Communications

Advertising Communications Graphic Design Internet Marketing Media Publishing SEO
News Release Digital Asset Direct

Goodway Group Welcomes New Chief Client Officer Marc Ducnuigeen

Goodway Group

Goodway Group, a leading data-driven and technology-enabled digital media and marketing services firm, has appointed Marc Ducnuigeen to the new position of Chief Client Officer. Ducnuigeen brings over 25 years of industry experience to the team with prior leadership roles at global agencies. This strategic hire is the latest signifier of Goodway Group's commitment to continued growth and delivering innovative solutions to its clients. Reporting directly to Jay Friedman, CEO of Goodway Group, Ducnuigeen will play a pivotal role in expanding the agency's client base, improving operational efficiency, and spearheading innovative solutions. With a strong track record of success, he brings deep industry knowledge and a wealth of expertise to further enhance Goodway Group's capabilities. Goodway Group has witnessed significant growth in recent years, broadening its services to include the development and strategy behind retail media networks, which empower retailers to increase revenue streams and extend influence across the web. Jay Friedman, CEO of Goodway Group, expressed his enthusiasm for the new appointment, stating, "We are thrilled to welcome our new Chief Client Officer to the Goodway team. With Marc’s rich leadership experience and intimate knowledge of CPG and retail, we are confident in his ability to boost Goodway’s upward trajectory and expand our client base across verticals.” As former Chief Operating Officer and President of The Integer Group, Ducnuigeen has decades of experience in executive leadership and global commerce, delivering brand solutions for Omnichannel, eCommerce, DTC, Social Commerce, Connected Commerce Media, Digital, Retail and Activation. He has served as the Omnicom Global Client Leader for P&G for the past 16 years and has successfully led major client relationships with brands such as Maytag, Pella, MasterCard and Kellogg’s. “I’m incredibly excited to bring my results-oriented approach to the award-winning team at Goodway Group in my new role as Chief Client Officer,” Ducnuigeen said. “Goodway’s outstanding company culture, data-driven strategies and innovative digital advertising solutions are the best in the business, and I can’t wait to see what we are able to accomplish together.” About Goodway Group Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Contact Details Kite Hill PR for Goodway Group Julia Worthington +1 973-722-7881 goodwaygroup@kitehillpr.com Company Website https://www.goodwaygroup.com/

July 12, 2023 10:00 AM Eastern Daylight Time

Symbiome Partners with THG Ingenuity to Scale E-Commerce Offerings

Symbiome

Symbiome, a leading microbiome-nourishing skincare company, has announced a partnership with THG Ingenuity – an end-to-end direct-to-consumer (DTC) partner of choice for brands looking to connect with consumers through a multichannel commerce approach. The collaboration will focus on leveraging THG’s extensive reach to expand Symbiome’s offering globally. “Right now, nearly all our customers are in America. THG’s global footprint, and end-to-end platform, will allow us to seamlessly fulfill into Europe, the Middle East, and throughout the South-East Asian region,” said Adam Klausner, Symbiome’s Chief Operating Officer. According to Lane Barrocas, THG’s Vice President of eCommerce for North America, THG is experiencing a significant uptick of interest by consumers shopping for science-based skincare, particularly in the microbiome vertical. “Our partnership with Symbiome will allow them to quickly, efficiently and profitably grow and scale their DTC business, while helping to build brand awareness and creating a halo-effect, as they expand into other points of distribution within the market.” About Symbiome Symbiome is a San Francisco-based microbiome biotechnology company focusing on health and wellness. They are the developers of the Symbiome ® brand of BioIntact ® fermented skincare products that nourish and protect the skin and its microbiome, restoring what our skin has lost in the modern world. Symbiome has sponsored three international academic research expeditions deep into the Amazon rainforest, defining an evolutionary reference for the microbiome and transforming our understanding of the healthy human microbiome. Symbiome scientists have translated this groundbreaking research into a line of unique, proprietary skincare products formulated with naturally fermented, Amazonian botanicals. The brand's skincare lineup includes ten clean, organic, sustainable, and traceable products — each with less than eight ingredients. Learn more about Symbiome, and follow Symbiome on Instagram, LinkedIn and Facebook. About THG Ingenuity THG Ingenuity is a unified commerce platform with full stack technology, digital and operations omnichannel capabilities, parented by THG Holdings plc, a vertically integrated, digital-first consumer brands group, retailing its own brands plus third-party brands, via its e-commerce technology, infrastructure, and brand-building expertise. Contact Details BPCM Ali Taekman ali@bpcm.com Company Website https://www.symbiome.com

