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EVERIST NAMED AS ONE OF TIME’S BEST INVENTIONS OF 2021

Everist Inc.

Everist Inc. (Everist), an acclaimed clean beauty start-up built for ‘eco-optimists’, is pleased to reveal that its patent-pending waterless shampoo and conditioner concentrates were selected by TIME as one of the 100 Best Inventions of 2021 internationally. The revolutionary hair care duo - 3x concentrated, water-activated pastes made with clean and biodegradable ingredients - was featured on the prestigious list in the beauty category among only three other brands. “We are honored to be recognized by TIME and humbled to see Everist’s hair care concentrates listed among the most innovative and groundbreaking inventions of 2021,” said Jayme Jenkins, Co-Founder and Chief Brand Officer at Everist. “From day one we’ve set out to rethink the way things are done, with the intention of building the beauty brand of the future. For the sake of our planet, we need to embrace change and our goal at Everist is to make that change an upgrade from the status quo versus a compromise. This award is a testament to the impact we wanted to create with Everist, and we are grateful to the teams at TIME for this acknowledgement.” After launching Everist in February 2021 alongside its award-winning, patent-pending waterless hair care concentrates packaged in infinitely recyclable aluminum, Everist has since been hard at work to bring forth clean, sustainable and performance-driven innovation that changes personal care routines and people’s perception of eco beauty. In October, the female-led company extended its line with the introduction of a waterless body wash concentrate, offering its consumers the perfect trio of shower essentials, all while propelling the brand’s expansion. “Everist was built on the premise of revolutionizing the beauty category that has traditionally been dependent on single-use plastic packaging and products that can be up to 90% water. The carbon and waste impact of going waterless is significant,” shared Jessica Stevenson, Chief Executive Officer of Everist. “We are dedicated to delivering innovative eco-upgrades for the mainstream beauty customer that wants it all - high-performance, clean ingredients, sustainable packaging and impeccable design. We believe people want to make more sustainable choices and we’re here to make those choices even easier.” Rooted in its mission to democratize low-waste, sustainable beauty, the start-up plans to continue bringing positive and lasting change in an oversaturated industry. Part of its long-term growth strategy is the expansion of its retail presence and its new product pipeline, as well as the cultivation of its blossoming ‘eco-optimist’ community. TIME’s list of the 100 Best Inventions celebrates products, brands and companies that are making the world better, smarter and even a bit more fun. To assemble its annual list, TIME solicited nominations from editors and correspondents around the world, as well as through an online application process. The media evaluated each contender on a number of key factors, including originality, creativity, efficacy, ambition and impact. The result: a list composed of 26 categories, from beauty to design, education and entertainment, and artificial intelligence among others. About Everist Launched in 2021 by beauty industry veterans Jayme Jenkins and Jessica Stevenson, Everist is a beauty company driven by innovation and the mission to prove that eco products can be for everyone. Built with the goal of creating as little waste as possible, Everist waterless products are plant-based, single-use plastic-free, vegan, cruelty-free, and are packaged in infinitely recyclable toothpaste-like aluminum tubes. Everist is a brand built for eco-optimists and welcomes everyone to embrace small changes that add up to big impact. Contact Details Katie Green - Canada katie@auguststrategy.com Amanda Smeal - United States amanda@amandasmeal.com Company Website https://helloeverist.com/

