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TheLinkU and NIL Sports Attorney Mit Winter Partner to Launch First-Of-Its-Kind Revenue Share Execution Model for College Athletes

TheLinkU

TheLinkU, the premier NIL platform focused on simplifying and enhancing opportunities for college athletes and institutions, announced today its fully integrated revenue-sharing model and third-party program through strategic collaboration with renowned sports attorney Mit Winter. With almost two decades of experience focusing on sports law, Winter is one of the foremost experts and sought-after voices on the legal and regulatory issues in the ever-evolving NIL and college athletics landscape. The partnership is set to redefine collegiate athletics as it equips universities with the tools, legal frameworks, and cutting-edge technology necessary to implement effective revenue-sharing models. This will ensure that athletes are fairly compensated for their contributions to their colleges while maintaining integrity and compliance with a constantly shifting regulatory environment. The new offering comes at a pivotal moment in collegiate athletics, coinciding with the anticipated approval of the House settlement and the start of revenue sharing with student-athletes. “College athletics is on the brink of major transformation. This change brings new regulatory and compliance challenges, but it also presents an opportunity for universities to differentiate themselves in their support of athletes’ NIL efforts, in operational practices, and in revenue-sharing program structure,” said Winter. “I’m happy to help TheLinkU provide universities with solutions that streamline implementation, reduce costs, and drive operational efficiencies, allowing institutions to provide unmatched support for their athletes and navigate the changing landscape of college athletics with confidence and success.” TheLinkU's comprehensive and innovative SaaS revenue-sharing and General Manager (GM) platform models allow colleges to streamline and optimize opportunities for their athletes, making them easier to manage while ensuring the sustainability of their NIL programs. Focusing on compliance and athlete support, TheLinkU also fosters sustainable revenue generation for universities through more than 30 strategic business partnerships. By leveraging these partnerships, TheLinkU decreases the need for donor contributions and creates long-term financial opportunities, enabling athletic departments to achieve NIL success while maintaining financial stability. "College administrators and athletic directors are increasingly facing uphill challenges involving financial, legal, regulatory, and commercial unknowns as they try to put together competitive teams on the field or court,” said Austin Elrod, founder and president of TheLinkU. “As the entire market seemingly shifts weekly, the administrators that progressively look to technology to integrate opportunities and remain compliant will create a strategic advantage against the administrators trying to operate as they did in a pre-NIL world. Mit is an institution and a true pioneer in the NIL marketplace. By combining his legal and regulatory expertise and TheLinkU’s market-leading technology, we’ve created the most comprehensive solution that prioritizes compliance, fairness, and financial empowerment for athletes nationwide." To request a demo, please email info@thelinku.com. About TheLinkU Founded in 2022 by Austin Elrod, TheLinkU is a pioneering NIL platform dedicated to simplifying and enhancing opportunities for college athletes and institutions. With a focus on integrity and compliance, TheLinkU offers a comprehensive suite of services designed to empower athletes and support colleges in navigating the evolving NIL landscape. For more information, visit www.thelinku.com About Mit Winter Mit Winter is an attorney specializing in collegiate sports law and NIL issues. Mit is recognized as a leading college athletics and college athlete name, image, and likeness attorney, and as an authority on athlete revenue-sharing arrangements in collegiate athletics. Contact Details Digital Sports by Hot Paper Lantern Sterling Randle srandle@hotpaperlantern.com Company Website https://www.thelinku.com/

April 02, 2025 09:15 AM Eastern Daylight Time

Introducing Saint Crewe, The New Clinically-Tested Skincare Brand For Gen Z Founded by Mom & Therapist to College-Aged Women, Erin Piper

