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Right On Brands Acquires 49% Interest in Neuro Science Research Centers

Right On Brands, Inc.

McapMediaWire -- Right on Brands, Inc. (OTC: RTON ), a leader and innovator of HEMP DERIVED, and WELLNESS products announced today that its Board of Directors has approved an investment in Neuro Science Research Centers Inc. Neuro Science Research Centers Inc. was formed to be one of the first licensed Psilocybin extraction facilities in Oregon. Psilocybin is being used to treat mental disorders and is shown to be of great benefit. The Johns Hopkins Center for Psychedelic and Consciousness Research is leading the way in exploring innovative treatments using psilocybin. The molecular structure of psilocybin, a naturally occurring psychedelic compound found in 'magic mushrooms,' allows it to penetrate the central nervous system and the scientific and medical experts are just beginning to understand its effects on the brain and mind and its potential as therapeutics for mental illnesses. Many other researchers and companies are looking to use these new products that will come from Psilocybin. Jerry Grisaffi, President, and CEO of Right on Brands, stated, “We are excited to be entering into this relationship and partnership with Neuro Science Research Centers. Psilocybin research is still in its infancy, but with the level of production already accomplished and continued acceptance within the medical community using psilocybin, we believe this is an opportunity for us to be on the ground level, yet with our locations and distribution network we will be able to attain early success within a reasonable timeframe.” Russel Young has been named President of the new entity and majority shareholder Mike Brown has been name Secretary and Director. “This is a great opportunity, and I too am excited about our relationship with Right on Brands Inc.” states Russel. About Us Right on Brands, Inc., is a consumer goods company specializing in the brand development and distribution of hemp-based foods, beverages, smokables, oils and topical products. Right on Brands, Inc. is a developer of a broad line of hemp-based smokables, beverages, tinctures, and topical products including products infused with CBD, Delta-8, Delta-10, THCV, CBDV, and Delta-9 (below the federal limit) and the all new HHC vapes, gummies and tinctures. We will also be launching a Kratom gummy. About ENDO Brands: ENDO Brands™, Humbly Hemp®, and ENDO Dispensary & Wellness™ Endo Franchise Group Inc, all share the same goal of providing our customers with the best products in the health and wellness space. As the field of health and wellness Endo’s approach is to give their customer a holistic approach to their wellness. To learn more, please visit: https://rightonbrands.com / www.endobrands.com / www.ENDOdispensaryrowlett.com Corporate Sales Contact: Mike Brown (214) 299-9528 / mike@rightonbrands.com ENDO Brands Corporate Store: ENDO Brands at Lakeview Plaza 6501 Dalrock Road Suite 100 Rowlett, Texas 75089 214-299-9528 AUSTIN LOCATION 12412 Limerick Avenue, Austin, Texas 78758 www.endoofaustin.com 512-621-0649 LAREDO LOCATION ENDO Laredo 2413 Jacaman Rd Laredo, Texas www.endolaredo.com 956-568-2300 HOUSTON LOCATION 3301 Louetta Rd Ste 109 Spring, Texas 77388 832-583-5383 (Website coming soon) MIAMI FLORIDA LOCATION 10850 SW 104 th St, Miami, Florida 33156 www.endo-miami.com 786-703-1276 PLANO LOCATION 601 W. Parker Road, Plano, Texas 75023 469-366-9694 DALLAS LOCATION 9585 Scyene Road, Dallas. Texas, (Website coming soon) Forward-Looking Statements This press release contains information that constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All such forward-looking statements involve risk and uncertainties that could cause actual results to differ materially from any future results described by the forward-looking statements. Risk factors that could contribute to such differences include those matters more fully disclosed in the Company's reports filed with the SEC. The forward-looking information provided herein represents the Company's estimates as of the date of this press release, and subsequent events and developments may cause the Company’s estimates to change. The Company specifically disclaims any obligation to update the forward-looking information in the future. Therefore, this forward-looking information should not be relied upon as representing the Company's estimates of its future financial performance as of any date subsequent to the date of this press release. Investor Relations Contact Andrew Barwicki 516-662-9461 / andrew@barwicki.com Contact Details Mike Brown mike@rightonbrands.com Company Website https://rightonbrands.com/