November 12, 2021 08:00 AM Eastern Standard Time

Innovative Startup Develops Unique Method to Remove Plastics from our Oceans

Our Cleaner Planet

Our Cleaner Planet, a non-profit startup with an innovative technique to remove plastics from our oceans, announced today that it has successfully completed prototype testing of its first plastic harvester and is now ready to move forward with larger unit testing. The program is scheduled to launch the first of its full-sized, plastic harvesters into ocean operation in 2025. Pat Marshall, founder of Our Cleaner Planet, says that he and the development team are very encouraged by the results of the prototype tests. “The test parameters for our 1:164-scale prototype were set up to evaluate speed and control and the first stage of the filtration process,” he said. “We exceeded on all levels and we are excited to move on to our larger scale, test model.” The next step is a 1:12-scale unit that the team expects to start testing in early 2022. Marshall, an accomplished aerospace engineer and executive with many years of research and development experience in the aerospace sector, created Our Cleaner Planet with the mission to harvest plastics from our oceans by developing innovative, sustainable methods that leverage proven engineering to create a cleaner, healthier planet. Our Cleaner Planet has a patent-pending design that is focused not only on the larger, macroplastics, but also on the much smaller micro- and nanoplastics. This is an important distinction because many current cleanup efforts focus solely on the larger pieces of plastic leaving the smaller pieces to continue damaging the ocean ecosystem and our global environment. “The problem has become much more impactful than just the sheer mass of plastic now in our oceans. Plastic does not biodegrade. Instead, it breaks down into smaller pieces. These smaller pieces continue to get smaller and more toxic, creating a domino effect of damage extending from the fragile ecosystems in our oceans to our global environment and all the way up the food chain to human ingestion,” Marshall revealed. “Removing plastics from the oceans is only part of the solution to this problem, but it is the important first step that Our Cleaner Planet will take.” In its efforts to attack this wide-ranging plastic problem, Our Cleaner Planet’s system will include a large ship that utilizes an ocean-borne, plastic debris harvesting process. The process will not only remove the macro- and microplastics, but it will also introduce a unique method of removing nanoplastics down to 5 microns in size. The system will extend from surface level to a depth of 60 feet, allowing Our Cleaner Planet to remove the much smaller plastics more effectively and at much deeper levels of the ocean. The company expects to develop a fleet of ships with each vessel capable of removing up to 1000 metric tons of plastics from the oceans each year. Marshall explained that Our Cleaner Planet is targeting a net zero harvesting system. “Harvested plastics will be further processed into fuel onboard and each ship will be outfitted with CO 2 scrubbers. Ash will be the sole byproduct of the process and excess ash will be further utilized in other industries finally completing the lifecycle of the harvested plastic,” he said Our Cleaner Planet was founded as a non-profit organization in 2018, but Marshall has been working on the problem and his patent-pending solution for more than eight years. He has assembled a team of professionals with decades of experience piloting complex projects from research and development to commercial release. Marshall says this gives them an extra advantage in development and implementation. “Instead of rushing to the ocean with an unproven design, wasting crucial time and investment capital, my team and I have been adamant about proving our concept and testing the design before we went public,” he said. Marshall and his team are currently seeking funding and additional support and expect to launch Our Cleaner Planet’s first full-sized ship in early 2025. For more information on Our Cleaner Planet, the plastic pollution problem, or to find ways to support the program, please visit www.ourcleanerplanet.com. About Our Cleaner Planet Our Cleaner Planet is a non-profit organization on a mission to harvest plastics from our oceans by developing innovative, sustainable methods that leverage proven engineering to create a cleaner, healthier planet, and empower a truly circular economy through scalable and profitable solutions. Established in 2018, the company has an innovative method and patent-pending design to remove plastic from our oceans. Our Cleaner Planet has successfully tested its 1:164-scale prototype proving the efficiency and effectiveness of its design. It expects additional model demonstrations and tests in early 2022 and is scheduled to launch its first full-sized plastic harvester in early 2025. For more information on Our Cleaner Planet, the Plastic Problem, Our Cleaner Planet’s unique solution, or its development timeline, visit www.ourcleanerplanet.com. Contact Details Our Cleaner Planet Jeff Dronen +1 254-274-5333

November 11, 2021 09:00 AM Pacific Standard Time

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Fine Fragrance House LilaNur Parfums Launches in US Market

