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CleverTap Gaming Unveiled at GDC 2023

CleverTap

CleverTap, the all-in-one customer engagement platform, today at Game Developers Conference 2023 unveiled CleverTap Gaming – soon to go live in the summer of 2023. Through full player management, the latest offering will help boost revenue from LiveOps, Lifecycle Marketing, and Remote Configuration by 3x with personalization across the entire player journey. The platform is powered by TesseractDB™, CleverTap's proprietary data engine, which is built for real time triggering & segmentation with high performance, low latency, and massive economies of scale. CleverTap Gaming brings holistic and sophisticated multi-channel campaigns inside and outside the in-game experience. With a simplified UI, it reduces the dependence on technical teams and increases operational efficiency. By leveraging CleverTap’s proprietary TesseractDB™, it offers rich granularity with unlimited data points and no restrictions on lookback period. Previously, the lack of these features could have been a limiting factor for game studios trying to maximize retention and lifetime value, but CleverTap Gaming unlocks these use cases enabling game studios to scale their personalization efforts to new heights. Also, given its versatility, CleverTap Gaming offers a vast array of benefits within various functions in typical game studios: LiveOps: With over 2000 unique player attributes (10x more than the industry average), LiveOps Managers can improve the relevance of their offers with much more granular insights into user behavior and preferences. Marketing: Consumers have vastly different preferences and a single journey does not fit each and every one of them. As such, conditional logic, advanced branching, and unified composition flow across all channels can help marketers plan campaigns with contingencies in mind. The advanced segmentation feature can also help marketers create better-targeted campaigns from the outset. Development: The ability to integrate with existing backend solutions lowers the barrier to transition for gaming studios with other solutions. Native Unity SDK means the platform can enhance developer productivity and shorten release cycles considerably. “Modern gaming is evolving. They are no longer static endpoints – and with features like LiveOps and Remote Configuration, developers are empowered to make changes in real-time without the constraints of approvals and a relaunch.” said Lawrence Hsieh, Principal Product Manager at MobilityWare. “CleverTap Gaming gives us an all-in-one cost-effective solution that ensures consistency and efficiency while not only developing but also promoting an update.” “With over 2.6 billion mobile game players globally, it is only a matter of time before the growth trajectory flattens out and retention becomes a bigger area of focus. We hope that CleverTap Gaming can accompany those studios looking to stay ahead of the curve by maximizing their pre-existing user base via personalized and relevant messaging,” said Sunil Thomas, Co-founder and Executive Chairman at CleverTap. “When we acquired Leanplum last year, we looked to strengthen our footprint within various verticals and geographies. CleverTap Gaming is another step in this direction, and we are confident that it will further accelerate our growth journey.” About CleverTap Gaming, powered by Leanplum CleverTap Gaming is powered by Leanplum and helps gaming studios achieve engagement and revenue goals by providing the tools and expertise to deliver more personalized player experiences at scale. Learn more about what CleverTap can do for your brand at clevertap.com. For a platform demo, visit clevertap.com/live-product-demo/ About CleverTap CleverTap is the all-in-one customer engagement platform that helps brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa Johns, and Tesco. Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter. Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

March 23, 2023 04:45 AM Eastern Daylight Time

Nextech3D.ai announces company has submitted its second patent to protect 3D model creation

Nextech3D.AI

Nextech3D.ai chief technology officer Nima Sarshar joined Proactive's Steve Darling to share news the company has filed another patent application for converting 2D photos to 3D models. Sarshar tells Proactive this patent builds on its last patent application which sees the company using fixed-point diffusion for learning to construct 3D models from 2D reference photos, starting with simpler objects, and individual parts, before expanding to more complex, multi-part objects. Contact Details Proactive Investors Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