Saint Crewe

Saint Crewe is a new dermatologist-tested, clinically backed skincare line designed specifically for Gen Z. Clinically tested on over 100 people, Saint Crewe is hypoallergenic, non-irritating, and suitable for all skin types, including sensitive skin. The brand’s four new products meet the clean beauty standards of Ulta, Sephora, and Credo while celebrating skincare as a fun, confidence-boosting ritual. As a mother of two and a therapist working with college-aged women, Saint Crewe Founder Erin Piper saw firsthand Gen Z’s growing curiosity about skincare and beauty trends. She realized that they were drawn to viral TikTok-famous products with bright, fun packaging, and the joy of experimenting with self-care. The issue? During the fun of applying face masks and creating skincare routines, the aggressive skincare ingredients were being overlooked. Many of these products contained harsh actives like retinol and glycolic acid – ingredients that weren’t suitable for their young skin. Saint Crewe Founder, Erin Piper, says, “As a mom and therapist to college-aged women, I’ve seen firsthand how much Gen Z loves experimenting with skincare. But there are too many trending products that cause more harm than good for young skin – damaged skin barriers, breakouts, irritation, you name it. That’s why I wanted to create a brand that is clinically effective, but still safe for everyday use. As a parent who has to say ‘no’ to so much – no to social media, to phones, to harmful ingredients, it feels really great to say ‘yes’ to skincare.” Erin sought out to create the ultimate solution to these concerns for the Gen Z community. She collaborated with leading labs, dermatologists, creatives, and beauty industry veterans – including the CEO of Saint Crewe, her long-time friend and skincare product development expert, Laura-Lucia Carothers – to develop a stunning range of vegan and cruelty-free skincare products that nurture this sense of curiosity while being expertly formulated to be gentle and safe for all skin types. Clean Beam Balmy Dream ($32): Lush cleansing balm formula that melts onto the skin as a foamy rinse-off cleanser that can remove sunscreen, makeup, and grime while bisabolol, ginger and calming turmeric soothes the skin. Team Gleam ($38): Daily water-gel serum that is loaded with superfruit goji berry and microalgae, helping balance the microbiome and fight against harmful blue light from screen time. Water Whip ($42): Light gel cream that delivers deep hydration and a natural glow with a boost of marine algae extract and vitamin E while soothing skin. Goji Go + Glow ($44): Packed with powerful aloe juice, microalgae and goji superberries to help keep breakouts at bay, this super mist balances excess oil while supporting your skin's microbiome. The brand’s name pays tribute to both a cherished family name and Sara Crewe, the beloved protagonist of A Little Princess. Saint Crewe isn’t just skincare, it’s innovation that redefines skincare for the next generation and anyone seeking a playful new way to care for their skin. Saint Crewe is redefining skincare for the next generation with fun, approachable, and age-appropriate formulas designed specifically for Gen Z. More than just skincare, Saint Crewe creates an experience, one that evolves with the brand’s community and becomes a playful part of their well-being. Built on the pillars of safety, individuality, integrity, well-being, and experience, Saint Crewe is committed to gentle formulations that nurture young skin with confidence and transparency. Trends fade. Skincare stays. With Saint Crewe, skincare isn’t just about looking good—it’s about feeling your best, inside and out. It will always be you. Contact Details Malinda Torres OGAKI mtorres@ogakidigital.com Company Website http://saintcrewe.com/