LilaNur Parfums

India is alive with scent; from the aromatic rose fields of Aligarh, to the jasmine fields of Tamil Nadu and the peppery spice gardens of Kerala, dozens of exquisite ingredients used in fine fragrances are cultivated in these regions, stretching over centuries, back to the time when India was famed for its art and sophisticated use of perfumery. Still, there has yet to be an exceptional fine fragrance line from India; until now. The launch of LilaNur Parfums as India’s first luxury fragrance house, celebrates the country’s abundant flora and olfactory riches, expressed through the lens of French master perfumery. Born in Madurai and crafted in Grasse, LilaNur Parfums is India’s scented love letter to the world. The story begins with Anita Lal and her deep fascination with the vivid colors and heady scents that punctuate everyday life across the subcontinent. She founded Good Earth, India’s leading design house in 1996 to celebrate the designs and stories of India. It has been Anita’s dream to create a fine fragrance brand based on the authenticity of Indian ingredients, modern perfumery expertise and the reintroduction of the sensual tradition of scenting with Attars; perfumed-oils. In Paul Austin - who Anita commissioned to help her create LilaNur Parfums - she found a kindred spirit with a love for Indian flora and deep expertise in international perfumery and brand development. Formerly the Senior Vice President for the Fine Fragrances division at Givaudan, he founded Austin Advisory Group, an award-winning creative agency focused on storytelling and the senses, while on a research trip to India in 2009. LilaNur Parfums embodies his dedication to spotlighting the terroir of natural ingredients, and his admiration for the beauty, craft, and cultural traditions of India. The story of LilaNur Parfums began in the fragrant flower fields of Southern India, where the house soon forged a deep relationship with the proprietors of Jasmine C.E., India’s largest source of floral absolutes for the international fine fragrance industry. These Indian flowers - distilled and extracted for use by the world’s most renowned master perfumers - are grown and harvested by a community of 5000 women. Propelled by Anita’s belief that community is at the heart of culture, and at the heart of India’s floriculture are the communities of flower growers and harvesters, she established the Rosabagh Foundation. Its mission is to help sustain the livelihoods of this community by initiating various social impact programs aimed at enhancing the quality of their lives and providing access to social enterprise. By pairing agricultural expertise and extraction know-how at the source, along with perfumery expertise from Grasse, LilaNur Parfums was able to develop each scent with an unbroken and traceable line from cultivation to creation. The LilaNur Parfums range includes seven Eau de Parfums and three alcohol-free, oil-based scents, called Attar Absolus. For the Eau de Parfums, four of France's most revered perfumers - Honorine Blanc, Olivier Cresp, Fabrice Pellegrin, and Clément Gavarry - each with a shared passion for the fragrance culture of India - were invited to compose a scent using iconic Indian ingredients as their muse and starting point. Six of the Eau de Parfums have been composed around Indian ingredients such as Jasmine Sambac, Tuberose, Rose Centiolfia, Vetiver, Davana, and Agarwood. The seventh Eau de Parfum - named Incarnation - embodies the design dialogue between India and France. Attars are a uniquely Indian scenting tradition used for centuries to scent the body and enrich the soul. LilaNur Parfums has collaborated with the Firmenich Naturals Innovation Group in Grasse to develop a modern attar formulation using a proprietary infusion process in which pure floral absolutes and sustainably sourced sandalwood are macerated together for over 100 days. The result is a collection of Attar Absolu oils that are unparalleled in their purity, intensity, and luminosity when glossed onto the skin. LilaNur Parfums is available exclusively at Bergdorf Goodman and lilanur.com. Prices range from $275 (100ml Eau de Parfums) to $420 (30ml Attar Absolus). “True luxury is in the details of everyday living. It is in being surrounded by pure and natural scents and materials that have been handcrafted and thoughtfully designed to engage the spirit.” - Anita Lal, Founder LilaNur Parfums For more information on LilaNur Parfums, visit lilanur.com or find them on Instagram @lilanurparfums ### CONTACT: Laura Schroeder; BPCM lschroeder@bpcm.com M: 631-885-2464 Contact Details BPCM Laura Schroeder +1 631-885-2464 lschroeder@bpcm.com Company Website https://www.lilanur.com/

November 10, 2021 10:00 AM Eastern Standard Time

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BEASY Partners with Toldright to Provide Digital Asset Creation Services to Athletes, Musicians and Creators of all Types