March 22, 2023 02:40 PM Eastern Daylight Time

Video

Metatron Releases Chat-GPT4 Powered AI Content Mobile Apps

Metatron Inc

McapMediaWire --- Metatron (OTC: MRNJ ), developer of Metatron AI.com an artificial intelligence (AI) content platform, is thrilled to announce the launch of its AI Mobile apps for its AI-powered chat, digital art and copyrighting tools. The Android app is currently for sale on Google and the iPhone app is in review at Apple. Our Mobile Apps will run on the latest and most powerful AI available, including Chat-GPT4 and other cutting-edge language models. The global mobile artificial intelligence (AI) market size is expected to reach $84.80 billion by 2030 from $8.56 billion in 2020, growing at a CAGR of 26.44% from 2021 to 2030 according to Allied Market Research. The global AI adoption rate is now 35%, up four points since last year, and it is estimated that AI can boost business productivity by 40%. We are extending our two week Free-Trial with full use of all our many generative AI tools for a limited time at MetatronAi.com. Our apps offer better tools and more advanced features than most competitors at a lower cost. The new AI App interface is built and fine-tuned for business use cases such as marketing and sales departments, continuing to make writing faster and easier. New features include unlimited ad generation, article composition, resume building, professional email and letter writing, royalty-free digital art generation with professional digital editing coming soon, and much more. "It is clear to everyone that AI technology is becoming very important in many industries and continue to be a major driver of economic growth over the next decade," said Joe Riehl CEO of Metatron. "With our new mobile apps, we've harnessed the potential of the latest and best generative AI with an easy-to-use intuitive mobile interface for newbies, while keeping the depth of advanced features available for power users.” This press release was written using MetatronAI.com, an AI Content Platform that allows creators to harness the power of generative AI anywhere they work. About Metatron: Founded in 2009, publicly traded (OTC: MRNJ), developer of MetatronAI.com an AI Content Platform that enables individuals and teams to leverage AI to scale their content strategies. Metatron has developed over 1000 mobile apps with 5 million+ downloads, many have reached the top 20 on their respective charts. With MetatronAI.com anyone from individual freelancers to creators at enterprise companies can break through writer's block repackage what they've written create original images and adapt their content to different formats and languages. AI content website: MetatronAI.com Corporate website: MetatronApps.com Twitter: https://twitter.com/MetatronInc Contact: IR@Metatronapps.com Forward-Looking Statements: Any statements made in this press release which are not historical facts contain certain forward-looking statements, as such term is defined in the Private Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. These forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results of the specific items described in this release, and the company’s operations generally, to differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company’s need for additional financing, which is not assured and which may result in dilution of shareholders, the company’s status as a small company with a limited operating history, dependence on third parties and the continuing popularity of the iOS operating system, general market and economic conditions, technical factors, receipt of revenues, and other factors, many of which are beyond the control of the company. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of such statements, and we disclaim any obligation to update information contained in any forward-looking statement. Contact Details Metatron IR@Metatronapps.com Company Website https://metatronai.com/

March 22, 2023 09:10 AM Eastern Daylight Time

News Release

Happy Belly Food Group Inc (OTCMKTS:VGANF) Reaches Definitive Franchise Acquisition Agreement with PIRHO Food Grill