April 01, 2025 01:00 PM Eastern Daylight Time

VOESH New York Launches the Ultimate 2-in-1 Exfoliating Body Wash

VOESH New York

VOESH New York is thrilled to unveil the newest addition to its vegan body care lineup: the Exfoliating Body Wash. Combining the power of cleansing and exfoliation, this 2-in-1 scrub-to-suds formula is designed to gently smooth and soothe dry, rough patches while leaving skin feeling softer, clearer, and hydrated. Say goodbye to complicated shower routines and hello to the simplicity of beautiful, healthy skin in one step. Packed with active ingredients like pure sugar crystals, plant-derived AHAs, and a nourishing botanical oil blend, this microbiome-friendly Exfoliating Body Wash delivers a luxurious, skin-loving experience. The dual-action, 99+% natural-origin formula is perfect for those seeking a gentle exfoliation and cleanse that never strips skin’s moisture. The mild, plant-derived surfactants produce a rich lather, while the added oils hydrate for a refreshed feel. “Our goal has always been to create products that not only deliver high-quality skincare but also provide an experience,” said Vera Oh, Co-Founder of VOESH New York. “With our Exfoliating Body Wash, we’ve combined captivating scents and a multitasking formula that simplifies your shower routine without feeling rushed.” The Exfoliating Body Wash is available in four skin-friendly, finely crafted fragrances to create an elevated sensory moment: Fig & Amber: A warm, inviting blend of sweet fig and amber that creates a cozy ambiance. Black Tea & Rosé: A rich, smoky tea scent balanced with the light, fresh aroma of rosé to create an upscale atmosphere. Neroli & Patchouli: A captivating blend of citrusy neroli and deep, earthy patchouli that balances freshness and sensual depth. Hinoki & Lavanda: A calming, earthy scent of hinoki wood, blended with the soft, floral aroma of lavender, to create a peaceful, nature-inspired escape. Treat your skin and senses to the new Exfoliating Body Wash! Shop the collection on voesh.com and at select retailers. Bare your best and shower sweeter! About VOESH New York: Founded in 2013, VOESH New York has emerged as a premier destination for clean and efficacious body care solutions catering to head-to-toe wellness. Noteworthy products include Pedi in a Box, Mani in a Box, the award-winning Shower & Empower Vitamin C Shower Filter, and Collagen Gloves and Socks. VOESH New York is committed to providing 100% vegan, cruelty-free, and sustainable products because every body deserves better beauty! All VOESH New York products are certified by PETA and registered with the US Mocra, EU CPNP and UK SCPN, maintaining vegan, cruelty-free, and dermatologist-tested standards. VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. For more information, visit VOESH New York’s website at Voesh.com or contact press@voesh.com. ### All VOESH New York products are certified by PETA and registered with the EU CPNP, and UK SCPN. Always vegan, cruelty-free, and dermatologist-tested, VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. VOESH New York products can be found at select Target, Rite Aid, and, Kroger stores nationwide, as well as on voesh.com, amazon.com, walmart.com, and riteaid.com. Contact Details Colleen Mathis +1 917-690-5560 Colleen@absoluterrelations.com Company Website https://voesh.com/

March 25, 2025 09:59 AM Eastern Daylight Time

ma:nyo Expands U.S. Presence with Ulta Expansion and Launch in Target

ma:nyo

Korean skincare powerhouse ma:nyo expands its retail footprint in the U.S. with its latest launch in Target and significant growth across new Ulta Beauty locations. Recognized as the #1 best-selling cleansing brand in Korea’s largest beauty retailer, Olive Young, ma:nyo continues to strengthen its global presence, delivering innovative K-Beauty skincare solutions to a devoted and growing customer base. ma:nyo is expanding its presence within Ulta Beauty, growing from 650 locations to 1,392 stores in just over six months. This growth underscores the brand’s continued commitment to making high-quality, premium Korean skincare more accessible to the US consumer. The brand is also launching in all 1,778 Target stores, securing a coveted spot in the retailer’s “Fan Favorites” section—where globally renowned skincare brands take center stage as iconic skincare picks for everyone. The expansion marks a significant milestone as ma:nyo stands alongside some of the most recognized names in the beauty industry, strengthening its status as a go-to brand for high-performance skincare. A pioneer in K-beauty, ma:nyo’s transformative skincare delivers effective, result-driven beauty solutions that are formulated with clean, high-quality ingredients to nurture the skin. Every product is designed to impart visible results while supporting the skin’s natural balance. “We are thrilled to expand our presence in US retail doors,” says xx. “The overwhelming response to our cleansing oils and skincare innovations since launch less than a year ago proves consumers are eager for high-performance, science-backed Korean beauty solutions. Fostering these retail partnerships is key to getting ma:nyo into the hands of skincare enthusiasts across the US.” For media inquiries, please contact Kathy Pape | kathy@papepr.com or Linsey Tilbor Rubin | ltilbor@rellmc.com. ma:nyo, short for "Manyo Factory," is a leading Korean skincare brand known for its innovative and results-driven formulas. Founded with a commitment to harnessing the power of natural ingredients and advanced science, ma:nyo creates gentle yet effective products designed to nourish and restore skin health. Best known for its cult-favorite Pure Cleansing Oil; ma:nyo has earned a loyal global following for its commitment to transparency, clean ingredients, and cruelty-free practices. With a growing presence in the U.S., including availability at all Ulta Beauty and Target, ma:nyo continues to bring the best of K-Beauty skincare to consumers worldwide. Contact Details Pape PR Katharine Pape +1 917-515-6165 kathy@papepr.com Company Website https://manyo.us