Beasy, LLC

Blockchain Made Easy (dba BEASY) announced today it has agreed to a multi-year partnership with toldright, a first-of-its-kind production resource company dedicated to enhancing the video content of their clients through storytelling. Toldright will provide value added services to BEASY enabled communities. Toldright is a disruptive, new on-demand model for video production that matches clients with experienced creative professionals to elevate the look and feel of their video content. Founded by world-class industry leaders, toldright’s exclusive ‘Neighborhood’ includes more than 1,800 fully-vetted Emmy Award-winning artists around the country, featuring top-tier producers, editors, on-air talent, technical specialists, and more. Demand for video content has exploded in recent years, and professional athletes and brands continue to use video to tell their stories. “Offering BEASY creators access to toldright’s top-notch network of video talent and storytellers will help them produce innovative and engaging digital content in support of their own brands,” says Bob Kramich, Founder and CEO of BEASY. “Video and storytelling are key factors to successful sales and marketing, especially for athletes in this name, image and likeness (NIL) era. We are thrilled to be working with such an incredible player in the market,” he adds. The partnership between BEASY and toldright now offers smaller companies, organizations and individuals access to what has traditionally only been available to large corporations. “We are excited to work with BEASY to exclusively link its rapidly-growing community to our extensive ‘Neighborhood’ of global top-tier talent typically reserved for major networks,” says Max Heineman, CEO and Co-Founder of toldright. “BEASY participants now have access to the highest-quality people and production tools for telling and authenticating their digital legacies using blockchain technology.” This is the third press-release in recent weeks from BEASY. On October 21st and November 1st, BEASY announced multi-year agreements with Tykes, Inc., and the Recording Artists Guild (RAG), respectively. # # # About BEASY Blockchain Made Easy ™️, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company’s core product, BEASY Authentication ™️, is a multi-blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY does this without requiring owning or managing any cryptocurrency on major compatible blockchain networks such as Ethereum, Matic and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com About toldright Toldright is the first-of-its-kind on-demand production resource, transforming the video industry and empowering companies of all sizes the opportunity to tell great stories with an end-to-end solution that delivers accessibility, efficiency, unprecedented value, and amazing content. Through our exclusive “neighborhood” of 1,800 fully vetted production and content creators around the nation, that includes Emmy and Oscar Award winners, toldright has the flexibility to provide 5-star experts to meet the demands of any project. Founded by world-class industry leaders, toldright has already been trusted by iconic brands including ESPN, Tiger Woods Foundation, NFLPA, LPGA, Twitter, Showtime, Adobe, Citi, Xerox, and Dell. For more information on toldright, please visit www.toldright.com. # # # Media Relations Contacts: BEASY, LLC. Contact: David Kaupp info@beasy1.com Twitter: https://twitter.com/BeasyInc LinkedIn: https://www.linkedin.com/company/beasy-blockchain-made-easy-llc/ Instagram: https://www.instagram.com/beasy1859/ Toldright Matt Saler, Vice President M: +1 215 432 3149 301 E 57th Street New York, NY 10022 www.finnpartners.com Blockchain Made Easy, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company's core product, BEASY Authentication, is a multi-blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY does this without requiring owning or managing any cryptocurrency on major compatible blockchain networks such as Ethereum, Matic and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com Contact Details Beasy, LLC David Kaupp +1 978-360-6698 info@beasy1.com toldright Matt Saler, Vice President +1 215-432-3149 Company Website https://www.beasy1.com

November 09, 2021 11:06 AM Eastern Standard Time

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One Rockwell Announces Key Company Milestones and Client Growth; Launch of Growth Marketing Services to Drive Revenue for Lifestyle Brands