April 12, 2023 09:00 AM Eastern Daylight Time

Alana and Ramon Alvarez Grow Minuteman Press Franchise in Colorado Springs

Minuteman Press International Inc

Alana and Ramon Alvarez have owned their Minuteman Press franchise in Colorado Springs since August of 2019. Minuteman Press in Colorado Springs has been operating for 15 years since 2008 and is located at 6870 N. Academy Blvd., Colorado Springs, CO, 80918. After taking over the business nearly 4 years ago, Alana and Ramon have consistently grown their business and increased sales “by nearly 400% since we started,” according to Ramon. Journey to Minuteman Press Alana and Ramon “met at work 31 years ago” and the rest is history, according to Ramon. He shares, “Alana is my forever partner. After leaving the company, we lived throughout the West Coast and South America throughout our time together. I continued to work in the corporate world and Alana managed our household and led the raising of our children.” In 2019, it was time for a change. Ramon says, “Fast forward to August 5, 2019. That is when we began our small business journey, owning our Minuteman Press center in Colorado Springs. Minuteman Press International RVP Jack Panzer was instrumental in helping us acquire this existing location, which has been doing business in Colorado Springs since 2008. Jack helped us throughout the purchasing and on-boarding process, just as he does now in supporting us to grow along with excellent field support talent like Todd Golberg at the time (who is now RVP in New England), and now Sky Hittle.” Operating the Business & Ongoing Support Nearly 4 years after purchasing the business, Ramon remains excited about working with Alana, sharing: “Today, Alana and I continue commuting to our business together, excited to spend quality time with each other while creating outstanding experiences for our clients, just as we did 31 years ago when we first met. We are fortunate to be serving many clients in the Pikes Peak Region, having grown our sales by nearly 400% since we started.” Specifically, Ramon says, “Our small business has evolved into a one-stop shop for our clients, providing design, print, promotional items, direct mail, and more! We are now providing vehicle and window graphics, along with building sign replacements. We won’t stop there, ensuring we continue to listen to our clients, and treating each of them like a VIP. In spite of the digital transformation that marketing has experienced, print is everywhere, and continues to be leveraged by businesses launching or striving for growth. Print simply looks different today, with a critical role in creating an omnichannel experience for clients, like adding QR codes to drive the client’s audience to a website, scheduling form, or otherwise.” As he reflects on what it’s been like to transition from the corporate world to small business owner, Ramon says, “Having led large teams with large budgets in the Americas, I felt that being a small business owner would be relatively easy. It’s actually the hardest role I’ve ever had, yet it’s the most rewarding by far.” Ramon explains how the support he’s received as a Minuteman Press franchise owner has helped him along the way: “Minuteman Press has been supporting us in many ways, setting us up for success. In my career, I was previously an operations executive and so I wanted a proven brand, a proven system, and a proven structure to allow us to succeed as small business owners. Minuteman Press International has given us all of that.” He continues, “The Minuteman Press FLEX software, which allows us to connect with our clients for quoting, invoicing, work orders, marketing, and more, has been invaluable. The support team is also outstanding in urgently reacting to our needs, as they have extensive experience and an aptitude to serve.” Marketing & Being Active in the Community When it comes to marketing the business, Ramon shares, “No silver bullet exists in marketing our small business, and Minuteman Press has supported owners successfully who may not be experts in the industry. We focus on providing outstanding experiences for our clients through our high-performing team, delivering quality, speed, and reliability. Every customer is a VIP. We leverage direct mail, use digital marketing, networking, and other marketing opportunities, just like businesses in all industries do, focusing heavily on our target audiences and key clients.” Being active in the community is also key to Alana and Ramon’s local outreach efforts. Ramon says, “We also engage with our community, advocating for local business growth through various volunteer efforts. I serve as the current Chair of the Board of Directors for the Colorado Springs Chamber and EDC, on the Board of Directors for the Southern Colorado Better Business Bureau, on the Board of Directors of the Colorado Springs Hispanic Chamber of Commerce, Consult for the Pikes Peak Region Small Business Development Center, and help drive economic development in our region for our local businesses any way I can.” Ramon concludes, “By helping our community of businesses prosper, opportunities for prosperity are available for all.” Minuteman Press in Colorado Springs is located at 6870 N. Academy Blvd., Colorado Springs, CO, 80918. For more information, visit their website: https://minuteman.com/us/locations/co/colorado-springs20/ Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

