services’ continued growth.” ### About Insurance Services LLC Founded in 1980, Insurance Services LLC is a family-owned and operated insurance marketing organization that primarily distributes Medicare Advantage and Medicare Supplement products. The firm, which is headquartered in Greensburg, Penn., has more than 300 licensed agents that deliver “satisfaction through service” to Medicare-eligible beneficiaries nationwide. For more information, visit MyInsuranceTeam.com. About AmeriLife AmeriLife’s strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as the leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and advisors and more than 100 marketing organizations and insurance agency locations nationwide. For more information, visit AmeriLife.com, and follow AmeriLife on Facebook and LinkedIn. Contact Details Media Jeff Maldonado +1 321-297-1112 jmaldonado@amerilife.com Partnership Inquiries Patrick Nichols +1 727-726-0726 pnichols@amerilife.com Company Website https://amerilife.com/

November 14, 2022 09:00 AM Eastern Standard Time

Research Shows that Age Assurance Needs Clarity and Improvement

FOSI

The Family Online Safety Institute ( FOSI ) today released a new report, Making Sense of Age Assurance: Enabling Safer Online Experiences, which explores awareness and attitudes toward age assurance among parents and children in the United States, United Kingdom, and France. Age assurance ensures that users who do not meet age minimums cannot access online platforms, or must stay in age-appropriate environments. This new report found that age assurance methods are received with mixed perceptions, with respondents showing an openness to future solutions but also highlighting the need for education and transparency upon implementation. Key findings from the report captured levels of awareness among parents and children, outlooks on the use of biometric data, and cultural contrasts in parenting style. “Age assurance has long been a challenging area for the technology industry, as certain methods may also require the collection of more user data,” said Stephen Balkam, FOSI CEO. “This year’s report shows a clear opportunity to improve methods of age assurance, which must begin by helping people to understand it. This means providing clarity around the purpose of assuring age, how the process works, and how they benefit.” “At Google, we are committed to creating age-appropriate experiences to help kids and teens use technology in a safer and more privacy-protective environment,” said Markham Erickson, Vice President, Government Affairs & Public Policy, Google. “This research highlights the complexities associated with establishing the age of users and the importance of including the perspectives of both parents and their children in the discussion. We are proud to partner with FOSI on this critical work and will continue to collaborate on how to help kids and teens enjoy the benefits that technology has to offer when it comes to learning, staying connected and having fun.” Parents and responsibility Despite growing concerns about younger children accessing platforms while underage, this study found that most parents (53% in the US, 57% in the UK, and 49% in France) are willing to make an exception or allow their child to bypass an age requirement, though they then often require direct oversight of the account or discussions about how to use an app safely. While the majority of parents (74% in the US, 80% in the UK, and 73% in France) see themselves as the primarily responsible party for ensuring that their children interact with age-appropriate content, more than half of parents in each country surveyed agree that industry and government should both be more involved in protecting children. Future solutions Despite hypotheses that the use of biometric components may cause concerns around data privacy, this report found that respondents are open to age assurance methods that include it. Over two-thirds of parents and children in the US and UK, and roughly half in France, indicate that they are open to age assurance methods that include a biometric component. Nearly two-thirds of parents across all three countries feel that biometrics are an effective tool for assessing age. If offered, parents report that their most ideal method for setting age assurance on apps and services would be on a per account basis, the point at which they are downloaded from an app store. Country differences The report also finds that different social and cultural factors impact parenting styles and child-parent relationships in each country. US parents reported the highest amount of time spent monitoring their children’s online usage at 11.8 hours per week, in contrast with UK parents at 7.6 hours per week, and French parents at 3.5 hours per week. French parents are also the least likely to use tech tools such as monitoring software or apps to oversee their children’s online activities. 87% of US parents and 82% of UK parents have used such tools, compared to 65% in France. This study was supported by Google, and conducted by Kantar. Topline findings will be presented at the FOSI 2022 Annual Conference, Trust and Assurance: Online Safety in an Uncertain World. Each year, FOSI convenes the premier event in online safety, bringing together leaders from across industry, government, academia, and the nonprofit sector. This year’s agenda includes topics such as content moderation, privacy policy, safety in the metaverse, digital wellbeing, and more. The conference will feature remarks by FTC Commissioner Alvaro Bedoya, as well as the launch of the Global Online Safety Regulators Network, a new initiative seeking to encourage a collaborative approach to legislation globally. About FOSI The Family Online Safety Institute is an international, non-profit organization that works to make the online world safer for kids and their families. FOSI convenes leaders in industry, government and the non-profit sectors to collaborate and innovate new solutions and policies in the field of online safety. Through research, resources, events and special projects, FOSI promotes a culture of responsibility online and encourages a sense of digital citizenship for all. FOSI's membership includes many of the leading Internet and telecommunications companies around the world. Contact Details Curley Company for the Family Online Safety Institute Justin Siraj +1 202-505-0143 justin@curleycompany.com Company Website https://www.fosi.org/