TopNewsGuide - Market News & Commentary

There are very few industries that are growing at such a rate as the health and wellness industry and investors are now increasingly looking for options in that space. There are a large number of companies that one could track and one of those could well be Happy Belly Food Group Inc (OTCMKTS:VGANF). The company is involved in providing plant-based products to the Canadian market. The company is well-known for offering breakfast cereals and other forms of food products under the Holy Crap and Yamchop brands. In the past, it had been known as the Plant & Co Brands Ltd but in September last year, it had changed its name to Happy Belly Food Group. The company had been incorporated back in 2014 and is based out of Vancouver in Canada. The company has been working on partnerships for the purpose of further expanding its business into new areas and last week on March 17 it made such an announcement. The emerging food brands aggregating company announced that it had signed a definitive franchise acquisition agreement with the firm PIRHO Food Grill. PIRHO offers gourmet wraps, bowls, and pitas and is fashioned as a casual Greek fast-food chain. It mainly offers Greek and Mediterranean food. The Chief Investment Officer of Happy Belly Food Group, Sean Black spoke about the latest deal that had been signed by the company. He noted that everyone at the company was pleased to have welcomed PIRHO Food Grill into the portfolio of emerging brands at Happy Belly Food Group. The announcement came close on the heels of the franchising deal that had been signed by the company with Lettuce Love on March 9. Lettuce Love is a plant-based QSR. Black went on to add that one of the most important aspects of the particular deal was the fact that the agreement between the two parties was going to launch a business model that was going to be light on assets. He added that Happy Belly Food Group was looking forward to working with PIRHO and its founder George Plagakis on speeding up the franchise development. They would also be working on speeding up the real estate growth of the brand but that growth was already underway prior to the signing of the agreement. In this context, it may be a good idea to take a better look at the signing of the area development agreement that had been signed by the company with Lettuce Love. The agreement was related to the opening of as many as 20 franchised Lettuce Love Café restaurants in the province of Ontario. Lettuce Love Café is going to operate as a fully owned subsidiary unit of Happy Belly Food Group. Black noted at the time that Lettuce Love had all the attributes of a high-growth brand and was in the right moment to embark on an asset-light franchise model for expansion. The company is looking to set up more than 25 franchise locations in the province of Ontario. Disclaimers: The Private Securities Litigation Reform Act of 1995 provides investors a safe harbor in regard to forward-looking statements. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, assumptions, objectives, goals, assumptions of future events or performance are not statements of historical fact may be forward looking statements. Forward looking statements are based on expectations, estimates, and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through use of words such as projects, foresee, expects, will, anticipates, estimates, believes, understands, or that by statements, indicating certain actions & quotes; may, could or might occur Understand there is no guarantee past performance is indicative of future results. Investing in micro-cap or growth securities is highly speculative and carries an extremely high degree of risk. It is possible that an investor's investment may be lost or due to the speculative nature of the companies profiled. TopNewsGuide 'TNG' (Owned by RazorPitch Inc) is responsible for the production and distribution of this content. TNG is not operated by a licensed broker, a dealer, or a registered investment advisor. It should be expressly understood that under no circumstances does any information published herein represent a recommendation to buy or sell a security. TNG authors, contributors, or its agents, may be compensated for preparing research, video graphics, and editorial content. TNG has not been compensated to produce and syndicate this content. As part of that content, readers, subscribers, and webs are expected to read the full disclaimers and financial disclosure statement that can be found on our website http://topnewsguide.com Contact Details Mark McKelvie +1 585-301-7700 markrmckelvie@gmail.com Company Website http://topnewsguide.com

March 21, 2023 05:30 PM Eastern Daylight Time

News Release

Reviv3 Procare Company (OTCMKTS:RVIV): Here Are Latest News & Developments

TopNewsGuide - Market News & Commentary

The e-commerce sector is growing at a breakneck pace and it is expected to grow in the coming years as well. More importantly, the whole industry is no longer geared to a few players and there are many companies that may pique the interest of investors. One such company is Reviv3 Procare Company (OTCMKTS:RVIV) which is an emerging leader in the worldwide consumer products e-commerce space. The company is best known for marketing its Reviv3 Procare branded premium skincare and hair care products directly to consumers. Additionally, the company is also well-known for its hearing enhancement and protection products like ear buds, ear plugs, and ear muffs, which are sold under the AXIL brand. The products from Reviv3 Procare Company are sold across the United States, European Union, Canada, and Asia. It is clear to see that the company commands a massive footprint with regard to market size. For a company that is involved with the manufacturing and marketing of consumers' products, it is vitally important for Reviv3 Procare Company to have access to wide distribution channels. Last week on March 17 the company was in the news that it went into an agreement for its AXIL-branded hearing enhancement and protection products with MEVI EVONCONST SRL. The distribution agreement in question is for exclusive distribution rights for the Romanian market. The director of innovation at the company Weston Harris spoke about the development as well. He noted that there has been a consistent rise in demand for the company’s hearing products across Europe. He went on to add that the expanding international distribution network that the company was putting in place was going to make a positive impact on its revenues and the earnings profile in the upcoming year and farther beyond. The new distribution network is going to include the distribution of products like GS Digital, AXIL GS Extreme 2.0, Trackr advanced hearing protection solutions, and also some of the products which are still in the pipeline. The company has been working on strengthening its distribution network for its AXIL branded products for quite some time and earlier on in the year in February it made an announcement about another distribution agreement. Back on February 28, the company announced that it had gone into an exclusive agreement with the firm Beretta Holdings SA for the purpose of distributing AXIL hearing protection and enhancement products in Australia. Australia could prove to be one of the more lucrative markets for Reviv3 Procare Company and the announcement was a significant one. It was another major milestone for Reviv3 Procare Company as it continued to strive for global expansion at an impressive pace. The Chief Executive Officer of the company Jeff Toghraie said the same and noted that everyone at the company was thrilled at the fact that Beretta Holdings had been roped in as a distribution partner. AXIL has emerged as a hi-tech audio and hearing innovations brand in recent times and Reviv3 Procare Company is making efforts to take the products to the world. Disclaimers: The Private Securities Litigation Reform Act of 1995 provides investors a safe harbor in regard to forward-looking statements. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, assumptions, objectives, goals, assumptions of future events or performance are not statements of historical fact may be forward looking statements. Forward looking statements are based on expectations, estimates, and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through use of words such as projects, foresee, expects, will, anticipates, estimates, believes, understands, or that by statements, indicating certain actions & quotes; may, could or might occur Understand there is no guarantee past performance is indicative of future results. Investing in micro-cap or growth securities is highly speculative and carries an extremely high degree of risk. It is possible that an investor's investment may be lost or due to the speculative nature of the companies profiled. TopNewsGuide 'TNG' (Owned by RazorPitch Inc) is responsible for the production and distribution of this content. TNG is not operated by a licensed broker, a dealer, or a registered investment advisor. It should be expressly understood that under no circumstances does any information published herein represent a recommendation to buy or sell a security. TNG authors, contributors, or its agents, may be compensated for preparing research, video graphics, and editorial content. TNG has not been compensated to produce and syndicate this content. As part of that content, readers, subscribers, and webs are expected to read the full disclaimers and financial disclosure statement that can be found on our website http://topnewsguide.com Contact Details Mark McKelvie +1 585-301-7700 markrmckelvie@gmail.com Company Website http://topnewsguide.com