One Rockwell

New In-house digital marketing suite includes paid search and social, strategy, influencer programs, a full suite of creative services, and more; a newly hired top creative team to support strategic growth. One Rockwell (1R), a leading ecommerce agency specializing in creative design and technical solutions for lifestyle brands, today announced a series of milestones during 2021 which helped propel the company to managing over $350M in client revenue, up 61 percent from $216M in 2020. With household names like Clairol, Carhartt WIP, LeSportsac, Vera Bradley, and others already on 1R’s roster, the company welcomed more than 30 new clients including Naturopathica, Philosophy, Victor Victor and a multi-channel agreement with beauty conglomerate, Coty. 1R was also named “Best Ecommerce Experience” finalist in Glossy’s 2021 Beauty Awards alongside client Westman Atelier. Since working with 1R, clients such as Trish McEvoy, ZO Skin Health, Vera Bradley and more have seen explosive growth, consistently adding more than 50 percent in DTC revenues YoY in the US. While the agency steered major companies through the new online marketplace paradigm amid COVID-19, it simultaneously launched a full-service digital marketing arm, 1R Digital Marketing Services, that supports brands holistically by building and developing their entire ecommerce business from end-to-end, catering to every DTC touchpoint. With digital shopping continuing to reign supreme, the new offering presents an untapped opportunity for lifestyle brands to increase revenue, customer acquisition, conversion, retention, and more by leveraging the vast opportunities of the internet. “Redesigning TrishMcEvoy.com was very exciting but a large undertaking. The 1R team really made it easy to not only collaborate but keep the project on track,” said Kristina Castaldo, Senior Global Ecommerce & Paid Marketing Manager, Trish McEvoy. “I have worked with many agencies before and my experience with their team has been one of the best!” The company also welcomed two creative industry powerhouses to support the continued buildout of its new 360-creative services. Paul Recalde joined 1R as Creative Director, along with Director of Creative Services Karly Mossberg. Over the past twelve years, Recalde has been working with some of the world’s leading luxury, fashion and beauty brands and agencies, including MAC, Burberry, Gucci, Tiffany’s, Jimmy Choo, Michael Kors, Smashbox Cosmetics, Tom Ford Beauty, Urban Decay, and Balenciaga, to craft strategic, impactful storytelling and experiences. Recalde has an exceptional background including digital design, content, branding, motion graphics, and 360-degree campaign work. Mossberg brings more than 10 years of creative experience in the beauty and fashion fields, working across a multitude of verticals with stellar brands including Louis Vuitton, Chloé, Adidas, Uniqlo, Estee Lauder and Tom Ford. In addition to the creative additions, Emily Fontana has been appointed as Head of Digital Marketing. Fontana plans to leverage her skill set from SWAROVSKI and experience working across a variety of industries to implement effective marketing strategies that align with the company's business goals and foster growth. Looking ahead, 1R will be announcing exciting new partnerships with high-profile influencers, celebrities, and brands, and plans to continue integrating updated features and capabilities into its suite of services, built specifically for brands looking to optimize and accelerate their ecommerce experiences. “During the height of the pandemic, brands were not only coming to us to design and build their websites, but to help run, optimize and grow them,” said Shelly Socol, CEO and Co-founder of One Rockwell. “Bringing digital marketing in-house and investing in exceptional creative talent further solidifies our position as an agency leader and allows us to complement our entire suite of services in driving revenue for our clients." To learn more about 1R and its expertise in driving well-rounded, scalable, and engaging direct-to-consumer experiences, please visit https://www.onerockwell.com/. About One Rockwell (1R): One Rockwell (1R) is a full-service Shopify Plus agency driving digital transformation. For over ten years, 1R has brought creatives, strategists, managers, and innovators together to create exceptional digital experiences. Through collaboration and boundless drive, 1R connects good people with big minds: agency, partners, and clients working as one. 1R approaches every challenge and hurdle with excitement – from business analysis and strategy to UX and creative design to technical execution and integrations. Powered by a decade of experience and a sharp understanding of what makes digital brands thrive, 1R has designed and implemented over 80 digital stores within the fashion, beauty, lifestyle, home, food & beverage, and luxury verticals. Contact Details North 6th Agency for One Rockwell onerockwell@n6a.com Company Website https://www.1rockwell.com/

November 09, 2021 09:00 AM Eastern Standard Time

Osmo’s STEM Week Sale & Amazon Deal of the Day (11/8) Encourage Kids to Explore Reading, Math, Coding, Problem-Solving and Much More

Osmo

Osmo announces a STEM Week sale that encourages kids ages 3 to 10+ to explore reading, writing, math, coding, drawing, creative problem-solving, and more. From 11/7 through 11/13, save up to 40% off select kits, games and bundles at PlayOsmo.com, Amazon, Target, Best Buy & other retailers. Osmo’s Amazon Deal of the Day runs on Nov. 8--one day only--and features 20% off select items at Amazon.com. Kits and games up to 25% off through 11/13 at PlayOsmo.com and multiple retailers include: Little Genius Starter Kit (base included) Genius Starter Kit (base included) Coding Starter Kit (base included) Creative Starter Kit (base included) Pizza Co. (base required) Detective Agency (base required) Super Studio Disney Mickey Mouse & Friends (base required) Super Studio Disney Princess (base required) Super Studio Disney Frozen 2 (base required) Math Wizard and the Secrets of the Dragons (base required) Math Wizard and the Magical Workshop (base required) Kits and bundles up to 40% off through 11/13 exclusively at PlayOsmo.com include: Pre-School Starter Kit Explorer Starter Kit Ultimate Expansion Bundle Essential Math Bundle Osmo’s Amazon Deal of the Day (11/8) features 20% off these items at Amazon.com: Genius Starter Kit for iPad + Case for iPad (base included) Genius Starter Kit for iPad + Grab & Go Small Storage Carry Case (base included) Coding Starter Kit for iPad + Case for iPad (base included) Coding Starter Kit for iPad + Grab & Go Small Storage Carry Case (base included) Creative Starter Kit for iPad + Case for iPad (base included) Creative Starter Kit for iPad + Grab & Go Small Storage Carry Case (base included) The full list of deals at PlayOsmo.com can be viewed here. The full list of Amazon deals can be viewed at Osmo’s Amazon store. The full list of Osmo deals at Target can be viewed here. About Osmo Osmo is an award-winning STEAM brand whose products are used in over 50,000 classrooms and 2.5 million homes. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Osmo is headquartered in Palo Alto, California, and is part of BYJU’S, a global leader in online learning. Learn more at PlayOsmo.com. For information about its educational division, Osmo for Schools, visit schools.playosmo.com. Contact Details Carolyn Kamii PR Carolyn Kamii +1 310-251-0550 carolynkpr@gmail.com Company Website http://www.playosmo.com