April 10, 2023 10:00 AM Eastern Daylight Time

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News Release

Bell Buckle’s Jump Start Sports announces its 5th franchise territory

Bell Buckle Holdings

Jump Start Sports founder and CEO Rick Hart joined Steve Darling from Proactive to share news the company has completed the sale of its 4th and 5th franchise territories in Ohio. Those territories include Lorain, Huron and Erie and Sandusky counties, as well as areas west toward Toledo. Hart tells Proactive more about the program and also about parent company Bell Buckle and its season team. Contact Details Proactive Investors +1 604-688-8158 na-editorial@proactiveinvestors.com

April 05, 2023 01:24 PM Eastern Daylight Time

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Innersense Organic Beauty Launches Harmonic Hair Renew Scalp Collection

Innersense Organic Beauty

Award-winning clean beauty brand Innersense Organic Beauty launches Harmonic Hair Renew Collection, a targeted set designed to create a balanced scalp environment. The three-step ritual helps to exfoliate, soothe and massage the scalp to noticeably reduce flaking, relieve dryness and encourage a balanced environment for the hair. Hair Renew Pre Wash Treatment is a treatment product that purifies and nourishes the scalp for healthy hair. Clean, skin-loving ingredients Zinc Gluconate and Magnesium Oil refresh the scalp by removing product buildup, balancing natural oils and restoring a harmonious environment for optimal hair growth. Micro Hyaluronic Acid replenishes hydration to reduce flakes and itch-causing dryness. Hair Renew Daily Active Scalp Serum is a calming serum that restores harmony to scalps in distress. Its clean, calming formula features Celery Seed and Hemp Seed Oil to address common scalp conditions such as flaking, itching, and dryness caused irritation. Antioxidant rich Pea Sprout Extract helps fortify hair follicles to revitalize roots. The third part of the collection includes a natural clear quartz Scalp Massager to help improve circulation, and release tension. The Harmonic Hair Renew collection was clinically tested, in which 97% of consumers agreed their scalp appears to be healthier, 91% agreed their scalp is less itchy and 91% agreed their scalp feels more hydrated and moisturized. Overall, 100% of consumers saw a reduction in flaking. “Our products are formulated to promote holistic wellness, and treat not only the hair, but also the skin and scalp,” says Greg Starkman, CEO and Founder of Innersense Organic Beauty. "The new Harmonic Hair Renew collection starts at the source by creating an optimal environment for the scalp through a combination of conscious formulas and mindful rituals. When the scalp is in perfect harmony, hair becomes healthier and more resilient.” Harmonic Hair Renew Set retails for $80 ($102 value) and includes the full collection. Hair Renew Pre Wash Treatment retails for $38 and Hair Renew Daily Active Scalp Serum retails for $42. All products will be available online at innersensebeauty.com, in select salons, and in-store at specialty retailers such as Credo Beauty and The Detox Market. About Innersense Organic Beauty Beauty professionals Greg and Joanne Starkman founded Innersense Organic Beauty to bring clean, pure and toxin free hair care to salons, stylists and consumers. The clean hair care brand’s products include shampoos, conditioners, scalp scrub, styling and treatment products for all hair types. For more information, visit innersensebeauty.com. Contact Details Archita Patel +1 281-725-2121 archita@bpcm.com Company Website https://innersensebeauty.com/

April 04, 2023 12:30 PM Eastern Daylight Time

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SPRING TECH WITH MARIO ARMSTRONG