March 25, 2025 09:00 AM Eastern Daylight Time

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LA GOLF AND BRYSON DECHAMBEAU LAUNCH NEW DRIVER

LA GOLF

LA GOLF, the industry leader in cutting-edge golf innovation, is proud to announce the launch of its first-ever driver with Face ID technology. Co-designed by two-time U.S. Open Champion Bryson DeChambeau and LA GOLF Chief Design Officer Jeff Meyer, this groundbreaking driver introduces a patented fitting system that matches both the face and shaft to your swing speed, significantly cutting side spin and making even your misses go straighter. “Bryson’s big idea to make the curve of the face proportionate to swing speed is cutting side spin off the toe and heel almost in half, essentially turning your slice into a fade and hook into a draw,” said Reed Dickens, Founder and CEO of LA GOLF, “and the exciting part is that is works for all swing speeds.” DeChambeau summed up his partnership with LA GOLF by saying, “I have been on a decade long journey to solve for every possible variable with my equipment. Jeff Meyer is the most creative engineer I have ever worked with, and Reed is a proven disruptor and risk taker. That is a rare combination in the golf space, and the driver is the result of that dynamic.” The LA GOLF Driver is the first to pair the curvature of the face (bulge and roll) and shaft to match your swing speed. The revolutionary Face ID technology significantly reduces side spin off the heel and toe by nearly 50%, transforming slices into fades and hooks into draws, giving golfers confidence on the course. LA GOLF’s driver comes standard with their premium A series shafts, optimized for your swing straight out of the box. Bryson’s Design, Your Swing. The LA GOLF Driver is now available for purchase, visit LAGOLF.com to learn more and secure your custom-fit driver today. About LA GOLF LA GOLF’s pro player, anti-establishment DNA has made it the most provocative brand in golf by partnering with the world’s greatest players, using unique performance-enhancing materials, and taking a playful brand position. The governing bodies have made golf virtually unplayable for the average player due to the complex rules and equipment. LA GOLF is the only company with the technology and brand to make golf fun again for everyday players. In just a few years, LA GOLF has partnered with Bryson DeChambeau to develop the most innovative club face and shaft technology that cures the slice and the hook— something other companies have been promising for decades but have yet to deliver. LA GOLF was founded by Reed Dickens with a pro player, anti-establishment philosophy — the same playbook he used to make Marucci the most disruptive brand in baseball. “LA GOLF is ultimately a middle finger to the establishment who constantly tries to make golf more difficult and less fun. Simultaneously building a manufacturing company with innovative designs AND a global lifestyle brand with social currency is difficult, but damn are we having fun.” -Reed Dickens, LA GOLF Founder & CEO For more information on LA GOLF products, visit LAGOLF.com. Contact Details COURTNEY DANIELS CONSULTING Courtney Daniels courtney@cocodaniels.com

March 24, 2025 02:00 PM Eastern Daylight Time

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EDGE Boost Unveils Industry-First Responsible Gaming Bank Account, Making Safer Play Easier Than Ever