November 07, 2021 06:00 AM Pacific Daylight Time

Ethos Announces ‘100 Most Sustainable Luxury Items Of 2021’

Ethos

Digital media and e-commerce platform, Ethos, has launched its first comprehensive sustainability ranking: The 100 Most Sustainable Luxury Items of 2021. It kicks-off the platform’s sustainable luxury ranking series. Vetted by Ethos co-founder and creative director, Jackie Lutze, a Harvard University Sustainability MA candidate, the list evaluated individual products instead of brands as a whole—this allowed for a wider range of inclusion. Ranking included ingredients and materials, packaging and shipping practices, labor conditions, and circular sustainability efforts. All brands had to meet at least two stars in order to be considered for inclusion. “This list came to fruition much in the same way Ethos did; we knew there were luxury brands building sustainability into their core,” Lutze says. “We started with a clear-cut list of exemplary attributes and built a rating system around it. At the minimum, all products had to be ethically made with sustainable materials or ingredients.” It’s also the first comprehensive sustainable ranking list of its kind to only feature items made without any animal products or animal testing. “From there, we looked deeper into the brands themselves, rewarding points for those that went above and beyond, such as receiving B Corp Status, using certified organic materials or ingredients, Fair Trade Certification, or LEED-certified production facilities,” says Lutze. Brands earning the highest scores include Stella McCartney, Gucci, Chloé in fashion; Aether Diamonds Tiffany and Co., and Chopard in jewelry; Susanne Kaufman, Aesop, and Sana Jardin in beauty. To see the full list and rankings, click here. “It may sound strange to call the luxury market underserved, but when it comes to sustainability, that’s often the case,” says Jill Ettinger, Ethos co-founder and editorial director. “The luxury market is valued at more than $5 trillion; that is immense purchasing power and influence. These brands need to shine a greater spotlight on their sustainability efforts. And according to our research, the luxury consumer wants to make the best choices for the planet. To them, sustainability is luxury.” To celebrate the launch, Ethos is donating 100 trees to its nonprofit partner, The Fruit Tree Planting Foundation. The trees will be planted in Mococa, Brazil, in 2022. “When Ethos approached us about collaborating on one of our groundbreaking fruit tree plantings, we were thrilled to suggest an upcoming initiative to plant 100 life-sustaining trees for low-income families in Brazil later this year,” said Cem Akin, FTPF’s TreeEO. “Through this generous support, generations of families will have cleaner air to breathe and a healthy source of nutrition right in their backyards. We are so grateful to partner with Ethos in supporting sustainable, earth-friendly projects,” Akin said. About Ethos: Launched in 2021 by Jackie Lutze and Jill Ettinger, Ethos is the premier digital platform for personal and planetary sustainability filtered through a luxury lens. Through thought-provoking conversations and recommendations across fashion, beauty, travel, food, nutrition, and more, along with its e-commerce platform and its first sustainability rankings, The Ethos 100, Ethos is helping to bridge the gaps in the sustainable luxury market. the-ethos.co. Contact Details Ethos Jill Ettinger +1 213-986-7464 jill@the-ethos.co Company Website https://the-ethos.co