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

April 04, 2023 06:00 AM Eastern Daylight Time

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DataWeave Releases 2023 eCommerce Petcare Report: Pet Food Stock Availability Rallies, Along With Growth

DataWeave

Stock Availability shot up from 52% in 2021 to 76% in 2022 Discounting rose sharply in 2022 from 2021 levels Top 3 pet food brands account for half of all share of eCommerce search results Some signs of a swing from shortage to inventory overstock DataWeave, a leading provider of Competitive Intelligence and Digital Shelf Analytics for consumer brands and retailers globally, released its 2023 Petcare eCommerce Report: how brands can leverage digital shelf analytics to grow their sales and market share profitability. The report provides a data-rich overview of the online petcare market, with stock availability, discounting, and online search trends across retailers and brands. DataWeave analyzes price changes and assortment composition by brand and retailer in light of market dynamics and fluctuating macroeconomic environments. Analyzing thousands of leading brand petcare SKUs, the report offers insights into the current state of the online pet food market as global supply chain pressures have eased. DataWeave’s 2023 Petcare eCommerce Report indicates dramatic year-over-year shifts in product availability, a signal that Covid-driven supply chain challenges not only lifted but swung into reverse across brands at about the same time. “Our analysis on these aspects of nationwide online petcare availability provides insight into how quickly the supply chain has bounced back from the pandemic crisis. This has amounted to a significant 24 percentage point rise in availability, and, it could be said, in some cases brands being overstocked,” said Karthik Bettadapura, CEO of DataWeave. “Our report on the eCommerce petcare sector makes the connection between these greatly improved stock levels, discounting, and share of search.” The 2023 PetCare eCommerce Report analyzes prices across all products in the petcare category, finding that discounting strategies across brands are quite divergent, with some of the top brands operating within a limited range of discounting while other brands priced their products at the extreme ends of the spectrum. The report also looks into differences between dog and cat food availability, with some surprising findings indicating clear consumer preferences. Almost half the share of products in the top 10 search results for relevant non-branded search keywords in 2022 were held by the top three brands, Hill’s Pet, Mars and Nestlé, the report found. Data analysis also revealed that several new, small-scale brands recently entering the market are gaining more share, including Chicken Soup for the Soul, Justfoodfordogs, Stella & Chewy’s, Tiki, Victor, and Open Farm. “As one of the largest categories in CPG eCommerce, petcare brands increasingly need to build a holistic approach to winning online,” said Krish Thyagarajan, President and COO of DataWeave. “With the tight consumer market we’re experiencing, this includes keeping an eye on their online presence and benchmarking their performance against competitors every single day. We see our 2023 Petcare eCommerce Report as a view into the highly dynamic nature of the online petcare market as inflation continues to dominate the consumer mindset, while informing brands and retailers in the industry on best practices.” Report Methodology To come to its findings, DataWeave tracked the data of 5,000+ SKUs to analyze stock availability and discounts, and 100,000+ SKUs to analyze the share of search for leading petcare brands in the U.S. The timeline of the analysis spans October to December of 2021 and all of 2022 to capture the state of the market during the more dynamic holiday seasons. DataWeave is an SaaS-based digital commerce analytics platform that provides competitive intelligence to retailers and digital shelf analytics to consumer brands globally. With DataWeave, retailers can make smarter pricing and merchandising decisions while consumer brands can optimize their digital shelf for KPIs like share of search, content quality, price competitiveness, and stock availability. DataWeave’s AI-powered proprietary technology aggregates and delivers actionable eCommerce insights across 500+ billion data points globally, 400,000 brands, 1,500+ websites, 20+ verticals, and 25+ languages. Learn more at DataWeave.com. Contact Details Meir Kahtan Public Relations, LLC Meir Kahtan +1 917-864-0800 mkahtan@rcn.com Company Website https://dataweave.com