November 14, 2022 08:00 AM Eastern Standard Time

Tia Lee Returns in 2022 with the Premiere of "Falling in the Deep", First Episode of "Goodbye Princess" Animation Series

Redhill Asia

HONG KONG SAR - Media OutReach - 14 November 2022 - Tia Lee, Asian fashion icon, pop singer, film and television actress, has released a first-of-its-kind MV pre-release production that blends animation, music and fashion videography, to mark Tia's return. Upon release of the "Goodbye Princess" animation trailer and the first episode of the 6-part series, an unprecedented record of over 13.65 million views were achieved for this unique form of storytelling and music launch within the first 72 hours. The "Goodbye Princess" pre-release campaign kicks off with a 6-part animated animation series. Each 30-second episode has the spirit of a classic fictional "princess", reconstructing age-old stories to tell a whimsical tale inspired by Tia's own experiences and journey in entertainment industry. "Goodbye Princess" showcases Tia's determination to break free from stereotypes and shake off biases that have been placed on her, paving the way forward to take ownership over her own destiny. Today, Digital Cover themed " The Voice " and an in-depth interview of Tia Lee by Vogue Hong Kong was also released, allowing followers around the world to have a glimpse of Tia on her new refreshed journey towards female empowerment. The first animation episode, " Falling in the Deep ", premiered on 11 November, featured a carefree mermaid swimming happily in a calm ocean. By chance, she spots an old television set on the seabed, which is the entrance to a tunnel that transcends time and space. Captivated by the lights, she swims into the tunnel's kaleidoscope of imagination and temptation. Suddenly, the mermaid realises that her tail has transformed into legs. Unable to swim, she sinks deeper into the ocean as a beam of light surrounds her. Will this beam of light come to the rescue of the mermaid? Or is it a sign of troubles to follow? What will she encounter next? The answers will be revealed in episode 2, to be released on 15 November (tomorrow). Accompanying the premiere was a poster released on 12 November that explained the underlying messages of the animated short clip: The television set symbolises the start of Tia's journey into the entertainment and fashion scene; The kaleidoscope reflects imaginations and temptations. The kaleidoscope also hides different easter eggs of Tia's actual appearances and looks when she first joined the industry; The mermaid losing her tail calls out her helplessness upon realising the true nature of show business. Complementing the stunning series is a set of motion and still images of Tia based on the same theme of " Falling in the Deep ", curated by award-winning Creative Director, Tony C. Miller. The motion and still images portray a stunning Tia in an iconic green couture dress underwater. While the production took under the water, it also overcame a big challenge – Tia's fear of water. This first animation and fashion videography series represents a breakthrough in MV pre-release execution and also a personal breakthrough for Tia. Stay tuned for more exciting development of Tia's " GOODBYE PRINCESS " journey, which will be out soon! Episode 2 release schedule: Official press materials: Tia Lee Official Channels: Instagram @leeyufen: https://www.instagram.com/leeyufen/ YouTube: https://www.youtube.com/@tialeeofficial/ Facebook: https://www.facebook.com/leeyufentialee/ Weibo: https://weibo.com/u/1396928042/ About Tia Lee: Tia Lee (李毓芬), born in Taipei, is an Asian pop singer, film and television actress, model, and former member of the girl band Dream Girls. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a fashion icon and trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue’s social media channels. Contact Details Media Contact +852 6077 7342 global@redhill.asia