November 05, 2021 07:03 AM Eastern Daylight Time

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ADDISON RAE DEBUTS FIRST FRAGRANCE: AF COLLECTION BY ADDISON RAE

Addison Rae Fragrance

Today, Addison Rae announced her first trio of fragrances, AF COLLECTION BY ADDISON RAE. All three scents were designed to make her growing community not only smell good, but feel good. The trio of playful, multi-functional scents are aligned with supporting both inner and outer beauty: all are clean, water-based, and backed by science. CHILL AF, HAPPY AF, and HYPED AF, will be available exclusively on addisonraefragrance.com and shoppable through TikTok and Instagram for $40 (30ml each). “Scent is so personal and can have such a powerful impact on our mood that I wanted to create a new way to experience scent; one that’s more thoughtful, supports your emotional wellbeing, and feels good on your skin. It’s what you deserve” – Addison Rae CLEAN AND KIND. The clean, green-chemistry, water-based formulas are a game-changer in the industry that results in a multi-functional fragrance collection. The clinically proven formulas – comprised of sustainably sourced ingredients, provide many wearable benefits from mood enhancement to hydration and assurance that all are alcohol-free and cruelty-free. MOOD ENHANCING. CHILL AF, HAPPY AF, and HYPED AF are created with ingredients that are proven to boost overall mood. Smell triggers an emotional response and the place in our brain that registers scent also processes feelings, moods, and emotions, making the connection between scent and feelings very powerful. Each fragrance in the AF collection contains a unique blend of clinically tested ingredients that have emotive responses, proving their mood-boosting properties. WATER BASED. This unique alcohol-free formula delivers a surprisingly hydrating mist that delivers long-lasting scent on skin. The formula also ensures it goes on super smooth and leaves skin glowing. An added benefit, given the hydration properties, it can even be used to scent your hair! FIRST-TO-MARKET PACKAGE INNOVATION. The ergonomic bottles utilize heat-sensitive technology, changing color when reacting to temperature giving an all-around, multi-sensory experience. “We are thrilled that our partnership with Addison resulted in a trio of scents that push the boundaries of what’s possible while capturing her joyous exuberance and focus on clean beauty. The first-to-market combination of innovation and playfulness within the formula and packaging perfectly captures Addison’s positive energy,” says Lori Mariano, Managing Partner at Hampton Beauty. “Our shared vision to develop a collection that speaks to a generation of consumers that want the products they purchase to look good and make you feel even better was a focus and having the collection available to shop on TikTok was always a top priority given Addison’s engaged community.” HAPPY AF A DAILY DOSE OF EUPHORIA For times when you need a little pick-me-up, HAPPY AF is the scent for all-day positive vibes. Perfect for any plans—this floral and fruity blend of pink lychee, red grapefruit, and dewy peony hits different when paired with a smile. NOTES: Pink lychee, red grapefruit, peony, violet leaves, agave nectar, rose & crystallized musk. OCCASIONS: Vacays & beach days, first dates, watching the sunset. BENEFITS: Joy-enhancing, long-lasting scent, boosts skin hydration, gentle for sensitive skin. CLEAN FORMULA: Alcohol-free, vegan, cruelty-free, paraben-free. HYPED AF A DAILY DOSE OF ENERGY Think bright, zesty citrus meets clean white woods; HYPED AF is the energy you want to radiate, bottled. Maybe you missed a few hours’ sleep? Or have a deadline approaching? This magic blend of blood orange, pineapple flower, and musk prepares you to take on whatever life throws at you. NOTES: Mandarin, blood orange, pomelo, nectarine blossom, white woods, & clean musk. OCCASIONS: Dance parties, game night, leg day. BENEFITS: Energy-enhancing, long-lasting scent, boosts skin hydration, gentle for sensitive skin. CLEAN FORMULA: Alcohol-free, vegan, cruelty-free, paraben-free. CHILL AF A DAILY DOSE OF CALM A moment of zen; CHILL AF is the scent to wear on a date but also to meet the parents. This dreamy blend of pear blossom, chamomile tea, and soothing sandalwood helps forget where the stress came in the first place. Cool, calm, collected. NOTES: Pear blossom, apple, red lemongrass, chamomile tea, lily of the valley, sandalwood & milky musk. OCCASIONS: Movie nights, long drives, digital detoxes. BENEFITS: Chill-enhancing, long-lasting scent, boosts skin hydration, gentle for sensitive skin. CLEAN FORMULA: Alcohol-free, vegan, cruelty free, paraben-free. About Addison Rae In just one year, Addison Rae has become one of the biggest stars in the world. Named the top-earning creator on TikTok by Forbes Magazine, Rae’s infectious personality, Louisiana charm, and overwhelming positivity have led her to be one of the most sought-after talent of her generation. Since November of 2019, she has amassed over 100 million followers across social media. Rae is currently the second most-followed individual on TikTok with over 5.5B likes and 85.2M followers. Her impressive reach goes beyond TikTok with over 40.1M followers on Instagram, 4.7M subscribers on YouTube and 4.8M followers on Twitter. In 2019 she became co-founder of the clean makeup company ITEM Beauty, was named a global ambassador for American Eagle, and launched a podcast for Spotify with her mom titled “That Was Fun.” In March 2021, Addison released her debut single “Obsessed”. Addison co-wrote the single, which was produced by a dream team of chart-topping producers, Benny Blanco, Blake Slatkin and Ryan McMahon. In August 2021, Rae made her film debut in Netflix’s HE’S ALL THAT. The film debuted at #1 in 78 countries and saw over 55 million households watch the film at least once in the first month on Netflix. About Hampton Beauty The Hampton Beauty team of highly experienced beauty industry experts bring a wealth of knowledge across all beauty categories, creative innovation, and business strategy. The company was founded to influence a new era of global beauty business development. Whether it’s fragrance, color cosmetics, or skin and body care, their strategic resources worldwide deliver the latest in product & package design and technology that breaks traditional barriers with high quality, bespoke products that engage consumers and inspire social conversation. Contact Details The Collective PR Debbie Burke-Smith debbie@thecollective-pr.com The Collective PR Jennine Hannaway Lavyne +1 917-447-1192 jennine@hannawaypr.com Company Website https://addisonraefragrance.com