April 03, 2023 09:30 AM Eastern Daylight Time

Freshen Up Your Dating Game this Spring

YourUpdateTV

With warmer days around the corner, women-first dating and social networking app Bumble is sharing fresh dating tips, trends, and ways to spring clean your Bumble profile as many prepare for dating this season. Recently, Bumble’s Sex and Relationships Expert, Shan Boodram, participated in a nationwide satellite media tour to discuss tips and advice on freshening up your dating game this spring. A video accompanying this announcement is available at: https://youtu.be/5Qvf-g0dhg4 Bumble recently ran a survey* across the United States to unearth dating trends that highlight the top traits people are looking for in a date, the most attractive qualities in a partner, how people feel about dating this season, and more. According to the survey, an overwhelming majority (79%) of respondents are open to using dating apps to meet someone this year. Sixty-one percent (61%) of respondents said they’re looking forward to having fun with their dating journey, and many respondents feel positive about dating this year (79%). The survey also revealed the importance of shared values. Based on the survey, one of the most attractive qualities in a potential partner is having similar values, and the top traits that respondents are looking for in a potential partner include honesty and respect. A majority (59%) of respondents are also open to dating outside of their “type.” In fact, based on Bumble’s 2023 Dating Trends survey, which was conducted in October 2022 with a sample of 14,300 Bumble members around the world, an overwhelming majority of global respondents (63%) are doing away with physical requirements when dating. If this trend resonates with you, try Bumble’s newest product feature, “ Speed Dating,” which brings retro speed dating to the online dating experience, allowing Bumble’s community to prioritize personality over physical appearance. Available every Thursday between 7-8 pm local time in the app, speed dating is a fun, pressure-free way to briefly chat within a timed conversation without sharing any photos. After three minutes, each person is asked if they would like to continue the conversation. If both people choose to match, their chat will live in their Date Mode queue, and their profile will then be available to view following the event. If you're looking to make romantic connections this spring and beyond, download the Bumble app and take advantage of its many features, including Speed Dating, Profile Badges, and more! For more data-driven tips, expert advice, and resources to help guide your dating journey this season, visit Bumble.com * Unless otherwise stated, all research was commissioned by Bumble and carried out online by Censuswide from March 7th to 20th, 2023. Surveys were conducted within the United States amongst a sample of more than 1,000 adults who are actively dating, or open to dating this year. Censuswide abides by and employs members of the Market Research Society, which is based on the ESOMAR principles. About Shan Boodram: Shan Boodram is a certified sex educator, dating coach and intimacy expert. Boodram is host of the top podcast, "Lovers and Friends" and the best-selling author of “The Game of Desire.” She was previously a resident expert on Netflix's “Too Hot to Handle,” in addition to starring in Peacock’s “Ex-Rated with Andy Cohen.” She is an ambassador for AIDS Healthcare Foundation and WomensHealth.gov, and a member of the American Sexual Health Association. About Bumble app: Bumble, the women-first dating and social networking app, was founded by CEO Whitney Wolfe Herd in 2014. Bumble connects people across dating (Bumble Date), friendship (Bumble BFF) and professional networking (Bumble Bizz). Bumble is built on the importance of equitable relationships and how crucial they are to a healthy, happy life. They've built their platform around kindness, respect, and equality – and their community plays an important part in that. Bumble holds its users accountable for their actions and strives to provide them with an experience free from hate, aggression, or bullying. Bumble is free to download and is widely available in the Apple App Store, Google Play Store and the web. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

April 03, 2023 09:27 AM Eastern Daylight Time

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AMERICAN DIVERSIFIED HOLDINGS CORPORATION (OTC: ADHC) ISSUES CORPORATE UPDATE

American Diversified Holdings Corp.