July 12, 2023 09:30 AM Eastern Daylight Time

Image

LUCKIE & CO. NAMED CREATIVE AND BRAND AGENCY OF RECORD FOR RACETRAC

Luckie & Co

Marketing firm Luckie & Co. has been named the creative and brand agency of record for RaceTrac. Luckie will be responsible for brand strategy, advertising creative, analytics, social content strategy, and communications planning. The agency won the business in a competitive pitch against four other finalists in May 2023. Headquartered in Atlanta, RaceTrac is one of the top 20 convenience store chains in the United States, and the second largest privately held business in the state of Georgia. A third-generation, family-owned company, RaceTrac has 570 locations across the southern United States. Luckie will support RaceTrac’s store marketing, business-to-business programs, and promotional partnerships with strategy, business intelligence, and creative resources. “RaceTrac has a transformational vision for growth that is both innovative and consumer-centric,” said John Gardner, president and CEO of Luckie. “We have the enviable job of blending data and creativity to help the company expand, drive preference, and deliver the most engaging and meaningful guest experiences.” In 2023, Luckie is celebrating its 70 th year as an independent, family-owned agency. The company has offices in Birmingham and Atlanta and long-standing partnerships with some of the South’s top consumer brands, including Regions Bank, Little Debbie, Jack’s Family Restaurants, Blue Cross Blue Shield, and Panama City Beach. “We appreciate Luckie’s data-focused approach to marketing and the expertise they have helping brands get closer to their customers,” said Jamie Miller, RaceTrac’s Executive Director of Marketing. “It was clear to us in the pitch that they understand our mission and can offer innovative ways to help us grow. We are excited to partner with the Luckie team.” About Luckie: Luckie is a creative, data-driven agency that builds brands and brand experiences to solve real business problems and achieve results luck canât explain. It is one of the top privately held marketing firms in the Southeast. Luckie works with companies in healthcare, travel & tourism, consumer packaged goods, and financial services including Regions Bank, Alabama Power, GlaxoSmithKline, Little Debbie, and Panama City Beach. The company has offices in Birmingham, Atlanta, Raleigh and Decentraland. About RaceTrac: Headquartered in Atlanta, Georgia, family-owned RaceTrac has been serving guests since 1934 and now operates 570 convenience store locations in Alabama, Georgia, Florida, Kentucky, Louisiana, Mississippi, Texas and Tennessee. While operating under its mission of making people's lives simpler and more enjoyable, RaceTrac stores offer guests an affordable one stop shop featuring a wide selection of food and beverage favorites, including Swirl World frozen desserts, freshly ground, freshly brewed coffee and competitively priced fuel. Contact Details MKE Communications Mary Eitel +1 678-733-1535 mary@mkecommunications.com Nicholas Wolaver +1 678-358-7476 nicholas.wolaver@gmail.com

July 12, 2023 09:14 AM Eastern Daylight Time

Development Of Uranium, Copper And Nickel Resources Is Critical To The Transition To Clean Energy – Sprott’s ETFs Plan To Ride The Forecasted Growth