March 21, 2023 05:24 PM Eastern Daylight Time

Global Wellness Company Fine Hygienic Holding Launches eon Longevity, an All-Natural Herbal Longevity Supplement

Fine Hygienic Holding

Fine Hygienic Holding (FHH), one of the world’s leading wellness groups, today announced the launch of eon ™, a powdered, herbal beverage supplement that supports overall health and longevity. Comprising an all-natural, proprietary herbal blend, eon Longevity +Plus (eon’s signature product) underwent one of the largest clinical studies in the supplement space. The results verified that eon supports the health of the cardiovascular, respiratory, and gastrointestinal systems; regulates normal metabolic balance; and helps reduce inflammation — all of which result in a healthier and stronger body. One of the most impactful findings is eon’s ability to reduce inflammation, which is a breakthrough since inflammation is at the core of most, if not all, diseases in the human body. “With these outstanding clinical results, it can be argued that eon could be the healthiest beverage a person can consume and should be part of everyone’s personal wellness program to improve quality of life and even life expectancy,” said Medical Wellness Association (MWA) President Dr. Christopher Breuleux, who underwrote the clinical study. “We are a company devoted to improving people’s health and lives by providing reliable, tested, high-quality products,” said eon Founder and FHH President of Wellness Elia G. Nuqul. “We are extremely happy to finally make this amazing product available after more than 3.5 years of hard work. The biggest reward in all this is knowing we have something that can really improve people’s health and lives, and unlock their longevity at an affordable price.” eon is the first FHH product to be fully procured, manufactured, packaged and launched in the U.S. The beverage supplement has also been professionally certified by the MWA. FHH CEO James Michael Lafferty said, “eon reduces total body inflammation, resulting in significant health benefits. You will not find a modern drug using these powerful ingredients to battle inflammation, which is often linked to conditions such as cancer, heart disease, diabetes, asthma, and Alzheimer's disease.” Inspired by Tea from the Mediterranean The inspiration behind eon’s innovation came from a viral video viewed by Lafferty and Nuqul. It featured a centenarian man youthfully navigating his village, climbing trees, and attributing his long and healthy life to his herbal tea. Captivated by this video, Nuqul embarked on an international sojourn to locate the elder gentleman and learn directly about the drink that kept him so spry. After studying, modifying, and enhancing the tea with the MWA, eon is the result. “eon is a beautiful marriage of nature and science. The ingredients of this beverage supplement have been tested independently and proven to have significant health benefits, most notably in the battle of inflammation and the systemic problems it causes,” added Lafferty. “Here was this centenarian living a healthy and full life attributed to drinking this drink, so we asked ourselves: What if the root to longevity is in the Mediterranean — and what if this benefit was available to everyone for the same price as a cup of coffee?” Clinical Study Results The clinical study, underwritten by the Medical Wellness Association, was one of the largest ever in the wellness supplement industry. Each participant consumed the beverage daily, all under medical supervision. The clinical trials scientifically proved, with statistical significance, that the consumption of eon Longevity +Plus yielded a range of health benefits, including: Reduces and controls inflammation and pain, a breakthrough since inflammation is at the core of most, if not all, diseases in the human body Supports cardiovascular and respiratory health Powerful source of antioxidants Regulates normal metabolic syndrome and improves gastrointestinal (gut) health Improves kidney and liver function (*amongst a subset of the clinical study) Reduces pre-diabetes risk factors Reduces stress Improves mood, vitality and sleep eon Now Available In addition to the clinically proven eon Longevity +Plus (which includes the highly bioavailable curcumin), customers also have access to eon Longevity, which is the all-natural herbal proprietary blend inspired by the centenarian man (without the curcumin). For best results, consume either blend at least once daily mixed with warm or cold water on an empty stomach. It may also be added to other beverages such as coffee or tea. The beverage supplement is only available as individual stick