McapMediaWire -- American Diversified Holdings Corporation (OTC: ADHC ) announced today a corporate update regarding recent developments with the company. HIGHLIGHTS *Cancellation of 330,000,000 shares scheduled for Mid-April 2023 *New investor relations portal http://www.adhcinvestor.com unveiled today *New domain unveiled http://www.UniversalWellnessShop.com for all ecommerce *Strategic partnerships and acquisitions soon to be announced * ROLLS CHOICE™ adhesive pen being sold on amazon.com SHARE CANCELLATION ADHC has filed suit in The Eight Judicial Circuit Court, Clark County, Nevada, Case Number A-21-843-670, seeking the cancellation of 330,000,000 (330 MM) shares of common stock. On January 6, 2023, the court granted the motion for default. It is anticipated the court will be issuing the formal order soon on a scheduled hearing date on April 17th, 2023. Granting the default judgment is the final legal step before all litigation is resolved. Currently, ADHC capitalization structure is as follows: Shares Outstanding: 1.1 billion Shares Restricted: 600 million Shares in the Float: 504 million In additional developments, ADHC identified a new management team to lead a new business direction. It is anticipated that the new team will formally take over in conjunction with the culmination of the Nevada litigation. The new team has been targeting new acquisition candidates, major corporate alliances, new executive personnel and advisory board and identifying new business opportunities for the company. Cannabidiol (CBD) Market Size Worth USD 59.3 Billion by 2030 at 18.2% CAGR – Report by Market Research Future (MRFR) American Diversified Holdings Corporation operates two e-commerce sites focused on the emerging technologies: http://www.UniversalWellnessShop.com and www.RollsChoiceAdhesives.com. The business model includes selling products to consumers, driving traffic to partner sites, generating ad revenue and creating partnership opportunities for other wellness companies. 1. UNIVERSAL WELLNESS is a wellness and lifestyle ecommerce site focused upon providing innovative products, news and the latest health care developments for consumers nationwide. 2. ROLLS CHOICE™ is a Southern California-based manufacturer, distributor, and e-commerce company selling an all-natural Adhesive Glue and application device sold off AMAZON.com and through its own website. The Pens come in 1 ml, 2 ml and 100 pen packs. ROLLS CHOICE™ has significant brand awareness in the cannabis industry and boasts over 80,000 followers on Twitter and Instagram. Recently over 12,000 adhesive pens have been manufactured and sold. The adhesive is made of Food Grade Premium ingredients. ROLLS CHOICE™ Adhesive Pen is Flavorless, Colorless, Tasteless and Stainless. It is used to seal cannabis and tobacco rolled products including blunts, joints, cigars and hand rolled cigarettes in a sterile manner allowing for long lasting adhesive qualities. The proprietary brush tip pen is recommended for precision. RC sells direct to smoke shops, dispensaries and direct to consumers through its e-commerce site. Through the companies multi year history sales over 12,000 adhesive pens and been manufactured and sold by Rolls Choice. see (USPTO ROLLS CHOICE 97278083). ROLLS CHOICE™ has over 80,000 social media followers which will be introduced to ADHC social media platforms on Twitter, Instagram, Facebook, and TikTok. This relationship will establish a very strong presence providing brand awareness to potential customers and shareholders as the Universal Wellness/Rolls Choice business relationship develops and revenues grow. Website: www.RollsChoiceAdhesives.com. Email: rollschoicerepresentative619@gmail.com Twitter: https://www.twitter.com/rollschoice Instagram: https://www.instagram/rollschoicadhesivepen In addition to the adhesive pen, RC has numerous other cannabis related products being developed that will be introduced as a result of this Acquisition agreement. Shareholders, customers, and other interested parties can find product offerings by searching AMAZON under these UPC codes: B0B1BTNW4Q and B0B2R3D2TS or clicking this link: https://a.co/d/3ONJjGy Amazon.com: Rolls Choice™ Adhesive Pen (25, 1ml) Amazon.com: Adhesive 2ml (16 pens) ROLLS CHOICE™ has a pending trademark with the USPTO under the application number 972978083. Investor Contact: Ernest Remo Chairman/CEO EMAIL: ernestremo@san.rr.com Tel: 858-259-4534 TWITTER: @ADHCManagement. This Twitter page is the only official Twitter page for ADHC. Information contained herein includes forward-looking statements. These statements relate to future events or future financial performance, involving known and unknown risks and uncertainties that may cause our actual results to be materially different from the performance or achievements expressed. You should not place undue reliance on these statements since they involve known and unknown risks, in some cases, beyond our control. Contact Details Ernest Remo +1 858-259-4534 ernestremo@san.rr.com