Benzinga

By David Willey, Benzinga The transition towards low-carbon, clean energy solutions is continuing to pick up pace, and with it, the demand for critical minerals is projected to continue increasing. Critical minerals are the natural resources necessary to generate, transmit and store low-carbon energy. Modern forms of clean energy, such as battery, wind, solar and nuclear all depend upon a steady supply of these critical minerals. To meet goals for lowering carbon emissions, governments and corporations have invested a historic $1.1 trillion into the transition to renewable energy sources. However, estimates say the figure needs to triple to meet net-zero targets. One concern with the transition is whether the supply of critical minerals will be able to keep up with the rapidly increasing demand. Copper, for example, is a critical mineral that is involved in almost every type of clean energy. One projection shows the energy transition demand for copper going from today’s demand of 5 million metric tons (MTs) to 50 million MTs by 2050, with demand expected to drive the commodity’s price up. It is currently worth about $8,500 per MT, however, the global head of commodities at Goldman Sachs expects the price to reach $10,000 in the short term and $15,000 in the longer term. That is one of a number of reasons why Sprott Asset Management, a subsidiary of Sprott Inc. (NYSE: SII), recently launched a series of exchange-traded funds (ETFs) for critical minerals. Sprott Asset Management offers some of the only pure-play ETFs for critical minerals, including the Sprott Energy Transition Materials ETF (NASDAQ: SETM) and the Sprott Lithium Miners ETF (NASDAQ: LITP). One of its ETFs is the Sprott Junior Copper Miners ETF (NASDAQ: COPJ). It is the only pure-play ETF for small copper miners, and it currently has 39 holdings for $2.51 million in assets. Sprott’s ETFs In Uranium And Nickel Another of Sprott’s ETFs is the Sprott Junior Uranium Miners ETF (NASDAQ: URNJ). The company believes uranium is currently in a bull market, with the two previous uranium bull markets occurring in the 1970s and the early 2000s respectively. Investment is pouring into this sector, with 58 nuclear plants currently under construction globally and another 104 plants in the planning stage. URNJ has 32 holdings and $33.1 million in assets. The ETF is focused on tracking the growth of mid-, small- and micro-cap companies involved in uranium mining. A third ETF is the Sprott Nickel Miners ETF (NASDAQ: NIKL). Nickel is an important mineral with a range of uses in clean energy, including in electric vehicles (EVs), battery storage and additional infrastructure. Demand for this critical mineral may increase almost 20-fold between 2020 and 2040 as further uses are found for nickel within the clean energy space. Sprott reports taking advantage of the forecasted growth with its NIKL ETF, the only US-listed ETF with a pure-play focus on nickel mining companies. NIKL has 24 holdings and has $1 million in assets. The ETF tracks companies involved in producing, developing and exploring nickel. For more in-depth coverage of Sprott Asset Management’s ETFs and their role in the transition to clean energy, read this article and this article. Learn more about Sprott ETFs on its website. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

July 12, 2023 09:00 AM Eastern Daylight Time

Locality Appoints Steven DeMain as EVP, Streaming Sales

Locality

Locality, the industry’s preeminent local television solutions provider, today announces the appointment of industry veteran Steven DeMain to the newly established position of EVP, streaming sales. DeMain brings more than 20 years of experience in the media and streaming industries to the role. He will report directly to Keith Kazerman, president, Locality Streaming. DeMain comes to Locality having held leading roles driving revenue for video and digital brands including Vizio, Conde Nast and Hulu. His expertise will be instrumental in boosting streaming revenue by growing and establishing Locality’s relationships with media agencies and clients. DeMain will play a key role in Locality’s goal to unlock the full power of local TV advertising for brands who seek authentic connections with viewers, at scale. Adam Gaynor, Locality Streaming’s Chief Revenue Officer, will be leaving his position to pursue other opportunities. “Streaming and broadcast do not operate in silos, making collaboration across the two divisions more important than ever,” said Keith Kazerman, president, Locality Streaming. “By bringing together two powerful entities in local TV and streaming, we’ve shown our commitment to growth. Steven is a key piece of the puzzle for us. With his extensive experience in driving transformation within the streaming industry, he brings a valuable perspective that will fuel revenue growth and help us exceed our goals.” “This role allows me to draw upon my experiences working alongside premium brands and premium inventory across digital, video and television,” said DeMain. “I’m thrilled about Locality’s ability to help marketers navigate the growing streaming landscape at the local level, and I’m fully prepared to assist Keith and the team in reaching new heights.” Locality is the industry’s preeminent local television solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace. Formed through the union of CoxReps and Gamut, Locality brings together the best talent in both broadcast and streaming. Locality helps brands tap into the mindset of the local consumer and precisely reach optimal markets, nationally. Having served more than 1,500 ad agencies and 4,500 advertisers, to date, Locality offers the best premium inventory that the industry has to offer to help brands optimize their spend and target audiences at scale. Our team resides in 11 office locations across the U.S. designed to strategically service 100% of DMAs. For more information, please visit www.locality.com. Contact Details Kerriann Becker +1 631-235-7796 kerriann@kitehillpr.com