November 14, 2022 07:09 AM Eastern Standard Time

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Elsevier Secures Publishing Rights for Premium Titles for 2023

Elsevier

Elsevier, a leading scientific publisher, and global information analytics business specializing in science and health, announced today that it will be the new publisher of six influential society journals starting in January 2023: American Journal of Clinical Nutrition The Journal of Nutrition Journal of Thrombosis and Haemostasis American Journal of Transplantation Laboratory Investigation Modern Pathology The newly acquired titles represent the following societies and add to Elsevier’s expansive global health publishing portfolio: American Society for Nutrition ( ASN ) United States and Canadian Academy of Pathology ( USCAP ) International Society on Thrombosis and Haemostasis ( ISTH ) The American Society of Transplant Surgeons ( ASTS ) American Society of Transplantation ( AST ) All are considered internationally renowned sources of knowledge and impactful study in the fields of pathology, nutrition, transplantation, haematology and peripheral vascular disease. “ It is an honor to partner with five established societies that have trusted Elsevier as the official publisher of their important journals. True to our commitment to supporting research and clinical practice, we are dedicated to placing our full range of industry-leading resources for authors, editors, reviewers and readers, in the disposal of our latest additions. With our continuous support and seamless collaboration these six valued titles can harness the benefits of a reliable global publishing partner allowing them to maximize their contribution to scientific research and clinical practice in their respective fields” said Carl Schwarz Senior Vice President, Health and Medical Sciences, at Elsevier. Elsevier will officially welcome the journals into their portfolio beginning in January 2023. They will be part of Elsevier’s title-by-title subscription model instead of a collection. Learn more about these exceptional titles or contact us for more information. About Elsevier As a global leader in information and analytics, Elsevier helps researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. We do this by facilitating insights and critical decision-making for customers across the global research and health ecosystems. In everything we publish, we uphold the highest standards of quality and integrity. We bring that same rigor to our information analytics solutions for researchers, health professionals, institutions, and funders. Elsevier employs 8,700 people worldwide. We have supported the work of our research and health partners for more than 140 years. Growing from our roots in publishing, we offer knowledge and valuable analytics that help our users make breakthroughs and drive societal progress. Digital solutions such as ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath support strategic research management, R&D performance, clinical decision support, and health education. Researchers and healthcare professionals rely on our over 2,700 digitized journals, including The Lancet and Cell; our over 43,000 eBook titles; and our iconic reference works, such as Gray's Anatomy. With the Elsevier Foundation and our external Inclusion & Diversity Advisory Board, we work in partnership with diverse stakeholders to advance inclusion and diversity in science, research and healthcare in developing countries and around the world. Elsevier is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.elsevier.com Contact Details Elsevier Dan DiPietro-James, Global Media Relations Director +1 773-251-8744 dan.james@elsevier.com Company Website https://www.elsevier.com/

November 14, 2022 03:00 AM Eastern Standard Time

Fine Hygienic Holding Wins License to Market FIFA World Cup Qatar 2022™ Facial Tissues and Will Be Providing Hygiene Support During the Tournament