packs online at www.eon-longevity.com. About eonThe eon Longevity Blends™ are all-natural, herbal beverage supplements inspired by a generations-old formula and created by nature. Through one of the largest clinical studies conducted in the supplement space, eon Longevity +Plus (eon’s signature product) has been scientifically proven to provide significant health benefits when consumed at least once a day, especially through the reduction of inflammation. eon is part of Fine Hygienic Holding, one of the world’s leading wellness groups. More at www.eon-longevity.com. About Fine Hygienic HoldingFine Hygienic Holding (FHH), one of the world’s leading wellness groups and MENA’s leading manufacturer of hygienic products, serves consumers in more than 80 countries around the world. Originally established as a paper manufacturer, FHH has transformed into a wellness company dedicated to enhancing global health and wellbeing. Committed to becoming “the shining star of the Arab FMCG business world,” the Group focuses on wellness, sustainability, pioneering CSR programs, and state-of-the-art production processes. Fine Hygienic Holding offers a diverse array of award-winning products, including sterilized facial tissues, napkins, kitchen towels, toilet paper, baby diapers, adult briefs, jumbo rolls. It also offers away-from-home products to accommodate all types of private and public institutions in addition to its advanced range of personal protective equipment and long-lasting germ protection solutions. FHH also brings Nai natural iced teas and innovative nutritional supplements, such as eon and Motiva, to the market. Contact Details Rana Kawalit | │ Corporate Communication & PR Director +971 54 531 5575 Rkawalit@finehh.com Company Website https://www.finehh.com/

March 21, 2023 05:20 PM Eastern Daylight Time

Traveling on a Budget in 2023

YourUpdateTV

While prices for flights, hotels and rental cars are all up across the board, demand for travel isn’t slowing. A recent survey from pay over time provider, Affirm, revealed that despite record-high costs, the average person plans to take three trips this year and spend over $3,000 on travel. Furthermore, 3 in 4 of Millennial and Gen-Z respondents plan to take up to 6 trips this year, with over half planning to spend up to $5,000 on travel. Traveling on a budget can help ensure that people are spending responsibly while also providing ways to make their money go further. Affirm SVP and Financial Health Expert, Katrina Holt, participated in a nationwide satellite media tour, offering her top tips for financially-conscious travelers in 2023: Don’t forget to set a budget. The recent Affirm survey found that nearly 1 in 5 plan to travel this year without setting a budget beforehand, which can easily lead to overspending. When creating a budget, be sure to consider expenses across accommodation, meals, transportation and shopping. Use a transparent, flexible pay over time option like Affirm to spread out your costs and stick to your budget. By selecting Affirm at checkout, approved travelers can split travel costs into biweekly or monthly payments. Travelers will see the total cost of their purchase and will never pay more than they agree to upfront Affirm does not charge late or hidden fees. Watch out for gimmicks that come with travel credit cards. Early sign up bonuses might be enticing, but can easily lead to overspending as you try to hit the minimum. 0% APR credit card promotions can come with deferred interest and surprise you with balloon payments down the line. A video accompanying this announcement is available at: https://youtu.be/2ZCQtGXL7y8 Affirm is helping travelers by offering a smarter way to pay at some of the largest travel merchants in the US and Canada, including American Airlines, Expedia, Hotels.com, KAYAK, Vrbo, Priceline, and more. For more information, visit Affirm.com About Katrina Holt Katrina Holt is the SVP, Operations and Financial Health Expert at Affirm. Affirm is a new kind of payment network — one based on trust, transparency and putting people first. As a technology and financial services executive, Katrina brings more than 27 years of financial services, operations, and risk management leadership. Prior to Affirm, she was the Chief Compliance Officer at GE Capital Bank and WebBank, respectively. Earlier in her career, Katrina served as the Audit Director for GE Capital, as well as a commissioned bank examiner with the FDIC. She holds an Executive MBA from the University of Utah and a BS in Accounting from Weber State University. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 21, 2023 02:30 PM Eastern Daylight Time