EDGE Boost

EDGE Boost by EDGE Markets, the first banking-as-a-service solution designed to promote responsible gaming in the U.S., announced its official launch today, with an established and quickly growing customer base and a $17.2 million seed funding round. The EDGE Boost debit card, which has been live in stealth mode for three months, has already processed $300 million in transactions and is reshaping how bettors manage their finances in the gaming ecosystem. EDGE Boost successfully closed a seed funding round of $17.2 million in late 2024. Bullpen Capital led the funding round with participation from Step Stone Group, Suro Capital, Impulsum Ventures, Mantis VC, Indicator Ventures, and other strategics. In addition, EDGE Markets has raised $32 million in debt to capitalize their financial platform. The legal U.S. gaming market has struggled to find a responsible gaming solution that is both easily adopted by users and independent from operators. Sportsbooks, iGaming operators and brick-and-mortar casinos have implemented measures to encourage safer betting habits, but their influence is limited to activity happening within their online platform or physical property. EDGE Boost redefines responsible gaming with a dedicated debit card and bank account, allowing bettors to separate their gaming transactions from everyday finances. By providing a clear, consolidated view of their betting bankroll, EDGE Boost empowers users to make more informed financial decisions. The EDGE Boost bank account is FDIC-insured up to $250,000*, providing financial security, while all user data is safeguarded on a private, encrypted platform. EDGE Boost users are already using the card for transactions across all major digital gaming platforms, without any fees or integration required for operators. "EDGE Boost is revolutionizing responsible gaming, giving players the power to take full control of their betting finances like never before. Our innovative card and platform provide the tools needed to engage with gaming safely and sustainably. Operators can only see part of the picture when it comes to a bettor’s financial habits — EDGE Boost changes that by acting as an independent, all-encompassing solution to bridge this critical gap," said Seni Thomas, Founder and CEO of EDGE Boost. "With our team’s deep expertise across the betting industry and beyond, we're excited to deliver a responsible gaming solution that is already making an impact with bettors everywhere." Key features of EDGE Boost include the following: Personalized Spending Limit Suggestions – EDGE Boost will assess users’ cash flow and recommend tailored betting limits for each user to put into place for themselves. Financial Transparency – A separate bank account allows for a clear overview of betting expenses, helping bettors stay in control of their gaming budgets. Cashback Incentives – EDGE Boost rewards users with cash back for qualified spend with gaming merchants. Frictionless, Instant Betting – Compatible with almost any gaming platform, allowing bettors to deploy funds instantly. No Minimum Balances or Maintenance Costs – EDGE Boost has no usage costs and only generates revenue when customers use the card. FDIC-Insured, Secure Platform – Accounts are FDIC-insured up to $250,000*, the first betting-only bank account to provide this level of security. EDGE Boost is redefining the role of monetary management in gaming. The card and platform are available now for users nationwide. For more information, please visit www.edgeboost.bet. About EDGE Boost EDGE Boost is the responsible financial platform for smart bettors. It’s the first betting-only debt card account that is FDIC insured up to $250,000. As a neutral, third party, EDGE Boost provides financial segmentation and a holistic view to bettors for all their financial betting data, with custom tools, like personalized spending limitations and cashback incentives, available to help all bettors be more responsible. Customers experience frictionless, instant free betting that is compatible with almost any online or physical betting platform. Deposit Checking accounts are held with Cross River Bank, Member FDIC. The Edge Boost Visa Debit Card is a Visa® debit card issued by Cross River Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc. The Edge Boost Visa Debit Card is not available to all residents of U.S. territories. For further information, please see our Terms of Service and Cardholder Agreement. If you think you or someone you know may have a gambling problem, call 1-800-GAMBLER. Contact Details Sterling Randle srandle@hotpaperlantern.com Company Website https://www.edgeboost.bet/

March 24, 2025 09:00 AM Eastern Daylight Time

XVesuvius Named Men's Health "Best Acne Product"