April 03, 2023 06:30 AM Eastern Daylight Time

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Liteboxer Announces Transformative Rebrand to Litesport

Litesport

Litesport, formerly known as Liteboxer, the leading trainer-led VR fitness company, announces its rebrand to reflect the brand’s evolution and continued expansion into workout modes beyond boxing. The new visual identity and name demonstrates the company's growth and marks a significant milestone, as the brand releases a monumental update to their popular VR-fitness app, including Strength Training. With the addition of the strength modality, Litesport creates an accessible, inviting and convenient environment for any and all fitness enthusiasts by bringing real trainers to your home. Litesport continues to disrupt the VR fitness industry with their new Strength Training mode which uses cutting-edge VR features, such as passthrough, hand-tracking, and mixed-reality to enable trainers to appear in the user's own space and provide effective dumbbell-based workouts. This addition to the app provides a first-of-its-kind experience with tried-and-true exercises, ensuring correct form while lifting weights as well as showcases Litesport's commitment to helping at-home fitness enthusiasts build strength, while increasing the app's appeal to a wider audience. The Liteboxer VR fitness app launched just over one year ago and now with the rebrand it includes Boxing, Total Body, and Strength workouts. The app has over 940,000 installs to date, and CEO and Founder, Jeff Morin, is delighted with the progress. Reflecting on the app's evolution since the original release in March 2022, Morin said, "The app has changed so much in the past 12 months. We added full body workouts with the launch of Total Body 6 months ago, and it became obvious that this made-for-VR, trainer-led experience is really something special. People love it, and it's a huge differentiator for us." Litesport's unique offering provides a workout experience that is personalized, interactive and is led by world class trainers. Members enjoy the one-on-one coaching experience, which they might not have access to otherwise due to time, cost, or location. Morin explains, "We are unique in the space where the trainer is in front of you, showing what you do for the entire workout. Not just an intro, not a voiceover, but right in front of you - showing you good form, sweating, and doing the work. Now take that, add the interactivity and the feedback made possible by working out in the headset, and we have something pretty addictive. That's what we're all about." The new Strength Training mode differs from the other workouts in the app, as it does not provide a 'score,' 'leaderboard,' or 'match' results. Instead, trainers provide guidance throughout the workout, targeting 16 key muscles, which are showcased on the interactive muscle map. Members have the ability to filter content by specific muscle groups to change the focus of each workout to reach their goals. The mode is intended to motivate members to compete with themselves, improving their muscle map and getting stronger with each workout. Morin concludes, "Building strength is essential, and we want to make it accessible to everyone. With Strength Training, we hope to give people who may have never sought out a strength workout - a starting point. They can find a workout to help strengthen their lower back so they might more easily pick up their toddler, whatever it might be. Our muscle map makes it simple to pick a target area, and the tracking and accountability will, we hope, make them come back to it and feel the result, but as a side effect of having fun in the app and doing something they enjoy." Litesport's app is available to download in the Oculus Store for $18.99/month, with a 7-day free trial. There is also an option to sign up for a free membership, which provides limited access to content. The app is compatible with Meta Quest, Quest 2, and Quest Pro headsets, providing immersive and fun workouts in the comfort of your own home. To learn more about Litesport, please visit www.litesport.com and @ LitesportVR on TikTok. About Litesport Litesport, formally Liteboxer, combines hit music, game dynamics, and expert training to create the world's most immersive workouts. By combining innovative boxing, full body, and strength training workouts, Litesport creates the ultimate virtual reality fitness experience placing real, certified trainers in the convenience of your own home. Litesport is designed to make your at-home workouts accessible and teach form accuracy while also keeping your goals at the forefront. Contact Details Powers PR Courtney Stewart courtney@powers-pr.com Company Website https://litesport.com/

March 29, 2023 09:03 AM Eastern Daylight Time

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