July 12, 2023 05:00 AM Eastern Daylight Time

Government Regulations, TikTok Fears, Cyber Hacks: Sekur Private Data Ltd. Helps Companies Find Privacy And Security Compliance In An Online World

Benzinga

By David Willey, Benzinga Alain Ghiai, CEO of the cybersecurity and internet privacy company Sekur Private Data Ltd (OTCQB: SWISF) (CSE: SKUR) (FSE: GDT0), was recently interviewed by Ana Berry on the business news show “New To The Street. ” Ghiai spoke about how his data privacy company helps companies find private and secure messaging and communication solutions. The government has been enforcing privacy regulations against certain companies that allowed messaging on non-secure messaging apps. Last year, the Commodities Futures Trading Commission (CFTC) and the Securities and Exchange Commission (SEC) issued fines totaling close to $1 billion to several banks for allowing their employees to use unauthorized services like private email and Whatsapp for sending banking information. Security concerns also led the government to ban the use of Tiktok on all federal devices. This is driven by fears that user data collected on the app is shared with the Chinese government. Bans have also been introduced or planned by some state governments, as well as several public universities. Data Safety And Privacy With Sekur Sekur actively helps companies satisfy government regulations as well as prioritize data privacy and security. Its suite of privacy solutions includes the SekurMail and SekurMessenger services for encrypted, secure communication. SekurMail is a military-grade, encrypted platform featuring a SekurSend/Reply function that allows users who don’t have Sekur to reply within the Sekur environment. SekurMessenger provides users with a secure Short Messaging Service (SMS) platform that is available in 80 countries for its “Chat-by-Invite” feature, letting Sekur users message non-Sekur users in SekurMessenger simply by clicking on a link sent by SMS or email. SekurMessenger includes a self-delete feature, as well as an archiving feature, an essential option for financial institutions that are required to keep records of all e-communication for seven to 10 years. It also launched its own Virtual Private Network (VPN) service, SekurVPN, to address the large market need for a trustworthy, turnkey data security service. These privacy solutions may be particularly attractive to companies looking to prioritize data security. Cyber attacks and hacks are increasingly common, and the cost of the damage from these attacks will have reached over $10 trillion by 2025. By locating its servers in Switzerland, Sekur can take advantage of the tough Swiss data privacy laws. Ghiai told Berry that users who signed up with the code PRIVACY will get a 15% discount on their monthly or annual subscription to Sekur’s products. This offer is good for five years for uninterrupted subscriptions. Sekur customers who bundle multiple Sekur services will also get a discount on their purchases, and the company reports that this is a popular choice among its subscribers. In a recent statement, Ghiai commented that “Our prime directive is to provide private and secure communications for everyone, and, as we are not connected to any Big Tech cloud platform, we offer a truly independent, private and secure means of communications without any data mining.” Learn more about Sekur and check out its privacy solutions today. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