Fine Hygienic Holding

Football's world governing body FIFA has awarded Fine Hygienic Holding (FHH) the license to design, produce, and sell limited-edition packs of facial tissues commemorating the FIFA World Cup Qatar 2022™. FHH launched the special edition packs in hypermarkets and supermarkets in Jordan, Egypt, Saudi Arabia, the UAE, Bahrain, Oman, Kuwait, Iraq, Morocco, and Sudan in mid-September 2022. FHH will also be providing sanitation support at the tournament itself, working across the 8 stadiums, training sites, and FIFA Fan Festivals to ensure the highest level of hygiene for fans, teams, and players attending FIFA World Cup Qatar 2022™. Commenting on this occasion, James Michael Lafferty, FHH CEO, said, "“We at Fine are delighted to be supporting the hygiene program at the FIFA World Cup, and ensuring we help make this the most hygienically protected sports event since the pandemic. Our Fine Guard products, with long lasting germ protection, are a perfect solution for areas such as stadiums where constant foot traffic renders only brief disinfection with traditional products. Spectators and everyone involved can rest easy knowing FIFA is using state of the art products and technologies." The FIFA World Cup Qatar 2022™ will be the first World Cup ever to be held in the Arab World. It is scheduled to take place from November 20 to December 18, 2022, in Qatar, with matches being played across eight stadiums, hosting 32 teams. About Fine Hygienic Holding: Fine Hygienic Holding (FHH), one of the world's leading wellness groups and MENA's leading manufacturer of hygienic products, serves consumers in more than 80 countries around the world. Originally established as a paper manufacturer, FHH has transformed into a wellness company dedicated to enhancing global health and wellbeing. FHH offers a diverse array of award-winning products including sterilized facial tissues, napkins, kitchen towels, toilet paper, baby diapers, adult briefs, jumbo rolls, as well as away-from-home products to accommodate all types of private and public institutions, in addition to its advanced range of personal protective equipment (PPE) and long-lasting germ protection solutions, it also brings innovative nutritional supplements, Motiva, to the market. Contact Details FINE HYGIENIC HOLDING Rana Kawalit | │ Corporate Communication & PR Director +971 54 531 5575 Rkawalit@finehh.com Company Website https://www.finehh.com/

November 14, 2022 12:30 AM Eastern Standard Time

The Blood Supply Shortage: Why it’s Happening and How You Can Help

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/8kShJVgN2pc This is the worst blood shortage in over a decade, posing a concerning risk to patient care. Amid this crisis, doctors have been forced to make difficult decisions about who receives blood transfusions and who will need to wait until more products become available. Blood and platelet donations are critically needed to help prevent further delays in vital medical treatments. The blood supply took a major hit about as the Covid-19 pandemic took over the healthcare system. Shortages could potentially lead to the postponement of surgeries, other medical procedures, and be a major issue if a mass casualty event were to happen. Every year 4.5 million Americans will need a blood transfusion. Someone in your audience or their loved one could be in need. With the blood shortage being a major health issue potentially affecting so many, what can be done and what should we know? Dr. Glenn Ramsey, chair of the College of American Pathologists Transfusion Committee recently conducted a nationwide media tour to inform the public on what is being done. Topics that Dr. Ramsey discussed included: With the current blood shortage, the recent changes in blood donation restrictions The importance of donating blood Keeping the blood supply strong Why there is always a shortage How the current blood supply is being maximized What the most common incidents are in which blood donation is needed For more information please visit americasblood.org and newsroom.cap.org Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 11, 2022 11:00 AM Eastern Standard Time

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Fall Health Checklist from the College of American Pathologists

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/DotHvhg8XQw Summer is coming to a close, which means it’s the perfect time to take stock of your health and set yourself up for success the rest of the year. The FDA has recently changed their guidelines regarding Covid at-home tests, now advising people to take three tests, instead of the previously recommended two tests. The agency issued the update just ahead of the back-to-school season – an attempt to reduce the risk of infection being missed and to help people from unknowingly spreading the virus. But COVID isn’t the only thing on people’s minds. With fall approaching, cold and flu season isn’t far behind. This time of year can create confusion for people who may not be able to tell the difference between COVID symptoms and cold/flu symptoms. There are also concerns about the spread of Monkeypox and the re-emergence of Polio. During a nationwide media tour on September 15 th, Dr. Emily Volk – President of the College of American Pathologists discussed: Changing FDA guidelines around COVID testing and what you need to know Navigating flu shots and COVID boosters Tips for knowing the difference between COVID symptoms and cold/flu symptoms Additional insights on recent health concerns such as Monkeypox and Polio For more information, visit CDC.GOV or FDA.GOV Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 11, 2022 10:31 AM Eastern Standard Time

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Adrian Cheng Launches The WEMP Foundation, First Non-Profit Dedicated to Children’s Mental Health