November 04, 2021 12:15 PM Eastern Daylight Time

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Centerboard Launches Updated Product Offerings via WIN, by Centerboard Technology Platform

Centerboard

Centerboard, the neutral, shipper-centric transportation management solution, is announcing a range of updated solutions to its core platform, WIN, by Centerboard. As the shipping industry navigates challenges presented by disruptions in the supply chain, Centerboard aims to ease shippers’ workload through new technologies that offer a seamless user experience. With these latest updates, shippers of all sizes receive access to modular and flexible solutions powered by real-time data, providing full control over and transparency of their supply chain. “Our business needs are continuously changing as we navigate through the pandemic, shipping delays and driver shortages,” said Nicolas Adam, Executive Vice President at Margarine Thibault. “With the various new features offered on WIN, by Centerboard we’ve been able to navigate all of these challenges while improving our processes, enabling our team to make better shipping decisions and ultimately save time and money.” New features now live in WIN, by Centerboard include: Advanced Shipment Notifications on all order tracking messages, helping to improve efficiency, accuracy and flexibility. Tracking Message on Behalf of Carriers helping to communicate shipping updates in real-time. Activity Tab Added on Order Screen to customize specific items related to an order, ultimately saving time. Added Custom Fields including date and timestamp, helping users to improve their billing process. Tender Response Reminders, including scheduled, automated messages reducing the need for shippers to manually contact carriers. Pallet Labels to auto-generate the paperwork that shippers had to manually create. Pro Sticker Image on BOL, adding greater clarity to the shipping experience by giving the client and carrier a convenient document for real-time tracking. “Centerboard’s best-in-class technology team is powered by 30 years of supply chain expertise and we understand what shippers need most. We’re focused on providing shippers with solutions that are backed with artificial intelligence and machine learning capabilities enabling more cost-effective, efficient and sustainable programs,” said Lindsey Shellman, Chief Commercial Officer at Centerboard. “It’s important that current and future technology features are nimble and flexible in order to support changing architectures. Centerboard gives shippers control by integrating with their existing and emerging technologies.” To learn more about Centerboard and the new solutions offered through WIN, by Centerboard, Visit www.centerboard.com. About Centerboard Centerboard is a neutral, shipper-centric transportation and supply chain management platform supplying shippers with access to a wide range of affordable features needed to take control of operations. Centerboard unlocks business opportunities for shippers, carriers and supply chain stakeholders, through leveraging real-time data. Centerboard is out to make the supply chain more sustainable and efficient to ensure less waste and significant carbon reduction with every trip. Contact Details Kite Hill PR for Centerboard Kite Hill PR centerboard@kitehillpr.com Company Website https://www.centerboard.com/

November 04, 2021 09:00 AM Eastern Daylight Time

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