July 11, 2023 09:25 AM Eastern Daylight Time

Comcast Names Jose Espinel to Lead Texas Region

Comcast Texas

Comcast today announced Jose Espinel as the new senior vice president for its Texas Region. Espinel will lead all business functions of the region, including the robust broadband infrastructure expansion of the Xfinity 10G Network in Texas. “I couldn’t get here fast enough,” said Espinel. “Texas is the land of opportunity, and I truly admire the rich diversity of the region and our Comcast Texas team. My priority will be to continue to expand our world-class broadband network to more customers and communities while ensuring our most vulnerable southeast Texans don’t get left behind.” Espinel, a native of Venezuela, brings nearly 25 years of communications and data industry experience to Comcast’s Texas Region. He joins Comcast after a successful tenure at AT&T where he led teams in Arizona, New Mexico and Las Vegas. While in Los Angeles and San Diego, Espinel led AT&T’s consumer mobile business and the Hispanic segment strategy for the region. He also worked with DIRECTV Latin America. “Jose embodies all our cultural touchstones. He’s an inclusive, principled, people-focused, competitive and customer-driven leader,” said Comcast West Division President Rich Jennings. “Our country is experiencing the largest broadband infrastructure expansion of our lifetime, and Jose is ready to lead the charge in Texas so more families and communities can unlock a future of unlimited possibilities.” Espinel joins Comcast’s Texas Region on July 10 and will report to Jennings. “I’m excited to lead this incredibly talented and dedicated Comcast Texas team and continue to provide reliable service to, and serve, the wonderful communities in the region,” said Espinel. “I am also looking forward to spending more time with family members who are proud and long-time residents of the area.” Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on connectivity, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Comcast | Texas Region Steve Campion +1 832-920-2001 Steve_Campion@comcast.com Company Website HTTPS://www.ComcastTexas.com

July 10, 2023 07:02 AM Central Daylight Time

Image

RDW Group Recognized with Three Industry Bell Ringer Awards

RDW Group

RDW Group is proud to announce it has won three Bell Ringer Awards for exemplary PR, communications, and marketing work completed in the last year. Each year, the PR Club hosts the Bell Ringer Awards Ceremony to celebrate outstanding work conducted by industry professionals, agencies, and in-house teams throughout the New England region. The 2023 awards ceremony was held on Thursday, June 8 at the Royal Sonesta Boston. During the event, RDW was recognized for its work with multiple clients and across multiple categories, including: Silver Bell – Healthcare Campaign, “Substance Exposed Newborns Awareness and Provider Outreach” with the Rhode Island Department of Health Silver Bell – Integrated Marketing Communications Campaign, “It Happens Right Here” with Rhode Island PBS Merit award – Integrated Marketing Communications Campaign, “Recycle PVD” with Rhode Island Resource Recovery Corporation “Winning a Bell Ringer Award signifies one of the highest levels of achievements for New England communicators,” said Sofia Giovannello, PR Club president and managing supervisor of Methods+Mastery. “Year after year, we see incredible work reflected in the quality of entries. On behalf of everyone at PR Club, we congratulate all the winners!” "RDW is once again proud to represent each of our clients in the 55 th annual Bell Ringers Awards,” said Phil Loscoe, Jr., managing partner of RDW Group. “It is their drive and dedication to make our world a better place – through healthcare, education and culture, and environmental stewardship – which brings these campaigns to life and ultimately drives positive change. Congratulations to our client teams and RDW internal teams on their continued work and success. Very well deserved.” View the full list of all 2023 award recipients here. About RDW Group, Inc. Founded in 1986, RDW Group is a full-service agency offering advertising, public relations, digital marketing, and media services based in Providence, R.I. RDW also operates iFactory, an award-winning web strategy, design and development group based in Boston. More info at www.rdwgroup.com. About PR Club Founded in 1948, PR Club (formerly the Publicity Club of New England) strives to promote and encourage involvement in the communications industry and specifically the professions of public relations, promotions, and marketing. Get additional information about monthly PR Club programs, social and networking events, the “Bell Ringer” blog, and the Bell Ringer Awards Ceremony at www.prclub.org. Follow them on Twitter @PRClubofNE. Founded in 1986, RDW Group is a full-service agency offering advertising, public relations, digital marketing, and media services based in Providence, R.I. RDW also operates iFactory, an award-winning web strategy, design and development group based in Boston. More info at www.rdwgroup.com. Contact Details Michael Masseur +1 401-521-2700 mmasseur@rdwgroup.com Company Website https://rdwgroup.com