The WEMP Foundation

Non-profit is joined by heavyweight advisors to support underserved children in Hong Kong; innovative family programme has already benefited over 20,000 students and parents to date HONG KONG SAR - Media OutReach - 11 November 2022 - Children are the key to the future of society. Creating a healthy and positive environment in which they grow and reach their full potential is therefore imperative. Yet, during nearly three years of the pandemic, many children from underprivileged families are faced with mental problems of varying degrees. To meet this mental health challenge and to provide professional one-stop services on children's mental health support, Adrian Cheng, Chief Executive Officer of New World Development (0017.HK), has personally founded the non-profit organisation The WEMP Foundation, and invited a star-studded advisory committee from across professionals to share innovative, positive parenting skills with parents and teachers. The move is also in response to the ongoing need to enhance social mental health services and support for children and families in Hong Kong. Since its launch, The WEMP Foundation has benefited over 20,000 students and parents. The WEMP Foundation is founded by New World Development CEO Adrian Cheng to bring all-round improvements to the wellbeing and mental health of children. The WEMP Foundation aims to nurture and improve four key attributes, namely Wellbeing, EQ, Mental Health and Positive Parenting. According to recent research on the mental health of children and teens, nearly 40% of primary and secondary school students in Hong Kong are showing signs of mental illness. Symptoms include a loss of focus, anxiety and insomnia; suicide rate among teenagers is also climbing, with few seeking psychological support. The problem is strikingly worse among students and parents from underprivileged families. The WEMP Foundation aims to nurture and improve four key attributes, namely Wellbeing, EQ, Mental Health and Positive Parenting. Adrian Cheng: Nurturing Wellness and Mental Health of the Next Generation. Adrian Cheng, the Founder of The WEMP Foundation, said, "Children are tomorrow's leaders, and it is only by creating a healthy environment, with a great mental health and wellness support system, can children grow to reach their full potential, and positively lead our future community. I am excited to announce the official launch of The WEMP Foundation, which will help Hong Kong parents and teachers in their responsibilities of educating and nurturing children. I would also like to thank all our advisors for their continuous guidance, and for joining us on this meaningful journey of nurturing wellness and mental health of the next generation." Integrated Power House to Empower Children, Parents and Schools The WEMP Foundation is an all-round collaboration platform that brings together children, parents, schools and community. It actively offers one-stop, innovative parenting education and children's mental health support, and through the collective knowledge and resources of experts from various industries, it aims to protect and safeguard the mental health of underserved children, in order to create a positive and loving environment in which they grow. Introducing Innovative, Positive Parenting Skills and Mental Health Knowledge Many parents in Hong Kong are faced with different degrees of parenting challenges, in particular on how to deal with their children's emotions. These include the pressure felt by primary school students during their studies, as well as primary and secondary school students' addiction to computer games and other rebellious behaviours. If ignored by parents, these problems will often create insecurity among children; while if parents choose to deal with these issues by beating, scolding or forcing them to obey, children will feel anxious and uneasy, often bottling up their negative emotions. When faced with even bigger setbacks, these frustrations can easily snowball into mental health problems. The WEMP Foundation plans to introduce positive parenting skills training to 10 kindergartens, with the goal of sharing positive parenting skills and mental health knowledge to over 10,000 kindergarten parents and children. It is set to be Hong Kong's first education programme that targets early childhood mental health. In addition, the WEMP Foundation is also collaborating with various partners to introduce positive parenting skills and educational activities on emotions to schools across 18 districts, with an aim to benefit 20,000 students and parents. Building a "Happy Home" Through Film Appreciation As a means for parents to learn about positive parenting skills, The WEMP Foundation has collaborated with a number of non-profit organisations to screen the award-winning micro-film "Sounds of Silence". The micro-film tells the story of a 10-year-old boy who is emotionally devastated following the loss of his grandmother. Through a touching story, it brings out the common psychological distress and needs of children, including the need for mothers to listen to their troubles when they feel anxious, when their video game addiction is mistaken for rebellion, or when they blame themselves for their own shortcomings. The WEMP Foundation has also invited renowned educator Charles Yu to share three tips for building a "Happy Home", namely be rational, be optimistic and be far-sighted. According to Yu, rational communication can avoid arguments, while parents should stay optimistic and believe in their children's ability to self-correct and grow through their own mistakes. At the same time, Yu states that parents should be far-sighted, and begin developing their children's merits at an early age, as children's personality and inter-personal skills are often developed early on. Contact Details Corporate Communication Department, New World Development Maggie Yeung +852 3721 2721 maggieyeung@nwd.com.hk

November 11, 2022 08:32 AM Eastern Standard Time

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