XVolcano

XVolcano's flagship product, XVesuvius, has been named the Men's Health 2025 Grooming Award Winner for "Best Acne Product," recognizing its innovative approach to treating acne with a proprietary combination of clinical-strength active ingredients. “Out of all the acne products our testers tried, they said this one was most effective at attacking active breakouts. One application in the morning and one at night was all it took to erase zits in as little as a day,” said Men’s Health. This prestigious honor acknowledges XVesuvius's effectiveness, particularly for athletes and active individuals dealing with stubborn acne. "We're thrilled to receive this recognition from Men's Health," said Steve Dworman, Founder of XVolcano. "XVesuvius was developed to address multiple aspects of skin health with clinical-strength ingredients. Our formula was created to not only clear acne but to improve overall skin health through clinically-validated ingredients that target multiple pathways simultaneously." XVesuvius represents a breakthrough in skincare through its innovative combination of clinically-validated ingredients at full clinical strength. Based on research shared by board-certified dermatologists, XVesuvius delivers comprehensive skin transformation through seven key mechanisms: - Advanced Antimicrobial Activity Without Antibiotics - Superior Hydration Technology - Powerful Anti-Inflammatory Properties - Sebum Regulation - Advanced Anti-Scarring Technology - Hyperpigmentation Reduction - Comprehensive Anti-Aging Effects "What makes XVesuvius truly revolutionary is its comprehensive approach to skin health," noted Dr. Serena Mraz, a board-certified, Stanford-trained dermatologist who has evaluated the product. "The formula contains a rich combination of potent ingredients that address multiple components of acne, acne sequelae, and aging changes with skin health-boosting effects. Most skincare regimens require 4-5 different products to achieve what XVesuvius accomplishes in one formula." About XVolcano XVolcano is dedicated to developing innovative skincare solutions that address specific challenges faced by athletes and active individuals. The company's flagship product, XVesuvius, combines cutting-edge skincare science with practical formulations designed for real-world use. For more information, visit www.xvolcano.com. Contact Details Farrington PR Kim Farrington kim@farringtonpr.com Company Website https://xvolcano.com/

March 20, 2025 08:30 AM Eastern Daylight Time

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Monster Energy Continues the Launch of Java Monster Irish Crème Flavor In Spectacular Fashion at Chicago’s St. Patrick’s Day Celebrations

YourUpdateTV

In a city renowned for its spirited St. Patrick's Day celebration, Monster Energy is going all out to ensure the continued launch of Java Monster Irish Crème is as memorable as the legendary patron saint himself. The Chicago River will gleam a brilliant emerald green, mirroring the lively spirit of the day, thanks to Monster Energy's participation in the annual river-dyeing tradition. Monster Energy, the brand synonymous with exhilarating energy drinks, is continuing its innovation and celebration to the next level. In an unforgettable display of excitement and flavor, Monster Energy is proudly introducing its latest creation, the Java Monster Irish Crème, amidst the vibrant festivities of Chicago's St. Patrick's Day parade. The streets of Chicago will be alive with the roar of the Java Monster truck, a behemoth of energy making its way through the parade. Decked out in striking Monster Energy branding and the bold, irresistible allure of the Java Monster Irish Crème flavor, the truck will be a sight to behold. Adding to the day's excitement, the Monster Energy team, alongside the enchanting Monster Girls and a particularly mischievous leprechaun, will traverse the parade route. gifting thousands of eager parade-goers with cans of the Java Monster Irish Crème. This creamy, dreamy addition to the Java Monster lineup is infused with the rich, smooth taste of Irish crème, promising an invigorating energy boost with every sip. About Java Monster: No foam, extra hot, half-caf, no-whip, soy latte… enough of the coffeehouse BS already. It’s time to get out of the line and step up to what’s next. Java Monster, premium coffee and cream, brewed up with killer flavor, supercharged with the Monster Energy blend. Coffee done the monster way, wide open, with a take no prisoners attitude and the experience and know-how to back it up. Flavors include Mean Bean, Loca Moca, Salted Caramel, Irish Creme, Caffe Latte, and Triple Shot (Mocha and French Vanilla). So, shake gently and unleash the beast within. Java Monster – anything but basic! About Monster Energy: Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, eSports or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, gamers and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers, and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 19, 2025 11:15 AM Eastern Daylight Time

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Finding Ferdinand Makes Its Retail Debut At Credo Beauty