July 06, 2023 09:30 AM Eastern Daylight Time

As IMF Deputy Director Issues AI Warning, Workers Are Unprepared For Disruptions Caused By Advent Of AI – Amesite Is Looking To Change That

Amesite Inc.

By David Willey, Benzinga Click here to download the latest research report on Amesite. The technology of tomorrow is rapidly becoming the economy of today, and governments and workers are unprepared for the changes, said Gita Gopinath, Deputy Director of the International Monitory Fund (IMF), in a recent interview with the Financial Times. Artificial intelligence (AI) is here to stay, and it is already changing how people live and work. As technology reshapes the marketplace, governments and institutions need to act fast, both in terms of implementing regulations but also “also in terms of preparing for probable substantial disruptions in labor markets,” said Gopinath. She highlighted the potential for particularly extreme changes – that will include both benefits and disruptions – coming from large-language models like ChatGPT. In previous decades, the assumption has been that individuals and economies would adjust to new technologies. “The lesson we have learned is that it was a very bad assumption to make,” concluded Gopinath. That is why online platform and course developer Amesite (NASDAQ: AMST) has made it its mission to help institutions upskill both students and workforces. It is rejecting the complacency model that has failed workers in the past and is working with businesses, universities, government agencies and others to help prepare them to thrive in a changing economic and technological environment. Amesite Works With Business And Schools Amesite has always had a technology-first approach, and to support its eLearning offerings, the company recently launched Version 6.0 (V6) of its platform website. Amesite’s white-label, scalable platform is designed to host courses from businesses and learning institutions that help them upskill and reskill their employees. As part of its commitment to helping the transition to an AI-powered economy, it launched a free course on the fundamentals of ChatGPT and has integrated several AI capabilities into V6. Amesite is positioning itself as a leader in adopting AI in the educational sector, which it believes places it at the vanguard of AI development and integration. An Ipsos survey from late 2021 found that education was the sector people thought most likely to be impacted by AI. Bill Gates has also recently commented on the transformation that AI could bring to education, saying AI has the potential to take learning to a “whole new level.” One way Amesite is helping change education is through its partnership with the National Association for Equal Opportunity in Higher Education (NAFEO). Amesite is working with NAFEO-affiliated colleges and universities to deliver upskilling content through NAFEO’s Center for Opportunity, Excellence and Equity (COEE) learning management system. Amesite also recently partnered with Michigan Works! Southeast (MWSE) to provide training materials through MWSE’s Learning Community Environment system. Other companies looking to adapt in the eLearning sector include Coursera Inc. (NYSE: COUR), 2U (NASDAQ: TWOU) and Powerschool Holdings Inc. (NYSE: PWSC). However, Amesite cites data from a third-party source indicating it has both a higher positive consumer sentiment score and a lower negative sentiment score than any of its competitors. This puts it in a strong leadership position in the AI-powered learning sector, according to Amesite. Learn more about how Amesite is disrupting education with AI. Amesite Inc., an artificial intelligence driven platform and course designer, provides online products in the United States. The company uses machine learning to offer a mass customized experience to learners. Its customers include businesses, universities and colleges, K-12 schools, and non-profit organizations. The company was incorporated in 2017 and is headquartered in Detroit, Michigan. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Amesite, Inc. +1 734-876-8141 info@amesite.com Company Website http://www.amesite.io

July 06, 2023 09:00 AM Eastern Daylight Time

1 ... 95 96 97 98 99 ... 337