Video

Gamelancer announces launch of TikTok campaign for Samsung US

Gamelancer Media Corp

Gamelancer Media Corp. CEO Jon Dwyer joined Steve Darling from Proactive to share news the company has launched a TikTok campaign with Samsung US. The company is looking at building on the success of the prior Samsung campaigns. Dwyer tells Proactive this campaign will feature the state-of-the-art Odyssey 43" Neo G7 gaming screen and will be featured on Gamelancer’s flagship @gamelancer, @gamer, @egirl, and @gaming channels on its TikTok network. The goal of the campaign will be influencers encouraging viewers to check out Samsung.com and Bestbuy.com to purchase. Contact Details Proactive Investors Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

March 21, 2023 01:17 PM Eastern Daylight Time

Video

Doceree takes the lead on transparency in programmatic Point-of-Care messaging by championing adoption of IAB standard

Doceree

Doceree today launched an industry-first initiative championing an existing standard that aims to authenticate messaging from point-of-care publishers within healthcare. The initiative mitigates any possible risks arising from ambiguity of the ecosystem, something not previously done within point-of-care media and media aggregators. Programmatic technology provides incredible convenience to showcase messages from life sciences brands to healthcare professionals (HCPs) on point-of-care platforms. However, the lack of transparency in the space has marred the progress of the entire ecosystem. In 2017, Interactive Advertising Bureau (IAB) introduced the ads.txt standard to bolster transparency by authenticating publisher platforms. The adoption of the standard is happening at a slow pace, especially so in the pharmaceutical industry, a sector which is still new to adopting digital tools and technologies to engage HCPs programmatically, compared to those in the consumer marketing space. As a leader in the point-of-care messaging category, Doceree is championing the adoption of the ads.txt standard in the healthcare industry. As part of its latest effort, the company has also released a white paper entitled “ Bolstering Transparency in Programmatic Pharma Messaging” that delves into the crucial role of ads.txt and how its adoption ensures transparency in programmatic media. “It is equally as important to effectively address the downsides of new technologies and empower companies to confidently use programmatic tools for their business growth and success. Being a leader in this ecosystem, it is our responsibility to do everything that bolsters transparency. This is what we are attempting to achieve with our adoption of IAB’s standard ads.txt practice,” said Harshit Jain MD, Founder and Global CEO, Doceree. “With Programmatic display ad spending estimated at nearly $150 billion this year, outpacing topline digital ad spending (according to emarketer US market forecast), it’s imperative that marketers know “who” and “where” are the authorized marketplaces. In healthcare marketing, we walk a very fine line to ensure that the right information is getting to the right patient, caregiver and HCP. This additional level of checks/balances is needed for brand safety and transparency. ” said Karima Sharif, Strategy Lead + Head of Inclusive Investments, Publicis Health Media. The Doceree White Paper can be downloaded here. About Doceree Doceree is a global platform building unprecedented solutions for healthcare professional (HCP) programmatic messaging with proprietary data tools. It facilitates messaging between life sciences brands and HCPs through an extensive global network of digital endemic and point-of-care platforms to programmatically deliver personalized communications to HCPs and transparent marketing campaign metrics at scale. To learn more, visit doceree.com. Contact Details Kyle Murray +91 70420 89805 kyle@kitehillpr.com Company Website https://doceree.com/us/

March 21, 2023 11:42 AM Eastern Daylight Time

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