Finding Ferdinand

Finding Ferdinand, the sister-run brand on a mission to elevate your everyday routine with vegan, skin-loving formulas, is making its retail debut through a partnership with Credo Beauty. The clean beauty brand will be available online on credobeauty.com on March 18, 2025, and will roll out to 14 Credo Beauty stores nationwide. Founded in 2015 by Nhu Le and now run alongside her sister, My Le, Finding Ferdinand celebrates its 10-year anniversary this year, marking a decade of innovation in color cosmetics. Nhu and My’s inspiration for the brand came from the incredible women in their family, especially their mother, a two-time cancer survivor whose strength continues to inspire the brand’s deep commitment to clean formulas. "We’re excited to partner with Credo Beauty, a brand and team we deeply admire for their commitment to clean beauty, sustainability, and education. Like Credo, we’re passionate about creating products that not only perform exceptionally well but also resonate with our clients on a personal level. We're thrilled to see our black lip balm become a daily essential for so many and look forward to continuing to connect with the amazing community through Credo’s incredible in-store experience," said Nhu Le, Founder of Finding Ferdinand. “Credo Beauty is excited to be the first retail partner of Finding Ferdinand, bringing their beautiful products and unique brand vision to our passionate community. Their dedication to sustainability and clean, high-performance formulations aligns perfectly with our values. We love how they connect with customers through custom creations, and their viral black lip balm—offering the perfect touch of color and hydration—has quickly become a daily essential for the Credo team," said Jessica Trieber, VP of Brands at Credo Beauty. Finding Ferdinand’s clean, high-performance beauty essentials are designed for the way you live: easy to wear, impossible to mess up, and always a perfect fit. The brand is best known for its cult-favorite product, The Black Lip Balm, which went viral and sold out 10x, thanks to its innovative, buildable color payoff that enhances any natural lip color. The brand is also set to launch an all-new limited-edition Raspberry shade of its iconic lip balms in tandem with the retail launch on March 18. This hydrating, sheer balm will feature a dark red buildable hue with cool undertones and medium shine, along with a delicious raspberry scent for a sensory experience. Starting on March 18, the following Finding Ferdinand products will be available at Credo Beauty: Delicious Balms ($26 each; 6 shades available at Credo Beauty): Super hydrating and moisturizing sheer lip balms with just a touch of color and a delicious scent. Buildable colors that are easy to wear every day, each paired with its own distinctive scent. Delicate Gloss ($26 each; 6 shades available at Credo Beauty): A non-sticky lip gloss infused with marula oil and nyamplung seed oil with a touch of color, perfect by itself or on top of a lipstick for an extra shiny finish. Tender Blush ($28 each; 6 shades available at Credo Beauty): A lightweight cream blush infused with Squalane that blends easily into the skin for a buildable touch of color. Finding Ferdinand products are 100% vegan and cruelty-free, offering proprietary cosmetic formulations that are clean and non-toxic. Finding Ferdinand takes to heart being a part of creating a better future for the world, and is committed to keeping the brand’s production sustainable - from working in small batches to prioritizing recyclable, recycled, or refillable components. For more information, follow the brand on Instagram @findingferdinand and TikTok @findingferdinand. ABOUT FINDING FERDINAND Effortless Beauty for Every Moment. Sister-run beauty brand Finding Ferdinand is here to elevate your everyday routine with vegan, skin-loving formulas that enhanceânot hideâwhat makes you, you. Our clean, high-performance beauty essentials are designed for the way you live: easy to wear, impossible to mess up, and always a perfect fit. We hope you find something you loveâand wear it your way, every day. ABOUT CREDO BEAUTY Credo Beauty offers todayâs largest clean and sustainably minded beauty assortment in North America, across color, skincare, haircare and fragrance, partnering with over 120 leading brands, such as Westman Atelier, ILIA, OSEA, True Botanicals and LolaVie. Having built the most comprehensive guidelines, âThe Credo Clean Standardâ¢", customers can trust that they are purchasing the most effective, innovative products with safer ingredients with an emphasis on sustainable, natural and ethical materials. Trained makeup artists and estheticians (who are continually being educated by Credo Beauty and our brands) offer an exceptional experience both in-store and online. Visit one of the 15 brick-and-mortar store locations or www.credobeauty.com. Contact Details OGAKI Hallie Sawyer +1 818-388-7338 hsawyer@ogakidigital.com Company Website https://www.findingferdinand.com/

March 18, 2025 11:00 AM Eastern Daylight Time

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